Insider Cross Channel Customer Experience Platform

What do you like best about the product?

- I appreciate Insider One's CDP for unifying our customer data from multiple fragmented systems into a single real-time profile, giving us a true 360-degree view of each customer across digital and physical touchpoints. - The segmentation engine is exceptionally powerful, allowing us to combine behavioral app data with core banking transaction data to build hyper-relevant audiences with minimal effort. - Architect's journey canvas is intuitive and flexible, with A/B winner auto selection and real-time event triggers that remove a lot of manual decision-making from our team. - The next best channel logic ensures each customer receives communication through the channel they are most likely to engage with, significantly improving campaign efficiency. Insider One's customer success team brings genuine local expertise and proactively suggests campaign use cases relevant to the banking sector in Vietnam. The platform structure becomes straightforward to operate once the team is up to speed, thanks to their structured and responsive onboarding team.

What do you dislike about the product?

There is a learning curve when onboarding multiple teams across different departments, as the platform has a wide range of capabilities to absorb. Training sessions need to be repeated as new team members join. That said, Insider One's onboarding team is structured and responsive and once the team is up to speed the platform becomes very straightforward to operate.

What problems is the product solving and how is that benefiting you?

Eliminated fragmented customer data across five separate systems by unifying over 1.7 million real-time profiles with 81% identified users and 214 tracked behavioral events. Enabled automated, multi-branch customer journeys across the full lifecycle from account registration and activation through to retention, with 23 active journeys currently live Reduced credit card application drop-offs by triggering ontextually relevant push notifications at each stage of the registration funnel, with real-time funnel analytics to identify and fix bottlenecks immediately - Improved campaign performance significantly our Casa Activation journey tracks 400,00 users and achieves a 14.74% CTR through intelligent segmentation and automated branching logic - Gave our marketing team the data infrastructure and tooling to shift from reactive, manual campaigns to proactive, real time personalization at scale.

What do you like best about the product?

For companies that haven’t used marketing automation before, Insider is a good platform to start with and to learn how to use marketing automation.

What do you dislike about the product?

Previously, local support was lacking, but it’s currently much better.

What problems is the product solving and how is that benefiting you?

It can handle multiple identifiers under a single profile, and the purchase event can be modified to match our business needs.

What do you like best about the product?

easy to use and great feature environment

What do you dislike about the product?

expensive for new brand especially small company

What problems is the product solving and how is that benefiting you?

It would be helpful to manage multiple identifiers under a single profile.

What do you like best about the product?

Web Suite and App Suite help us deliver personalized experiences using real-time customer behavior. Smart Recommender improves product discovery and cross-sell opportunities with relevant recommendations. Architect enables us to automate omnichannel journeys across web, app, email, and WhatsApp, while Insider’s unified customer data helps us execute more targeted and consistent campaigns.

What do you dislike about the product?

The platform offers a wide range of capabilities, so establishing processes and aligning teams can take some effort initially. Once set up, however, it becomes easy to scale and optimize campaigns.

What problems is the product solving and how is that benefiting you?

Insider helps us unify customer data and deliver personalized experiences across channels. By combining Web Suite, App Suite, Smart Recommender, and Architect, we can improve product discovery, increase basket size, reduce cart abandonment, and strengthen customer engagement through relevant lifecycle communications.

What do you like best about the product?

It’s easy to use, and creating campaigns can be done quickly. Support from the various teams is also quite fast, and they try to make sure all of my concerns are addressed. We’re also able to segment our audiences based on different attributes, which helps us create a customised experience for each user.

What do you dislike about the product?

Although the segmentation options are quite extensive, it would be even better if it also supported segmentation at the company level. Since we’re a B2B company, we track certain events by company rather than by individual user.

What problems is the product solving and how is that benefiting you?

It helps us deliver the right messages to the right users and companies. It also makes it easy to customize campaigns in just a few clicks, so we can tailor our outreach without much effort.