Sold by: Insider One
Deployed on AWS
Customer Data Platform, Personalisation Engine, Omni Channel Journey Builder
4.7
Overview
Insider help create individualized cross-channel customer experiences and journeys for B2C enterprises. Insider enables digital marketers to connect customer data across all channels, intelligently segment customers for hyper personalization, and reach out to them with the most relevant content. Our AI capabilities help you predict customers' behaviour and personalize your offering with high ROI. Our channel capabilities include App, Web, Push Notifications, Email, SMS, WhatsApp, Conversational Commerce, Line, TikTok, Facebook Ads, Google Ads and many others. Enterprise data sources include Salesforce CRM, Dynamics 365, Snowflake, DataBricks, Apache Kafka, CSAT, Google Analytics, Oracle etc.
Please contact Insider at sales@useinsider.com for further details.
Highlights
- Insider One connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform with the fastest time to value.
Details
Sold by
Delivery method
Deployed on AWS
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Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/month |
|---|---|---|
0-50K | Monthly Tracked Active User Amount: 0-50K | $950.00 |
Dimensions summary
This listing uses a contract pricing model billed by Monthly Tracked Active Users. The single dimension covers the 0-50K band, meaning you pay for up to 50,000 tracked active users each month. Pricing scales with the number of active users you engage across the platform's channels. Under this plan, you connect customer data and run cross-channel campaigns for that user volume. Because only one tier appears here, your cost stays tied to staying within the 0-50K active-user range.
Top-of-mind questions for buyers
A tracked active user is a unique customer profile you engage during the month across the platform's channels. This includes both known and anonymous visitors that the platform stitches into unified profiles. Counting is based on activity within the month, not your total stored contact database.
This dimension covers up to 50,000 tracked active users each month. If your monthly active users pass 50,000, this tier no longer fits your volume. You would need a plan sized for a higher user band. Contact the vendor to arrange pricing that matches your actual active-user count.
No. Billing is driven by the number of tracked active users, not the number of channels. You can engage those users across the platform's channels such as web, email, app, and messaging. Adding channels for the same user set does not change your active-user count.
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Vendor refund policy
Please contact Insider
Legal
Vendor terms and conditions
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Cross-Channel Data Integration
Connects customer data across multiple channels including App, Web, Push Notifications, Email, SMS, WhatsApp, Conversational Commerce, Line, TikTok, Facebook Ads, and Google Ads from a single platform.
AI-Powered Behavioral Prediction
Utilizes artificial intelligence capabilities to predict customer behavior and enable personalized offerings with measurable return on investment.
Customer Segmentation and Personalization
Intelligently segments customers for hyper-personalization and delivers individualized content and experiences across channels.
Enterprise Data Source Integration
Integrates with enterprise data sources including Salesforce CRM, Dynamics 365, Snowflake, DataBricks, Apache Kafka, CSAT, Google Analytics, and Oracle.
Omni-Channel Journey Builder
Enables creation and management of individualized cross-channel customer journeys and experiences for B2C enterprises.
Multi-Channel Communication
Support for customer engagement across email, SMS, in-app messages, web push notifications, and additional communication channels.
Customer Journey Orchestration
Intuitive journey designer enabling creation of seamless customer lifecycle journeys with consistent experiences across multiple touchpoints.
AI-Powered Behavioral Prediction
Artificial intelligence capabilities to predict user behavior patterns and enable real-time engagement based on predictions.
Customer Data Platform
Centralized customer data platform for collecting, unifying, and leveraging customer information for targeted engagement.
Campaign Analytics and Reporting
Comprehensive analytics and reporting tools providing actionable insights into customer behavior, campaign performance metrics, and user preferences.
Omni-Channel Communication
Support for customer engagement across web, mobile, and email channels from a unified platform
Customer Analytics
Product and marketing analytics capabilities for analyzing customer behavior and engagement metrics
AI-Powered Journey Orchestration
Artificial intelligence-driven customer journey orchestration for automated engagement workflows
Personalization Engine
AI-driven personalization functionality to deliver customized communication based on customer insights
Unified Dashboard
Centralized dashboard integrating customer analytics, journey orchestration, and personalization capabilities
Standard contract
No
Customer reviews
Kevin V.
Strong for data analysis and cross-channel connections, but testing and roles are tricky
Reviewed on Sep 25, 2026
Review provided by G2
What do you like best about the product?
A big part of my job is analyzing data, so the data-focused parts matter most to me. Overall it’s been solid for ease of use, setup, integrations/APIs, and performance and reliability. It also connects our customers on every channel we want, and the AI helps me gain better data insights.
What do you dislike about the product?
Testing and user roles often give me troubles. We also had some questions during the integration, so we weren’t fully independent there. On the AI side, it’s not always consistent, and when it makes a mistake it’s not that easy to catch and correct.
What problems is the product solving and how is that benefiting you?
It helps me gain better data insights, and we can connect our customers on every channel we want.
Andre V.
Integration with Meta and Google Ads and independent journey creation
Reviewed on Sep 23, 2026
Review provided by G2
What do you like best about the product?
I like that Insider has connected the experiences between channels very well, especially through the integration of paid media with Meta and Google Ads. I also appreciate that it's possible to create everything independently, without needing to contact the Insider team most of the time.
What do you dislike about the product?
It only changes when I notice an error or when I don't know how to perform an activity, then I need to contact the Insider team.
What problems is the product solving and how is that benefiting you?
I was able to integrate paid media (Meta and Google Ads) and work quite independently to create things within the platform.
Financial Services
Strong for journeys, automation, and segmentation, but weak analytics and integrations
Reviewed on Sep 22, 2026
Review provided by G2
What do you like best about the product?
I like it for journey optimization, marketing automation, and customer segmentation. It mostly connects customer experiences across channels in one platform, and my team could build and optimize journeys fully independently without heavy technical support. The AI also helped me create journey and content.
What do you dislike about the product?
Third-party integrations, revenue analytics, and campaign analytics are very weak for me. The AI feels only average overall: accuracy, consistency, explainability, controls, and trust are all just mid-level.
What problems is the product solving and how is that benefiting you?
I was able to create journeys and content, and deliver somewhat more relevant experiences at the individual level. We could work fully independently to build and optimize journeys, and it mostly helped connect experiences across channels.
Health, Wellness and Fitness
Seamless email, SMS, and web push journeys with helpful AI support
Reviewed on Sep 22, 2026
Review provided by G2
What do you like best about the product?
I love how Email, SMS, and web push notifications work seamlessly together in one platform. We can set up triggered workflows where an unread email automatically follows up with an SMS or web push, which keeps engagement high without spamming users. Email and SMS marketing are essential to our workflow for precise, multi-channel customer engagement, and the AI has been genuinely helpful when I’m on a tight deadline. I can feed it raw bullet points and it quickly generates catchy subject lines and polished copy variants. After the initial integration, our marketing team could build, launch, and optimize journeys fully independently using the intuitive drag-and-drop interface.
What do you dislike about the product?
While the platform is powerful, the learning curve can be steep for new users. Because it offers so many advanced features, navigating the UI and finding specific settings can sometimes feel overwhelming, requiring extra onboarding time for new team members.
What problems is the product solving and how is that benefiting you?
It saved me hours of drafting for an urgent email campaign, letting me focus on strategy and targeting and still launch successfully. The AI-driven product recommendation algorithm made experiences much more relevant by predicting individual user intent from browsing history and delivering personalized banners and cart-abandonment recommendations, which significantly boosted our click-through and conversion rates. The multi-channel funnel (email plus SMS) has been a reliable way to drive conversions and maximize ROI.
Phuong D.
Consistent 3.5x ROI and 2.2x conversion rates from truly personalized, omnichannel customer journeys
Reviewed on Sep 22, 2026
Review provided by G2
What do you like best about the product?
The depth of the customer data platform stands out most. We get a single view of each customer that combines basic profile data, loyalty attributes, and full behavior history (product views, cart activities, purchases) in one place. On top of that, the AI-backed journey builder lets us personalize messaging across email, SMS and ZNS automatically, including automatic channel fallback (switching from ZNS to email if a message fails to deliver within an hour) and branching journeys based on membership tiers.
What do you dislike about the product?
There is a learning curve to fully use the platform's more advanced features, particularly around building multi-branch journeys with conditional logic across channels. Some of the custom attribute fields could also be more intuitive to navigate for teams that are not deeply technical.
What problems is the product solving and how is that benefiting you?
Before Insider One, we had a large volume of customer data (both known and unknown users) but no unified way to activate it across channels. Insider One consolidated that data into actionable profiles and let us run real-time, personalized journeys. The direct result has been strong, consistent performance from email: conversion rates running 1.4 to 2.2 times higher than our site average, with ROI holding around 3.5 times over a 6 months period.