Sold by: Insider One
Deployed on AWS
Customer Data Platform, Personalisation Engine, Omni Channel Journey Builder
4.8
Overview
Insider help create individualized cross-channel customer experiences and journeys for B2C enterprises. Insider enables digital marketers to connect customer data across all channels, intelligently segment customers for hyper personalization, and reach out to them with the most relevant content. Our AI capabilities help you predict customers' behaviour and personalize your offering with high ROI. Our channel capabilities include App, Web, Push Notifications, Email, SMS, WhatsApp, Conversational Commerce, Line, TikTok, Facebook Ads, Google Ads and many others. Enterprise data sources include Salesforce CRM, Dynamics 365, Snowflake, DataBricks, Apache Kafka, CSAT, Google Analytics, Oracle etc.
Please contact Insider at sales@useinsider.com for further details.
Highlights
- Insider One connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform with the fastest time to value.
Details
Sold by
Delivery method
Deployed on AWS
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/month |
|---|---|---|
0-50K | Monthly Tracked Active User Amount: 0-50K | $950.00 |
Vendor refund policy
Please contact Insider
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Cross-Channel Data Integration
Connects customer data across multiple channels including App, Web, Push Notifications, Email, SMS, WhatsApp, Conversational Commerce, Line, TikTok, Facebook Ads, and Google Ads from a single platform.
Customer Segmentation and Personalization
Intelligently segments customers for hyper-personalization and delivers individualized content across channels based on customer data analysis.
AI-Powered Behavioral Prediction
Utilizes AI capabilities to predict customer behavior and enable personalized offerings with measurable ROI.
Enterprise Data Source Connectivity
Integrates with enterprise data sources including Salesforce CRM, Dynamics 365, Snowflake, DataBricks, Apache Kafka, CSAT, Google Analytics, and Oracle.
Omni-Channel Journey Orchestration
Enables creation and management of individualized cross-channel customer journeys and experiences for B2C enterprises.
Multi-Channel Communication
Support for customer engagement across email, SMS, in-app messages, web push notifications, and additional communication channels
Customer Journey Orchestration
Visual journey designer for mapping and automating seamless customer lifecycle journeys across multiple touchpoints
Behavioral Analytics and Reporting
Analytics and reporting tools for tracking customer behavior, campaign performance metrics, user preferences, and growth indicators
AI-Powered User Behavior Prediction
Machine learning capabilities to predict user behavior patterns and enable real-time engagement optimization
Customer Data Platform
Centralized data platform for collecting, unifying, and leveraging customer data to enable hyper-personalized and contextually relevant campaigns
Omni-Channel Communication
Enables customer engagement across web, mobile, and email channels from a unified platform
Customer Behavior Analytics
Provides analysis of customer behavior patterns to inform engagement strategies
AI-Powered Journey Orchestration
Utilizes artificial intelligence to automate and optimize customer journey workflows
Personalization Engine
Delivers personalized communication and experiences based on customer data and insights
Integrated Analytics Dashboard
Combines product analytics, marketing analytics, and customer insights in a single unified interface
Standard contract
No
Customer reviews
Higher Education
Insider One Makes Automated Messaging and Customer Management Easy
Reviewed on Apr 16, 2026
Review provided by G2
What do you like best about the product?
Insider One helps us create automated messages and build flows that make it easier to reach our customers and manage them more effectively.
What do you dislike about the product?
Sometimes there are issues on Meta’s side as well, and with the data we enter. I hope I can edit it myself so I can update the data I already have.
What problems is the product solving and how is that benefiting you?
Create an automated message and include tracking data from our system.
Anıl Turan G.
Insider One Makes Multichannel Campaigns Easy with Powerful Journey Orchestration
Reviewed on Apr 13, 2026
Review provided by G2
What do you like best about the product?
Insider One is that I can manage all channels like mobile app, web, SMS, and email from a single platform. It makes everything much easier and more organized. I can create different customer segments and use them across all channels without extra effort. Also, the orchestration feature helps us plan and automate our customer journeys smoothly. Overall, it saves time and helps us reach the right customer with the right message. Integrataion was easy and fast, the onboarding team was very helpful and very capable.
What do you dislike about the product?
There is not much I dislike about Insider One. Overall it is a very useful and strong platform for our needs.
If I had to mention something, sometimes the platform feels very advanced and it takes time to explore and fully use all the features. We are not a classic e-commerce partner so our goals are very different, and learning how to track these goal in Insider takes a little bit time. But the Customer Success team is very helpful in these kind of things.
If I had to mention something, sometimes the platform feels very advanced and it takes time to explore and fully use all the features. We are not a classic e-commerce partner so our goals are very different, and learning how to track these goal in Insider takes a little bit time. But the Customer Success team is very helpful in these kind of things.
What problems is the product solving and how is that benefiting you?
Insider One solves the problem of managing all our marketing channels separately by bringing everything into one platform. We can handle mobile app, web, SMS, and email campaigns in a single place, which makes our work much more efficient and organized.
It also helps us understand our customers better through segmentation and data insights, so we can send more relevant and personalized messages. This improves our engagement and conversion rates.
Overall, it saves us time, reduces operational effort, and helps us grow our business with more effective and data-driven marketing.
It also helps us understand our customers better through segmentation and data insights, so we can send more relevant and personalized messages. This improves our engagement and conversion rates.
Overall, it saves us time, reduces operational effort, and helps us grow our business with more effective and data-driven marketing.
Trang N.
From siloed data to 1xxB VND in journey-led revenue, CDP, automation, product discovery at scale
Reviewed on Apr 13, 2026
Review provided by G2
What do you like best about the product?
I really appreciate how Insider One acts as a single source of truth across web apps, CRM, loyalty vouchers, and purchases. It helps us act on unified data instead of guessing from fragmented reports. The ability to manage cross-channel journeys and cover our customer lifecycle from sign-up to loyalty and churn prevention using real-time events is impressive. I also find the smart recommender and on-site personalization features vital for focusing on product discovery. I love how fast we could automate campaigns and generate significant revenue through tax recovery alerts and loyalty trackers. The local team leader is incredibly proactive, providing best practice playbooks, templates, and new ideas when required.
What do you dislike about the product?
Even with how broad the platform is, like CDP, web app, messaging, AI, and analytics, the learning curve was overwhelming for my team at the beginning. However, the onboarding and local training made it much easier over time.
What problems is the product solving and how is that benefiting you?
Insider One gives us a single source of truth across various platforms, enabling us to act on unified data instead of guessing. It supports cross-channel journeys and smart recommendations, improving product discovery and revenue generation with fast automation from manual processes.
Packaging and Containers
Instant Site Customization with Best-in-Class Service
Reviewed on Apr 06, 2026
Review provided by G2
What do you like best about the product?
The platform allows us to make custom adjustments to our site instantly. Their service is also the best!
What do you dislike about the product?
I currently don't have any downsides that come to mind.
What problems is the product solving and how is that benefiting you?
It is helping us target different customers with different promos and messaging.
Leisure, Travel & Tourism
Real-Time Automation That Boosts Booking Conversions
Reviewed on Mar 31, 2026
Review provided by G2
What do you like best about the product?
The real-time automation capabilities are exactly what an OTA of our size needs. We can identify users by their behavior and trigger personalized follow-ups based on their intent signals whether they were exploring thermal hotels, ski resorts, or international packages. We can offer campaigns to the right segments at the right time. Cart and browse abandonment notification flows have had a direct, measurable impact on booking conversion rates.
What do you dislike about the product?
Travel is an inherently seasonal business, and during peak campaign periods, early booking season, summer rush, the volume and complexity of concurrent journeys can stretch our team's capacity. More pre-built travel-specific templates and smarter campaign cloning tools would help us scale up faster during these windows. Initial data validation also required significant technical coordination.
What problems is the product solving and how is that benefiting you?
We operate at a scale where generic, one-size-fits-all communications simply don't work. Our portfolio spans over 100 domestic destinations and outgoing tour deals to over 400 cities across 60+ countries, meaning our user base has highly varied travel intents and booking behaviors. Insider One has given us the ability to engage each segment meaningfully, from the early-bird planner to the last-minute booker, and has become a cornerstone of our digital marketing stack.