Sold by: Branch Metrics
Deployed on AWS
Branch provides the leading deep linking and attribution platform, offering solutions unifying user experience and measurement across all devices and channels. With the power of Branch, marketers see increased engagement, higher conversions, and better retention.
4.4
Overview
Branch's linking platform is what you need for a mobile world. Using Branch links behind your marketing communications delivers a better customer experience, driving higher performance. Branch seamlessly integrates your app into every customer journey, adding new value to offline and online touch points. With Branch links behind all your marketing communications, you have a consistent platform to capture lost attribution data and comprehensively and accurately measure the impact of those efforts. The data from all your marketing is easily exported to a single database where it can be utilized for downstream personalization efforts and multi-touch attribution reporting.
Eliminate Broken Customer Experiences: Intelligent linking is a critical component is delivering personal, seamless experiences that drive higher engagement and performance across all channels.
Measure Comprehensively: Branch solves growing gaps in attribution with predictive modeling capabilities that match important in-app events to the channels and campaigns that drove them.
Aggregate all your data in the Cloud: With a common linking infrastructure, all campaign data can be harmonized to better inform marketing decisions.
Bridge Offline and Online: Customer expectations for touch-less engagement is integrating offline communications with an app to extend the life cycle of those moments.
Enterprise customers can purchase Branch through Private Offer by emailing AWSmarketplace@branch.io .
Highlights
- The industry-leading cross-platform mobile measurement and deep linking solution
- Increase performance in every channel across mobile web, email, ads, and app
- Easily connect Branch data to partners in the ecosystem to measure and optimize campaigns
Details
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Branch Core | Branch's core platform for apps with up to 10,000 MAUs | $100,000.00 |
Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Branch Support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By Branch Metrics
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Deep Linking Across Channels
Enables deep linking functionality across mobile web, email, ads, and app channels to deliver consistent user experiences and capture attribution data.
Predictive Attribution Modeling
Utilizes predictive modeling capabilities to match in-app events to the channels and campaigns that drove them for comprehensive attribution measurement.
Cross-Platform Mobile Measurement
Provides cross-platform measurement and tracking capabilities to unify user experience and measurement across all devices and channels.
Cloud-Based Data Aggregation
Aggregates campaign data from all marketing channels into a common cloud-based linking infrastructure for harmonized data analysis and downstream personalization.
Offline and Online Integration
Bridges offline and online customer touchpoints by integrating offline communications with app experiences to extend customer lifecycle engagement.
Multi-Channel Attribution and Measurement
Provides attribution measurement and performance tracking across paid, owned, offline, and cross-device channels including mobile, web, console, and CTV platforms.
Model Context Protocol Integration
Includes Model Context Protocol (MCP) as a secure orchestration layer that connects marketing data to large language models, enabling natural language queries and AI agent interactions with marketing data.
Fraud Detection and Prevention
Offers real-time mobile ad fraud detection and prevention capabilities to protect marketing budgets.
Deep Linking and User Journey Optimization
Provides deep linking technology and engagement tools to create seamless user journeys and enable precise audience targeting based on in-app behavior segmentation.
Multi-Partner Integration
Integrates with a broad range of media and technology partners including Meta, Google Ads, Snap, Apple Search Ads, and TikTok through a single SDK.
Multi-Channel Communication
Support for customer engagement across email, SMS, in-app messages, web push notifications, and additional communication channels
Customer Journey Orchestration
Visual journey designer for mapping and automating seamless customer lifecycle journeys across multiple touchpoints
Behavioral Analytics and Reporting
Analytics and reporting tools for tracking customer behavior, campaign performance metrics, user preferences, and growth indicators
AI-Powered User Behavior Prediction
Machine learning capabilities to predict user behavior patterns and enable real-time engagement optimization
Customer Data Platform
Centralized data platform for collecting, unifying, and leveraging customer data to enable hyper-personalized and contextually relevant campaigns
Standard contract
No
Customer reviews
Anjali M.
Honest review of branch
Reviewed on Jul 09, 2026
Review provided by G2
What do you like best about the product?
It's accurate attribution, seamless deep linking, fraud prevention capabilities, and a user-friendly dashboard that helps optimize app acquisition campaigns efficiently.
What do you dislike about the product?
Reporting can sometimes feel less flexible for advanced analysis, and certain attribution or integration setups require additional technical effort.
What problems is the product solving and how is that benefiting you?
Branch helps us track where app users come from and how our campaigns perform. This makes it easier to improve results, reduce wasted spend, and grow users more effectively.We can effectively look the user matrix & all data
Neo L.
Intuitive Attribution and Deep Linking That Improves Marketing ROI
Reviewed on Jul 09, 2026
Review provided by G2
What do you like best about the product?
Branch helps us connect media performance with actual business outcomes. Its attribution, deep linking, and event tracking capabilities make it easier to understand customer behavior, optimize campaigns, and improve ROI. The platform is intuitive, and the data is highly valuable for marketing analysis and decision-making.
What do you dislike about the product?
The report export data range is limited to only 60 days. This period is too short for meaningful analysis.
What problems is the product solving and how is that benefiting you?
Branch is helping us address attribution and measurement challenges across multiple paid and owned channels. It provides a clearer view of the customer journey from click to account opening, funding, and product usage, allowing us to evaluate channel effectiveness more accurately. This helps improve campaign optimization, budget allocation, and ROI while giving stakeholders greater confidence in performance reporting and growth decisions.
Love A.
Well-Rounded Product with Solid Integrations, Features, and Support
Reviewed on Jul 08, 2026
Review provided by G2
What do you like best about the product?
I think, overall, the product is pretty well-rounded. In terms of integrations, constant support, and features, it covers what I need and feels solid.
What do you dislike about the product?
Nothing in particular to dislike about the product
What problems is the product solving and how is that benefiting you?
We use Branch as our primary channel for customer attribution. It helps us track how customers are getting onboarded across different platforms, and it gives us clearer insight into which channels are driving results. With that visibility, we can optimize the campaigns running across different channels and better manage our CAC.
Muhamad Zidane
Accurate attribution has improved budget allocation and guides daily campaign decisions
Reviewed on Jun 22, 2026
Review from a verified AWS customer
What is our primary use case?
My main use case for Branch is for attribution, specifically mobile attribution. I am using Branch to track my acquisition channel, ads channel, and so on. I am using Branch for the attribution, especially for the acquisition channel, which is major.
What is most valuable?
The best features Branch offers are their attribution and specific cookie tracking, which are far superior. Branch has better cookie tracking in my experience because of minimum delay and near real-time tracking.
Branch has positively impacted my organization by helping me track better attribution, so I can allocate my budget to the right channel. Since we are using Branch, I get a better cost acquisition per user because Branch gives us a better user tracker, allowing us to optimize the budget to the right channel.
What needs improvement?
Branch can improve on debugging and downtime because sometimes when I click the Branch link, it is not redirecting to the right page; it is just some glitch.
For how long have I used the solution?
I have been using Branch for two years.
What do I think about the stability of the solution?
Branch is stable in my experience.
What do I think about the scalability of the solution?
Branch's scalability for my organization has been sufficient; it has been able to handle our growth and needs.
How are customer service and support?
The customer support is very useful, and I have had interactions with their team.
Which solution did I use previously and why did I switch?
I previously used Firebase, which has a lot of limitations, such as sometimes the deep linking not directing users correctly and some attribution details not being properly tracked.
What was our ROI?
I have seen a return on investment as we get a better cost acquisition; it is not directly because of Branch, but because of Branch, we gain a better view to optimize marketing costs on the right channel.
What's my experience with pricing, setup cost, and licensing?
My experience with pricing, setup cost, and licensing is positive; based on my experience and my tender offer while looking for an attribution company, I found that Branch has better offerings that fit within our requirements.
Which other solutions did I evaluate?
Before choosing Branch, I evaluated other options, including AppsFlyer.
What other advice do I have?
Branch integrates with my existing marketing technology stack by using MoEngage and Braze , so basically all the marketing campaigns automatically generate the Branch link, allowing us to track referral and deep linking from each channel.
Branch handles cross-platform attribution for my campaigns pretty well; compared to AppsFlyer or Firebase, I prefer using Branch.
Branch helps me streamline reporting for my marketing team by automating deep linking and referral links, so it provides me better views of my campaign optimization.
Branch supports my mobile app growth strategy by giving me a better view of which channels work and which need improvement. With this data, I can rethink or change my strategies on budget allocation and marketing approach.
Branch's deep linking capabilities have helped my user experience and conversion rates by allowing users to click links from ads or push notifications, directing them to the right page in the front end. On the back end, we as the company get a better view of which channel generated this user, so I can optimize the marketing budget.
I would describe the learning curve for new users getting started with Branch as smooth; I would definitely recommend Branch.
I use Branch's analytics and reporting features daily, every time.
My advice for others looking into using Branch is that you should definitely consider using Branch; if you are looking for attribution apps or software, Branch should be on your list.
I would rate this product a 9 out of 10.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Automotive
Accurate, High-Uptime Performance with Strong Support and Stable Integrations
Reviewed on Jun 12, 2026
Review provided by G2
What do you like best about the product?
1. Accuracy and uptime of the product is quite good.
2. Overall support is strong from the account manager (Sandeep).
3. Integrations are quite stable.
I don't typically use the dashboard directly as much
2. Overall support is strong from the account manager (Sandeep).
3. Integrations are quite stable.
I don't typically use the dashboard directly as much
What do you dislike about the product?
Pricing feels a bit high when it comes to current usage that we have been going through.
What problems is the product solving and how is that benefiting you?
Attribution is a key issue for app installs. For us, installs matter most because we’re heavily focused on iOS. SKAN requirements are especially important, and Branch is helping us scale our omnichannel app.