Sold by: WebEngage
Deployed on AWS
WebEngage is a powerful customer engagement platform designed to transform the way businesses interact with their customers. With a focus on personalization and meaningful connections, WebEngage empowers brands to deliver targeted, timely, and contextually relevant messages across multiple channels.
4.5
Overview
WebEngage is a customer data platform and marketing automation solution that helps consumer tech enterprises and SMBs engage users effectively and simplify retention. We help brands drive revenue by targeting existing customers and anonymous users with highly contextual and hyper-personalized engagement campaigns across multiple communication channels.
Product and marketing experts worldwide use WebEngage to craft seamless user lifecycle journeys that convert current users through data-driven, well-timed omnichannel engagement initiatives. We enable brands with in-depth product and marketing analytics to track growth metrics and campaign performance. Leverage WebEngage's AI capabilities to predict user behavior and engage them live!
Highlights
- Multi-Channel Communication: Reach customers through various communication channels, including email, SMS, in-app messages, web push notifications, and more
- Journey Designer: Design seamless customer journeys with the intuitive Journey Designer, ensuring a consistent experience across touchpoints
- In-Depth Analytics: Leverage powerful analytics and reporting tools to gain actionable insights into customer behavior, campaign performance, and user preferences
Details
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Delivery method
Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/month |
|---|---|---|
WebEngage CEP | Monthly Active User | $1,000.00 |
Personalisation | Web personalisation | $1,000.00 |
Vendor refund policy
No Refund
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
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Support
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Updated weekly
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Multi-Channel Communication
Support for customer engagement across email, SMS, in-app messages, web push notifications, and additional communication channels
Customer Journey Orchestration
Visual journey designer for mapping and automating seamless customer lifecycle journeys across multiple touchpoints
Behavioral Analytics and Reporting
Analytics and reporting tools for tracking customer behavior, campaign performance metrics, user preferences, and growth indicators
AI-Powered User Behavior Prediction
Machine learning capabilities to predict user behavior patterns and enable real-time engagement optimization
Customer Data Platform
Centralized data platform for collecting, unifying, and leveraging customer data to enable hyper-personalized and contextually relevant campaigns
Omni-Channel Communication
Enables customer engagement across web, mobile, and email channels from a unified platform
Customer Behavior Analytics
Provides analysis of customer behavior patterns to inform engagement strategies
AI-Powered Journey Orchestration
Utilizes artificial intelligence to automate and optimize customer journey workflows
Personalization Engine
Delivers personalized communication and experiences based on customer data and insights
Integrated Analytics Dashboard
Combines product analytics, marketing analytics, and customer insights in a single unified interface
Cross-Channel Data Integration
Connects customer data across multiple channels including App, Web, Push Notifications, Email, SMS, WhatsApp, Conversational Commerce, Line, TikTok, Facebook Ads, and Google Ads from a single platform.
Customer Segmentation and Personalization
Intelligently segments customers for hyper-personalization and delivers individualized content across channels based on customer data analysis.
AI-Powered Behavioral Prediction
Utilizes AI capabilities to predict customer behavior and enable personalized offerings with measurable ROI.
Enterprise Data Source Connectivity
Integrates with enterprise data sources including Salesforce CRM, Dynamics 365, Snowflake, DataBricks, Apache Kafka, CSAT, Google Analytics, and Oracle.
Omni-Channel Journey Orchestration
Enables creation and management of individualized cross-channel customer journeys and experiences for B2C enterprises.
Standard contract
No
Customer reviews
Computer Software
Friendly Support, but Documentation and API Discovery Need Improvement
Reviewed on Jun 19, 2026
Review provided by G2
What do you like best about the product?
Good support centre. Friendly and replies on time.
What do you dislike about the product?
Hard to get knowledge about the platform. Documentation could be much better. Very hard to find APIs within documentation. I would suggest making a separate documentation just for apis.
Also it takes lot of time to reflect changes on webengage website. Like it takes 15-20 minutes to reflect a newly created user.
Also it takes lot of time to reflect changes on webengage website. Like it takes 15-20 minutes to reflect a newly created user.
What problems is the product solving and how is that benefiting you?
Communication like email, push notification.
Apeksha A.
Easy Personalized Customer Journeys and Automated Engagement in One Platform
Reviewed on Jun 19, 2026
Review provided by G2
What do you like best about the product?
WebEngage makes it easy to create personalized customer journeys, automate engagement, and improve retention from one platform.
What do you dislike about the product?
The learning curve can be steep for advanced features, and campaign setup or reporting can sometimes feel complex for new users.
What problems is the product solving and how is that benefiting you?
WebEngage helps us automate customer engagement, personalize communication, and track user behavior, leading to better conversions, improved retention, and more efficient marketing campaigns.
Marmik S.
Events Analytics Makes Retention Insights Seamless
Reviewed on Jun 19, 2026
Review provided by G2
What do you like best about the product?
The Events analytics section in webengage is the best feature to use as a Retention marketer. Daily events counts comparison and analyzing gaps being my core job becomes easier and seamless using the Events analytics section. The option to compare events for a given date split by hours of the day is really important for taking actions and making campaign / journey changes.
What do you dislike about the product?
I have used clever tap before. They have feature to resend a campaign to users where campaign failed event has been recorded. It is the most useful feature for whatsapp as a channel. In webengage, I will have to create a segment and then duplicate and run a campaign again. This is just a feedback, may be webengage can Integrate this.
What problems is the product solving and how is that benefiting you?
Our KPI is to achieve 3% session share and maintain our CPS at the same time from Retention. Webengage as a tool and webengage team, has help us optimize our campaigns, send times, targeting and helped us achieve our session share target.
Financial Services
WebEngage Powers Activation with Journey Automation, Segmentation, and Omnichannel Reach
Reviewed on Jun 19, 2026
Review provided by G2
What do you like best about the product?
WebEngage for a fintech product like GoPaisa, the most helpful capabilities are the ones that directly improve activation, retention, and revenue.
Most Helpful Features in WebEngage
1. Journey Automation
Create automated user journeys based on user actions.
Example for Instant Money:
User enables Instant Money → doesn't complete KYC within 24 hours.
Automatically send:
Push notification
WhatsApp reminder
Email reminder
SMS fallback
This reduces manual campaign effort and improves conversion rates.
2. User Segmentation
Create audiences based on behavior, demographics, transactions, app activity, and more.
Examples:
KYC Started but Not Completed
Credit Card Users
High Cashback Earners
App Installed but Never Transacted
Uninstalled Users
This enables highly targeted campaigns instead of sending the same message to everyone.
3. Omnichannel Engagement
Reach users across:
Push Notifications
WhatsApp
Email
SMS
Web Push
In-App Messages
Users who ignore one channel can be reached on another, improving overall campaign performance.
4. Personalized Campaigns
Use customer attributes and behavior to personalize messages.
Example:
"Hi Ankur, complete your KYC today and unlock Instant Money transfers."
Personalization generally drives higher open and conversion rates.
5. Funnel & Drop-off Analytics
Identify where users leave the flow.
Instant Money Funnel
Landing Page View
Enable Instant Money
Start KYC
Complete KYC
First Transfer
You can see exactly where users drop off and optimize that step & many more
Most Helpful Features in WebEngage
1. Journey Automation
Create automated user journeys based on user actions.
Example for Instant Money:
User enables Instant Money → doesn't complete KYC within 24 hours.
Automatically send:
Push notification
WhatsApp reminder
Email reminder
SMS fallback
This reduces manual campaign effort and improves conversion rates.
2. User Segmentation
Create audiences based on behavior, demographics, transactions, app activity, and more.
Examples:
KYC Started but Not Completed
Credit Card Users
High Cashback Earners
App Installed but Never Transacted
Uninstalled Users
This enables highly targeted campaigns instead of sending the same message to everyone.
3. Omnichannel Engagement
Reach users across:
Push Notifications
SMS
Web Push
In-App Messages
Users who ignore one channel can be reached on another, improving overall campaign performance.
4. Personalized Campaigns
Use customer attributes and behavior to personalize messages.
Example:
"Hi Ankur, complete your KYC today and unlock Instant Money transfers."
Personalization generally drives higher open and conversion rates.
5. Funnel & Drop-off Analytics
Identify where users leave the flow.
Instant Money Funnel
Landing Page View
Enable Instant Money
Start KYC
Complete KYC
First Transfer
You can see exactly where users drop off and optimize that step & many more
What do you dislike about the product?
Journey nodes need a more attractive and intuitive design. Data loading performance should also be improved, as both data retrieval and segment-building processes take too long, leading to delays in campaign setup and execution.
What problems is the product solving and how is that benefiting you?
WebEngage helps solve customer engagement and retention challenges by providing a single platform to understand user behavior, segment audiences, automate communication, and track conversions across multiple channels.
For GoPaisa, WebEngage helps:
Increase KYC completion rates through automated reminder journeys.
Improve Instant Money activation by targeting users based on their stage in the funnel.
Re-engage inactive and uninstalled users through personalized campaigns.
Reduce manual effort by automating lifecycle communications.
Improve campaign performance through segmentation and A/B testing.
Track user behavior and identify drop-off points to optimize conversions.
For GoPaisa, WebEngage helps:
Increase KYC completion rates through automated reminder journeys.
Improve Instant Money activation by targeting users based on their stage in the funnel.
Re-engage inactive and uninstalled users through personalized campaigns.
Reduce manual effort by automating lifecycle communications.
Improve campaign performance through segmentation and A/B testing.
Track user behavior and identify drop-off points to optimize conversions.
Anonymous
AI-Powered Efficiency Boost with WebEngage
Reviewed on Jun 19, 2026
Review provided by G2
What do you like best about the product?
I really like WebEngage's new AI features, especially the one prompt journey and segment creation which significantly cuts down execution time from 30 minutes to just 5 minutes. The initial setup was very easy and fluent, and they helped out at each step.
What do you dislike about the product?
Segment creation takes time
What problems is the product solving and how is that benefiting you?
I use WebEngage to automate customer journeys, which cuts down execution time from 30 minutes to 5 minutes with one prompt journey and segment creation.