Sold by: Insider One
Deployed on AWS
Customer Data Platform, Personalisation Engine, Omni Channel Journey Builder
4.8
Overview
Insider help create individualized cross-channel customer experiences and journeys for B2C enterprises. Insider enables digital marketers to connect customer data across all channels, intelligently segment customers for hyper personalization, and reach out to them with the most relevant content. Our AI capabilities help you predict customers' behaviour and personalize your offering with high ROI. Our channel capabilities include App, Web, Push Notifications, Email, SMS, WhatsApp, Conversational Commerce, Line, TikTok, Facebook Ads, Google Ads and many others. Enterprise data sources include Salesforce CRM, Dynamics 365, Snowflake, DataBricks, Apache Kafka, CSAT, Google Analytics, Oracle etc.
Please contact Insider at sales@useinsider.com for further details.
Highlights
- Insider One connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform with the fastest time to value.
Details
Sold by
Delivery method
Deployed on AWS
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/month |
|---|---|---|
0-50K | Monthly Tracked Active User Amount: 0-50K | $950.00 |
Vendor refund policy
Please contact Insider
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Cross-Channel Data Integration
Connects customer data across multiple channels including App, Web, Push Notifications, Email, SMS, WhatsApp, Conversational Commerce, Line, TikTok, Facebook Ads, and Google Ads from a single platform.
Customer Segmentation and Personalization
Intelligently segments customers for hyper-personalization and delivers individualized content across channels based on customer data analysis.
AI-Powered Behavioral Prediction
Utilizes AI capabilities to predict customer behavior and enable personalized offerings with measurable ROI.
Enterprise Data Source Connectivity
Integrates with enterprise data sources including Salesforce CRM, Dynamics 365, Snowflake, DataBricks, Apache Kafka, CSAT, Google Analytics, and Oracle.
Omni-Channel Journey Orchestration
Enables creation and management of individualized cross-channel customer journeys and experiences for B2C enterprises.
Multi-Channel Communication
Support for customer engagement across email, SMS, in-app messages, web push notifications, and additional communication channels
Customer Journey Orchestration
Visual journey designer for mapping and automating seamless customer lifecycle journeys across multiple touchpoints
Behavioral Analytics and Reporting
Analytics and reporting tools for tracking customer behavior, campaign performance metrics, user preferences, and growth indicators
AI-Powered User Behavior Prediction
Machine learning capabilities to predict user behavior patterns and enable real-time engagement optimization
Customer Data Platform
Centralized data platform for collecting, unifying, and leveraging customer data to enable hyper-personalized and contextually relevant campaigns
Omni-Channel Communication
Enables customer engagement across web, mobile, and email channels from a unified platform
Customer Behavior Analytics
Provides analysis of customer behavior patterns to inform engagement strategies
AI-Powered Journey Orchestration
Utilizes artificial intelligence to automate and optimize customer journey workflows
Personalization Engine
Delivers personalized communication and experiences based on customer data and insights
Integrated Analytics Dashboard
Combines product analytics, marketing analytics, and customer insights in a single unified interface
Standard contract
No
Customer reviews
Cemal A.
InsiderOne Makes Targeted Engagement and A/B Testing Easy
Reviewed on Mar 10, 2026
Review provided by G2
What do you like best about the product?
InsiderOne helps us manage our customer engagement in a much more organized way. With Architect journeys and onsite personalization, we can easily create targeted campaigns based on user behavior.
It’s also very easy to run A/B tests and experiment with different campaign ideas. This helps us continuously optimize our campaigns and improve performance over time.
Overall, it’s a very useful platform for teams that want to increase engagement and drive incremental revenue.
It’s also very easy to run A/B tests and experiment with different campaign ideas. This helps us continuously optimize our campaigns and improve performance over time.
Overall, it’s a very useful platform for teams that want to increase engagement and drive incremental revenue.
What do you dislike about the product?
Some gamification templates could be expanded, and having more ready-to-use templates would make campaign creation even faster for marketing teams.
What problems is the product solving and how is that benefiting you?
Insider One helps us solve the challenge of managing customer engagement across multiple channels from a single platform. Instead of using separate tools, we can orchestrate personalized experiences through onsite, push, email, and automated journeys. This allows us to reach users with the right message at the right time and improves engagement and conversion rates.
Retail
Best-in-Class Support Team That Truly Invests in Our Success
Reviewed on Mar 10, 2026
Review provided by G2
What do you like best about the product?
The customer success team genuinely cares about our success and consistently brings new ideas to the table. They’re keen to see us grow, without shoving new modules or cross-sells down our throat. The support and services team is excellent at what they do, and they often hand projects back to us well ahead of schedule.
What do you dislike about the product?
One area for improvement would be that some parts of the product suite (e.g. search and discovery) are still catching up to a few of the current market leaders in terms of depth and maturity. That said, the platform is evolving quickly, and new capabilities are being introduced regularly. What really stands out is the team behind the product. Their support structure is easily the best I’ve worked with.
What problems is the product solving and how is that benefiting you?
Insider has been helping us for several years with A/B testing and optimising our website, with a strong focus on ecommerce performance, conversion optimisation, and lead generation. As their suite of products has expanded, our partnership has grown alongside it. They now support us with marketing automation, customer journeys, and SMS, and soon we’ll be using web personalisation based on the customer data we’ve started collecting in their CDP product. Having a platform that lets you work across so many different areas in one place makes day-to-day work much simpler.
Philipe K.
All-in-One Cross-Channel Campaign Orchestration Made Easy
Reviewed on Mar 10, 2026
Review provided by G2
What do you like best about the product?
What I like best about Insider One is that it combines customer data, personalization, and cross-channel journey orchestration in one place. Instead of switching between multiple tools, teams can manage campaigns across WhatsApp, SMS, email, web, app, and site search from a single platform. It also seems to be well regarded for ease of use and support, which makes it even more appealing for fast-moving marketing teams.
What do you dislike about the product?
What I dislike about Insider One is that the platform can feel overwhelming at first, especially for new users who are not familiar with advanced marketing automation tools. Some features may take time to learn, and managing everything effectively can require a bit of training and adjustment.
What problems is the product solving and how is that benefiting you?
Insider One helps solve the challenge of managing customer engagement across too many separate tools. For me, the biggest benefit is being able to work more efficiently, personalize campaigns more easily, and deliver a smoother customer experience across multiple channels.
Calvin A.
Easy to Use with Strong A/B Testing
Reviewed on Mar 10, 2026
Review provided by G2
What do you like best about the product?
Easy of use and A/B testing functionality.
What do you dislike about the product?
Too many features available. Other than that, not much.
What problems is the product solving and how is that benefiting you?
Test solutions before we hard code them.
Marina T.
Personalization and Segmentation Across Messaging and Web Templates
Reviewed on Mar 10, 2026
Review provided by G2
What do you like best about the product?
I like the personalization and segmentation options I’m able to use across both messaging and web templates. They allow us to create different journeys that aren’t limited to email, but extend across the entire website experience as well. The team is also very friendly and proactive, which makes the overall experience even better.
What do you dislike about the product?
I understand the approach, but I also find that it complicates the support ticket process, especially when the issue involves integrations or specific campaigns. Specially on campaigns that required some personalization on the technical side, trying to explain those details to someone else while you’re already dealing with a problem can be difficult. In those situations, I’d much rather be able to send an email and ask a question directly to the team that worked on that project so they could forward to someone else if that was the case. Or have a better documentation system so it doesn't fall to us to try to explain to the support team all the personalization we have/need on integrations and others.
What problems is the product solving and how is that benefiting you?
We have different customer types and a wide range of categories and brands. Being able to segment all of that is really great.