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Insider Cross Channel Customer Experience Platform
Customer Data Platform, Personalisation Engine, Omni Channel Journey Builder
Reviews (1395)
Apparel & Fashion
Easy-to-use tools, but technical support needs to improve
Reviewed on Jun 30, 2026
Review provided by G2
What do you like best about the product?
ease of use of the tools
What do you dislike about the product?
technical support and progress of requests.
What problems is the product solving and how is that benefiting you?
channels and communications in the CRM area
Retail
Intuitive and easy-to-use tool
Reviewed on Jun 30, 2026
Review provided by G2
What do you like best about the product?
Easy-to-use tool, it is very intuitive
What do you dislike about the product?
I miss some features, I find the Architect a bit rigid, like not having the option to set different input groups or more options to use connectors linking different filters to the same campaign.
What problems is the product solving and how is that benefiting you?
Insider guarantees, for example, a simple model for creating emails, and this greatly facilitates the team's work. We are also evolving in improvements such as new Recommender spaces and new strategies, and Insider has been working to meet our needs.
Fabi S.
Insider: exceptional team with dedicated support and deep understanding of our business
Reviewed on Jun 30, 2026
Review provided by G2
What do you like best about the product?
The usability of the platform is nice, but the differentiator of Insider is the team that serves us with excellence and high understanding, engagement. They know our business, act in a detailed and profound manner.
What do you dislike about the product?
The rigid reports and difficulty in extracting raw data
What problems is the product solving and how is that benefiting you?
sales recovery, monetization of the base
Transportation/Trucking/Railroad
Creation of campaigns and segments made easy — no coding required
Reviewed on Jun 30, 2026
Review provided by G2
What do you like best about the product?
The ease of creating a campaign, a segment, and many other things. It is quite different from other platforms where we need to use codes, automations that take time or fail to run.
What do you dislike about the product?
The visualization of dashboards for campaign results by channel, the reports we export for analysis
What problems is the product solving and how is that benefiting you?
Ease and speed in creating email campaigns, push notifications, and segmentations.
Adriana B.
Off-the-shelf products focused on e-commerce
Reviewed on Jun 30, 2026
Review provided by G2
What do you like best about the product?
Shelf products focused on e-commerce.
What do you dislike about the product?
The way the data is integrated, and the form of storage which is short-term
What problems is the product solving and how is that benefiting you?
We solve a problem of segmenting journeys with a focus on customer navigation, which brings the benefit of instantly increasing revenue.
Marketing and Advertising
All-in-One Platform: Easy Campaign Creation, Audience Segmentation & Tracking
Reviewed on Jun 29, 2026
Review provided by G2
What do you like best about the product?
The ease of creating campaigns, segmenting audiences, and tracking results all on a single platform.
What do you dislike about the product?
The platform could be faster and make it easier to create and edit campaigns.
What problems is the product solving and how is that benefiting you?
Insider One centralizes the creation, launch, and monitoring of campaigns in one place. This streamlines my work, facilitates audience segmentation, and allows me to track results in real time to optimize my actions.
Ana Paula R.
Great creation of campaigns with AI, but lacks customer segmentation
Reviewed on Jun 29, 2026
Review provided by G2
What do you like best about the product?
Ease in creating campaigns and messages with AI
What do you dislike about the product?
Not being able to identify the type of customer we have in our database and create more specific campaigns for them
What problems is the product solving and how is that benefiting you?
I can't say
Genildo S.
Facilitate Direct Communication with the Customer
Reviewed on Jun 29, 2026
Review provided by G2
What do you like best about the product?
Facilitate direct communication with the client
What do you dislike about the product?
There is nothing I dislike about the tool, but there is always room for improvement.
What problems is the product solving and how is that benefiting you?
I don't know of any
Marketing and Advertising
Ease and great cost-benefit
Reviewed on Jun 26, 2026
Review provided by G2
What do you like best about the product?
Ease of the tool. Good cost-benefit
What do you dislike about the product?
Some campaigns require the external team and this creates dependency. Complexity in creating a complete CDP
What problems is the product solving and how is that benefiting you?
Unification of the CRM channel with web campaigns
Marcelo M.
Great results with personalized customer communication
Reviewed on Jun 26, 2026
Review provided by G2
What do you like best about the product?
Insider is an intuitive platform that is easy to integrate and allows me to communicate effectively with my customer base, taking into account their profile, interests, and behavior when interacting with the company.
What do you dislike about the product?
I would like to see more reports and dashboards for campaign analysis (e.g., click heat maps) and customer analytics (e.g., customer clustering, CAC/LTV metrics, etc.). It would also be very valuable to be able to combine dynamic audience segments with imported customer lists within the same campaign.
What problems is the product solving and how is that benefiting you?
I believe that having a dedicated Customer Success Manager who provides strategic guidance is a great benefit. In addition, flexibility in commercial terms always helps us in our ongoing effort to achieve the best cost per lead.