Insider Cross Channel Customer Experience Platform

What do you like best about the product?

I like how email is fully integrated into Insider One and works seamlessly with our app and other channels. Email has become our reliable 'backbone' channel for important journeys like onboarding, Deposito reminders, and reactivation. The platform makes it easy to build and automate these flows without heavy engineering support. Being able to design journeys visually and use the Architect to connect email with other touchpoints helps us deliver more personalized and timely communication to our users.

What do you dislike about the product?

When we want to run more advanced experiments, we often need more time on our side to prepare the content, design, and assets for each variation. The platform itself is flexible, but to get the best results from A/B tests and complex journeys, our internal content and creative teams have to plan ahead and move in sync, which sometimes slows down how fast we can launch new ideas.

What problems is the product solving and how is that benefiting you?

Insider One, especially with its Architect journey builder, is helping us turn our engagement strategy into clear, automated end to end journeys instead of isolated campaigns. We can connect key steps in our user lifecycle from onboarding and EKYC reminders to deposito application, savings and reactivation and ensure that users receive the right email and in app communication at the right moment. This makes our CRM work more systematic and scalable, reduces manual effort and supports our business goals around conversion, deposits and retention.

What do you like best about the product?

Architect, user behavior, analytics and segmentation

What do you dislike about the product?

In several areas, the mobile app architecture still has limitations in automation capabilities, particularly in gamification features, which are relatively limited compared to other SaaS platforms.

What problems is the product solving and how is that benefiting you?

Insider one solving for increasing engagement to our customer and help us to suggest the right campaign specific audience

What do you like best about the product?

What I like most is that the tool offers many practical features and has a user-friendly interface that’s easy to navigate.

What do you dislike about the product?

At the moment, i don’t see any significant downsides.

What problems is the product solving and how is that benefiting you?

Thanks to this tool, we can efficiently communicate with clients, segment audiences, and deliver personalized content tailored to their needs.

What do you like best about the product?

I love the dynamic marketing automation features around custom segments and trigger-based campaigns, which many solutions don't offer. I also appreciate the amazing customer experience team. In Architect, I can literally pull anything as a trigger, like an event from the app or an API response. The initial setup of Insider One was very easy, with different environments for staging and production.

What do you dislike about the product?

Bulk/batch SMS would be a great addition.

What problems is the product solving and how is that benefiting you?

Insider One offers marketing automation for dynamic and custom segments, provides trigger-based campaigns, and features a great customer experience team.

What do you like best about the product?

The platform lets us test different communication strategies across channels without adding operational complexity. As a result, we’ve been able to sharpen campaign targeting, optimize user flows, and respond faster to seasonal trends and evolving customer needs.

It’s also worth highlighting the Insider team’s partnership mindset. They don’t just provide technical support; they actively contribute strategic recommendations, use-case ideas, and optimization suggestions that help us continue getting more value from the platform over time.

What do you dislike about the product?

One area that could be improved is the learning curve around some of the more advanced features and reporting screens. Because the platform offers many different products and capabilities, it can take new users a while to fully understand how everything works and where to find the right functionality.

In some cases, more out-of-the-box templates and simplified reporting views would make the overall experience smoother, especially for teams that move quickly and need to launch campaigns fast.

What problems is the product solving and how is that benefiting you?

As a beauty and makeup brand, we need to respond quickly to trends, seasonal campaigns, and shifting customer interests. Insider helps us segment users based on their behavior, build automated customer journeys, and deliver more relevant product recommendations and on-site experiences.

This has improved customer engagement, increased campaign efficiency, and strengthened the overall user experience, while also reducing the operational effort required to manage campaigns across multiple tools.

What do you like best about the product?

The platform is super versatile and easy to navigate. It works fast and rarely ever has issues. The support team also does a great job handling our tickets.

What do you dislike about the product?

Overall I’ve had a positive experience. There may be opportunities to further improve audience segmentation for web push notifications, which could make campaigns more targeted and relevant for users.

What problems is the product solving and how is that benefiting you?

Optimizing all of our on-site activities and saving us hours of work, while also providing fresh campaign ideas.

What do you like best about the product?

Gamified lead collection (Gifft Catching, menory game, Spin-to-win) that makes date capture and ob brand.
- The dynamic, behavior- triggered lead forms that collect phone numbers and intent data instead of generic, low - quality sign-ups.
- Web personalization suite that covers the full journey: Inssotry one homepage, search shortcuts, PDP social proof, carrt progress bars, vouchers, and exit intent overlays.
- Strong CDP foundation, unifying online behavior and offfline transactions to power targeted Architect and SMS journeys .
- A/B Testing and rich template libraries that help us move fast without depending heavily on developers.
Proactive, consultative local team that brings new ideas and supports us end to end from strategy to execution

What do you dislike about the product?

The platform is very powerful, so the breadth of capabilities can feel overwhelming at the beginning. It takes focused onboarding and time with the Insider One team to fully understand everything, the CDP, journeys, and web templates can do - but once learned, workflow is smooth.

What problems is the product solving and how is that benefiting you?

Rapid first-party data growth: 131K+ qualified leads in nine to ten months and delivering a 12.2% lead form CR vs 1.04% sitewide. Tuniring anonymous traffic into reachable audiences with phone numbers and intent signals that feed SMS and cross0 channel journeys. Onsite conversion optimization across the funnel using Instory social proof, progress bars, voucher management, and cart reminders. Continuous A/B testing of onsite experiences, driving an average +6.5% CR uplift and peaks of +13,5% in some months. Creating a "habit loop: where customers return to elmich.vn to join new games, strengthening engagement and brand affinity.

What do you like best about the product?

I really appreciate how Insider One transformed from a basic utility app into a true digital experience platform that's serving millions of drivers across Vietnam. Within just forty days, we went live with SDK and email integrations, which included 100 custom events without any impact on our nationwide, 24/7 toll collection operations. This speed and flexibility really stand out to me. Moreover, the project followed a clear, aggressive timeline, and the team consistently delivered on that. It was surprisingly smooth to set up, with most of the heavy lifting handled on their side, and we successfully tracked SDK data and had the first journey live within 40 days.

What do you dislike about the product?

Our team initially needed some time to get fully comfortable with the comprehensive and feature-rich platform. However, Insider One's documentation, training, and hands-on support helped significantly shorten the learning curve.

What problems is the product solving and how is that benefiting you?

Insider One helps us unify data from our app and operations, create personalized journeys across channels, and launch campaigns faster, reducing costs. this allow us to address different driver segment with more relevant communication, such as top reminder, activation of toll tags, or reengagement campaigns for inactive user, instead of sending one generic message to everyone. It also reduces the effort on our internal tech team because marketing can build and optimize these journey directly in Insider One, helping us moving faster while keeping overall technology and operational costs under control

What do you like best about the product?

The customer engagement and care team is the best.

What do you dislike about the product?

If you’re not using 100% of the available use cases and tools, it can end up being expensive.

What problems is the product solving and how is that benefiting you?

Insider helped us improve website engagement and lead generation.

What do you like best about the product?

Insider One helps us create automated messages and build flows that make it easier to reach our customers and manage them more effectively.

What do you dislike about the product?

Sometimes there are issues on Meta’s side as well, and with the data we enter. I hope I can edit it myself so I can update the data I already have.

What problems is the product solving and how is that benefiting you?

Create an automated message and include tracking data from our system.