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Easy-to-Use Interface and Solid Foundation, but Pricing and Support Need Work
What do you like best about the product?
It has a fairly easy-to-use interface and a solid infrastructure for implementing the things we envision.
What do you dislike about the product?
The pricing policy and the sometimes slow response times from the support team could be improved
What problems is the product solving and how is that benefiting you?
its helps us manage and automate our marketing campaigns more efficiently. We can segment users, personalize messages, and analyze campaign performance in one platform, which saves time and improves engagement
Consistent, High-Touch Service That Drives consistent Revenue and great customer experience
What do you like best about the product?
Consistently reliable service with a high-touch approach, and a strong driver of revenue.
What do you dislike about the product?
In the past, reporting has been challenging.
What problems is the product solving and how is that benefiting you?
Product recommendations and providing our customers with the right product assortment, which in turn helps drive ATV and UPT.
Instant, Consistent Updateswith MindBehind Chatbot
What do you like best about the product?
The chatbot significantly reduces repetitive “where is my parcel?” and “when will it arrive?” contacts to our call center, while giving customers instant, consistent answers. It’s also flexible enough that our operations and CX teams can update flows and content themselves when we launch new services or change processes
What do you dislike about the product?
We need a clear content‑ownership process; if teams forget to update texts after operational changes, the bot can briefly lag behind reality. Some customers still expect it to solve edge‑case issues that really need a human, so designing smooth handover to live support is critical.
What problems is the product solving and how is that benefiting you?
We use Insider’s chatbot at Kolay Gelsin as a digital front line for our delivery business, helping customers track parcels, change delivery options, and find nearby pickup points through our website and mobile app. It’s integrated with our tracking and delivery systems, so it can respond in real time and escalate to human agents when the question is complex or time‑sensitive.
Insider One Makes Client Communication Easy and Efficient
What do you like best about the product?
Insider One is a user-friendly platform. It helps in our day-to-day work by personalizing our communication with clients, reducing the team’s workload through automated processes, and making it easier to measure the results of our actions.
What do you dislike about the product?
I believe there is a strong opportunity to further develop and improve the platform’s analytics capabilities.
What problems is the product solving and how is that benefiting you?
Personalization, automation, and measuring results are the main things I focus on.
Powerful Behavioral Segmentation and Event Tracking with Excellent Support
What do you like best about the product?
One of Insider One’s strongest capabilities is its behavioral segmentation and event tracking. The platform allows you to build highly granular audience segments based on engagement history and onsite activity, making it easier to deliver truly targeted experiences.
We primarily use Insider for triggered messaging, onsite campaigns, and experimentation. The ability to segment users by browsing patterns, loyalty or membership status, purchase behavior, and lifecycle stage is especially powerful. That level of flexibility makes it much easier to tailor messaging and promotions to specific customer groups without requiring engineering support.
Customer success and technical support have also been excellent. The team is very responsive and consistently helpful when technical issues arise.
I can’t comment on the ease of implementation or integration, as that falls outside my scope of work.
We primarily use Insider for triggered messaging, onsite campaigns, and experimentation. The ability to segment users by browsing patterns, loyalty or membership status, purchase behavior, and lifecycle stage is especially powerful. That level of flexibility makes it much easier to tailor messaging and promotions to specific customer groups without requiring engineering support.
Customer success and technical support have also been excellent. The team is very responsive and consistently helpful when technical issues arise.
I can’t comment on the ease of implementation or integration, as that falls outside my scope of work.
What do you dislike about the product?
The platform is feature-rich, which also means there’s a learning curve when you’re first getting comfortable with campaign setup and analytics. Teams may need to spend extra time validating tracking and making sure campaigns are configured correctly, particularly when running experiments or using layered segmentation strategies.
What problems is the product solving and how is that benefiting you?
Insider enables our team to deploy triggered messaging, launch targeted onsite campaigns, and run experiments without needing custom development. Its segmentation capabilities help ensure the right message reaches the right audience, which improves campaign relevance and gives us more control over how promotions and product messaging are presented to different visitors.
24/7 Chatbot with Real-Time Logistics Updates That Eases Call Center Load
What do you like best about the product?
The chatbot provides 24/7 self‑service for routine questions like “Where is my parcel?”, “Can I change the time/address?”, and “Which delivery point is closest?”, which reduces pressure on our call center.
Integration with our logistics systems means customers see real‑time updates rather than static FAQ answers
Integration with our logistics systems means customers see real‑time updates rather than static FAQ answers
What do you dislike about the product?
Keeping answers accurate requires discipline; if operations or policies change and we don’t update the knowledge base quickly, the bot can give outdated information.
Some complex or emotionally sensitive cases still need a human; a few customers expect the bot to solve everything, so expectation management is important.
Some complex or emotionally sensitive cases still need a human; a few customers expect the bot to solve everything, so expectation management is important.
What problems is the product solving and how is that benefiting you?
Insider’s chatbot is a good fit for logistics and last‑mile delivery companies like Kolay Gelsin that handle high volumes of simple, repetitive requests. We’d recommend it to teams that can assign clear ownership for content and integrate the bot tightly with tracking and delivery systems
All-in-One Customer Engagement Solution
What do you like best about the product?
What I like most about Insider One is how it brings different marketing channels together in one platform. It makes it much easier to manage customer journeys across email, push notifications, and other channels in a more unified, consistent way.
What do you dislike about the product?
When working with segmentation, it would be really helpful to have a clearer way to upload user lists without accidentally creating duplicate users, especially in cases where the same users may have already been uploaded before.
What problems is the product solving and how is that benefiting you?
Insider One helps solve the challenge of managing customer engagement across multiple channels. Instead of using separate tools for email, push notifications, and other communications, everything can be managed in one platform. This benefits us by making campaign management more efficient and allowing us to create personalized customer journeys based on user behavior.
Simple SMS System for Campaigns
What do you like best about the product?
It is a simple sms system for campiagns.
What do you dislike about the product?
It can be a long process negotiating contracts. An online upgrade/downgrade system would be good.
What problems is the product solving and how is that benefiting you?
We can send bulk sms campaigns at a rate which works for our brand.
InsiderOne Makes Targeted Engagement and A/B Testing Easy
What do you like best about the product?
InsiderOne helps us manage our customer engagement in a much more organized way. With Architect journeys and onsite personalization, we can easily create targeted campaigns based on user behavior.
It’s also very easy to run A/B tests and experiment with different campaign ideas. This helps us continuously optimize our campaigns and improve performance over time.
Overall, it’s a very useful platform for teams that want to increase engagement and drive incremental revenue.
It’s also very easy to run A/B tests and experiment with different campaign ideas. This helps us continuously optimize our campaigns and improve performance over time.
Overall, it’s a very useful platform for teams that want to increase engagement and drive incremental revenue.
What do you dislike about the product?
Some gamification templates could be expanded, and having more ready-to-use templates would make campaign creation even faster for marketing teams.
What problems is the product solving and how is that benefiting you?
Insider One helps us solve the challenge of managing customer engagement across multiple channels from a single platform. Instead of using separate tools, we can orchestrate personalized experiences through onsite, push, email, and automated journeys. This allows us to reach users with the right message at the right time and improves engagement and conversion rates.
Best-in-Class Support Team That Truly Invests in Our Success
What do you like best about the product?
The customer success team genuinely cares about our success and consistently brings new ideas to the table. They’re keen to see us grow, without shoving new modules or cross-sells down our throat. The support and services team is excellent at what they do, and they often hand projects back to us well ahead of schedule.
What do you dislike about the product?
One area for improvement would be that some parts of the product suite (e.g. search and discovery) are still catching up to a few of the current market leaders in terms of depth and maturity. That said, the platform is evolving quickly, and new capabilities are being introduced regularly. What really stands out is the team behind the product. Their support structure is easily the best I’ve worked with.
What problems is the product solving and how is that benefiting you?
Insider has been helping us for several years with A/B testing and optimising our website, with a strong focus on ecommerce performance, conversion optimisation, and lead generation. As their suite of products has expanded, our partnership has grown alongside it. They now support us with marketing automation, customer journeys, and SMS, and soon we’ll be using web personalisation based on the customer data we’ve started collecting in their CDP product. Having a platform that lets you work across so many different areas in one place makes day-to-day work much simpler.
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