Sold by: Insider One
Deployed on AWS
Customer Data Platform, Personalisation Engine, Omni Channel Journey Builder
4.8
Overview
Insider help create individualized cross-channel customer experiences and journeys for B2C enterprises. Insider enables digital marketers to connect customer data across all channels, intelligently segment customers for hyper personalization, and reach out to them with the most relevant content. Our AI capabilities help you predict customers' behaviour and personalize your offering with high ROI. Our channel capabilities include App, Web, Push Notifications, Email, SMS, WhatsApp, Conversational Commerce, Line, TikTok, Facebook Ads, Google Ads and many others. Enterprise data sources include Salesforce CRM, Dynamics 365, Snowflake, DataBricks, Apache Kafka, CSAT, Google Analytics, Oracle etc.
Please contact Insider at sales@useinsider.com for further details.
Highlights
- Insider One connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform with the fastest time to value.
Details
Sold by
Delivery method
Deployed on AWS
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Features and programs
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AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/month |
|---|---|---|
0-50K | Monthly Tracked Active User Amount: 0-50K | $950.00 |
Dimensions summary
This listing uses a contract pricing model billed by Monthly Tracked Active Users. The single dimension covers the 0-50K band, meaning you pay for up to 50,000 tracked active users each month. Pricing scales with the number of active users you engage across the platform's channels. Under this plan, you connect customer data and run cross-channel campaigns for that user volume. Because only one tier appears here, your cost stays tied to staying within the 0-50K active-user range.
Top-of-mind questions for buyers
A tracked active user is a unique customer profile you engage during the month across the platform's channels. This includes both known and anonymous visitors that the platform stitches into unified profiles. Counting is based on activity within the month, not your total stored contact database.
This dimension covers up to 50,000 tracked active users each month. If your monthly active users pass 50,000, this tier no longer fits your volume. You would need a plan sized for a higher user band. Contact the vendor to arrange pricing that matches your actual active-user count.
No. Billing is driven by the number of tracked active users, not the number of channels. You can engage those users across the platform's channels such as web, email, app, and messaging. Adding channels for the same user set does not change your active-user count.
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Vendor refund policy
Please contact Insider
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Vendor terms and conditions
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Cross-Channel Data Integration
Connects customer data across multiple channels including App, Web, Push Notifications, Email, SMS, WhatsApp, Conversational Commerce, Line, TikTok, Facebook Ads, and Google Ads from a single platform.
Customer Segmentation and Personalization
Intelligently segments customers for hyper-personalization and delivers individualized content across channels based on customer data analysis.
AI-Powered Behavioral Prediction
Utilizes AI capabilities to predict customer behavior and enable personalized offerings with measurable ROI.
Enterprise Data Source Connectivity
Integrates with enterprise data sources including Salesforce CRM, Dynamics 365, Snowflake, DataBricks, Apache Kafka, CSAT, Google Analytics, and Oracle.
Omni-Channel Journey Orchestration
Enables creation and management of individualized cross-channel customer journeys and experiences for B2C enterprises.
Multi-Channel Communication
Support for customer engagement across email, SMS, in-app messages, web push notifications, and additional communication channels
Customer Journey Orchestration
Visual journey designer for mapping and automating seamless customer lifecycle journeys across multiple touchpoints
Behavioral Analytics and Reporting
Analytics and reporting tools for tracking customer behavior, campaign performance metrics, user preferences, and growth indicators
AI-Powered User Behavior Prediction
Machine learning capabilities to predict user behavior patterns and enable real-time engagement optimization
Customer Data Platform
Centralized data platform for collecting, unifying, and leveraging customer data to enable hyper-personalized and contextually relevant campaigns
Omni-Channel Communication
Enables customer engagement across web, mobile, and email channels from a unified platform
Customer Behavior Analytics
Provides analysis of customer behavior patterns to inform engagement strategies
AI-Powered Journey Orchestration
Utilizes artificial intelligence to automate and optimize customer journey workflows
Personalization Engine
Delivers personalized communication and experiences based on customer data and insights
Integrated Analytics Dashboard
Combines product analytics, marketing analytics, and customer insights in a single unified interface
Standard contract
No
Customer reviews
Jamal eddine Z.
Insider's journeys and recommendations lifted our CTR to 11% and helped us generate 10,000+ leads
Reviewed on Aug 05, 2026
Review provided by G2
What do you like best about the product?
Panel is genuinely easy to use , our team picked up Architect and Recommendation Suite fairly quickly, without needing constant technical hand-holding from IT, which has made day-to-day campaign management much faster
Insider's customer support and success team stayed engaged well beyond go-live, helping us design and refine journeys for Browse Abandonment, Cart Abandonment, Reactivation and Price Drop, and are quick to jump in whenever we run into an issue or want to test a new idea
Product keeps moving forward , new features and enhancements roll out regularly, and more than once they've addressed a gap we were about to raise ourselves
Custom Goals Tracking for journeys gives us real, journey-level visibility into what's driving results instead of generic, one-size-fits-all reporting
Recommendation blocks across email, offer emails and on-site placements , particularly on the mobile PDP and cart page , have noticeably improved product discovery and lifted the overall shopping experience on our website
Insider's customer support and success team stayed engaged well beyond go-live, helping us design and refine journeys for Browse Abandonment, Cart Abandonment, Reactivation and Price Drop, and are quick to jump in whenever we run into an issue or want to test a new idea
Product keeps moving forward , new features and enhancements roll out regularly, and more than once they've addressed a gap we were about to raise ourselves
Custom Goals Tracking for journeys gives us real, journey-level visibility into what's driving results instead of generic, one-size-fits-all reporting
Recommendation blocks across email, offer emails and on-site placements , particularly on the mobile PDP and cart page , have noticeably improved product discovery and lifted the overall shopping experience on our website
What do you dislike about the product?
The feature set is broad enough that newer team members need a short ramp-up period before they can confidently build out more advanced journeys in Architect, rather than picking everything up on day one. We're also still fairly early in exploring chatbot and conversational capabilities on the platform, so we'd genuinely like to see that side mature and expand further, since we already rely heavily on WhatsApp and would welcome deeper conversational automation alongside it. To have a visibiity on the sells from the offline and the online separately on the overall analytics
What problems is the product solving and how is that benefiting you?
Running our full customer lifecycle from one place instead of stitching together fragmented tools — Architect has let us automate Browse Abandonment, Cart Abandonment, Reactivation and Price Drop journeys that used to require far more manual coordination across email, web push and WhatsApp
Solving product discovery through Recommendation Suite, both in email/offer-email content and directly on the website — recommendation campaigns are now driving a CTR of around 11%, with particularly strong performance from mobile PDP and cart-page placements
Converting onsite engagement into real leads — a football-themed gamification campaign for lead collection brought in 10,645 leads in just 16 days
Driving high-attention seasonal engagement — our CAN 2026 journeys achieved a 29% average CTR and an 8% conversion rate
Surfacing the right products to the right visitors — a Smart Recommenders homepage campaign for returning users showcasing items under 500 MAD delivered a 9.49% CR uplift and roughly 5% CTR
Solving product discovery through Recommendation Suite, both in email/offer-email content and directly on the website — recommendation campaigns are now driving a CTR of around 11%, with particularly strong performance from mobile PDP and cart-page placements
Converting onsite engagement into real leads — a football-themed gamification campaign for lead collection brought in 10,645 leads in just 16 days
Driving high-attention seasonal engagement — our CAN 2026 journeys achieved a 29% average CTR and an 8% conversion rate
Surfacing the right products to the right visitors — a Smart Recommenders homepage campaign for returning users showcasing items under 500 MAD delivered a 9.49% CR uplift and roughly 5% CTR
Laurianne J.
A responsive and quality CSM support
Reviewed on Jul 30, 2026
Review provided by G2
What do you like best about the product?
The support and responsiveness of my CSM
What do you dislike about the product?
Certain technical restrictions, the analytics part that I would like to see developed
What problems is the product solving and how is that benefiting you?
Simple problems are solved quite quickly, for the more complicated ones it takes time.
Retail
Many features and great support, but the migration and API integrations need improvements.
Reviewed on Jul 23, 2026
Review provided by G2
What do you like best about the product?
The range of tools/functions and the arrangement of the Onboarding and Support team.
What do you dislike about the product?
Unfortunately, when migrating from specific platforms to Insider One, we have lost some important functionalities or they exist in Insider in a way that is not as intuitive, user-friendly, or robust. On the other hand, integration via API has led to a myriad of tracking issues, with the catalog we have problems populating meta fields from Shopify, and finally, reindexing does not always work well.
What problems is the product solving and how is that benefiting you?
The number of automated reindexes, increasing from 1 to 4 (ticket still in development and nothing delivered)
Riyan P.
Strong Automation Flow and Partner Support, but More E-Wallet Templates Needed
Reviewed on Jul 20, 2026
Review provided by G2
What do you like best about the product?
I like the automation flow, and I also appreciate the partner support.
What do you dislike about the product?
There are a number of templates that fit well with e-wallet apps.
What problems is the product solving and how is that benefiting you?
How to Increase monthly active user, it solve with weekly resources
Retail
Powerful Omnichannel Support, Challenging Integration
Reviewed on Jul 14, 2026
Review provided by G2
What do you like best about the product?
I really like that Insider One supports all the channels. For our ecommerce business built on Salla, it's essential to have a tool that integrates WhatsApp, email, and SMS to create unified customer journeys. Additionally, the customer support that Insider provides is actually really good, and they are responsive and helpful. The tool also provides very clear APIs and documentation, along with a very useful BigQuery integration capability, which helps us bring in custom-made segmentation or data points without much technical work. Also, the web customization and a/b testing capability that Insider One provides is really great, it is a feature that proved very valuable for us when doing CRO work.
What do you dislike about the product?
I think the biggest issue for Insider One is the integration. In the beginning, the onboarding team built the integration through Google Tag Manager, which was completely based on web and data layer events. However, there were some issues and gaps with data layer events from Salla, which caused important data points, like purchases, not to show up in Insider One or come in without the customer information. This gap in our customer base not landing correctly makes the tool kind of obsolete. The challenge with Insider One is handling the integration side and data integrity, and the responsibility is on the client to ensure that data is well integrated. The initial setup is not easy for a nontechnical person, and while their support is good and responsive, the technical work itself must be done by the user. Insider One does provide clear APIs and documentation, as well as a useful BigQuery integration, which helps reduce the technical workload, but these do not eliminate the integration issues entirely. Coming for an e-commerce platform Salla (think the shopify of middle east), I want to have a ready to use plug-in that integrates well out of the box, similar to what you would find in shopify's app store. Insider did not have a plug-in specifically for Salla, but during the sale process they did tell us that integration can be done and there are no concerns about integrity of using GTM for this, but this proved to be incorrect, so I would say that is the biggest hiccups for us specifically when it comes to Insider One.
What problems is the product solving and how is that benefiting you?
I use Insider One as a CRM tool for marketing automation in our ecommerce business. It supports all channels, allowing us to create omnichannel customer journeys via WhatsApp, email, and SMS, all in one place.