MoEngage is an insights-led customer engagement platform for the customer-obsessed marketers and product owners. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard.
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
This contract combines a base platform subscription with usage-based add-ons that you scale to your needs. Your core fee is the Monthly Platform Subscription, with several dimensions priced by Monthly Tracked Users (MTUs), such as Advanced Analytics and Predictions. Messaging channels bill by volume sent per month, including Email, SMS, WhatsApp, Inform, Web Personalization, Cards, and Recommendations Advanced. Data dimensions bill by events, calls, or data scanned, covering Streams, Data Warehouse Exports, Big Query, Open Analytics, APIs, and Connector Calls. Separate line items cover one-time services, Customer Success, Consultation Services, IP Whitelisting, Data Retention, PII Tokenization, and the MoEngage Growth package.
Top-of-mind questions for buyers
What counts as one Monthly Tracked User (MTU) for the dimensions billed by MTUs?
An MTU is any unique end-user profile that performs at least one session or a defined event in a calendar month. You are counted once per month, even with multiple actions. Events the platform itself generates, like notifications received or emails sent, do not count toward your MTU total.
Which dimensions drive the largest part of my bill, and how do they combine?
Your platform subscription and MTU-based dimensions like Advanced Analytics and Predictions form the base. Messaging channels then bill separately by volume sent per month. Data dimensions add charges by events, calls, or data scanned. All these line items bill independently and appear on the same invoice.
Do I pay extra for uploading or updating customer data, and is email infrastructure separate?
There are no added charges for adding or updating customer attributes. You also do not buy an email service provider license separately. The platform includes email delivery through a built-in integration with an email service provider, so that infrastructure is covered within your subscription.
Request a private offer to receive a custom quote.
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Support for customer engagement across web, mobile, and email channels from a unified platform
Customer Analytics
Product and marketing analytics capabilities for analyzing customer behavior and engagement metrics
AI-Powered Journey Orchestration
Artificial intelligence-driven customer journey orchestration for automated engagement workflows
Personalization Engine
AI-driven personalization functionality to deliver customized communication based on customer insights
Unified Dashboard
Centralized dashboard integrating customer analytics, journey orchestration, and personalization capabilities
Data Integration and Activation
Integrates with major data sources including AWS and modern data stack components to eliminate data silos and enable scalable data activation for high-volume use cases
Cross-Channel Campaign Orchestration
Supports natively integrated channels including web, email, SMS, and in-app messaging for coordinated customer communication across multiple touchpoints
AI-Powered Personalization Engine
Utilizes built-in artificial intelligence to optimize campaigns, automate routine tasks, and deliver individualized customer experiences based on behavioral and contextual data
Self-Service Campaign Management
Provides marketers with native tools to independently activate data, build audience segments, and design personalized customer journeys without requiring technical resources
Enterprise-Scale Architecture
Built on modern cloud technologies designed to handle communications for over 3 billion people globally with support for complex campaign orchestration and high-volume data processing
Unified Customer Profile Creation
Comprehensive customer profiles built from all first-party data sources including historic, real-time, and predicted data collected from every user interaction across anonymous and identifiable users.
Real-time Profile Updates
Dynamic profile updates that occur continuously with every customer interaction across multiple devices and touchpoints.
Cross-Device User Unification
Capability to unify known and anonymous users across multiple devices into single customer identities.
AI-Powered Personalization Engine
Automated marketing personalization and targeting powered by artificial intelligence for message crafting and campaign optimization.
High-Volume Message Processing
Infrastructure capable of processing billions of emails and millions of personalized messages per hour at scale.