Insider Cross Channel Customer Experience Platform

What do you like best about the product?

I like the partnership and innovative attitude they have working with us. They are always willing to take feedback and make minor adjustments unique to our needs.

What do you dislike about the product?

The inability to use more than one app per regional panel. We have at least 3 in-house apps we use for our different customer types and products. We can only have a single app featured in each panel at a time. They've helped us find workarounds but it has created some challenges.

What problems is the product solving and how is that benefiting you?

They're solving the personalization problem. We've never had marketing that we could target the right user at the right time, this allows us to do that. We're also very invested in omni-channel and integrating with our current in-house architecture. That has proved to be a challenge Insider One is up for and, despite challenges and setbacks on both side, we've always been able to come through with a workable solution. Many of the issues have been caused by our internal set up so we're barely coming out of the implementation phase, but we have a clear path forward and anticipate getting more defined results.

What do you like best about the product?

How quickly we can turn personalization ideas into live, measurable experiences.

What do you dislike about the product?

Some advanced use cases still take more setup and coordination especially ensuring experiences don’t conflict across placements. But they provide excellent support for this. So it's not really a show stopper.

What problems is the product solving and how is that benefiting you?

Solving the challenge of showing the right products, messages, and offers to different customers without relying on constant dev work.

What do you like best about the product?

Insider One is a versatile and impressive solution that supports wide range of channels for marketing, from mobile apps, web, site search and others
The personalization process includes integration with powerful AI capabilities that ensures all customers profiles are unified and updated
The support guide from Insider One is vibrant and consistent, more so in matters onboarding and customer response
Insider One has brilliant campaigns tools that include marketing strategies and AB testing

What do you dislike about the product?

Insider One has advanced journey orchestration that makes the app have a complex learning encounter
The app has diverse channels that overwhelms users, more so in handling matters campaigns

What problems is the product solving and how is that benefiting you?

Insider One facilitates the process of customer data storage and unification and this helps users to have a simple control system
The tool connects with multiple campaigns apps, which involves chats, emails, print media and others
We use Insider One to personalize the messaging process, something that brings easy connections with customers
The building of customer journey and consistency in updating it is something the software has always managed

What do you like best about the product?

What I like best about Insider One is how it brings data, AI-driven decisioning, and omnichannel execution together in a single platform. Instead of managing separate tools for personalization, journeys, and analytics, teams can design and optimize customer experiences from one unified system.

The real-time, behavior-based capabilities stand out. Insider One allows teams to react to customer actions as they happen, which makes personalization more relevant and impactful across web, mobile, and messaging channels.

I also appreciate the balance between power and usability. Non-technical users can launch campaigns and journeys through visual builders, while more advanced teams can go deeper with integrations, segmentation logic, and customization as their maturity grows.

Overall, it enables teams to move faster, stay aligned across channels, and scale personalized experiences without adding unnecessary operational complexity.

What do you dislike about the product?

Because Insider One is a broad and powerful platform, the learning curve can be challenging at the beginning. New users may need time and structured onboarding to fully understand how different modules work together and how to prioritize use cases effectively.

What problems is the product solving and how is that benefiting you?

Insider One solves the problem of fragmented customer data and disconnected engagement tools. Instead of managing separate platforms for analytics, personalization, and messaging, it brings these capabilities together under a single customer profile.

This unified approach allows us to understand customer behavior across channels and act on it in real time. As a result, we can deliver more relevant experiences, respond faster to user intent, and maintain consistency across touchpoints.

It also reduces operational overhead. Teams spend less time moving data between tools and more time optimizing journeys and campaigns. That efficiency makes it easier to scale personalization efforts without increasing complexity or reliance on engineering support.

Overall, Insider One helps us move from reactive, channel-based campaigns to proactive, data-driven customer engagement, which directly improves both customer experience and business outcomes.

What do you like best about the product?

The personalized attention and the team's disposition

What do you dislike about the product?

So far, there is nothing I don't like.

What problems is the product solving and how is that benefiting you?

We deploy conversational AI on WhatsApp