Sold by: Insider One
Deployed on AWS
Customer Data Platform, Personalisation Engine, Omni Channel Journey Builder
4.8
Overview
Insider help create individualized cross-channel customer experiences and journeys for B2C enterprises. Insider enables digital marketers to connect customer data across all channels, intelligently segment customers for hyper personalization, and reach out to them with the most relevant content. Our AI capabilities help you predict customers' behaviour and personalize your offering with high ROI. Our channel capabilities include App, Web, Push Notifications, Email, SMS, WhatsApp, Conversational Commerce, Line, TikTok, Facebook Ads, Google Ads and many others. Enterprise data sources include Salesforce CRM, Dynamics 365, Snowflake, DataBricks, Apache Kafka, CSAT, Google Analytics, Oracle etc.
Please contact Insider at sales@useinsider.com for further details.
Highlights
- Insider One connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform with the fastest time to value.
Details
Sold by
Delivery method
Deployed on AWS
New
Introducing multi-product solutions
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Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/month |
|---|---|---|
0-50K | Monthly Tracked Active User Amount: 0-50K | $950.00 |
Vendor refund policy
Please contact Insider
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Cross-Channel Data Integration
Connects customer data across multiple channels including App, Web, Push Notifications, Email, SMS, WhatsApp, Conversational Commerce, Line, TikTok, Facebook Ads, and Google Ads from a single platform.
Customer Segmentation and Personalization
Intelligently segments customers for hyper-personalization and delivers individualized content across channels based on customer data analysis.
AI-Powered Behavioral Prediction
Utilizes AI capabilities to predict customer behavior and enable personalized offerings with measurable ROI.
Enterprise Data Source Connectivity
Integrates with enterprise data sources including Salesforce CRM, Dynamics 365, Snowflake, DataBricks, Apache Kafka, CSAT, Google Analytics, and Oracle.
Omni-Channel Journey Orchestration
Enables creation and management of individualized cross-channel customer journeys and experiences for B2C enterprises.
Multi-Channel Communication
Support for customer engagement across email, SMS, in-app messages, web push notifications, and additional communication channels
Customer Journey Orchestration
Visual journey designer for mapping and automating seamless customer lifecycle journeys across multiple touchpoints
Behavioral Analytics and Reporting
Analytics and reporting tools for tracking customer behavior, campaign performance metrics, user preferences, and growth indicators
AI-Powered User Behavior Prediction
Machine learning capabilities to predict user behavior patterns and enable real-time engagement optimization
Customer Data Platform
Centralized data platform for collecting, unifying, and leveraging customer data to enable hyper-personalized and contextually relevant campaigns
Omni-Channel Communication
Enables customer engagement across web, mobile, and email channels from a unified platform
Customer Behavior Analytics
Provides analysis of customer behavior patterns to inform engagement strategies
AI-Powered Journey Orchestration
Utilizes artificial intelligence to automate and optimize customer journey workflows
Personalization Engine
Delivers personalized communication and experiences based on customer data and insights
Integrated Analytics Dashboard
Combines product analytics, marketing analytics, and customer insights in a single unified interface
Standard contract
No
Customer reviews
Fatih Eren S.
Efficient and Scalable Customer Engagement Platform
Reviewed on Mar 27, 2026
Review provided by G2
What do you like best about the product?
What I like best about Insider One is how it brings multiple customer engagement channels into a single, unified platform. It makes it easy to design, launch, and optimize campaigns across web, app, push, email, and SMS without needing separate tools.
The Architect feature is especially valuable. It allows us to build end-to-end customer journeys with a clear logic and automation structure, which saves a significant amount of time and reduces manual work.
Another strong point is the platform’s flexibility and speed. We can quickly test ideas, iterate on campaigns, and act on insights without heavy technical dependency, which is critical for a fast-moving marketing team.
The Architect feature is especially valuable. It allows us to build end-to-end customer journeys with a clear logic and automation structure, which saves a significant amount of time and reduces manual work.
Another strong point is the platform’s flexibility and speed. We can quickly test ideas, iterate on campaigns, and act on insights without heavy technical dependency, which is critical for a fast-moving marketing team.
What do you dislike about the product?
One area that could be improved is visibility around newly released features and updates within the platform. Sometimes it’s not very easy to stay up to date with what’s new or recently improved.
That said, our Account Manager has been very helpful in keeping us informed and guiding us through new capabilities, which really helps us make the most out of the platform.
That said, our Account Manager has been very helpful in keeping us informed and guiding us through new capabilities, which really helps us make the most out of the platform.
What problems is the product solving and how is that benefiting you?
Insider One solves the problem of managing fragmented customer engagement across multiple channels by bringing everything into a single, unified platform. Instead of handling web, mobile app, push, email, and SMS separately, we can manage all channels centrally and in a more integrated way.
This significantly improves our operational efficiency. Campaign setup, targeting, and optimization processes become faster and more streamlined. With Architect in particular, we can automate end-to-end customer journeys, which reduces manual workload and helps us deliver more consistent and personalized experiences.
As a result, we are able to act faster, improve customer experience, and scale our marketing efforts more effectively.
This significantly improves our operational efficiency. Campaign setup, targeting, and optimization processes become faster and more streamlined. With Architect in particular, we can automate end-to-end customer journeys, which reduces manual workload and helps us deliver more consistent and personalized experiences.
As a result, we are able to act faster, improve customer experience, and scale our marketing efforts more effectively.
Leisure, Travel & Tourism
Real-Time Segmentation and Cross-Channel Journeys That Boost Repeat Bookings
Reviewed on Mar 26, 2026
Review provided by G2
What do you like best about the product?
The behavioral segmentation lets us differentiate between users browsing cultural tours, cruise packages, or last-minute flight deals — and serve each group a tailored experience in real time. Cross-channel journey orchestration across web, push, and email has meaningfully improved our repeat booking rates and campaign efficiency.
What do you dislike about the product?
Some pre-built templates are better suited for e-commerce than travel. More travel-specific journey templates — covering booking abandonment, trip reminders, and seasonal campaign flows — would accelerate our time-to-launch considerably.
What problems is the product solving and how is that benefiting you?
As one of Turkey’s most established travel agencies with over 600 interconnected sales points and a team of 3,500, we needed a platform capable of managing personalization at serious scale. Insider One has been exactly that — reliable, powerful, and built for high-volume operations.
Erhan Y.
Highly Responsive Support and a Product with Strong Potential
Reviewed on Mar 26, 2026
Review provided by G2
What do you like best about the product?
The support teams are highly responsive and helpful. The product has strong potential for further development, and we are able to achieve the desired outcomes in our actions.
What do you dislike about the product?
We are required to open a ticket when requesting assistance from the support team. Allowing requests to be submitted via email would help speed up the process. Other than that, there is nothing I am dissatisfied with.
What problems is the product solving and how is that benefiting you?
It provides an AI-powered chatbot service for employee support, as well as full setup, support, and development of written communication solutions required for customer engagement. By delivering added value in this area, I achieve efficiency in terms of both budget and satisfaction.
Raphy O.
User-Friendly Platform with Effortless Automation Journey Creation
Reviewed on Mar 26, 2026
Review provided by G2
What do you like best about the product?
User friendly platform, ease of navigation throughout creating automation journeys.
What do you dislike about the product?
We’ve had a positive experience using Insider’s suite of products.
What problems is the product solving and how is that benefiting you?
It saves my time on doing customer segmentation, identifying their behavior, it simplifies doing cohorts test (A/B testing), the ease of doing customer journeys and analytics.
Isaac F.
Great experience with the tool and support
Reviewed on Mar 25, 2026
Review provided by G2
What do you like best about the product?
Besides the ease of finding the elements, I believe that the possibility of campaign tests, pre-made templates, and previews
What do you dislike about the product?
I don't like how some metrics are calculated, for example: App Templates or Web Templates have some metrics like revenue, uplift, etc. that do not correspond to exact data but rather an estimate of how much was generated or impacted. In this sense, for many campaigns, it is necessary to cross internal data to know the real result of this.
In the company, we have many internal segmentations and sometimes we find it difficult to understand which page rule or segmentation is appropriate. In this case, it would be of great help if we had an AI agent within Insider that could help understand the segmentation base based on our prompt.
In the company, we have many internal segmentations and sometimes we find it difficult to understand which page rule or segmentation is appropriate. In this case, it would be of great help if we had an AI agent within Insider that could help understand the segmentation base based on our prompt.
What problems is the product solving and how is that benefiting you?
Almost everyone through support, some may take a few days, but overall it is quite satisfactory