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Reviews from AWS Marketplace

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External reviews

912 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Batuhan Y.

Our customer engagement has shot up since we used Insider - we’re getting more downpayment now!

  • May 15, 2024
  • Review verified by G2

What do you like best about the product?
Automated and pertinent Web Push notifications which ensure customers keep coming back.
Desktop Web for its intuitive design. Web push supplements our web suite engagement campaigns well and they’re nicely tied together.
What do you dislike about the product?
Insider exceeded our expectations. But we’d just like to see a few more automotive specific use cases.
What problems is the product solving and how is that benefiting you?
Insider helped us increase our brand awareness with well-thought-out push alerts and an optimized online presence. We are happy with our increased user engagement. Customers are applying more often for test drives and purchases. They’re able to check out our options easily also now.


    cansu s.

Uplift in our conversions with Insider

  • May 14, 2024
  • Review verified by G2

What do you like best about the product?
Smooth interactions made possible by Insider's Mobile App's intuitive design and also contributed to an enhanced user experience. The mobile solutions from Insider provide deep analytics that make informative data available for wise decision-making and strategy optimization.
What do you dislike about the product?
The Insider team was really helpful in getting things corrected when we first ran into problems. They made the path easier for us at every turn.
What problems is the product solving and how is that benefiting you?
Our CTRs increased as a result of Insider's personalized promotional messages and automated programs.
We saw an increase in our conversion rates.
Improves the entire marketing approach by providing insightful information.


    Ngoc P.

Insider’s an easy to use self-service product

  • April 27, 2024
  • Review verified by G2

What do you like best about the product?
The product is easy to use. We are able to use it as self-service. But Insider Partner Success team are always there give help or support if we encounter any problems using the platform. They also give extra guidance with some advanced/complex campaigns.
Products: Web Suite, Push, Email, Architect
What do you dislike about the product?
Since our goal was to have Insider as a self-service product, it took some time for us to learn everything to use it easily because the product has lots of capabilities. That was understandable and once we got the hang of it, it has been great!
What problems is the product solving and how is that benefiting you?
1. Data fragmentation - Insider’s CDP helped us consolidate data from different sources
2. Utilizing data from multiple sources for personalization experiences
3. Cross-channel journey synchronization
4. Email Open rate in Q1 24 is +60% higher than 2023 average - which is amazing!


    Hoang D.

Insider helped us improve the UX on both our Website and App platform

  • April 22, 2024
  • Review verified by G2

What do you like best about the product?
1. Personalized experience based on users behavior onsite
2. Dedicated local support from strategy to operations
3. Cross-channel experience from onsite to offsite
4. Many ready made use cases specific to airlines
What do you dislike about the product?
It takes less time to execute campaigns because of their excellent template library. Regularly releasing updated templates will prove beneficial however.
What problems is the product solving and how is that benefiting you?
Insider helped us improve our user experience and customer retention on our Web and App store. Personalized experience based on users behavior onsite, especially based on the origin/destination that users search onsite. With Insider, we have opportunities to run activation campaigns onsite.


    Primary/Secondary Education

In November, Architect campaigns brought in 70K reais.

  • March 27, 2024
  • Review verified by G2

What do you like best about the product?
With the help of Insider's email marketing and SMS solution, we were able to create responsive and automated email and SMS campaigns.
Customers can have extremely customised experiences thanks to the user interface.
Their methodical approach to regaining clientele.
What do you dislike about the product?
We need to open a few tickets to confirm certain campaign figures because data integration/issues make us uneasy, but other than that, we are really pleased with Insider.
What problems is the product solving and how is that benefiting you?
The one-year trip with free shipping and one extra gift ended in November, earning the company about ~23k reais.
Increased income and client relationship customisation are our goals.
In November, Architect Journey brought in 70K reals.


    Himani B.

Insider is an essential tool for businesses to manage on site campaigns on our website.

  • March 26, 2024
  • Review provided by G2

What do you like best about the product?
User-Friendliness: Insider has an intuitive interface that is easy for us to navigate, and this minimize the learning curve for new users and provide helpful prompts and guides where necessary.
Customizability: Our businesses model has an unique processes and requirements, so insider is highly customizable to adapt to different workflows. This includes the ability to add custom fields, create personalized campaigns, and integrate with other software platforms.
Data Security: Insider store sensitive customer information, so it's crucial that they have robust security measures in place to protect data from unauthorized access, breaches, or leaks. This involves encryption, user authentication, and regular security updates and Insider helps us to protect our customer data.
Customer Support: Reliable customer support is essential for resolving technical issues, providing guidance on best practices, and addressing user concerns promptly. Insider support team always minimize downtime and maximize the value derived from the CRM system.
What do you dislike about the product?
This CRM tool is really nice . Till now its working great .
What problems is the product solving and how is that benefiting you?
The web campaigns helped us improve our UI UX quite significantly. We started targeting our non regular customers effectively through messaging channels and email and web push became significant contributors of additional revenue.
Smart Recommender campaigns generated 2.4M INR this Q with an overall conversion rate uplift of 31%.
Email as a channel has a healthy CTR of 3.69% generating a revenue of 750K INR


    Fernando V.

Insider's platform is robust and helps us perform fantastic on email and WhatsApp

  • March 22, 2024
  • Review verified by G2

What do you like best about the product?
We were able to develop campaigns, automated journeys. The use of Webpush combined with this strategy has been helping the business with new communication channels. In addition, we have automated email, SMS, Whatsapp, which help us to always be in contact with our customers and delivering value with an automated and strategic experience.
What do you dislike about the product?
We've been working with Insider for a while now and it's been an incredible journey. However, some integrations take longer than expected and some support comes from outside the country.
What problems is the product solving and how is that benefiting you?
Oct + Nov 2023 we earned R$ 1,270,120 via Email and Whatsapp during Black Friday (11/24) and brought in R$ 137,466 alone.
Our goal is to personalize customer relationships and increase revenue. The CDP platform, with the data captured, helps us impact the customer at different points in the journey, building loyalty and bringing in new users.


    Chiko O.

'Better trust an Insider rather than an outsider'

  • March 22, 2024
  • Review provided by G2

What do you like best about the product?
Whst i like about Insider, is that it usually has everything figured out when it comes to succesful customer engagement. It connects leads data across multiple channels, predicts intelligently, then lays out the strategy to engage successfully using inside knowledge.
What do you dislike about the product?
I am totally for working with Insider because of tangible inside knowledge, mapping and effective strategy. Outsiders just can deliver same as an Insider. Who's complaining.
What problems is the product solving and how is that benefiting you?
Insider connects to leads, prospects and customers data across various channels, enlightening and helping us strategize tangibly. Leading to successful engagement and campaigns everytime.


    Marketing and Advertising

My experience so far with Insider has been very positive.

  • March 20, 2024
  • Review verified by G2

What do you like best about the product?
The insider platform is very user friendly. The customer support so far has been great. And the number of features is good.
What do you dislike about the product?
I would like more AI features, especially in the architect.
What problems is the product solving and how is that benefiting you?
Atomatization of our mobile app campaigns and the correct segmentation.


    Casey W.

'Whwn it comes to an Inside Job, Insider does it best'

  • March 14, 2024
  • Review provided by G2

What do you like best about the product?
I like how it uniquely makes use of its AI intent engine to get inside various channels and sytems to mine customer data for predictive analysis. How it then uses thst inside knowledge to build and deliver mutually beneficial personalized experiences across multichannel push avenues. A Pro at inside jobs!
What do you dislike about the product?
Its fast become best in class and am yet to find downsides with this platform. For sure its got better inside knowledge..No drawbacks yet.
What problems is the product solving and how is that benefiting you?
It sources inside knowledge of customers and markets, then provides strategic push outreach via an AI intent engine. Its made our advisory job absolutely easier thanks to its intelligent capabilities.