Branch Deep Linking & Attribution
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Easy Unique Tracking Links with Deep Linking, Reliable Attribution, and Smooth SDK Integration
What do you like best about the product?
Creating unique tracking links are very easy , The platform offers deep linking, reliable attribution, easy SDK integration
What do you dislike about the product?
I feel unique link wise tracking is difficult , as on the dashboard it does not give link wise installs or other attribution you have go to linkhub click on the each link separately to check the stats
What problems is the product solving and how is that benefiting you?
I am running mobile app campaigns for a client call Piczio , I am currently running there campaigns on multiple channles including affiliates partners , influencers , Google & Meta Ads , Branch helps me to track & analyse the individual performance and make a decision which campaign or from which channel traffic is coming from
Precise Deep Linking That increases Multi-Channels Performance
What do you like best about the product?
Best solution which enables in precise and excellent deeplinking and helps multiple channels and campaign Performance
onboarding is very easy any one can use easily and have good integrations with other softwares
onboarding is very easy any one can use easily and have good integrations with other softwares
What do you dislike about the product?
search for older branch links and data is bit difficult and its managable and UI and UX is 70 to 80% good and pricing is bit more also Branch enhance in build AI
What problems is the product solving and how is that benefiting you?
branch helps in making links which enables customer to lands on appropriate platform, example if customer have app, so earlier they lands on website but after branch now user can land on app if they have app - this leads to increase in engagement and performance
Reliable Deep Linking & Attribution Platform for Mobile Growth
What do you like best about the product?
Branch makes it easy to create deep links that take users directly to the relevant in-app screen, which is very useful for CRM and marketing campaigns across channels like WhatsApp, SMS, push notifications, and email.
I also like the simple link creation and campaign tracking, which helps measure installs and in-app actions driven by different campaigns. It helps improve the overall user journey and makes marketing attribution clearer.
I also like the simple link creation and campaign tracking, which helps measure installs and in-app actions driven by different campaigns. It helps improve the overall user journey and makes marketing attribution clearer.
What do you dislike about the product?
The analytics and reporting capabilities can feel a bit limited when trying to analyze campaign performance in depth. For CRM and marketing teams, more flexible reporting and easier access to granular data would make it easier to derive insights without relying on additional tools.
What problems is the product solving and how is that benefiting you?
Branch helps solve the problem of sending users to the correct in-app experience from different marketing channels. With deep linking, users coming from WhatsApp, SMS, push notifications, or paid campaigns can directly land on the relevant screen inside the app instead of the homepage.
This improves the user journey and conversion rates for our CRM and marketing campaigns, while also helping us track installs and in-app actions to better understand campaign performance.
This improves the user journey and conversion rates for our CRM and marketing campaigns, while also helping us track installs and in-app actions to better understand campaign performance.
Needs Improvement Despite Simple Link Creation and Strong Support
What do you like best about the product?
What I value most about Branch is the simplicity of link creation and the strong support provided, particularly in recent interactions.
What do you dislike about the product?
One area where Branch could improve is in the ease of navigating costs, adding new partners, and accessing more user-friendly reporting. These aspects have presented some challenges for our team.
What problems is the product solving and how is that benefiting you?
At this stage, we’re still evaluating how Branch fits into our broader needs. We’ve been working with their wonderful support team to better understand the different offerings and how we might best utilize the platform moving forward.
Saves Time and Boosts Marketing, But a Bit Pricey
What do you like best about the product?
Branch helps save valuable time. It helps you create links that takes you directly to the right page within a specific app. It is easy to use and can help in the marketing field, giving clear data and information.
What do you dislike about the product?
It is a little high on cost and the initial set up is a little complex. However, I do find Branch to be useful and convenient.
What problems is the product solving and how is that benefiting you?
Branch helps with solving various issues. One of them is inconsistent user experience across various platforms. Several users switch between mobile app, emails or web links cause confusing redirects. Branch helps with these cases.
Decent product, terrible customer service.
What do you like best about the product?
Branch had a strong pricing model on a per unit basis and a large feature suite.
What do you dislike about the product?
The customer service was easily the worst we have experienced. We're an app with about 1M users, and struggled to get them on the a call to sign an Enterprise contract, despite going over the free usage tier within a day. Onboarding support was not available, and the support agents were quite dismissive.
What problems is the product solving and how is that benefiting you?
It acted as our MMP for TikTok ad campaign optimisation. The implementation was okay, but onboarding wasn't well documented compared to other peer providers.
Good for measuring app traffic, but buggy and doesn't integrate well with our vendors.
What do you like best about the product?
The ability to customise the user journey
What do you dislike about the product?
Bugs - doesn't always do what it's meant to
What problems is the product solving and how is that benefiting you?
Branch supports us with creating measurable tracking links for app install campaigns, helping us attribute marketing activity to results.
Good product for deep linking
What do you like best about the product?
Easy and customer/business friendly - asy for developers to understand and integrated
What do you dislike about the product?
Nothing dislike. All are well document and easy for developers to understand and integrated
What problems is the product solving and how is that benefiting you?
Mobile attributions
Branch is a very good option for generating deep links on the go, supports custom urls too.
What do you like best about the product?
1. SDK is easy to integrate.
2. Configuration is simple.
3. Used almost on daily basis, has overall reports based on certain key type.
2. Configuration is simple.
3. Used almost on daily basis, has overall reports based on certain key type.
What do you dislike about the product?
1. All Quick links can't be downloaded at once.
2. Search function only runs loaded quick links not all.
3. There is no way to check report by particular link.
4. Customer Support doesn't help much.
2. Search function only runs loaded quick links not all.
3. There is no way to check report by particular link.
4. Customer Support doesn't help much.
What problems is the product solving and how is that benefiting you?
1. Generating deep links on the go.
2. Marketing : tie up with few agencies and can track clicks/installs etc through that agency on branch dashboard.
3. Overall which link is generating more clicks, installs etc. this helped us in placing advertisement in a better way.
2. Marketing : tie up with few agencies and can track clicks/installs etc through that agency on branch dashboard.
3. Overall which link is generating more clicks, installs etc. this helped us in placing advertisement in a better way.
Excellent customer service
What do you like best about the product?
Our customer support team from Branch is exemptional. Quick to respond, always willing to hold working meetings to solve issues or help us innovate effeciencies and improvements. The tools have been easy to implement and adopt for our teams.
What do you dislike about the product?
Organizational and search limitations within the dashboard have made auditing tasks a bit cumbersome. Would love to see the search features within the linkhub expanded to include exclusion filters and other utilities.
What problems is the product solving and how is that benefiting you?
Expediting the ability to deep link into our app. Utilizing branch allowed us to expand this capability quicker and easier, while speeding up TTM for deep link targeted communications to customers and business partners. The security of fallback URLs and available redirects has also assisted in improving our UX for these communications.
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