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InsiderOne Makes Targeted Engagement and A/B Testing Easy
What do you like best about the product?
InsiderOne helps us manage our customer engagement in a much more organized way. With Architect journeys and onsite personalization, we can easily create targeted campaigns based on user behavior.
It’s also very easy to run A/B tests and experiment with different campaign ideas. This helps us continuously optimize our campaigns and improve performance over time.
Overall, it’s a very useful platform for teams that want to increase engagement and drive incremental revenue.
It’s also very easy to run A/B tests and experiment with different campaign ideas. This helps us continuously optimize our campaigns and improve performance over time.
Overall, it’s a very useful platform for teams that want to increase engagement and drive incremental revenue.
What do you dislike about the product?
Some gamification templates could be expanded, and having more ready-to-use templates would make campaign creation even faster for marketing teams.
What problems is the product solving and how is that benefiting you?
Insider One helps us solve the challenge of managing customer engagement across multiple channels from a single platform. Instead of using separate tools, we can orchestrate personalized experiences through onsite, push, email, and automated journeys. This allows us to reach users with the right message at the right time and improves engagement and conversion rates.
Best-in-Class Support Team That Truly Invests in Our Success
What do you like best about the product?
The customer success team genuinely cares about our success and consistently brings new ideas to the table. They’re keen to see us grow, without shoving new modules or cross-sells down our throat. The support and services team is excellent at what they do, and they often hand projects back to us well ahead of schedule.
What do you dislike about the product?
One area for improvement would be that some parts of the product suite (e.g. search and discovery) are still catching up to a few of the current market leaders in terms of depth and maturity. That said, the platform is evolving quickly, and new capabilities are being introduced regularly. What really stands out is the team behind the product. Their support structure is easily the best I’ve worked with.
What problems is the product solving and how is that benefiting you?
Insider has been helping us for several years with A/B testing and optimising our website, with a strong focus on ecommerce performance, conversion optimisation, and lead generation. As their suite of products has expanded, our partnership has grown alongside it. They now support us with marketing automation, customer journeys, and SMS, and soon we’ll be using web personalisation based on the customer data we’ve started collecting in their CDP product. Having a platform that lets you work across so many different areas in one place makes day-to-day work much simpler.
All-in-One Cross-Channel Campaign Orchestration Made Easy
What do you like best about the product?
What I like best about Insider One is that it combines customer data, personalization, and cross-channel journey orchestration in one place. Instead of switching between multiple tools, teams can manage campaigns across WhatsApp, SMS, email, web, app, and site search from a single platform. It also seems to be well regarded for ease of use and support, which makes it even more appealing for fast-moving marketing teams.
What do you dislike about the product?
What I dislike about Insider One is that the platform can feel overwhelming at first, especially for new users who are not familiar with advanced marketing automation tools. Some features may take time to learn, and managing everything effectively can require a bit of training and adjustment.
What problems is the product solving and how is that benefiting you?
Insider One helps solve the challenge of managing customer engagement across too many separate tools. For me, the biggest benefit is being able to work more efficiently, personalize campaigns more easily, and deliver a smoother customer experience across multiple channels.
Easy to Use with Strong A/B Testing
What do you like best about the product?
Easy of use and A/B testing functionality.
What do you dislike about the product?
Too many features available. Other than that, not much.
What problems is the product solving and how is that benefiting you?
Test solutions before we hard code them.
Personalization and Segmentation Across Messaging and Web Templates
What do you like best about the product?
I like the personalization and segmentation options I’m able to use across both messaging and web templates. They allow us to create different journeys that aren’t limited to email, but extend across the entire website experience as well. The team is also very friendly and proactive, which makes the overall experience even better.
What do you dislike about the product?
I understand the approach, but I also find that it complicates the support ticket process, especially when the issue involves integrations or specific campaigns. Specially on campaigns that required some personalization on the technical side, trying to explain those details to someone else while you’re already dealing with a problem can be difficult. In those situations, I’d much rather be able to send an email and ask a question directly to the team that worked on that project so they could forward to someone else if that was the case. Or have a better documentation system so it doesn't fall to us to try to explain to the support team all the personalization we have/need on integrations and others.
What problems is the product solving and how is that benefiting you?
We have different customer types and a wide range of categories and brands. Being able to segment all of that is really great.
Easy to use
What do you like best about the product?
It's relatively easy to understand and use
What do you dislike about the product?
Sometimes it's hard to find what i'm trying to do, but their team have been very helpful to troubleshoot this
What problems is the product solving and how is that benefiting you?
social proof testing, email & SMS database
Easy orchestration of journeys and support always present
What do you like best about the product?
Easy orchestration of journeys, centralizing all our communication channels. In addition, agile and present support.
What do you dislike about the product?
Dashboards are still very limited when compared to other tools on the market, like Klaviyo. For example, we miss a better presentation of all metrics grouped by channel, journey, and day/week in a single view.
What problems is the product solving and how is that benefiting you?
1. Creation of the main marketing journeys
2. Centralization of all channels in a single platform
2. Centralization of all channels in a single platform
Insider One Makes Partner Email Communication Easy and Effective
What do you like best about the product?
Insider One is helping us to communicate with our partners through emails.
We use architect to segment the partners and send bulk but smarts mails.
We use architect to segment the partners and send bulk but smarts mails.
What do you dislike about the product?
Usage analytics and reporting screens are very complex. Without help from Insider, It is difficult to get any directions from those reports.
What problems is the product solving and how is that benefiting you?
Insider One is helping us to communicate to our partners through different channels and create smart journeys.
A Fast-Evolving All-in-One Platform with Comprehensive Integration
What do you like best about the product?
Unified nature of the platform is its greatest strength. It’s a true all-in-one solution that covers everything from our Web Suite and Mobile App to Email, SMS, and WhatsApp. The integration is incredibly comprehensive. I’m also impressed by how fast the product evolves; its capabilities are enormous and improve almost every day.
What do you dislike about the product?
The reports and analytics are very detailed, which is great, but it takes some time to understand all the data. It’s a strong tool and needs a bit of learning at first. Thankfully, our Customer Success Managers are very supportive and helped us understand the insights and turn them into clear actions.
What problems is the product solving and how is that benefiting you?
I can quickly create segments and launch personalized automated flows across all our channels. Building custom journeys for very specific needs and customer segments.
Supportive CSMs & ADs, Plus a Product We Truly Adore
What do you like best about the product?
We like that how much the CSMs and ADs are supportive and responsive for us.
We adore the product and we are thankful for the profits.
We adore the product and we are thankful for the profits.
What do you dislike about the product?
Some of the templates are complex from the UX point of view. Although we use them pretty much everyday.
What problems is the product solving and how is that benefiting you?
Insider One is helping us in almost every marketing angle. We can monetize our campaigns, we can create coupons and communicate with the segmented customers when we want.
Very easy to use and the integration was very quick.
Very easy to use and the integration was very quick.
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