Sold by: Branch Metrics
Deployed on AWS
Branch provides the leading deep linking and attribution platform, offering solutions unifying user experience and measurement across all devices and channels. With the power of Branch, marketers see increased engagement, higher conversions, and better retention.
4.4
Overview
Branch's linking platform is what you need for a mobile world. Using Branch links behind your marketing communications delivers a better customer experience, driving higher performance. Branch seamlessly integrates your app into every customer journey, adding new value to offline and online touch points. With Branch links behind all your marketing communications, you have a consistent platform to capture lost attribution data and comprehensively and accurately measure the impact of those efforts. The data from all your marketing is easily exported to a single database where it can be utilized for downstream personalization efforts and multi-touch attribution reporting.
Eliminate Broken Customer Experiences: Intelligent linking is a critical component is delivering personal, seamless experiences that drive higher engagement and performance across all channels.
Measure Comprehensively: Branch solves growing gaps in attribution with predictive modeling capabilities that match important in-app events to the channels and campaigns that drove them.
Aggregate all your data in the Cloud: With a common linking infrastructure, all campaign data can be harmonized to better inform marketing decisions.
Bridge Offline and Online: Customer expectations for touch-less engagement is integrating offline communications with an app to extend the life cycle of those moments.
Enterprise customers can purchase Branch through Private Offer by emailing AWSmarketplace@branch.io .
Highlights
- The industry-leading cross-platform mobile measurement and deep linking solution
- Increase performance in every channel across mobile web, email, ads, and app
- Easily connect Branch data to partners in the ecosystem to measure and optimize campaigns
Details
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Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Branch Core | Branch's core platform for apps with up to 10,000 MAUs | $100,000.00 |
Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Branch Support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By Branch Metrics
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Deep Linking Across Channels
Enables deep linking functionality across mobile web, email, ads, and app channels to deliver consistent user experiences and capture attribution data.
Predictive Attribution Modeling
Utilizes predictive modeling capabilities to match in-app events to the channels and campaigns that drove them for comprehensive attribution measurement.
Cross-Platform Mobile Measurement
Provides cross-platform measurement and tracking capabilities to unify user experience and measurement across all devices and channels.
Cloud-Based Data Aggregation
Aggregates campaign data from all marketing channels into a common cloud-based linking infrastructure for harmonized data analysis and downstream personalization.
Offline and Online Integration
Bridges offline and online customer touchpoints by integrating offline communications with app experiences to extend customer lifecycle engagement.
Multi-Channel Attribution and Measurement
Provides attribution measurement and performance tracking across paid, owned, offline, and cross-device channels including mobile, web, console, and CTV platforms.
Model Context Protocol Integration
Includes Model Context Protocol (MCP) as a secure orchestration layer that connects marketing data to large language models, enabling natural language queries and AI agent interactions with marketing data.
Fraud Detection and Prevention
Offers real-time mobile ad fraud detection and prevention capabilities to protect marketing budgets.
Deep Linking and User Journey Optimization
Provides deep linking technology and engagement tools to create seamless user journeys and enable precise audience targeting based on in-app behavior segmentation.
Multi-Partner Integration
Integrates with a broad range of media and technology partners including Meta, Google Ads, Snap, Apple Search Ads, and TikTok through a single SDK.
Multi-Channel Communication
Support for customer engagement across email, SMS, in-app messages, web push notifications, and additional communication channels
Customer Journey Orchestration
Visual journey designer for mapping and automating seamless customer lifecycle journeys across multiple touchpoints
Behavioral Analytics and Reporting
Analytics and reporting tools for tracking customer behavior, campaign performance metrics, user preferences, and growth indicators
AI-Powered User Behavior Prediction
Machine learning capabilities to predict user behavior patterns and enable real-time engagement optimization
Customer Data Platform
Centralized data platform for collecting, unifying, and leveraging customer data to enable hyper-personalized and contextually relevant campaigns
Standard contract
No
Customer reviews
PradeepYaduvanshy
Referral deep links have boosted user growth and now drive rewarding in-app engagement
Reviewed on Jun 02, 2026
Review from a verified AWS customer
What is our primary use case?
My main use case for Branch is deep linking and its referral feature.
Deep linking with Branch helps in our app because we have a feature of referral, allowing users to refer other users and earn reward points. For that, I use the referral links and also utilize deep linking.
What is most valuable?
In my opinion, the best features Branch offers are the deep link and the referral flow.
I find the deep link and referral flow to be the best features because they have the best approach to implementation. When comparing Branch to alternatives like AppsFlyer and Firebase, Branch is more reliable and easy to use.
Branch has positively impacted our organization by bringing huge changes regarding referrals; users come to our apps, and we have increased our user base. While I cannot share exact numbers, we have around a 20% increase in our user base since using Branch.
What needs improvement?
To improve Branch, there is an area for improvement in debugging and interruptions. When we have any error in deep linking, debugging locally takes time, and if we are not getting a referral or facing issues, that can be a disadvantage.
For how long have I used the solution?
I have been using Branch for about two years.
What do I think about the stability of the solution?
In my experience, Branch is stable.
What do I think about the scalability of the solution?
Branch's scalability is good; it can handle growth easily in our organization.
How are customer service and support?
I have not required customer support yet, so I have not interacted with their support team.
Which solution did I use previously and why did I switch?
Before Branch, I was using Firebase and for some time attempted to implement AppsFlyer, but after a while, someone recommended Branch, and that is why I switched to Branch.
What was our ROI?
We have not seen a return on investment from using Branch in terms of permissions; the upper management and accounting management hold those permissions.
Which other solutions did I evaluate?
I evaluated AppsFlyer as an option before choosing Branch.
What other advice do I have?
My advice for others looking into using Branch is that if someone wants to implement referral and deep link capabilities, Branch is a good option based on my understanding and what we have tried. Branch is better than other solutions. For referral and deep linking purposes, Branch is the best option. I would rate this product an 8 out of 10.
Gaurav S.
Efficient Attribution but Needs Better Fraud Detection
Reviewed on Jun 01, 2026
Review provided by G2
What do you like best about the product?
I use Branch for app measurement and it really solves my tracking problem by helping attribute the right channel and campaign for better optimization decisions. I like that I can set the attribution window and period for each channel, which then gives accurate attribution to the channel and campaign. This helps me make informed decisions on optimization efficiently. The initial setup of Branch was smooth.
What do you dislike about the product?
The affiliate fraud mechanism is still weak; many publishers pass through that and send fraud revenue and purchase data.
What problems is the product solving and how is that benefiting you?
I use Branch for app measurement, solving attribution and deep linking issues. It resolves my tracking problems, helping attribute the right channel and campaign for better optimization decisions.
Prashant .
Easy Unique Tracking Links with Deep Linking, Reliable Attribution, and Smooth SDK Integration
Reviewed on May 05, 2026
Review provided by G2
What do you like best about the product?
Creating unique tracking links are very easy , The platform offers deep linking, reliable attribution, easy SDK integration
What do you dislike about the product?
I feel unique link wise tracking is difficult , as on the dashboard it does not give link wise installs or other attribution you have go to linkhub click on the each link separately to check the stats
What problems is the product solving and how is that benefiting you?
I am running mobile app campaigns for a client call Piczio , I am currently running there campaigns on multiple channles including affiliates partners , influencers , Google & Meta Ads , Branch helps me to track & analyse the individual performance and make a decision which campaign or from which channel traffic is coming from
Rajan Raj N.
Precise Deep Linking That increases Multi-Channels Performance
Reviewed on May 01, 2026
Review provided by G2
What do you like best about the product?
Best solution which enables in precise and excellent deeplinking and helps multiple channels and campaign Performance
onboarding is very easy any one can use easily and have good integrations with other softwares
onboarding is very easy any one can use easily and have good integrations with other softwares
What do you dislike about the product?
search for older branch links and data is bit difficult and its managable and UI and UX is 70 to 80% good and pricing is bit more also Branch enhance in build AI
What problems is the product solving and how is that benefiting you?
branch helps in making links which enables customer to lands on appropriate platform, example if customer have app, so earlier they lands on website but after branch now user can land on app if they have app - this leads to increase in engagement and performance
Amar T.
Reliable Deep Linking & Attribution Platform for Mobile Growth
Reviewed on Mar 10, 2026
Review provided by G2
What do you like best about the product?
Branch makes it easy to create deep links that take users directly to the relevant in-app screen, which is very useful for CRM and marketing campaigns across channels like WhatsApp, SMS, push notifications, and email.
I also like the simple link creation and campaign tracking, which helps measure installs and in-app actions driven by different campaigns. It helps improve the overall user journey and makes marketing attribution clearer.
I also like the simple link creation and campaign tracking, which helps measure installs and in-app actions driven by different campaigns. It helps improve the overall user journey and makes marketing attribution clearer.
What do you dislike about the product?
The analytics and reporting capabilities can feel a bit limited when trying to analyze campaign performance in depth. For CRM and marketing teams, more flexible reporting and easier access to granular data would make it easier to derive insights without relying on additional tools.
What problems is the product solving and how is that benefiting you?
Branch helps solve the problem of sending users to the correct in-app experience from different marketing channels. With deep linking, users coming from WhatsApp, SMS, push notifications, or paid campaigns can directly land on the relevant screen inside the app instead of the homepage.
This improves the user journey and conversion rates for our CRM and marketing campaigns, while also helping us track installs and in-app actions to better understand campaign performance.
This improves the user journey and conversion rates for our CRM and marketing campaigns, while also helping us track installs and in-app actions to better understand campaign performance.