Sold by: MoEngage
Deployed on AWS
MoEngage
4.5
Overview
MoEngage is an insights-led customer engagement platform for the customer-obsessed marketers and product owners. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard.
Highlights
- Omni-channel Customer Engagement
- Product and Marketing Analytics
- AI-Driven Personalization
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/month |
|---|---|---|
MoEngage Growth | MoEngage Growth Package with up to 25k MTUs Included | $750.00 |
Dimension | Description | Cost/unit |
|---|---|---|
Monthly Platform Subscription Fee | Monthly Platform Subscription Fee | $0.02 |
Email Volumes | Monthly Subscription Fee based on Email Volume | $0.02 |
Advanced Analytics | Monthly Subscription Fee based on MTUs | $0.02 |
Data Warehouse Exports | Monthly Subscription Fee based on Events/Month | $0.02 |
Streams | Monthly Subscription Fee based on Events/ Month | $0.02 |
Cards | Monthly Subscription Fee based on Cards Sent/ Month | $0.02 |
Predictions | Monthly Subscription Fee based on MTUs | $0.02 |
Whatsapp | Monthly Subscription Fee based on Messages /Month | $0.02 |
Inform | Monthly Subscription Fee based on Messages /Month | $0.02 |
Web Personalization | Monthly Subscription Fee based on Messages /Month | $0.02 |
Vendor refund policy
No Refunds
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
For custom subscription agreements and pricing please reach out to manohar@moengage.com
MoEngage support documentation can be found at
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By Iterable
By Blueshift
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Customer Analytics
Advanced behavioral analysis and insights generation for customer data
Multi-Channel Engagement
Unified communication across web, mobile, and email platforms
AI-Powered Personalization
Machine learning algorithms for creating tailored customer experiences
Real-Time Data Processing
Instant customer behavior tracking and engagement response mechanisms
Data Integration
Advanced integration capabilities with modern data stack and ability to handle high-volume data processing
Cross-Channel Communication
Natively integrated communication channels including web, email, SMS, and in-app messaging for unified customer engagement
AI-Powered Optimization
Built-in artificial intelligence for campaign optimization, task automation, and experience personalization
Customer Segmentation
Dynamic customer segmentation and journey design capabilities with flexible data mapping
Enterprise Architecture
Scalable cloud-based platform supporting complex marketing workflows and data transformation across multiple sources
Customer Profile Management
Create comprehensive unified customer profiles integrating historic, real-time, and predictive data across anonymous and identifiable users
Real-time Data Processing
Dynamic profile building with continuous updates triggered by user interactions across multiple devices
AI-Powered Marketing Automation
Automated personalization targeting using artificial intelligence algorithms for message crafting and optimization
Data Scalability
High-volume data processing capability handling billions of emails and millions of personalized messages per hour
Cross-Device User Tracking
Unified user identification and tracking mechanism spanning multiple devices and interaction touchpoints
Standard contract
No
No
No
Customer reviews
Aayush J.
Helpful for Segment Flows and Data Management
Reviewed on Jan 16, 2026
Review provided by G2
What do you like best about the product?
Helpful in segment flows and data
Easy to use
Helpful support from backend team
Easy to use
Helpful support from backend team
What do you dislike about the product?
It's nothing about dislike, Its a great software to use
What problems is the product solving and how is that benefiting you?
Healful in customer journey : from link clicked to users end of the journey
Ayush M.
Efficient Notification with Room for Improvement
Reviewed on Jan 13, 2026
Review provided by G2
What do you like best about the product?
I use MoEngage for push notifications on different events, like engaging users, sharing updates, and transaction messages. I like the user segmentation and campaign automation since they simplify creating push notification campaigns for targeted audiences, reducing manual efforts. Its features help us target the right users and improve notification engagement for specific events. Basic push notifications were working quickly with minimal effort, making the setup easy.
What do you dislike about the product?
I find the dashboard and reporting lacking clear insights. Better documentation and examples would be more helpful for quick understanding and getting started. I wish for more customizable reporting and templates, a simplified segmentation UX, and a better A/B testing experience.
What problems is the product solving and how is that benefiting you?
I use MoEngage to send timely push notifications and updates, which helps reduce drop-offs. Its user segmentation and campaign automation simplify targeting, improving engagement and reducing manual efforts.
Aviral G.
Boosts Campaign Efficiency with Multi-Channel Support
Reviewed on Jan 13, 2026
Review provided by G2
What do you like best about the product?
I like the interactive campaigns we can have at different stages of the order journey and the number of channels it supports, including WhatsApp and email. The ease of platform use and customization at different stages of the order journey made us choose MoEngage. The initial setup was quite seamless with dedicated support from the tech team.
What do you dislike about the product?
MoEngage is not able to conversationally interact with customers, meaning it doesn't rely on customer responses, and its WABA connectivity could be improved. It should support more WABA providers and help in integration with conversational platforms like DevRev and Verloop.
What problems is the product solving and how is that benefiting you?
MoEngage automates marketing campaigns at the order journey level, helping us improve customer interaction and loyalty by reaching customers at relevant touchpoints and increasing conversions with triggers like cart abandonment and checkout failure.
Francesco C.
A Reliable Marketing Automation For Business
Reviewed on Jan 05, 2026
Review provided by G2
What do you like best about the product?
For all our marketing needs, more so marketing automation, SMS marketing, and marketing analytics, MoEngage offers great features and has been very helpful. It is easy to use, supports customization, and comes with great customer data mapping features.
I like that it comes with great A/B testing features and also support mobile app analytics.
It has served all our needs effectively.
I like that it comes with great A/B testing features and also support mobile app analytics.
It has served all our needs effectively.
What do you dislike about the product?
Everthing about MoEngage has been awesome and no issues whatsoever.
What problems is the product solving and how is that benefiting you?
We use MoEngage for all matters marketing and it has been awesome. Very effective personalization, whatsapp marketing and marketing automation.
Neeraj J.
Reliable Event Tracking and Powerful Segmentation
Reviewed on Dec 22, 2025
Review provided by G2
What do you like best about the product?
Event tracking is reliable and easy to validate during QA cycles. Segments are extremely useful for grouping users based on real actions, not just static attributes. We regularly use segments to confirm whether users enter the correct cohorts after specific flows. Real-time segment updates make it easy to catch tracking issues early. Funnels combined with segments give a clear picture of user drop-offs and intent
What do you dislike about the product?
Segment conditions can become complex and hard to maintain if naming conventions aren’t strict.
What problems is the product solving and how is that benefiting you?
Helps validate whether events are firing correctly across key user journeys. Segments ensure campaigns and analysis target the right users. Reduces dependency on engineering for analytics validation. Helps catch missing or misfiring events before they impact campaigns. Gives product and QA teams a shared, data-driven understanding of user behavior.