Sold by: Insider One
Deployed on AWS
Customer Data Platform, Personalisation Engine, Omni Channel Journey Builder
4.8
Overview
Insider help create individualized cross-channel customer experiences and journeys for B2C enterprises. Insider enables digital marketers to connect customer data across all channels, intelligently segment customers for hyper personalization, and reach out to them with the most relevant content. Our AI capabilities help you predict customers' behaviour and personalize your offering with high ROI. Our channel capabilities include App, Web, Push Notifications, Email, SMS, WhatsApp, Conversational Commerce, Line, TikTok, Facebook Ads, Google Ads and many others. Enterprise data sources include Salesforce CRM, Dynamics 365, Snowflake, DataBricks, Apache Kafka, CSAT, Google Analytics, Oracle etc.
Please contact Insider at sales@useinsider.com for further details.
Highlights
- Insider One connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform with the fastest time to value.
Details
Sold by
Delivery method
Deployed on AWS
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/month |
|---|---|---|
0-50K | Monthly Tracked Active User Amount: 0-50K | $950.00 |
Vendor refund policy
Please contact Insider
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Cross-Channel Data Integration
Connects customer data across multiple channels including App, Web, Push Notifications, Email, SMS, WhatsApp, Conversational Commerce, Line, TikTok, Facebook Ads, and Google Ads from a single platform.
Customer Segmentation and Personalization
Intelligently segments customers for hyper-personalization and delivers individualized content across channels based on customer data analysis.
AI-Powered Behavioral Prediction
Utilizes AI capabilities to predict customer behavior and enable personalized offerings with measurable ROI.
Enterprise Data Source Connectivity
Integrates with enterprise data sources including Salesforce CRM, Dynamics 365, Snowflake, DataBricks, Apache Kafka, CSAT, Google Analytics, and Oracle.
Omni-Channel Journey Orchestration
Enables creation and management of individualized cross-channel customer journeys and experiences for B2C enterprises.
Multi-Channel Communication
Support for customer engagement across email, SMS, in-app messages, web push notifications, and additional communication channels
Customer Journey Orchestration
Visual journey designer for mapping and automating seamless customer lifecycle journeys across multiple touchpoints
Behavioral Analytics and Reporting
Analytics and reporting tools for tracking customer behavior, campaign performance metrics, user preferences, and growth indicators
AI-Powered User Behavior Prediction
Machine learning capabilities to predict user behavior patterns and enable real-time engagement optimization
Customer Data Platform
Centralized data platform for collecting, unifying, and leveraging customer data to enable hyper-personalized and contextually relevant campaigns
Omni-Channel Communication
Enables customer engagement across web, mobile, and email channels from a unified platform
Customer Behavior Analytics
Provides analysis of customer behavior patterns to inform engagement strategies
AI-Powered Journey Orchestration
Utilizes artificial intelligence to automate and optimize customer journey workflows
Personalization Engine
Delivers personalized communication and experiences based on customer data and insights
Integrated Analytics Dashboard
Combines product analytics, marketing analytics, and customer insights in a single unified interface
Standard contract
No
Customer reviews
Construction
Insider One Keeps Marketing Organized with Powerful Templates and Customer Insights
Reviewed on Feb 16, 2026
Review provided by G2
What do you like best about the product?
What I like most about Insider One is how it helps us keep a clear overview of all marketing initiatives and what’s possible within the platform. On top of that, we can build visually appealing templates directly in Insider, without needing extra external integrations. The insight into our customer profiles, along with the attributes and events we can connect to them is also extremely valuable when setting up campaigns.
What do you dislike about the product?
With A/B tests for web templates, it’s not easy to identify which specific users were in each variant. That makes it difficult to build a retargeting audience based on the test results afterward.
What problems is the product solving and how is that benefiting you?
Insider One solves the challenge of creating and managing both dynamic and static audiences in an easy way, which we can directly use for advertising. It also brings a wide range of marketing capabilities together in one platform, especially messaging options and personalized, segmented automation journeys/flows. This helps us run more targeted campaigns, move faster, and stay consistent across channels.
Consumer Goods
User-Friendly, Easy to Implement, and Backed by Highly Knowledgeable Support
Reviewed on Feb 11, 2026
Review provided by G2
What do you like best about the product?
User friendly and easy implementation availablity is a positive effect. Support teams are always reachable and they have very high knowledge about the features of the Insider One tools.
What do you dislike about the product?
Analytics should be exported from the panel.
What problems is the product solving and how is that benefiting you?
Agent is very usefull for the customers to find their correct product and it is really good to connect agent via meta tools.
Anubhav B.
Feature-Rich, Intuitive Platform with Excellent Insider One Support
Reviewed on Feb 10, 2026
Review provided by G2
What do you like best about the product?
The array of features and support available through Insider One to aid the development of our initiatives.
What do you dislike about the product?
Nothing really. It's a very easy to use and intuitive platform.
What problems is the product solving and how is that benefiting you?
Improving out digital capability and arsenal. Before Insider One we had limited digital presence and tools within our arsenal. With Insider One, we've greatly expanded this to support with an omni-channel presence and communication strategy.
Jace H.
Innovative, Feedback-Driven Partnership Tailored to Our Needs
Reviewed on Jan 23, 2026
Review provided by G2
What do you like best about the product?
I like the partnership and innovative attitude they have working with us. They are always willing to take feedback and make minor adjustments unique to our needs.
What do you dislike about the product?
The inability to use more than one app per regional panel. We have at least 3 in-house apps we use for our different customer types and products. We can only have a single app featured in each panel at a time. They've helped us find workarounds but it has created some challenges.
What problems is the product solving and how is that benefiting you?
They're solving the personalization problem. We've never had marketing that we could target the right user at the right time, this allows us to do that. We're also very invested in omni-channel and integrating with our current in-house architecture. That has proved to be a challenge Insider One is up for and, despite challenges and setbacks on both side, we've always been able to come through with a workable solution. Many of the issues have been caused by our internal set up so we're barely coming out of the implementation phase, but we have a clear path forward and anticipate getting more defined results.
Ishani D.
A Fast, Measurable Personalization Platform
Reviewed on Jan 23, 2026
Review provided by G2
What do you like best about the product?
How quickly we can turn personalization ideas into live, measurable experiences.
What do you dislike about the product?
Some advanced use cases still take more setup and coordination especially ensuring experiences don’t conflict across placements. But they provide excellent support for this. So it's not really a show stopper.
What problems is the product solving and how is that benefiting you?
Solving the challenge of showing the right products, messages, and offers to different customers without relying on constant dev work.