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1,204 reviews
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External reviews are not included in the AWS star rating for the product.


    Manufacturing

Effortless Interface and Outstanding Support

  • November 26, 2025
  • Review provided by G2

What do you like best about the product?
The interface is very easy to use, and the customer support is truly outstanding.
What do you dislike about the product?
The initial integration process ended up taking more time than I had anticipated.
What problems is the product solving and how is that benefiting you?
Insider helps us personalize and automate our email campaigns by unifying customer data and streamlining segmentation.
As a result, we save time, increase engagement, and drive better conversions.


    Jonathan H.

Incredible Ease in Template Creation

  • November 25, 2025
  • Review provided by G2

What do you like best about the product?
What I consider most positive is the ease of implementation by following the documentation.
What do you dislike about the product?
A negative aspect is the time required to create certain specific things.
What problems is the product solving and how is that benefiting you?
Facilitated communication with clients and marketing are positive points that I noticed.


    Natan S.

Multichannel Campaigns Drive Our Results

  • November 25, 2025
  • Review provided by G2

What do you like best about the product?
What has been very useful for our team are the campaigns available on email, web push, WhatsApp, and Architect channels. Additionally, the service has proven to be extremely clear and dedicated, helping us achieve the best results. We have already noticed, in fact, consistent growth day by day.
What do you dislike about the product?
The only point that has been bothering me a little is some issues related to the translation of the platform's pages. However, this is more of an aesthetic and personal matter, which does not affect the tool's performance.
What problems is the product solving and how is that benefiting you?
Insider has significantly helped us in recovering abandoned carts, converting these cases into sales.


    Automotive

Intuitive and Easy-to-Use Platform for Complex Campaigns

  • November 25, 2025
  • Review provided by G2

What do you like best about the product?
The ease of use of the platform; the interface is very intuitive, allowing you to create complex campaigns quickly.
What do you dislike about the product?
I don't have any critical negative points at the moment.
What problems is the product solving and how is that benefiting you?
Insider solved the problem of our data fragmentation. Before, we had difficulty connecting customer interactions. Now, we can unify the user view and create personalized journeys across all channels (Web, App, and Email).


    Apparel & Fashion

Architect and Smart Recommender driving truly personalized journeys and higher conversions

  • November 25, 2025
  • Review provided by G2

What do you like best about the product?
Architect makes it simple to design end‑to‑end customer journeys that connect web and email in one visual canvas instead of juggling multiple tools.
Smart Recommender gives us highly relevant product suggestions on our site and in emails, which helps shoppers discover the right sports gear faster and boosts engagement.
Web Suite lets us launch onsite personalizations, behavioral overlays, and banners quickly, so we can react to campaign and inventory changes without heavy dev support.
Email Suite combines an easy drag‑and‑drop editor with AI‑powered content and recommendations, so our team can build and optimize campaigns in minutes, not days.
Everything runs on one platform, so data flows seamlessly between Architect, Web Suite, Smart Recommender, and email, allowing us to orchestrate consistent, cross‑channel experiences from a single place.
What do you dislike about the product?
The breadth of capabilities in Architect and Web Suite means there is a learning curve, especially when building more complex, multi‑step journeys, but the documentation and support resources make it much easier to ramp up over time. Occasionally it can take some experimentation to choose the best recommendation strategy for Smart Recommender, yet this also gives us flexibility to fine‑tune performance for different categories and campaigns.
What problems is the product solving and how is that benefiting you?
Orchestrating omnichannel journeys with Architect that connect web behaviors and email engagement, so our shoppers receive timely, relevant messages from first visit to repeat purchase.
Increasing product discovery and average order value with Smart Recommender by surfacing trending items, complementary products, and affinity‑based suggestions tailored to each visitor’s browsing and purchase patterns.
Replacing fragmented email tools with a single Email Suite that uses AI and dynamic content blocks to improve open, click, and revenue metrics while reducing manual production time.
Using Web Suite to individualize onsite experiences, trigger behavior‑based campaigns, and re‑engage users before they drop off, which supports higher conversion rates and better retention.


    Retail

Global coverage for support and Fast Feature Updates

  • November 24, 2025
  • Review provided by G2

What do you like best about the product?
Insider has a solid roadmap aimed at improving the platform, and they regularly hold internal hackathons to encourage innovation. The new features they plan are promising, and these updates are delivered relatively quickly.
Their ability to offer global coverage with localized customer support makes them a strong choice for large, international enterprises.
The onboarding team is highly dedicated to each account, ensuring the process and adaptation are as smooth as possible. Personally, I appreciate the AI chatbot within Insider Academy, as it provides excellent answers to questions about Insider's implementation or day-to-day operations.
What do you dislike about the product?
Because our business has unique characteristics, we needed to consider some degree of customization. However, Insider responded quickly and was very helpful in designing a solution for us. We were able to either request customizations or suggest new features to be added to the Insider Roadmap.
What problems is the product solving and how is that benefiting you?
We manage operations across more than 45 different markets, with some marketing teams responsible for several markets. Our goal is to maintain regional-level operations while still gaining insights on a global scale. Insider has addressed this need by offering separate instances for each region yet also providing a unified global insights dashboard.


    Barış D.

Seamless Multi-Channel Campaigns with Powerful Personalization

  • November 24, 2025
  • Review provided by G2

What do you like best about the product?
Managing campaigns and customer interactions across web, app, email, SMS, and WhatsApp means every customer touchpoint is just one click apart, and all are centrally coordinated.
The Smart Recommender adapts content and product suggestions on every digital channel—website, mobile app, and even email—driving higher engagement and conversion rates with real-time personalization.
Email Suite’s design, segmentation, and analytics features are robust—subject lines and layout options, A/B testing, and granular reporting make it easy to optimize and automate communication.
Push notifications via the app, along with SMS and WhatsApp integration, ensure time-sensitive messages reach every customer instantly, even when they’re offline from the main site.
Web Suite and App Suite features (such as behavioral triggers and onsite personalization) boost retention and bring users back to owned platforms without heavy manual effort.
What do you dislike about the product?
Deep integration across all touchpoints and optimizing multi-channel journeys take time and cross-team planning, but Insider’s documentation, support, and development cadence make learning curves and migrations smooth.
What problems are Insider helping you solve?
Delivering real-time, personalized campaigns and messages to customers across web, app, email, SMS, and WhatsApp.
Increasing conversion and retention by unifying customer journeys and using AI for tailored product recommendations and alerts.
Improving campaign effectiveness through built-in A/B testing and detailed analytics for all digital channels, enabling continuous improvement.
Streamlining cross-platform communication and campaign execution for field service, B2B, and end-users, driving business efficiency and higher engagement.
What problems is the product solving and how is that benefiting you?
Coordinating messaging and campaigns seamlessly between web and app, ensuring shoppers have a consistent experience at every stage.
Automating recommendations and remarketing to boost average order values and return visits.
Analyzing channel attribution and engagement with data-rich dashboards to drive smarter campaign decisions for home goods e-commerce.


    Philip H.

All-in-One Platform with Outstanding Support

  • November 21, 2025
  • Review provided by G2

What do you like best about the product?
Having a full suite of products in one platform that can all work together is a game changer. It allows us to optimize our channel mix based on customer data and preferences, increasing engagement and improving customer experience.

Our onboarding and customer success teams have been incredibly helpful. They've been proactive partners that are essentially part of our internal team, helping with strategy, analysis, and execution.

They have also been very receptive and fast to make product improvements based on our feedback.
What do you dislike about the product?
Some of the products have different UI/setup/capabilities as they're being developed independently. They still are able to work together, but it can make some aspects of campaign creation a little confusing. The audience analytics platform is a new product that is improving, but it currently leaves a little to be desired.
What problems is the product solving and how is that benefiting you?
Insider has brought all of our owned channels together and enhanced our ability to collect and utilize customer data for better personalization and effectiveness. We also now have many new tools at our disposal for on-site personalization that were previously not possible. By unifying our data and opening up new channels, we've been able to increase channel performance, improve operational efficiency, and reach customers that were previously unreachable.


    Insurance

Speedy and intelligent insurance support via WhatsApp and Mindbehind automation.

  • November 21, 2025
  • Review provided by G2

What do you like best about the product?
Mindbehind’s chatbot integration on WhatsApp streamlines insurance queries, quickly guiding customers through policy details and claims with conversational AI.
Customers initiate contact easily and get instant answers—no wait times or confusing menus; requests for documents or information are rapidly resolved over chat.
Communication is secure, with encrypted interactions and no sensitive data collection, fostering customer trust.
Mindbehind supports dynamic flows, so all client segments receive support that fits their needs, from onboarding to renewal reminders.
Feedback and issue tracking are centralized, speeding up improvements to chatbot conversation quality and WhatsApp communication templates.
What do you dislike about the product?
Occasionally, very complex policy or claims requests need a human agent handoff, but the transfer from automated chatbot to our services is fast and seamless.
What problems is the product solving and how is that benefiting you?
Providing instant, mobile support for policyholders via WhatsApp, reducing email and call volume while increasing satisfaction.
Automating FAQs, document requests, and routine communications via chatbot.
Centralizing feedback and queries for analytics and process improvement in digital insurance operations.


    Information Technology and Services

Centralized, Real-Time Updates That Transform Team Communication

  • November 21, 2025
  • Review provided by G2

What do you like best about the product?
Centralized, real-time internal updates allow teams to react quickly during critical situations, minimizing confusion and downtime.
Insider’s unified dashboard lets us monitor and manage all internal channels, WhatsApp included, from one place for consistent communications.
Automated message templates and triggers for key events cut manual effort and ensure all staff are informed immediately.
No-code setup and adaptable integration with our HR and incident management tools—deployment was fast and required little IT support.
Secure, encrypted messaging keeps all internal discussions and updates private to the organization.
What do you dislike about the product?
Advanced workflow customization (like highly specialized chains of approvals or multi-stage alerts) can require additional configuration, but Insider’s support team is always accessible and continuously improves the tool based on feedback.
What problems are Insider helping you solve?
Streamlining urgent internal communication—critical alerts and updates now reach all staff through WhatsApp instantly.
Reducing the risk of miscommunication during internal incidents or organizational change.
Automating reminder and escalation messages to ensure important actions or policies are never overlooked.
Providing a traceable log of communications for post-incident audits and compliance tracking.
What problems is the product solving and how is that benefiting you?
It enabled us to quickly collect structural data, report it, and learn about the well-being of employees during the disaster. Before this solution, when a natural disaster struck an area, we tried to reach employees manually, but with Insider, we were able to reach them quickly through chatbots.