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Unified Platform That Supercharges Personalization and Efficiency
What do you like best about the product?
What I like best about Insider One is how it brings data, AI-driven decisioning, and omnichannel execution together in a single platform. Instead of managing separate tools for personalization, journeys, and analytics, teams can design and optimize customer experiences from one unified system.
The real-time, behavior-based capabilities stand out. Insider One allows teams to react to customer actions as they happen, which makes personalization more relevant and impactful across web, mobile, and messaging channels.
I also appreciate the balance between power and usability. Non-technical users can launch campaigns and journeys through visual builders, while more advanced teams can go deeper with integrations, segmentation logic, and customization as their maturity grows.
Overall, it enables teams to move faster, stay aligned across channels, and scale personalized experiences without adding unnecessary operational complexity.
The real-time, behavior-based capabilities stand out. Insider One allows teams to react to customer actions as they happen, which makes personalization more relevant and impactful across web, mobile, and messaging channels.
I also appreciate the balance between power and usability. Non-technical users can launch campaigns and journeys through visual builders, while more advanced teams can go deeper with integrations, segmentation logic, and customization as their maturity grows.
Overall, it enables teams to move faster, stay aligned across channels, and scale personalized experiences without adding unnecessary operational complexity.
What do you dislike about the product?
Because Insider One is a broad and powerful platform, the learning curve can be challenging at the beginning. New users may need time and structured onboarding to fully understand how different modules work together and how to prioritize use cases effectively.
What problems is the product solving and how is that benefiting you?
Insider One solves the problem of fragmented customer data and disconnected engagement tools. Instead of managing separate platforms for analytics, personalization, and messaging, it brings these capabilities together under a single customer profile.
This unified approach allows us to understand customer behavior across channels and act on it in real time. As a result, we can deliver more relevant experiences, respond faster to user intent, and maintain consistency across touchpoints.
It also reduces operational overhead. Teams spend less time moving data between tools and more time optimizing journeys and campaigns. That efficiency makes it easier to scale personalization efforts without increasing complexity or reliance on engineering support.
Overall, Insider One helps us move from reactive, channel-based campaigns to proactive, data-driven customer engagement, which directly improves both customer experience and business outcomes.
This unified approach allows us to understand customer behavior across channels and act on it in real time. As a result, we can deliver more relevant experiences, respond faster to user intent, and maintain consistency across touchpoints.
It also reduces operational overhead. Teams spend less time moving data between tools and more time optimizing journeys and campaigns. That efficiency makes it easier to scale personalization efforts without increasing complexity or reliance on engineering support.
Overall, Insider One helps us move from reactive, channel-based campaigns to proactive, data-driven customer engagement, which directly improves both customer experience and business outcomes.
Personalized Attention and Exceptional Team
What do you like best about the product?
The personalized attention and the team's disposition
What do you dislike about the product?
So far, there is nothing I don't like.
What problems is the product solving and how is that benefiting you?
We deploy conversational AI on WhatsApp
All-in-One Ecommerce Solution with Seamless Personalization
What do you like best about the product?
I like that we can find everything we need as an ecommerce website in one platform. We can communicate to our customers personalize way and we can show them our personalized scenarios thanks for the Insider's CDP. The integration/onboarding process was easy and quick.
What do you dislike about the product?
We spent time getting our brand and performance teams on the same page regarding frequency and style. With those rules in place, Insider’s tools handled the rest, ensuring a balanced experience for the customer.
What problems is the product solving and how is that benefiting you?
Our main problem is communicating our customers in a personalize way with different channel in one platform. Insider One helps us to solve and manage this. We can easily segment our users and make e-mail, sms, push scenarios easily. Also we can make lots of personalization, small UX improvement without the need of out IT.
Empowering WA Journeys with Reliable Tools and Driving AI-powered WA conversions for LATAM retailers
What do you like best about the product?
Brucke benefits from Insider’s tools to design high-performing WhatsApp journeys. With
Mindbehind and commerce add-ons, our AI assistants now handle everything from lead
tracking to transaction-ready conversations. We especially value the autonomy in building
campaigns and the technical depth of the support team, who help us navigate complex
enterprise setups. The platform’s reliability in handling verified lines and compliance gives us
confidence in expanding into fintech-focused solutions.
Mindbehind and commerce add-ons, our AI assistants now handle everything from lead
tracking to transaction-ready conversations. We especially value the autonomy in building
campaigns and the technical depth of the support team, who help us navigate complex
enterprise setups. The platform’s reliability in handling verified lines and compliance gives us
confidence in expanding into fintech-focused solutions.
What do you dislike about the product?
Occasionally, feature releases or tailor-made setups require longer lead times, especially for
intricate clients and also the different platforms and logins/accounts that we have to use on our daily basis: Insider, Mindbehind, zendesk.. its hard to understand the difference during the enrollment.
intricate clients and also the different platforms and logins/accounts that we have to use on our daily basis: Insider, Mindbehind, zendesk.. its hard to understand the difference during the enrollment.
What problems is the product solving and how is that benefiting you?
Building compliant, automated WhatsApp journeys for enterprise clients like Bavaria and
ETB
- Validating conversational AI as a driver for conversions and lead generation
- Designing an abandoned cart MVP with payment integration for future fintech
operations
- Combining data and automation to scale personalized commerce journeys across
LATAM
ETB
- Validating conversational AI as a driver for conversions and lead generation
- Designing an abandoned cart MVP with payment integration for future fintech
operations
- Combining data and automation to scale personalized commerce journeys across
LATAM
Ease of Use that Surprises
What do you like best about the product?
Ease of use of the tool and autonomy
What do you dislike about the product?
Some support processes are conducted in a somewhat impersonal manner, which can result in delays in problem resolution. Furthermore, I find it inconvenient not to be able to define the amount of base to be used in a campaign.
What problems is the product solving and how is that benefiting you?
As soon as we acquire the module that enables the orchestration of journeys, we will be able to solve our problem of lack of interaction with the base.
Terrific success using Insider One’s platform suite
What do you like best about the product?
Insider One has become the central growth engine for our digital business, especially as a furniture brand that needs to personalize complex purchase journeys across multiple channels. Smart Recommender helps surface highly relevant products based on behavior and intent, which is critical when shoppers are comparing big-ticket furniture items and need guidance to discover the right pieces faster. Architect’s cross-channel journey orchestration lets the team treat online and offline customers as a single audience, even though member systems are still fragmented in the background, and still run journeys that feel consistent across web, app, email, and SMS. The mobile app and email/SMS channels make it easy to re-engage high-intent browsers with timely nudges, promotions, and back-in-stock alerts that bring them back to complete purchases. On top of the product itself, we value Insider One’’s professional CSM team, who proactively share best practices and are quick to jump in with ideas, troubleshooting, and optimization suggestions, and the intuitive WYSIWYG templates that empower marketers to launch and iterate campaigns without depending on developers.
What do you dislike about the product?
The only recurring friction point has been occasional invoice issues, which can slow down internal approval cycles and require back-and-forth between finance teams to reconcile details. That said, the support team is responsive, takes ownership of billing questions quickly, and resolves them without impacting campaigns or performance, so it feels more like an administrative nuisance than a blocker to value.
What problems is the product solving and how is that benefiting you?
Hoihome’s main challenge has been running effective cross-channel marketing despite having different member systems for online and offline customers, making it difficult to recognize shoppers and activate data consistently across touchpoints. With Insider One, the team can work around this constraint and still orchestrate journeys that feel unified across website, mobile app, email, and SMS, ensuring that high-intent furniture shoppers receive relevant content wherever they interact.
Smart Recommender has helped Hoihome match customers with the right products more efficiently and increase order values, while Architect connects these recommendations into automated flows that nurture browsers into buyers. As a result, Hoihome has seen 145% growth in channel performance in H2 versus H1 2025, 26% year-over-year app revenue growth, and Insider One now contributes 35% of website revenue, driving a 26% revenue uplift between H1 and H2 2025, turning a fragmented data landscape into a tangible growth lever.
Smart Recommender has helped Hoihome match customers with the right products more efficiently and increase order values, while Architect connects these recommendations into automated flows that nurture browsers into buyers. As a result, Hoihome has seen 145% growth in channel performance in H2 versus H1 2025, 26% year-over-year app revenue growth, and Insider One now contributes 35% of website revenue, driving a 26% revenue uplift between H1 and H2 2025, turning a fragmented data landscape into a tangible growth lever.
Great results in CRM
What do you like best about the product?
Journeys and tests that are easy to implement to determine which of our campaigns are more efficient and achieve better results. The platform is also very intuitive, especially when it comes to creating rules and segmentations for the sends.
The data helped us optimize our strategies and maximize conversions.
The fact of having the control group helps us a lot with internal experiments.
The data helped us optimize our strategies and maximize conversions.
The fact of having the control group helps us a lot with internal experiments.
What do you dislike about the product?
It would be interesting if there were an option to automatically send the performance report of an email marketing or web push campaign by email, the day after sending or on a date chosen by the user. This way, the user could configure when they want to receive the result, making it easier to track the campaigns.
What problems is the product solving and how is that benefiting you?
Communication with our client through different channels. Ease of placing banners on the site without relying on the product team. With a focus on increasing conversions, we were looking for a tool to segment and automate journeys. With the Insider platform, we achieved all this and much more! Changing any CTA, text, image, or entire layouts was very easy with the on-site experiment feature.
The personalized approach, after some trial and error with A/B testing, was able to generate a great conversion rate. The revenue numbers have been consistently increasing.
The personalized approach, after some trial and error with A/B testing, was able to generate a great conversion rate. The revenue numbers have been consistently increasing.
Effortless Product Discovery and Campaign Flexibility
What do you like best about the product?
Better product discovery across hundreds of sneaker and apparel models from brands like Nike, adidas, Puma, New Balance, Skechers, Vans, and more, which reduces the feeling of being overwhelmed.
Flexibility to quickly swap in new campaigns for back-to-school, winter, running season, or net‑50% promotions without needing major development work.
Clear uplift reporting on engagement and conversion, which helps the team see which onsite experiences are truly moving the needle.
Flexibility to quickly swap in new campaigns for back-to-school, winter, running season, or net‑50% promotions without needing major development work.
Clear uplift reporting on engagement and conversion, which helps the team see which onsite experiences are truly moving the needle.
What do you dislike about the product?
Because Yalı spor spans many sports, brands, and price levels, aligning eCommerce, marketing, and buying teams on which segments and rules to prioritize took time and internal discussion. Once the first set of high-impact scenarios was live, though, it became much easier to replicate successful patterns across other categories and campaigns.
What problems is the product solving and how is that benefiting you?
Reducing bounce and increasing engagement by greeting visitors with content that reflects their likely sport or category interest from the first visit.
Making it easier for shoppers to navigate a very wide catalog of footwear, apparel, and equipment without feeling lost, especially on mobile.
Making it easier for shoppers to navigate a very wide catalog of footwear, apparel, and equipment without feeling lost, especially on mobile.
Transforms Our Website into a Curated Sports Store Experience
What do you like best about the product?
Insider lets us bring the feeling of a curated sports store to our website, even though there are hundreds of SKUs and dozens of major brands to represent. Shoppers see more of what they care about, and the digital team can roll out and refine these experiences quickly without heavy development effort.
What do you dislike about the product?
As personalization became central to the user experience, it demanded closer collaboration between eCommerce, marketing, and merchandising teams to prevent campaign overlap and inconsistent messaging. While Insider offers the necessary technical controls, establishing effective internal processes and coordinated calendars was a gradual process.
What problems is the product solving and how is that benefiting you?
Reducing bounce and increasing conversion by making the first page view feel relevant for each visitor segment by sport, gender or style.
Helping customers quickly find the right products in a crowded multi-brand catalog, especially on mobile.
Giving strategic campaigns (brand days, outlet, big promos) strong visibility without sacrificing usability.
Helping customers quickly find the right products in a crowded multi-brand catalog, especially on mobile.
Giving strategic campaigns (brand days, outlet, big promos) strong visibility without sacrificing usability.
CX and policy conversions across channels
What do you like best about the product?
The chatbot gives our customers fast answers 24/7 on core needs like policy details, payment information, and claim status, which reduces wait times at the call center.
Web Suite lets us personalize banners, forms, and journeys on our site for different product lines (auto, home, health, travel) and customer segments.
Architect brings everything together so we can design end-to-end flows—quote, follow-up, reminder, and renewal—across web, chatbot, SMS, and email from a single canvas.
SMS is extremely effective for time-sensitive tasks like payment reminders, renewal alerts, and claim updates, while Email Suite gives us more space for education and cross-sell.
The reporting layer shows us exactly how many quotes, policy purchases, and renewals each journey drives, which makes it easier to prioritize new CX initiatives.
Web Suite lets us personalize banners, forms, and journeys on our site for different product lines (auto, home, health, travel) and customer segments.
Architect brings everything together so we can design end-to-end flows—quote, follow-up, reminder, and renewal—across web, chatbot, SMS, and email from a single canvas.
SMS is extremely effective for time-sensitive tasks like payment reminders, renewal alerts, and claim updates, while Email Suite gives us more space for education and cross-sell.
The reporting layer shows us exactly how many quotes, policy purchases, and renewals each journey drives, which makes it easier to prioritize new CX initiatives.
What do you dislike about the product?
Insurance journeys are complex and highly regulated, so designing chatbot content, web experiences, and multi-step flows that are both compliant and user-friendly takes time and cross‑functional alignment. Once the key patterns are designed and approved, however, they are easy to reuse and adapt for new products and campaigns.
What problems is the product solving and how is that benefiting you?
Reducing pressure on the call center and customer communication center by handling common questions and simple transactions through the chatbot and automated journeys.
Increasing quote-to-policy conversion by following up automatically via email and SMS when customers abandon forms or need more information.
Improving renewal and payment discipline with proactive, multi-channel reminders that make it hard for important dates to be missed.
Making customer communication more consistent across bancassurance, agency, and direct digital channels, while still tailoring content to each product line.
Increasing quote-to-policy conversion by following up automatically via email and SMS when customers abandon forms or need more information.
Improving renewal and payment discipline with proactive, multi-channel reminders that make it hard for important dates to be missed.
Making customer communication more consistent across bancassurance, agency, and direct digital channels, while still tailoring content to each product line.
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