Insider Cross Channel Customer Experience Platform

My main use case for Insider was to use the trigger of price drop of OLX item prices using web push. We did not have the web push channel before Insider; we only used channels such as app push, email, and SMS. With Insider, we started using web push, and the trigger for price drop was a really good case for the platform.

This was a really simple use case with Insider because the platform also shows you the option of the price drop trigger, making it simple for us to use.

The greatest impact Insider had on my organization was introducing web push because we did not have this channel before using another platform. By using web push, we could increase our sessions and transactions made by CRM by around 10%. Web push was really useful to us and had a real uplift for our team.

We mostly measured impact in sessions and transactions of users using our website at my last company by using Google Analytics.

The best features Insider offers are the channels that we can use to communicate with clients. The best feature, I think, is Insider Architect, though I did not use it too much.

Insider Architect is similar to the Journey Builder of Salesforce Marketing Cloud. You can use it to design flows and user journeys where you can include many communication channels and drive the user journey, specifying what the user can receive at each moment and what channel is best for the user at each moment. I liked it because I have seen similar features in other platforms, but I appreciated Insider's design because it is a little easier to use than in other platforms. I think it is really well designed and simple to use.

Insider is simple to use, making it easy to learn and navigate the platform, so the learning curve is fast. This is not something to worry about for the company.

It is quick to launch a new campaign or workflow in Insider.

Insider supports personalization and segmentation for my campaigns, and it is flexible enough for my needs, especially when using Insider Architect.

Insider can be improved. It has a great design compared to some platforms such as Salesforce Marketing Cloud, but when comparing it to newer platforms starting in Brazil, such as Braze and MoEngage, it can develop improvements in design and features.

Insider can improve the alerts for campaign increases or decreases and provide more options in Insider Architect to include new channels or integrations with Google Ads and Meta Ads.

I did not enjoy using Insider AI to generate copies, push copies, and messages. I prefer other AIs, such as Claude or Gemini. I think it is not very accurate; the copies were not distant from what I wanted, but they were not as good as other AIs.

Insider could integrate more with platforms such as Singular, Salesforce, Meta, and Google. I really think this is something Insider could improve, as the integrations were not very strong.

The integrations are easy to use, but I think they are not very insightful. We had to report many things to Insider salespeople to help us because we could not find some insights on the platform.

I used Insider for around two or three years at my last company.

I never experienced any performance issues with Insider, and we had a really large volume, so this was not a problem.

Insider is stable.

Insider is really scalable. As I mentioned, we did not have any issues with volumes, and it was simple to integrate with our data to create the tags on the app and website to receive the events and attribute custom attributes. This was similar to other solutions.

The customer support is good.

I would rate the customer support of Insider an eight.

I used another solution previously, which was Salesforce Marketing Cloud, and we did not stop using Marketing Cloud after Insider. We simply stopped using Insider and started using Braze with Marketing Cloud.

It was really easy for Insider to help me set up and manage those price drop triggers for web push. It was a trigger set by Insider, so it appeared prominently on the platform. We did not have to set anything in the platform; we only had to put the tags on our website to call Insider when any item had a price decrease. For example, when a seller had an item priced at $50 and it decreased by more than 3%.

We had a return on investment, but I cannot tell you how much or the time we saved. However, the return on investment was less than in other platforms.

The price is not very cheap for Insider, especially when compared to other platforms in the same category, such as those with a closed design and a brand that is not very famous in the market. I think it is a bit expensive.

I evaluated other options before choosing Insider, including CleverTap and Braze.

I would rate Insider a seven out of ten.

I chose seven out of ten because Insider is a simple platform to use and it is useful. However, I think there are better platforms and better new platforms that users can choose from.

Regarding Insider's AI capabilities, I used AI on Insider to make copies for pushes and communications. I did not use the AI for tasks that could be a problem for governance and security.

I think they handle it in the way they should, so I believe they do it in a good way.

I advise others looking into using Insider to talk with Insider beforehand to prepare them and explain how they could use the platform and really bring use cases that the company can set to improve conversion and the transactions the company needs.

My overall rating for this review is seven out of ten.