Sold by: Insider One
Deployed on AWS
Customer Data Platform, Personalisation Engine, Omni Channel Journey Builder
4.7
Overview
Insider help create individualized cross-channel customer experiences and journeys for B2C enterprises. Insider enables digital marketers to connect customer data across all channels, intelligently segment customers for hyper personalization, and reach out to them with the most relevant content. Our AI capabilities help you predict customers' behaviour and personalize your offering with high ROI. Our channel capabilities include App, Web, Push Notifications, Email, SMS, WhatsApp, Conversational Commerce, Line, TikTok, Facebook Ads, Google Ads and many others. Enterprise data sources include Salesforce CRM, Dynamics 365, Snowflake, DataBricks, Apache Kafka, CSAT, Google Analytics, Oracle etc.
Please contact Insider at sales@useinsider.com for further details.
Highlights
- Insider One connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform with the fastest time to value.
Details
Sold by
Delivery method
Deployed on AWS
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Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/month |
|---|---|---|
0-50K | Monthly Tracked Active User Amount: 0-50K | $950.00 |
Dimensions summary
This listing uses a contract pricing model billed by Monthly Tracked Active Users. The single dimension covers the 0-50K band, meaning you pay for up to 50,000 tracked active users each month. Pricing scales with the number of active users you engage across the platform's channels. Under this plan, you connect customer data and run cross-channel campaigns for that user volume. Because only one tier appears here, your cost stays tied to staying within the 0-50K active-user range.
Top-of-mind questions for buyers
A tracked active user is a unique customer profile you engage during the month across the platform's channels. This includes both known and anonymous visitors that the platform stitches into unified profiles. Counting is based on activity within the month, not your total stored contact database.
This dimension covers up to 50,000 tracked active users each month. If your monthly active users pass 50,000, this tier no longer fits your volume. You would need a plan sized for a higher user band. Contact the vendor to arrange pricing that matches your actual active-user count.
No. Billing is driven by the number of tracked active users, not the number of channels. You can engage those users across the platform's channels such as web, email, app, and messaging. Adding channels for the same user set does not change your active-user count.
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Vendor refund policy
Please contact Insider
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Cross-Channel Data Integration
Connects customer data across multiple channels including App, Web, Push Notifications, Email, SMS, WhatsApp, Conversational Commerce, Line, TikTok, Facebook Ads, and Google Ads from a single platform.
AI-Powered Behavioral Prediction
Utilizes artificial intelligence capabilities to predict customer behavior and enable personalized offerings with measurable return on investment.
Customer Segmentation and Personalization
Intelligently segments customers for hyper-personalization and delivers individualized content and experiences across channels.
Enterprise Data Source Integration
Integrates with enterprise data sources including Salesforce CRM, Dynamics 365, Snowflake, DataBricks, Apache Kafka, CSAT, Google Analytics, and Oracle.
Omni-Channel Journey Builder
Enables creation and management of individualized cross-channel customer journeys and experiences for B2C enterprises.
Multi-Channel Communication
Support for customer engagement across email, SMS, in-app messages, web push notifications, and additional communication channels.
Customer Journey Orchestration
Intuitive journey designer enabling creation of seamless customer lifecycle journeys with consistent experiences across multiple touchpoints.
AI-Powered Behavioral Prediction
Artificial intelligence capabilities to predict user behavior patterns and enable real-time engagement based on predictions.
Customer Data Platform
Centralized customer data platform for collecting, unifying, and leveraging customer information for targeted engagement.
Campaign Analytics and Reporting
Comprehensive analytics and reporting tools providing actionable insights into customer behavior, campaign performance metrics, and user preferences.
Omni-Channel Communication
Support for customer engagement across web, mobile, and email channels from a unified platform
Customer Analytics
Product and marketing analytics capabilities for analyzing customer behavior and engagement metrics
AI-Powered Journey Orchestration
Artificial intelligence-driven customer journey orchestration for automated engagement workflows
Personalization Engine
AI-driven personalization functionality to deliver customized communication based on customer insights
Unified Dashboard
Centralized dashboard integrating customer analytics, journey orchestration, and personalization capabilities
Standard contract
No
Customer reviews
Dimitri F.
Intuitive Real-Time Customer Engagement with Powerful CRM Tools and Integrations
Reviewed on Sep 07, 2026
Review provided by G2
What do you like best about the product?
Provides an intuitive way to interact in real time with customers. UI is easy to use for marketers, but provides advanced tools to achieve many of our CRM goals. The available integrations allow us to create a strong, data backed understanding of our customers, and that list of integrations continues to grow. The Insider team have been exceptional in helping us to deliver our goals through the onboarding process and beyond.
What do you dislike about the product?
Some UI elements are lagging behind in "quality of life" (QOL) improvements. For example, being able to drag and drop segments or journey elements. Performance can be limited for extremely large audience data sets (80M+).
What problems is the product solving and how is that benefiting you?
Insider allows us to communicate with customers in real time as they interact with our platform/app. Architect journeys allow complex decision making at the point that we have a users attention. The ability to communicate with customers in a timely manner has contributed directly to our teams goals, driving more users to our app when we need it.
Raunak K.
How Insider One Improves My Productivity
Reviewed on Sep 05, 2026
Review provided by G2
What do you like best about the product?
I like the simplicity of Insider One and how easy it is to manage and access everything from one place.
What do you dislike about the product?
The main thing I dislike is that some features could be more intuitive, and navigation can occasionally feel a bit complicated.
What problems is the product solving and how is that benefiting you?
Insider One helps me centralize and streamline key tasks and information in one place. This saves time, reduces manual effort, and makes it easier to manage my day-to-day work efficiently.
Entertainment
API Call Feature That Extends CRM Capabilities
Reviewed on Sep 04, 2026
Review provided by G2
What do you like best about the product?
The API call feature extends the capabilities of a CRM system. I feel it’s worth the investment, considering Insider One’s flexibility and ongoing upgrades.
What do you dislike about the product?
The editor view isn’t very good, and the dynamic image/blocks feature feels clunky to use.
What problems is the product solving and how is that benefiting you?
We use an internal API call to connect the bonus service to the backend.
Nikoletta S.
Powerful Personalization and Automation tool for Real Estate Marketplaces
Reviewed on Sep 02, 2026
Review provided by G2
What do you like best about the product?
All-in-one marketing automation: I like that Insider One brings customer data, segmentation, personalization, and campaign automation together in one platform, reducing the need for multiple tools.
Advanced personalization: The platform makes it easy to create highly personalized customer experiences based on real-time customer behavior, preferences, and engagement.
User-friendly interface: The platform is relatively intuitive, making it easier for new and existing marketing team members to create, manage, and optimize campaigns without relying heavily on technical resources.
Advanced personalization: The platform makes it easy to create highly personalized customer experiences based on real-time customer behavior, preferences, and engagement.
User-friendly interface: The platform is relatively intuitive, making it easier for new and existing marketing team members to create, manage, and optimize campaigns without relying heavily on technical resources.
What do you dislike about the product?
Reporting flexibility: While the reporting is useful, there could be more flexibility for creating fully customized reports and dashboards.
What problems is the product solving and how is that benefiting you?
Insider One helps us automate and personalize communication with users on our real estate marketplace. It allows us to deliver relevant property recommendations, reminders, and messages based on users’ interests and behavior. This helps us keep users engaged throughout their property search or selling journey and encourages them to return to the platform. The automation capabilities also reduce manual marketing work and make our campaigns more scalable and efficient. Overall, Insider One helps us create a more personalized user experience while improving engagement, retention, and marketing performance.
Retail
Easy-to-Use Dashboard with Great Built-In Features
Reviewed on Aug 26, 2026
Review provided by G2
What do you like best about the product?
Features inside it also the dashboard is easy to use and understand All good. I think the value that we pay worth it with what provided by Insider including the aftersales
What do you dislike about the product?
Sometimes the documentation is not really complete, where it required us to check on the details to Insider Help Center. Sometimes took a while to access some feature on the dashboard
What problems is the product solving and how is that benefiting you?
Previously we're not having rich user's personalized data, so we will send the campaign not using much segment, but in Insider the data that we have is quite rich so it is so helpful for our segmentation