Sold by: Insider
Deployed on AWS
Customer Data Platform, Personalisation Engine, Omni Channel Journey Builder
Overview
Insider help create individualized cross-channel customer experiences and journeys for B2C enterprises. Insider enables digital marketers to connect customer data across all channels, intelligently segment customers for hyper personalization, and reach out to them with the most relevant content. Our AI capabilities help you predict customers' behaviour and personalize your offering with high ROI. Our channel capabilities include App, Web, Push Notifications, Email, SMS, WhatsApp, Conversational Commerce, Line, TikTok, Facebook Ads, Google Ads and many others. Enterprise data sources include Salesforce CRM, Dynamics 365, Snowflake, DataBricks, Apache Kafka, CSAT, Google Analytics, Oracle etc.
Please contact Insider at sales@useinsider.com for further details.
Highlights
- Insider connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform with the fastest time to value.
Details
Unlock automation with AI agent solutions
Fast-track AI initiatives with agents, tools, and solutions from AWS Partners.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/month |
|---|---|---|
0-50K | Monthly Tracked Active User Amount: 0-50K | $950.00 |
Vendor refund policy
Please contact Insider
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Customer Data Unification
Cross-channel data integration from multiple enterprise data sources including CRM, analytics, and streaming platforms
AI-Powered Prediction
Machine learning algorithms for predicting customer behavior and enabling hyper-personalized experiences
Omni-Channel Engagement
Multichannel communication capabilities spanning web, mobile app, push notifications, email, SMS, and social media platforms
Customer Segmentation
Intelligent customer segmentation using advanced analytics for targeted personalization
Journey Orchestration
Automated customer journey builder with real-time personalization across different digital touchpoints
Multi-Channel Communication
Supports engagement across email, SMS, in-app messages, web push notifications, and multiple communication channels
Customer Journey Orchestration
Provides intuitive journey design capabilities for creating seamless and consistent user lifecycle experiences
Marketing Analytics
Offers comprehensive analytics and reporting tools for tracking campaign performance and user behavior metrics
AI-Powered Personalization
Utilizes artificial intelligence capabilities to predict user behavior and enable contextually relevant engagement
Customer Data Platform
Enables aggregation, segmentation, and targeting of customer data for personalized marketing automation
Customer Analytics
Advanced behavioral analysis and insights generation for customer data
Multi-Channel Engagement
Unified communication across web, mobile, and email platforms
AI-Powered Personalization
Machine learning algorithms for creating tailored customer experiences
Real-Time Data Processing
Instant customer behavior tracking and engagement response mechanisms
Standard contract
No
Customer reviews
0 ratings
0 AWS reviews
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1198 external reviews
Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
Tashja F.
Best-in-Class Marketing Automation That Keeps Getting Better
Reviewed on Oct 21, 2025
Review provided by G2
What do you like best about the product?
This platform truly stands out as best-in-class for marketing automation, and I appreciate how it is continually being improved and developed further.
What do you dislike about the product?
At times, it can take longer to address certain needs, especially since our company operates in a more niche area within the e-commerce space.
What problems is the product solving and how is that benefiting you?
Insider's CDP brings together data from various sources, which allows us to deliver personalized campaigns.
Health, Wellness and Fitness
Exceptional Targeting and Segmentation for Complex User Bases
Reviewed on Oct 20, 2025
Review provided by G2
What do you like best about the product?
The real added value of this platform is the detailed targeting and segmentation. Even with a complex user base, Insider makes it possible to target the right users with the right content. That is something we didn't find in other platforms.
What do you dislike about the product?
Because of the high number of features and possibilities, it is sometimes more complex and technical to 1) get the right data to appear in Insider and 2) understand how you can build your campaign in the most optimal way.
What problems is the product solving and how is that benefiting you?
More targeted communication and more features using AI.
Patricia L.
Reliable and easy-to-use platform
Reviewed on Oct 15, 2025
Review provided by G2
What do you like best about the product?
Insider is an intuitive and easy platform — the interface feels very user-friendly, even when managing complex automations. The integration process was quite detailed, but it went smoothly thanks to the continuous support and close follow-up from the Insider team. Their customer support really stands out: they’re always available, quick to respond, and genuinely committed to helping us find solutions.
What do you dislike about the product?
There are a few areas that could be improved, mainly related to reporting and some usability details. Certain reporting views could be more flexible or easier to customize. Also, small process improvements would make the overall experience even faster and smoother.
What problems is the product solving and how is that benefiting you?
Insider allows us to build and launch all types of campaigns and automations without depending on technical or IT teams, which saves a huge amount of time and resources. The platform gives us full flexibility and autonomy to test, optimize, and personalize experiences across channels. On top of that, the AI-driven features help us create more tailored and relevant campaigns for our customers
Paul B.
Insider helps us connect and engage with thousands of subscribers
Reviewed on Oct 03, 2025
Review provided by G2
What do you like best about the product?
At Me And My Golf, meandmygolf.com, we use Insider to manage and engage a huge base of subscribers through our newsletters. The platform makes it easy to organize campaigns, segment our audience, and track results. I especially appreciate the automation features, they save a ton of time and let us deliver personalized messages at scale. Insights from the reporting tools help us improve every send and make sure we're reaching the right people.
What do you dislike about the product?
There’s not much to complain about. Sometimes I’d like even deeper analytics or easier integrations with other systems, but for our main needs, it handles everything reliably. Very often some changes requires Insider support to be solved, they work always fine, but they have very long waiting time.
What problems is the product solving and how is that benefiting you?
Insider streamlines how we communicate with our members and our community and keeps us connected to our subscribers. Handling large lists is smooth, and automation means we can stay consistent and relevant without spending hours on manual tasks. It’s become a key part of how we keep our members engaged and informed. It has been integrated in our customised stack, works perfectly together with Mixpanel, and helps handling millions of messages per months easily.
Iva N.
Exceeding expectations
Reviewed on Oct 02, 2025
Review provided by G2
What do you like best about the product?
The product is great, and my favourite part is the support. Fantastic support throughout the implementation process as well as after from our Customer Success Manager.
What do you dislike about the product?
It took a while to get used to the platform and figure out how it all works. It doesn't make it easier that our platform is custom made and very complex as well. It took a while to set up, but now we are up and running and see months of solid data, it's great.
What problems is the product solving and how is that benefiting you?
It's bringing personalisation into our ecomm website so customers see what is relevant to them.