Sold by: WebEngage
Deployed on AWS
WebEngage is a powerful customer engagement platform designed to transform the way businesses interact with their customers. With a focus on personalization and meaningful connections, WebEngage empowers brands to deliver targeted, timely, and contextually relevant messages across multiple channels.
4.5
Overview
WebEngage is a customer data platform and marketing automation solution that helps consumer tech enterprises and SMBs engage users effectively and simplify retention. We help brands drive revenue by targeting existing customers and anonymous users with highly contextual and hyper-personalized engagement campaigns across multiple communication channels.
Product and marketing experts worldwide use WebEngage to craft seamless user lifecycle journeys that convert current users through data-driven, well-timed omnichannel engagement initiatives. We enable brands with in-depth product and marketing analytics to track growth metrics and campaign performance. Leverage WebEngage's AI capabilities to predict user behavior and engage them live!
Highlights
- Multi-Channel Communication: Reach customers through various communication channels, including email, SMS, in-app messages, web push notifications, and more
- Journey Designer: Design seamless customer journeys with the intuitive Journey Designer, ensuring a consistent experience across touchpoints
- In-Depth Analytics: Leverage powerful analytics and reporting tools to gain actionable insights into customer behavior, campaign performance, and user preferences
Details
Sold by
Delivery method
Deployed on AWS
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Features and programs
Financing for AWS Marketplace purchases
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/month |
|---|---|---|
WebEngage CEP | Monthly Active User | $1,000.00 |
Personalisation | Web personalisation | $1,000.00 |
Vendor refund policy
No Refund
Legal
Vendor terms and conditions
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Multi-Channel Communication
Support for customer engagement across email, SMS, in-app messages, web push notifications, and additional communication channels
Customer Journey Orchestration
Visual journey designer for mapping and automating seamless customer lifecycle journeys across multiple touchpoints
Behavioral Analytics and Reporting
Analytics and reporting tools for tracking customer behavior, campaign performance metrics, user preferences, and growth indicators
AI-Powered User Behavior Prediction
Machine learning capabilities to predict user behavior patterns and enable real-time engagement optimization
Customer Data Platform
Centralized data platform for collecting, unifying, and leveraging customer data to enable hyper-personalized and contextually relevant campaigns
Omni-Channel Communication
Enables customer engagement across web, mobile, and email channels from a unified platform
Customer Behavior Analytics
Provides analysis of customer behavior patterns to inform engagement strategies
AI-Powered Journey Orchestration
Utilizes artificial intelligence to automate and optimize customer journey workflows
Personalization Engine
Delivers personalized communication and experiences based on customer data and insights
Integrated Analytics Dashboard
Combines product analytics, marketing analytics, and customer insights in a single unified interface
Cross-Channel Data Integration
Connects customer data across multiple channels including App, Web, Push Notifications, Email, SMS, WhatsApp, Conversational Commerce, Line, TikTok, Facebook Ads, and Google Ads from a single platform.
Customer Segmentation and Personalization
Intelligently segments customers for hyper-personalization and delivers individualized content across channels based on customer data analysis.
AI-Powered Behavioral Prediction
Utilizes AI capabilities to predict customer behavior and enable personalized offerings with measurable ROI.
Enterprise Data Source Connectivity
Integrates with enterprise data sources including Salesforce CRM, Dynamics 365, Snowflake, DataBricks, Apache Kafka, CSAT, Google Analytics, and Oracle.
Omni-Channel Journey Orchestration
Enables creation and management of individualized cross-channel customer journeys and experiences for B2C enterprises.
Standard contract
No
Customer reviews
Aishwarya S.
Effortless Integration with Superior Omnichannel Marketing
Reviewed on Feb 14, 2026
Review provided by G2
What do you like best about the product?
I like WebEngage's Omnichannel feature and customer event mapping, as it allows us to target our customers through different channels like RCS and SMS, and map our store orders, making it easy to target store-only customers. I also appreciate the easy integration process with most major tools. The platform facilitates deeper segmentation possibilities and gives the flexibility of easy integration with third-party tools. The initial setup was very easy, taking a maximum of 3 to 4 days.
What do you dislike about the product?
I find creating reply-based campaigns on WhatsApp challenging. They could improve by having an inbuilt bot like Kwikengage BIK.
What problems is the product solving and how is that benefiting you?
WebEngage helps me create deeper and personalized recommendations, identify cohorts, and create cross-sell and upsell recommendations, enhancing retention and omnichannel marketing.
Shreyansh C.
Smooth Journey Creation with Instant Email Delivery
Reviewed on Feb 10, 2026
Review provided by G2
What do you like best about the product?
The separate channel for email delivery is helpful, especially for instant email delivery. Journey creation is smooth and straightforward.
What do you dislike about the product?
The proper CDP is not their in the webengage.
Even the plugin is there for sms and whatsapp we have faced the integration challenges.
Even the plugin is there for sms and whatsapp we have faced the integration challenges.
What problems is the product solving and how is that benefiting you?
WE had solved the communication channel integration. Segmentation of profiles. Daily Campaign.
Mehak V.
Easy to use, well-integrated and effective for customer retention
Reviewed on Feb 07, 2026
Review provided by G2
What do you like best about the product?
It's easy to use and navigate, even the complicated processes like journey creation and campaign set up are also very intuitive. Almost all of our use cases are catered to as it has seamlessly been integrated with our sytem.The POC from the Webengage team is easy to reach and resolves issues quickly.
What do you dislike about the product?
Sometimes brewing of segments take longer than expected. Rest everything is better than expected.
What problems is the product solving and how is that benefiting you?
Hels us tackle problems like customer retention, by enabling cohortisation and setting up personalised campaigns. Also helps us in reaching out to users who drop-off and building recall, eventually improving conversion. Additionally, it helps with analytics and data tracking.
Himanshi B.
Unified Data & Automated Journeys That Boost ROI
Reviewed on Feb 05, 2026
Review provided by G2
What do you like best about the product?
We’re able to integrate our data from multiple platforms into one place which us retarget our existing users more effectively and efficiently, while also keeping a close eye on ROI.
Earlier, our data was scattered across different platforms and we were operating across multiple channels. This increased a lot of manual effort. After using WebEngage, our journeys are now automated, which has reduced manual work significantly and made execution much smoother.
Earlier, our data was scattered across different platforms and we were operating across multiple channels. This increased a lot of manual effort. After using WebEngage, our journeys are now automated, which has reduced manual work significantly and made execution much smoother.
What do you dislike about the product?
As of now, there’s nothing specific that stands out as a dislike. We’re exploring different features of the platform, and overall the experience has been quite useful and promising.
What problems is the product solving and how is that benefiting you?
Help us to centralize user data from multiple platforms, which reduce our manual efforts and we are able to create multiple automated journey for retarget right user at right time
Pharmaceuticals
Webengage Makes Cohort Analysis & Intelligent Timing a Retention Booster
Reviewed on Feb 05, 2026
Review provided by G2
What do you like best about the product?
Webengage has been really helpful in analysing our cohorts and their behaviour. Its intelligent timing feature has been an added bonus, and it has helped us improve our retention numbers.
What do you dislike about the product?
Sometimes the data around control group is not proper, certain metrics around rcs campaigns are incorrect
What problems is the product solving and how is that benefiting you?
Cohort wise analysis and then accordingly planning a campaign is helping me