Sold by: WebEngage
Deployed on AWS
WebEngage is a powerful customer engagement platform designed to transform the way businesses interact with their customers. With a focus on personalization and meaningful connections, WebEngage empowers brands to deliver targeted, timely, and contextually relevant messages across multiple channels.
4.5
Overview
WebEngage is a customer data platform and marketing automation solution that helps consumer tech enterprises and SMBs engage users effectively and simplify retention. We help brands drive revenue by targeting existing customers and anonymous users with highly contextual and hyper-personalized engagement campaigns across multiple communication channels.
Product and marketing experts worldwide use WebEngage to craft seamless user lifecycle journeys that convert current users through data-driven, well-timed omnichannel engagement initiatives. We enable brands with in-depth product and marketing analytics to track growth metrics and campaign performance. Leverage WebEngage's AI capabilities to predict user behavior and engage them live!
Highlights
- Multi-Channel Communication: Reach customers through various communication channels, including email, SMS, in-app messages, web push notifications, and more
- Journey Designer: Design seamless customer journeys with the intuitive Journey Designer, ensuring a consistent experience across touchpoints
- In-Depth Analytics: Leverage powerful analytics and reporting tools to gain actionable insights into customer behavior, campaign performance, and user preferences
Details
Sold by
Delivery method
Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/month |
|---|---|---|
WebEngage CEP | Monthly Active User | $1,000.00 |
Personalisation | Web personalisation | $1,000.00 |
Vendor refund policy
No Refund
Legal
Vendor terms and conditions
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Multi-Channel Communication
Supports engagement across email, SMS, in-app messages, web push notifications, and multiple communication channels
Customer Journey Orchestration
Provides intuitive journey design capabilities for creating seamless and consistent user lifecycle experiences
Marketing Analytics
Offers comprehensive analytics and reporting tools for tracking campaign performance and user behavior metrics
AI-Powered Personalization
Utilizes artificial intelligence capabilities to predict user behavior and enable contextually relevant engagement
Customer Data Platform
Enables aggregation, segmentation, and targeting of customer data for personalized marketing automation
Customer Analytics
Advanced behavioral analysis and insights generation for customer data
Multi-Channel Engagement
Unified communication across web, mobile, and email platforms
AI-Powered Personalization
Machine learning algorithms for creating tailored customer experiences
Real-Time Data Processing
Instant customer behavior tracking and engagement response mechanisms
Customer Data Unification
Cross-channel data integration from multiple enterprise data sources including CRM, analytics, and streaming platforms
AI-Powered Predictive Analytics
Machine learning capabilities for predicting customer behavior and personalizing marketing interactions
Omni-Channel Journey Orchestration
Comprehensive journey builder supporting multiple communication channels including web, mobile, push notifications, email, SMS, and social platforms
Customer Segmentation Engine
Advanced customer segmentation capabilities for creating hyper-personalized marketing experiences
Enterprise Data Compatibility
Native integration support for major enterprise data platforms like Salesforce, Snowflake, Apache Kafka, and DataBricks
Standard contract
No
Customer reviews
Paridhi B.
Seamless Campaign Automation with Constantly Evolving Features
Reviewed on Jan 23, 2026
Review provided by G2
What do you like best about the product?
It helps automate marketing campaigns seamlessly. Other features, such as surveys, onsite tools, and personalization, are also helpful for our product. I also appreciate that new features are introduced constantly.
What do you dislike about the product?
The events analytics function could be better. The tech integration process could be smoother, with a quicker TAT. Campaign analytics also needs improvement so it reflects the right data more consistently. Catalogues and recommendations could be improved as well, as they currently don’t feel as strong as they could be.
What problems is the product solving and how is that benefiting you?
It helps me optimize campaigns through campaign performance analysis. It also supports my decision-making in critical situations, such as a product launch or introducing a new product feature, by helping me understand consumers through surveys. Also, it helps me better understand customer behavior so we can serve them more effectively.
saahil a.
User-Friendly Platform for Personalized Campaigns
Reviewed on Jan 23, 2026
Review provided by G2
What do you like best about the product?
I like how easy WebEngage is to use, making it very user-friendly with quick actionable steps. Creating a campaign is straightforward and self-explanatory, so it didn't take me much time to understand how to edit and create journeys and campaigns. I also appreciate the analytics section which is easy to understand, allowing me to interpret the data effectively.
What do you dislike about the product?
I think WebEngage could be improved by adding more video content on how to fully use it instead of relying on just written content. Some use case examples and a small tutorial on how to create journeys, explaining what each button does with tooltips, would be beneficial. Also, the initial setup was a bit long for us due to some back and forth on a few system setups we had to complete.
What problems is the product solving and how is that benefiting you?
I use WebEngage to send notifications and communications to my customers. It helps me send personalized communications to specific user groups. Creating campaigns is easy and quick, and the analytics section is simple to understand and interpret.
Vivek R.
Powerful Engagement and Retention Platform
Reviewed on Jan 19, 2026
Review provided by G2
What do you like best about the product?
I think WebEngage is really powerful for engagement and retention. It helps me create personalized campaigns across multiple channels like emails, push notifications, and WhatsApp. The analytics and segmentation features are strong and easy to use. I like how it supports multi-channel engagement, helping improve customer engagement and conversion rates. The tool also enables building complex automation flows and triggers. Overall, it's a great tool for business focus and user retention and growth.
What do you dislike about the product?
Setting up WebEngage is manageable but not super simple.
What problems is the product solving and how is that benefiting you?
WebEngage is a powerful engagement and retention platform. It solves issues like lower user retention, lack of personalization, and poor customer engagement. It helps create personalized campaigns across channels and supports multi-channel engagement, improving customer engagement and conversion rates.
Shobhit A.
Powerful Customer Engagement with Room for Improvement
Reviewed on Jan 18, 2026
Review provided by G2
What do you like best about the product?
I like best about WebEngage is its powerful segmentation and journey building capabilities. The platform allows us to create highly granular user segments based on real-time behavior and events. WebEngage also provides robust analytics and campaign reporting, which help us measure performance and optimize campaigns continuously as we go. Its segmentation and journey building capabilities add significant value to our operations by allowing us to engage users in a highly targeted and contextual manner. The segmentation engine enables us to create dynamic user segments based on real-time events, historical behavior, user's demographics, and custom attributes, ensuring that each communication is relevant and on time.
What do you dislike about the product?
While WebEngage is a powerful platform, there are a few areas that could be improved. The initial learning curve is quite steep, especially for new users. Some workflows and settings are not intuitive. Reporting and dashboards, though detailed, could benefit from more customization options such as easier creation of custom reports and better export flexibility.
What problems is the product solving and how is that benefiting you?
WebEngage solves fragmented and manual customer communication by centralizing user data, enabling behavioral segmentation, automating targeted campaigns across multiple channels, and personalizing messages at scale.
Pulkit S.
User-Friendly but Needs Legacy Feature Improvements
Reviewed on Jan 17, 2026
Review provided by G2
What do you like best about the product?
I find WebEngage easy to use, and I like the quality of customer support.
What do you dislike about the product?
I don't like the lack of information about new features and the information about legacy setup. I also noticed a lot of duplication and unusable attributes and events after joining.
What problems is the product solving and how is that benefiting you?
I use WebEngage for setting up campaigns and lifecycle journeys, enabling omni-channel marketing.