Sold by: Insider One
Deployed on AWS
Customer Data Platform, Personalisation Engine, Omni Channel Journey Builder
4.8
Overview
Insider help create individualized cross-channel customer experiences and journeys for B2C enterprises. Insider enables digital marketers to connect customer data across all channels, intelligently segment customers for hyper personalization, and reach out to them with the most relevant content. Our AI capabilities help you predict customers' behaviour and personalize your offering with high ROI. Our channel capabilities include App, Web, Push Notifications, Email, SMS, WhatsApp, Conversational Commerce, Line, TikTok, Facebook Ads, Google Ads and many others. Enterprise data sources include Salesforce CRM, Dynamics 365, Snowflake, DataBricks, Apache Kafka, CSAT, Google Analytics, Oracle etc.
Please contact Insider at sales@useinsider.com for further details.
Highlights
- Insider One connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform with the fastest time to value.
Details
Sold by
Delivery method
Deployed on AWS
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Introducing multi-product solutions
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Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/month |
|---|---|---|
0-50K | Monthly Tracked Active User Amount: 0-50K | $950.00 |
Vendor refund policy
Please contact Insider
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Customer Data Unification
Cross-channel data integration from multiple enterprise data sources including CRM, analytics, and streaming platforms
AI-Powered Predictive Analytics
Machine learning capabilities for predicting customer behavior and personalizing marketing interactions
Omni-Channel Journey Orchestration
Comprehensive journey builder supporting multiple communication channels including web, mobile, push notifications, email, SMS, and social platforms
Customer Segmentation Engine
Advanced customer segmentation capabilities for creating hyper-personalized marketing experiences
Enterprise Data Compatibility
Native integration support for major enterprise data platforms like Salesforce, Snowflake, Apache Kafka, and DataBricks
Multi-Channel Communication
Supports engagement across email, SMS, in-app messages, web push notifications, and multiple communication channels
Customer Journey Orchestration
Provides intuitive journey design capabilities for creating seamless and consistent user lifecycle experiences
Marketing Analytics
Offers comprehensive analytics and reporting tools for tracking campaign performance and user behavior metrics
AI-Powered Personalization
Utilizes artificial intelligence capabilities to predict user behavior and enable contextually relevant engagement
Customer Data Platform
Enables aggregation, segmentation, and targeting of customer data for personalized marketing automation
Customer Analytics
Advanced behavioral analysis and insights generation for customer data
Multi-Channel Engagement
Unified communication across web, mobile, and email platforms
AI-Powered Personalization
Machine learning algorithms for creating tailored customer experiences
Real-Time Data Processing
Instant customer behavior tracking and engagement response mechanisms
Standard contract
No
Customer reviews
İlayda G.
marketing specialist
Reviewed on Dec 25, 2025
Review provided by G2
What do you like best about the product?
The ability to treat first‑time visitors, loyal Braun fans, and deal hunters differently instead of using a “one size fits all” homepage.
Easy merchandising of priority categories like IPL, beard trimmers, and kitchen appliances via targeted sliders and story-like formats.
Behavioral triggers (browse abandonment, PDP views, cart events) that power highly relevant on-site and message-based nudges.
Fast iteration: marketers can launch and adjust campaigns without submitting long IT tickets for every change.
Easy merchandising of priority categories like IPL, beard trimmers, and kitchen appliances via targeted sliders and story-like formats.
Behavioral triggers (browse abandonment, PDP views, cart events) that power highly relevant on-site and message-based nudges.
Fast iteration: marketers can launch and adjust campaigns without submitting long IT tickets for every change.
What do you dislike about the product?
As we added more journeys and experiments, it became important to put governance around frequency, overlapping experiences, and brand rules. Insider supports this with controls and reporting, but internal processes and ownership are still essential to keep everything consistent.
What problems is the product solving and how is that benefiting you?
Reducing friction in the path from interest to purchase for high‑consideration items like IPL and premium shavers.
Increasing repeat purchases in categories like blades, brush heads, and accessories through targeted lifecycle journeys.
Making our website work harder as a primary brand and sales asset, not just one channel among many marketplaces.
Improving team productivity by giving marketing a self‑service way to test ideas and scale what works.
Overall, Insider allows us to act more like a modern, data‑driven D2C brand
Increasing repeat purchases in categories like blades, brush heads, and accessories through targeted lifecycle journeys.
Making our website work harder as a primary brand and sales asset, not just one channel among many marketplaces.
Improving team productivity by giving marketing a self‑service way to test ideas and scale what works.
Overall, Insider allows us to act more like a modern, data‑driven D2C brand
Alexandre F.
Outstanding Personalization and Support Elevate Our CRM Strategy
Reviewed on Dec 24, 2025
Review provided by G2
What do you like best about the product?
The technical capabilities and new features offered by the plateform.
The speed of implementation, the reactivity of technical support.
The guidance, recommendations and ongoing support provided by our account manager.
The feeling of being supported by an ambitious company that is constantly evolving.
The speed of implementation, the reactivity of technical support.
The guidance, recommendations and ongoing support provided by our account manager.
The feeling of being supported by an ambitious company that is constantly evolving.
What do you dislike about the product?
The plateform could offer a more user-friendly experience, in line with its technical excellence.
The campaign design and configuration section, not always intuitive (e.g. the need to sometimes go directly in the html or javascript to adjust specific variables).
The campaign design and configuration section, not always intuitive (e.g. the need to sometimes go directly in the html or javascript to adjust specific variables).
What problems is the product solving and how is that benefiting you?
The extensive technical capabilities provided by Insider, such as personalized and segmented product recommendations, innovative solutions for acquiring new leads, and on-site push notifications to highlight our current offers, have allowed us to make significant progress in both our CRM strategy and e-commerce operations. The support from the Insider team has been exceptional—their consistent follow-up on our campaigns and the presence of a clear development roadmap are especially valuable for a small team like ours.
Leticia V.
Centralizing CRM for Better Engagement and Conversion
Reviewed on Dec 18, 2025
Review provided by G2
What do you like best about the product?
A very comprehensive platform, with several new guidelines for the consumer sector, which is very broad. In addition, the implementation team truly delivers and provides strong support. It is also a very user-friendly platform.
What do you dislike about the product?
I believe Insider needs to further develop its commercial processes, as there is a lot of misalignment of information regarding sales and contracts.
What problems is the product solving and how is that benefiting you?
Insider One has helped us centralize and organize our CRM actions into a single platform, making it easier to manage journeys, segmentations, and activations across different channels. This improves operational efficiency, increases the accuracy of customer communications, and directly contributes to better engagement and conversion results. Additionally, the platform supports more strategic decision-making through better-structured data and automations.
Gizemnur .
Boosts Engagement with Localized Promotions and Customer Insights
Reviewed on Dec 18, 2025
Review provided by G2
What do you like best about the product?
MindBehind helps Carrefour meet customers on their preferred messaging channel and deliver localized promotions tied to zip code or nearest store. The result is higher engagement and richer insight into what customers actually browse, which feeds back into commercial and assortment decisions.
What do you dislike about the product?
Because WhatsApp is so immediate and personal, Carrefour needs a clear strategy for frequency, opt-in, and escalation to human agents to avoid fatigue. MindBehind provides guidance and controls here, but internal teams still need to invest time in defining rules and governance.
What problems is the product solving and how is that benefiting you?
Increasing engagement with promotions by swapping generic emails and paper catalogs for interactive WhatsApp experiences.
Giving customers quick access to store locations, hours, and deals through a single, easy-to-use conversational entry point.
Collecting behavioral data on which offers and categories customers actually explore, which helps optimize retail campaigns.
Giving customers quick access to store locations, hours, and deals through a single, easy-to-use conversational entry point.
Collecting behavioral data on which offers and categories customers actually explore, which helps optimize retail campaigns.
Consumer Goods
All-in-One WhatsApp Business Solution with Powerful Personalization
Reviewed on Dec 18, 2025
Review provided by G2
What do you like best about the product?
Deep, native WhatsApp Business capabilities, from opt-in growth and template approval to analytics, all managed in one place.
MindBehind’s conversational flows layered over Insider’s segmentation, so each WhatsApp experience feels tailored to the user’s behavior and interests.
Ability to run both rich promotional broadcasts and 1:1 conversational journeys that handle FAQs, recommendations, and even cart and payment actions.
Being an official WhatsApp Business Solution Provider means faster, more reliable delivery and access to the latest WhatsApp features.
MindBehind’s conversational flows layered over Insider’s segmentation, so each WhatsApp experience feels tailored to the user’s behavior and interests.
Ability to run both rich promotional broadcasts and 1:1 conversational journeys that handle FAQs, recommendations, and even cart and payment actions.
Being an official WhatsApp Business Solution Provider means faster, more reliable delivery and access to the latest WhatsApp features.
What do you dislike about the product?
Setting up advanced conversational flows and aligning them with multiple brands and markets requires careful planning, governance, and ongoing optimization.
What problems is the product solving and how is that benefiting you?
With Insider’s WhatsApp Marketing and MindBehind, we can meet consumers in their favorite messaging app and guide them from curiosity to purchase through seamless, two-way conversations.