Sold by: WebEngage
Deployed on AWS
WebEngage is a powerful customer engagement platform designed to transform the way businesses interact with their customers. With a focus on personalization and meaningful connections, WebEngage empowers brands to deliver targeted, timely, and contextually relevant messages across multiple channels.
Overview
WebEngage is a customer data platform and marketing automation solution that helps consumer tech enterprises and SMBs engage users effectively and simplify retention. We help brands drive revenue by targeting existing customers and anonymous users with highly contextual and hyper-personalized engagement campaigns across multiple communication channels.
Product and marketing experts worldwide use WebEngage to craft seamless user lifecycle journeys that convert current users through data-driven, well-timed omnichannel engagement initiatives. We enable brands with in-depth product and marketing analytics to track growth metrics and campaign performance. Leverage WebEngage's AI capabilities to predict user behavior and engage them live!
Highlights
- Multi-Channel Communication: Reach customers through various communication channels, including email, SMS, in-app messages, web push notifications, and more
- Journey Designer: Design seamless customer journeys with the intuitive Journey Designer, ensuring a consistent experience across touchpoints
- In-Depth Analytics: Leverage powerful analytics and reporting tools to gain actionable insights into customer behavior, campaign performance, and user preferences
Details
Sold by
Delivery method
Deployed on AWS
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Features and programs
Financing for AWS Marketplace purchases
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/month |
|---|---|---|
WebEngage CEP | Monthly Active User | $1,000.00 |
Vendor refund policy
No Refund
Legal
Vendor terms and conditions
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
AWS infrastructure support
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Updated weekly
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Multi-Channel Communication
Supports engagement across email, SMS, in-app messages, web push notifications, and multiple communication channels
Customer Journey Orchestration
Provides intuitive journey design capabilities for creating seamless and consistent user lifecycle experiences
Marketing Analytics
Offers comprehensive analytics and reporting tools for tracking campaign performance and user behavior metrics
AI-Powered Personalization
Utilizes artificial intelligence capabilities to predict user behavior and enable contextually relevant engagement
Customer Data Platform
Enables aggregation, segmentation, and targeting of customer data for personalized marketing automation
Customer Analytics
Advanced behavioral analysis and insights generation for customer data
Multi-Channel Engagement
Unified communication across web, mobile, and email platforms
AI-Powered Personalization
Machine learning algorithms for creating tailored customer experiences
Real-Time Data Processing
Instant customer behavior tracking and engagement response mechanisms
Customer Data Unification
Cross-channel data integration from multiple enterprise data sources including CRM, analytics, and streaming platforms
AI-Powered Prediction
Machine learning algorithms for predicting customer behavior and enabling hyper-personalized experiences
Omni-Channel Engagement
Multichannel communication capabilities spanning web, mobile app, push notifications, email, SMS, and social media platforms
Customer Segmentation
Intelligent customer segmentation using advanced analytics for targeted personalization
Journey Orchestration
Automated customer journey builder with real-time personalization across different digital touchpoints
Standard contract
No
Customer reviews
0 ratings
0 AWS reviews
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698 external reviews
Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
K SRICHARAN B.
Webengage is great for analytics and data insights
Reviewed on Oct 03, 2025
Review provided by G2
What do you like best about the product?
Great for dashboarding and tracking business metrics
What do you dislike about the product?
Nothing to dislike. It's a great platform
What problems is the product solving and how is that benefiting you?
It helping me create dashboards and monitor the user funnel
omkar k.
Good user friendly product
Reviewed on Oct 01, 2025
Review provided by G2
What do you like best about the product?
Managing all communication in one platform
What do you dislike about the product?
data extraction for the campaigns and user id creation
What problems is the product solving and how is that benefiting you?
managing all communication channel under one roof which is very convenient to use
Nauman ( Nathan ) S.
Powerful Customer Engagement Platform with Excellent ROI
Reviewed on Sep 16, 2025
Review provided by G2
What do you like best about the product?
What I appreciate most about WebEngage is how seamlessly it turns user data into actionable insights. Its advanced analytics and segmentation help me understand user behaviour across channels, while the intuitive interface makes it easy to test and optimize strategies. It’s a powerful tool for making informed, data-driven decisions without the usual complexity.
What do you dislike about the product?
I find that integrating WebEngage data with external tools can be a bit clunky, which makes deeper analysis harder than it should be. Also, setting up advanced event tracking often needs developer support, which slows down quick testing and iteration. A bit more flexibility would go a long way.
What problems is the product solving and how is that benefiting you?
WebEngage helps me make sense of complex user behaviour by bringing all the data together in one place. It makes it easier to see how customers interact across different channels, spot important trends, and create meaningful segments. This means I can base my research on real, up-to-date insights, which helps the team make smarter decisions and improve how we engage and retain customers.
Avichal P.
Great tool for lifecycle management
Reviewed on Aug 10, 2025
Review provided by G2
What do you like best about the product?
Ease of use, easy UI/UX, almost no time to get upto speed on the tool, service is pretty great
What do you dislike about the product?
Some customizations are maybe not at par + whatsapp integrations are deep with 3/4 players only
What problems is the product solving and how is that benefiting you?
Customer retention and lifecycle management
Davinder S.
Great tool for Marketing Automation
Reviewed on Aug 03, 2025
Review provided by G2
What do you like best about the product?
I have been using WebEngage from last six months for my organization. Its user friendly dashboard is all what i loved the most. Sending marketing communications to target audience is very easy, it offers various channels like Whatsapp, RCS, SMS, Email and WebPush Notifications. Moreover, it is very easy to create various types of Audience Segments. The most important thing is it has capability to reach unknown users via Onsite Notifications. And those users can further be used for remarketing purposes via Google and Meta Ads. I highly recommend WebEngage to Marketers who want to go with Automation.
What do you dislike about the product?
Sometimes it takes time to approve the Whatsapp templates. I don’t know whether it is from Meta side or WebEngage.
What problems is the product solving and how is that benefiting you?
There were various data feeds related pages on our website where displaying a lead capture form was not possible due to shared server from our developers. With the help of WebEngage, we created a Onsite Survey and implemented on those pages as a lead capture form. It makes our lead capturing job possible on our Next.js platform.