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    Insider Cross Channel Customer Experience Platform

    Customer Data Platform, Personalisation Engine, Omni Channel Journey Builder

    Ratings and reviews

    4.8
    1395 ratings
    87%
    12%
    1%
    0%
    1%
    1 AWS reviews
    |
    1394 external reviews
    External reviews are from G2 .

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    Reviews (1395)
    Apparel & Fashion

    Easy-to-use tools, but technical support needs to improve

    Reviewed on Jun 30, 2026
    Review provided by G2
    What do you like best about the product?
    ease of use of the tools
    What do you dislike about the product?
    technical support and progress of requests.
    What problems is the product solving and how is that benefiting you?
    channels and communications in the CRM area
    Retail

    Intuitive and easy-to-use tool

    Reviewed on Jun 30, 2026
    Review provided by G2
    What do you like best about the product?
    Easy-to-use tool, it is very intuitive
    What do you dislike about the product?
    I miss some features, I find the Architect a bit rigid, like not having the option to set different input groups or more options to use connectors linking different filters to the same campaign.
    What problems is the product solving and how is that benefiting you?
    Insider guarantees, for example, a simple model for creating emails, and this greatly facilitates the team's work. We are also evolving in improvements such as new Recommender spaces and new strategies, and Insider has been working to meet our needs.
    Fabi S.

    Insider: exceptional team with dedicated support and deep understanding of our business

    Reviewed on Jun 30, 2026
    Review provided by G2
    What do you like best about the product?
    The usability of the platform is nice, but the differentiator of Insider is the team that serves us with excellence and high understanding, engagement. They know our business, act in a detailed and profound manner.
    What do you dislike about the product?
    The rigid reports and difficulty in extracting raw data
    What problems is the product solving and how is that benefiting you?
    sales recovery, monetization of the base
    Transportation/Trucking/Railroad

    Creation of campaigns and segments made easy — no coding required

    Reviewed on Jun 30, 2026
    Review provided by G2
    What do you like best about the product?
    The ease of creating a campaign, a segment, and many other things. It is quite different from other platforms where we need to use codes, automations that take time or fail to run.
    What do you dislike about the product?
    The visualization of dashboards for campaign results by channel, the reports we export for analysis
    What problems is the product solving and how is that benefiting you?
    Ease and speed in creating email campaigns, push notifications, and segmentations.
    Adriana B.

    Off-the-shelf products focused on e-commerce

    Reviewed on Jun 30, 2026
    Review provided by G2
    What do you like best about the product?
    Shelf products focused on e-commerce.
    What do you dislike about the product?
    The way the data is integrated, and the form of storage which is short-term
    What problems is the product solving and how is that benefiting you?
    We solve a problem of segmenting journeys with a focus on customer navigation, which brings the benefit of instantly increasing revenue.
    Marketing and Advertising

    All-in-One Platform: Easy Campaign Creation, Audience Segmentation & Tracking

    Reviewed on Jun 29, 2026
    Review provided by G2
    What do you like best about the product?
    The ease of creating campaigns, segmenting audiences, and tracking results all on a single platform.
    What do you dislike about the product?
    The platform could be faster and make it easier to create and edit campaigns.
    What problems is the product solving and how is that benefiting you?
    Insider One centralizes the creation, launch, and monitoring of campaigns in one place. This streamlines my work, facilitates audience segmentation, and allows me to track results in real time to optimize my actions.
    Ana Paula R.

    Great creation of campaigns with AI, but lacks customer segmentation

    Reviewed on Jun 29, 2026
    Review provided by G2
    What do you like best about the product?
    Ease in creating campaigns and messages with AI
    What do you dislike about the product?
    Not being able to identify the type of customer we have in our database and create more specific campaigns for them
    What problems is the product solving and how is that benefiting you?
    I can't say
    Genildo S.

    Facilitate Direct Communication with the Customer

    Reviewed on Jun 29, 2026
    Review provided by G2
    What do you like best about the product?
    Facilitate direct communication with the client
    What do you dislike about the product?
    There is nothing I dislike about the tool, but there is always room for improvement.
    What problems is the product solving and how is that benefiting you?
    I don't know of any
    Marketing and Advertising

    Ease and great cost-benefit

    Reviewed on Jun 26, 2026
    Review provided by G2
    What do you like best about the product?
    Ease of the tool. Good cost-benefit
    What do you dislike about the product?
    Some campaigns require the external team and this creates dependency. Complexity in creating a complete CDP
    What problems is the product solving and how is that benefiting you?
    Unification of the CRM channel with web campaigns
    Marcelo M.

    Great results with personalized customer communication

    Reviewed on Jun 26, 2026
    Review provided by G2
    What do you like best about the product?
    Insider is an intuitive platform that is easy to integrate and allows me to communicate effectively with my customer base, taking into account their profile, interests, and behavior when interacting with the company.
    What do you dislike about the product?
    I would like to see more reports and dashboards for campaign analysis (e.g., click heat maps) and customer analytics (e.g., customer clustering, CAC/LTV metrics, etc.). It would also be very valuable to be able to combine dynamic audience segments with imported customer lists within the same campaign.
    What problems is the product solving and how is that benefiting you?
    I believe that having a dedicated Customer Success Manager who provides strategic guidance is a great benefit. In addition, flexibility in commercial terms always helps us in our ongoing effort to achieve the best cost per lead.