Sold by: Branch Metrics
Deployed on AWS
Branch provides the leading deep linking and attribution platform, offering solutions unifying user experience and measurement across all devices and channels. With the power of Branch, marketers see increased engagement, higher conversions, and better retention.
4.4
Overview
Branch's linking platform is what you need for a mobile world. Using Branch links behind your marketing communications delivers a better customer experience, driving higher performance. Branch seamlessly integrates your app into every customer journey, adding new value to offline and online touch points. With Branch links behind all your marketing communications, you have a consistent platform to capture lost attribution data and comprehensively and accurately measure the impact of those efforts. The data from all your marketing is easily exported to a single database where it can be utilized for downstream personalization efforts and multi-touch attribution reporting.
Eliminate Broken Customer Experiences: Intelligent linking is a critical component is delivering personal, seamless experiences that drive higher engagement and performance across all channels.
Measure Comprehensively: Branch solves growing gaps in attribution with predictive modeling capabilities that match important in-app events to the channels and campaigns that drove them.
Aggregate all your data in the Cloud: With a common linking infrastructure, all campaign data can be harmonized to better inform marketing decisions.
Bridge Offline and Online: Customer expectations for touch-less engagement is integrating offline communications with an app to extend the life cycle of those moments.
Enterprise customers can purchase Branch through Private Offer by emailing AWSmarketplace@branch.io .
Highlights
- The industry-leading cross-platform mobile measurement and deep linking solution
- Increase performance in every channel across mobile web, email, ads, and app
- Easily connect Branch data to partners in the ecosystem to measure and optimize campaigns
Details
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Branch Core | Branch's core platform for apps with up to 10,000 MAUs | $100,000.00 |
Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Branch Support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By Branch Metrics
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Deep Linking Across Channels
Enables deep linking functionality across mobile web, email, ads, and app channels to deliver consistent user experiences and capture attribution data.
Predictive Attribution Modeling
Utilizes predictive modeling capabilities to match in-app events to the channels and campaigns that drove them for comprehensive attribution measurement.
Cross-Platform Mobile Measurement
Provides cross-platform measurement and tracking capabilities to unify user experience and measurement across all devices and channels.
Cloud-Based Data Aggregation
Aggregates campaign data from all marketing channels into a common cloud-based linking infrastructure for harmonized data analysis and downstream personalization.
Offline and Online Integration
Bridges offline and online customer touchpoints by integrating offline communications with app experiences to extend customer lifecycle engagement.
Multi-Channel Attribution and Measurement
Provides attribution measurement and performance tracking across paid, owned, offline, and cross-device channels including mobile, web, console, and CTV platforms.
Model Context Protocol Integration
Includes Model Context Protocol (MCP) as a secure orchestration layer that connects marketing data to large language models, enabling natural language queries and AI agent interactions with marketing data.
Fraud Detection and Prevention
Offers real-time mobile ad fraud detection and prevention capabilities to protect marketing budgets.
Deep Linking and User Journey Optimization
Provides deep linking technology and engagement tools to create seamless user journeys and enable precise audience targeting based on in-app behavior segmentation.
Multi-Partner Integration
Integrates with a broad range of media and technology partners including Meta, Google Ads, Snap, Apple Search Ads, and TikTok through a single SDK.
Multi-Channel Communication
Support for customer engagement across email, SMS, in-app messages, web push notifications, and additional communication channels
Customer Journey Orchestration
Visual journey designer for mapping and automating seamless customer lifecycle journeys across multiple touchpoints
Behavioral Analytics and Reporting
Analytics and reporting tools for tracking customer behavior, campaign performance metrics, user preferences, and growth indicators
AI-Powered User Behavior Prediction
Machine learning capabilities to predict user behavior patterns and enable real-time engagement optimization
Customer Data Platform
Centralized data platform for collecting, unifying, and leveraging customer data to enable hyper-personalized and contextually relevant campaigns
Standard contract
No
Customer reviews
Food & Beverages
Needs Improvement Despite Simple Link Creation and Strong Support
Reviewed on Jan 13, 2026
Review provided by G2
What do you like best about the product?
What I value most about Branch is the simplicity of link creation and the strong support provided, particularly in recent interactions.
What do you dislike about the product?
One area where Branch could improve is in the ease of navigating costs, adding new partners, and accessing more user-friendly reporting. These aspects have presented some challenges for our team.
What problems is the product solving and how is that benefiting you?
At this stage, we’re still evaluating how Branch fits into our broader needs. We’ve been working with their wonderful support team to better understand the different offerings and how we might best utilize the platform moving forward.
Gary A.
Saves Time and Boosts Marketing, But a Bit Pricey
Reviewed on Oct 22, 2025
Review provided by G2
What do you like best about the product?
Branch helps save valuable time. It helps you create links that takes you directly to the right page within a specific app. It is easy to use and can help in the marketing field, giving clear data and information.
What do you dislike about the product?
It is a little high on cost and the initial set up is a little complex. However, I do find Branch to be useful and convenient.
What problems is the product solving and how is that benefiting you?
Branch helps with solving various issues. One of them is inconsistent user experience across various platforms. Several users switch between mobile app, emails or web links cause confusing redirects. Branch helps with these cases.
Health, Wellness and Fitness
Decent product, terrible customer service.
Reviewed on Sep 03, 2025
Review provided by G2
What do you like best about the product?
Branch had a strong pricing model on a per unit basis and a large feature suite.
What do you dislike about the product?
The customer service was easily the worst we have experienced. We're an app with about 1M users, and struggled to get them on the a call to sign an Enterprise contract, despite going over the free usage tier within a day. Onboarding support was not available, and the support agents were quite dismissive.
What problems is the product solving and how is that benefiting you?
It acted as our MMP for TikTok ad campaign optimisation. The implementation was okay, but onboarding wasn't well documented compared to other peer providers.
Computer Software
Good for measuring app traffic, but buggy and doesn't integrate well with our vendors.
Reviewed on Jul 24, 2025
Review provided by G2
What do you like best about the product?
The ability to customise the user journey
What do you dislike about the product?
Bugs - doesn't always do what it's meant to
What problems is the product solving and how is that benefiting you?
Branch supports us with creating measurable tracking links for app install campaigns, helping us attribute marketing activity to results.
Saravanan U.
Good product for deep linking
Reviewed on Jul 23, 2025
Review provided by G2
What do you like best about the product?
Easy and customer/business friendly - asy for developers to understand and integrated
What do you dislike about the product?
Nothing dislike. All are well document and easy for developers to understand and integrated
What problems is the product solving and how is that benefiting you?
Mobile attributions