Sold by: WebEngage
Deployed on AWS
WebEngage is a powerful customer engagement platform designed to transform the way businesses interact with their customers. With a focus on personalization and meaningful connections, WebEngage empowers brands to deliver targeted, timely, and contextually relevant messages across multiple channels.
4.5
Overview
WebEngage is a customer data platform and marketing automation solution that helps consumer tech enterprises and SMBs engage users effectively and simplify retention. We help brands drive revenue by targeting existing customers and anonymous users with highly contextual and hyper-personalized engagement campaigns across multiple communication channels.
Product and marketing experts worldwide use WebEngage to craft seamless user lifecycle journeys that convert current users through data-driven, well-timed omnichannel engagement initiatives. We enable brands with in-depth product and marketing analytics to track growth metrics and campaign performance. Leverage WebEngage's AI capabilities to predict user behavior and engage them live!
Highlights
- Multi-Channel Communication: Reach customers through various communication channels, including email, SMS, in-app messages, web push notifications, and more
- Journey Designer: Design seamless customer journeys with the intuitive Journey Designer, ensuring a consistent experience across touchpoints
- In-Depth Analytics: Leverage powerful analytics and reporting tools to gain actionable insights into customer behavior, campaign performance, and user preferences
Details
Sold by
Delivery method
Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/month |
|---|---|---|
WebEngage CEP | Monthly Active User | $1,000.00 |
Personalisation | Web personalisation | $1,000.00 |
Vendor refund policy
No Refund
Legal
Vendor terms and conditions
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Multi-Channel Communication
Supports engagement across email, SMS, in-app messages, web push notifications, and multiple communication channels
Customer Journey Orchestration
Provides intuitive journey design capabilities for creating seamless and consistent user lifecycle experiences
Marketing Analytics
Offers comprehensive analytics and reporting tools for tracking campaign performance and user behavior metrics
AI-Powered Personalization
Utilizes artificial intelligence capabilities to predict user behavior and enable contextually relevant engagement
Customer Data Platform
Enables aggregation, segmentation, and targeting of customer data for personalized marketing automation
Customer Analytics
Advanced behavioral analysis and insights generation for customer data
Multi-Channel Engagement
Unified communication across web, mobile, and email platforms
AI-Powered Personalization
Machine learning algorithms for creating tailored customer experiences
Real-Time Data Processing
Instant customer behavior tracking and engagement response mechanisms
Customer Data Unification
Cross-channel data integration from multiple enterprise data sources including CRM, analytics, and streaming platforms
AI-Powered Predictive Analytics
Machine learning capabilities for predicting customer behavior and personalizing marketing interactions
Omni-Channel Journey Orchestration
Comprehensive journey builder supporting multiple communication channels including web, mobile, push notifications, email, SMS, and social platforms
Customer Segmentation Engine
Advanced customer segmentation capabilities for creating hyper-personalized marketing experiences
Enterprise Data Compatibility
Native integration support for major enterprise data platforms like Salesforce, Snowflake, Apache Kafka, and DataBricks
Standard contract
No
Customer reviews
Gautam V.
Unified User Data and Effortless Multi-Channel Campaigns
Reviewed on Dec 29, 2025
Review provided by G2
What do you like best about the product?
The ability to unify user data and engagement in one platform. Making segmentation, journey creation, and multi-channel communication (email, push, WhatsApp, on-site) straightforward, scalable and giving us the visibility for campaign execution.
from execution to reporting - it saves time. Setting up campaigns and triggers without tech's intervention saves time and energy.
from execution to reporting - it saves time. Setting up campaigns and triggers without tech's intervention saves time and energy.
What do you dislike about the product?
Missing integrations with other products/marketing channels like Zoho crm. I feel its a constant innovation for Webengage to integrate other marketing platforms and the team should stay ahead of the curve like it does for product enhancements.
What problems is the product solving and how is that benefiting you?
WebEngage helps us focus our energies to retain uses by enabling multi-channel approach. Instead of focusing our ener
directly address revenue leakage and low repeat behavior after user acquisition. In travel and e-commerce, users often browse, drop off, or delay decisions due to price sensitivity and comparison behavior. WebEngage allows us to re-engage these high-intent users with timely, behavior-based nudges across email, push, WhatsApp, and on-site channels. This improves funnel recovery, increases repeat visits and bookings, lifts conversion rates, and maximizes lifetime value from the same traffic—making growth more efficient without increasing acquisition spend.
directly address revenue leakage and low repeat behavior after user acquisition. In travel and e-commerce, users often browse, drop off, or delay decisions due to price sensitivity and comparison behavior. WebEngage allows us to re-engage these high-intent users with timely, behavior-based nudges across email, push, WhatsApp, and on-site channels. This improves funnel recovery, increases repeat visits and bookings, lifts conversion rates, and maximizes lifetime value from the same traffic—making growth more efficient without increasing acquisition spend.
Sumukh S.
The Best Platform for Customer Analytics Insights
Reviewed on Dec 26, 2025
Review provided by G2
What do you like best about the product?
It is the best platform to understand customer analytics, that's the main thing which I like about WebEngage. They have good customer support and they are very easy to integrate with all the apps.
What do you dislike about the product?
It takes a bit longer time to create customer segments, sometimes i end up waiting 15-30 minutes (depends on the customer base) to create a customer segment and download it.
What problems is the product solving and how is that benefiting you?
It is giving a detailed breakdown of customers database into multiple micro segmentation, which is helpful for us to understand our customers better.
Shubham P.
Effective Platform for Lifecycle Communication
Reviewed on Dec 26, 2025
Review provided by G2
What do you like best about the product?
WebEngage opens up multiple opportunities to reach our users across different stages of their journey, whether at the start, in between, or at the end. It significantly improves the way we communicate with users.
What do you dislike about the product?
The UX can be improved in a few areas, but I have attended a recent event from WE and understand that enhancements are already in progress, and we are looking forward to those updates.
What problems is the product solving and how is that benefiting you?
Overall, it helps solve one of the biggest challenges by keeping users engaged and improving retention on the platform.
Jeevanand S.
Impressive Platform with Outstanding Support
Reviewed on Dec 25, 2025
Review provided by G2
What do you like best about the product?
WebEngage Black has truly impressed me. In addition, I am very satisfied with the support I receive from the team.
What do you dislike about the product?
The user interface would benefit from a cleaner design, as it currently feels a bit cluttered. Additionally, I think there should be more flexibility available at the beginning of journeys.
What problems is the product solving and how is that benefiting you?
For me, the primary purpose of using WebEngage is marketing automation. I also appreciate how it allows for straightforward data analysis without needing to use SQL.
Akshay K.
Powerful Segmentation and Analytics with Excellent Support.
Reviewed on Dec 21, 2025
Review provided by G2
What do you like best about the product?
I like the segmentation part, especially the live segment feature & refresh list. New analytics event dashboard, which i use everyday. it was very easy to switch from the previous tool to the webengage. Implementation was very smooth.
Last but not the least, great customer support.
Last but not the least, great customer support.
What do you dislike about the product?
WebEngage missing the segment creation feature while setting up a campaign, instead, i have first create a segment, wait till its finished and then set up the campaign.
It could helpful if webengage team integrate it in the coming days.
It could helpful if webengage team integrate it in the coming days.
What problems is the product solving and how is that benefiting you?
The WebEngage is very helpful for the customer retention, our retention used be around 28-32%, past month we crossed 38%.