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    Insider Cross Channel Customer Experience Platform

    Customer Data Platform, Personalisation Engine, Omni Channel Journey Builder

    Ratings and reviews

    4.7
    1402 ratings
    86%
    12%
    1%
    0%
    1%
    1 AWS reviews
    |
    1401 external reviews
    External reviews are from G2 .

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    Reviews (1402)
    Laurianne J.

    A responsive and quality CSM support

    Reviewed on Jul 30, 2026
    Review provided by G2
    What do you like best about the product?
    The support and responsiveness of my CSM
    What do you dislike about the product?
    Certain technical restrictions, the analytics part that I would like to see developed
    What problems is the product solving and how is that benefiting you?
    Simple problems are solved quite quickly, for the more complicated ones it takes time.
    Retail

    Many features and great support, but the migration and API integrations need improvements.

    Reviewed on Jul 23, 2026
    Review provided by G2
    What do you like best about the product?
    The range of tools/functions and the arrangement of the Onboarding and Support team.
    What do you dislike about the product?
    Unfortunately, when migrating from specific platforms to Insider One, we have lost some important functionalities or they exist in Insider in a way that is not as intuitive, user-friendly, or robust. On the other hand, integration via API has led to a myriad of tracking issues, with the catalog we have problems populating meta fields from Shopify, and finally, reindexing does not always work well.
    What problems is the product solving and how is that benefiting you?
    The number of automated reindexes, increasing from 1 to 4 (ticket still in development and nothing delivered)
    Riyan P.

    Strong Automation Flow and Partner Support, but More E-Wallet Templates Needed

    Reviewed on Jul 20, 2026
    Review provided by G2
    What do you like best about the product?
    I like the automation flow, and I also appreciate the partner support.
    What do you dislike about the product?
    There are a number of templates that fit well with e-wallet apps.
    What problems is the product solving and how is that benefiting you?
    How to Increase monthly active user, it solve with weekly resources
    Retail

    Powerful Omnichannel Support, Challenging Integration

    Reviewed on Jul 14, 2026
    Review provided by G2
    What do you like best about the product?
    I really like that Insider One supports all the channels. For our ecommerce business built on Salla, it's essential to have a tool that integrates WhatsApp, email, and SMS to create unified customer journeys. Additionally, the customer support that Insider provides is actually really good, and they are responsive and helpful. The tool also provides very clear APIs and documentation, along with a very useful BigQuery integration capability, which helps us bring in custom-made segmentation or data points without much technical work. Also, the web customization and a/b testing capability that Insider One provides is really great, it is a feature that proved very valuable for us when doing CRO work.
    What do you dislike about the product?
    I think the biggest issue for Insider One is the integration. In the beginning, the onboarding team built the integration through Google Tag Manager, which was completely based on web and data layer events. However, there were some issues and gaps with data layer events from Salla, which caused important data points, like purchases, not to show up in Insider One or come in without the customer information. This gap in our customer base not landing correctly makes the tool kind of obsolete. The challenge with Insider One is handling the integration side and data integrity, and the responsibility is on the client to ensure that data is well integrated. The initial setup is not easy for a nontechnical person, and while their support is good and responsive, the technical work itself must be done by the user. Insider One does provide clear APIs and documentation, as well as a useful BigQuery integration, which helps reduce the technical workload, but these do not eliminate the integration issues entirely. Coming for an e-commerce platform Salla (think the shopify of middle east), I want to have a ready to use plug-in that integrates well out of the box, similar to what you would find in shopify's app store. Insider did not have a plug-in specifically for Salla, but during the sale process they did tell us that integration can be done and there are no concerns about integrity of using GTM for this, but this proved to be incorrect, so I would say that is the biggest hiccups for us specifically when it comes to Insider One.
    What problems is the product solving and how is that benefiting you?
    I use Insider One as a CRM tool for marketing automation in our ecommerce business. It supports all channels, allowing us to create omnichannel customer journeys via WhatsApp, email, and SMS, all in one place.
    Tatiana V. V.

    Complete Tool with Excellent Strategic Support

    Reviewed on Jul 14, 2026
    Review provided by G2
    What do you like best about the product?
    It's a complete tool, and the support side is excellent. I think it's important to have someone from the tool's team connected to ours to help with the strategic side, bringing in market best practices.
    What do you dislike about the product?
    Reports area. I think is too simple and shold be integrated with claude
    What problems is the product solving and how is that benefiting you?
    It helped me get a better view of the business and customer behavior.
    Apparel & Fashion

    Easy-to-use tools, but technical support needs to improve

    Reviewed on Jun 30, 2026
    Review provided by G2
    What do you like best about the product?
    ease of use of the tools
    What do you dislike about the product?
    technical support and progress of requests.
    What problems is the product solving and how is that benefiting you?
    channels and communications in the CRM area
    Retail

    Intuitive and easy-to-use tool

    Reviewed on Jun 30, 2026
    Review provided by G2
    What do you like best about the product?
    Easy-to-use tool, it is very intuitive
    What do you dislike about the product?
    I miss some features, I find the Architect a bit rigid, like not having the option to set different input groups or more options to use connectors linking different filters to the same campaign.
    What problems is the product solving and how is that benefiting you?
    Insider guarantees, for example, a simple model for creating emails, and this greatly facilitates the team's work. We are also evolving in improvements such as new Recommender spaces and new strategies, and Insider has been working to meet our needs.
    Fabi S.

    Insider: exceptional team with dedicated support and deep understanding of our business

    Reviewed on Jun 30, 2026
    Review provided by G2
    What do you like best about the product?
    The usability of the platform is nice, but the differentiator of Insider is the team that serves us with excellence and high understanding, engagement. They know our business, act in a detailed and profound manner.
    What do you dislike about the product?
    The rigid reports and difficulty in extracting raw data
    What problems is the product solving and how is that benefiting you?
    sales recovery, monetization of the base
    Retail

    Team close, open to feedback, and dedicated to improving the platform

    Reviewed on Jun 30, 2026
    Review provided by G2
    What do you like best about the product?
    The openness to feedback, the closeness with the team, and the partnership to solve problems and improve the platform
    What do you dislike about the product?
    Sometimes the solution presented does not meet our expectations and we need to realign; closer proximity to the technical team would be a differentiator. Another point is the segmented analytical views within the platform; each channel has its own non-standardized dashboard, which creates unnecessary operational work.
    What problems is the product solving and how is that benefiting you?
    Segmentation, personalization, multichannel journeys. Today we have robust strategies covering directed and in-app channels that help us maintain the same rationale with the customer wherever they are browsing, our contribution to sales for the business evolves every month.
    Transportation/Trucking/Railroad

    Creation of campaigns and segments made easy — no coding required

    Reviewed on Jun 30, 2026
    Review provided by G2
    What do you like best about the product?
    The ease of creating a campaign, a segment, and many other things. It is quite different from other platforms where we need to use codes, automations that take time or fail to run.
    What do you dislike about the product?
    The visualization of dashboards for campaign results by channel, the reports we export for analysis
    What problems is the product solving and how is that benefiting you?
    Ease and speed in creating email campaigns, push notifications, and segmentations.