MoEngage - Intelligent Customer Engagement Platform

In my current organization, we are using MoEngage to engage with our customers, improve our funnel metrics, and onboard new users from our unpaid to paid category of business.

MoEngage is currently live on our MathUp app, which is a math gaming app for kids. There are users who come into our funnel from different sources, and we use MoEngage to increase the DAU and MAU and ultimately reach out to them through in-app popups and push notifications to pitch them our math and English program, which is a paid program. This is how we use MoEngage; it is one of the revenue-generating channels for us.

There are a couple more ways that we use MoEngage. For example, we recently came across a lower rating on our application, and we are using MoEngage to run a campaign on the active user base who are on the application to take them to the Play Store and App Store to get their reviews. Since we do not have the bandwidth of our current product managers to enable a feature on the app, we are using MoEngage push notifications as well as in-app popups as a way to redirect the user to the Play Store and App Store for the ratings.

I think the best features MoEngage offers, in my experience, are send time optimization and the recent AI insights that are very helpful.

Send time optimization is beneficial since Bhanzu is serviceable across the globe, and there are different behavior patterns from users in different geographies. By using send time optimization, it helps us capture more eyes and increase our user interaction across different geographies. Additionally, AI insights help us optimize the campaign; we also get suggestions in terms of the creatives and the content. MoEngage has been a good platform so far, and I think it is very useful for keeping our users engaged on the application, which ultimately turns into a revenue channel. The more users engage with my platform, the more they will end up buying my product, which is the actual math course. MoEngage helps me reach out to these users very actively based on their activity, and hyper-personalization combined with reaching the audience at the right time helps me improve the end-to-end funnel and create more revenue opportunities.

Our MAU has increased from 10,000 users to 35,000 users in India, and we were also able to run a championship through our MathUp application, wherein we generated almost one crore of revenue across different verticals in the last year through various campaigns and championships that we run on the MathUp application.

I think MoEngage's AI capabilities comply with all the security norms.

Regarding the accuracy and reliability of MoEngage's AI capabilities, I think it takes a lot of time to learn and can be optimized. There is definitely scope for improvement, and the better data you feed into it, the better it gets. However, it can learn more, and the speed can be improved.

I think there are more tools available in the market that are very competitive and similar to MoEngage. MoEngage is a bit on the expensive side considering the features available, especially since similar features are available in the market. If there is something that can be worked around to bring down the cost, it will definitely increase the ROI for the users of MoEngage.

I have been working in my current field for 11 years.

I would suggest considering the different use cases for MoEngage. It definitely enables use cases that are not practically possible in-house, in terms of hyper-personalization, real-time notification, event-based cards, and other capabilities. MoEngage also has a feature called LPs, landing pages, where you can create your own landing pages, customize them, and make modifications to go live. You can explore multiple use cases with MoEngage and should discuss your business objectives with the MoEngage SPOC for different alternatives and available use cases that you might not have thought of. I give this review an overall rating of 7.

I used MoEngage from October to December 2025. My primary use case for MoEngage has been customer engagement and lifecycle communication. I used it to create and manage multi-channel campaigns across email, WhatsApp, push notification, and in-app messages. I worked on defining the target audience, user segmentation, campaign objectives, messaging, and success metrics while partnering with marketing and CRM teams for execution. I also analyzed campaign performance through metrics such as open rate, click-through rate, conversions, and engagement to optimize future campaigns.

One example was a feature adoption campaign. I noticed that many users were signing up but were not exploring some of our newer HR features after onboarding. I used MoEngage to segment users based on their product behavior, such as users who had completed onboarding but had not used a specific feature within a set timeframe. I designed a multi-channel journey using email and in-app messages to educate users about the feature, highlighting its benefits and providing a direct call-to-action to try it. I worked on defining the target audience, user journey, campaign objectives, and the success metrics. While partnering with the marketing team, I was able to make it a better use case. I tracked metrics such as open rate, click-through rate, and feature adoption conversion. After iterating on the messaging and timing, I saw approximately a 15% improvement in engagement and higher adoption of the targeted feature.

Another memorable campaign I worked on at Housing.com focused on improving user engagement for the Housing community feature. I wanted to encourage users who had registered but were not actively participating in discussions. I segmented users based on their behavior, such as users who had signed up but had not posted or interacted with the community within the first week. Using MoEngage, I created an engagement journey with push notification and email highlighting relevant discussions, trending topics, and prompts to ask the first question. As a product manager, I worked on defining the user journey, segmentation criteria, campaign objective, and success metrics. I monitored metrics such as click-through rate, returning users, and community engagement. The campaign helped increase user participation and improve overall engagement within the community feature. I collaborated closely with the CRM or marketing team, and my responsibility was defining the product use case, user segment journey, and key performance indicators.

Beyond campaign execution, I primarily viewed MoEngage as a product insight and customer engagement platform. I used it to understand user behavior, identify drop-offs in key journeys, and validate whether product changes were improving engagement. I collaborated closely with the marketing, design, and engineering teams to ensure the right events were tracked and users were segmented correctly. While I was not a dedicated CRM manager, I was hands-on in defining user journey, segmentation logic, campaign objective, and success metrics. I also analyzed campaign performance and used those insights to iterate on both the product experience and customer communication.

The features I find most valuable in MoEngage are behavioral segmentation. It allows me to create dynamic user segments based on action, demographic, lifecycle change, and product usage, enabling highly targeted engagement. The customer journey feature is also very interesting to me. The visual journey builder makes it easy to automate personalized, multi-step engagement flow. Omni-channel messaging is another valuable aspect. It supports email, push notification, in-app messages, SMS, and WhatsApp, allowing a consistent experience across channels.

Personalization is another important feature. Messages can be tailored using user attributes, events, and recommendations. A/B testing is one of the most important parts in my day-to-day work. It is easy to experiment with different messaging, content, timing, and channels to improve campaign performance. Event tracking and integration is one of the mostly used features by me because MoEngage integrates well with the product analytics and data dashboards. This makes it easier to capture user events and trigger real-time campaigns. The dashboard with funnels, cohorts, and campaign analytics from analytical insights and actions is another area which I use daily.

MoEngage had a measurable impact on user engagement and feature adoption in our organization through better behavioral segmentation, personalized messaging, and automated customer journeys. I improved engagement by around 15% for the campaigns I was involved with. It also helped me to improve feature adoption by reaching the right users at the right stage of their journey. While these results were the result of collaboration across product, marketing, and engineering, MoEngage was a key platform that enabled me to execute, measure, and continuously optimize our customer engagement strategy.

Overall, I think MoEngage is a strong platform, especially for customer engagement and lifecycle marketing. If I had to suggest a few improvements, they would be to simplify advanced journey configurations. As journeys become more complex with multiple branches and conditions, they can become difficult to manage. Better visualization and debugging would help.

I would also like more customizable dashboards. While the analytics are comprehensive, I would appreciate more flexibility to create role-specific dashboards for product, marketing, and leadership teams. Additionally, deeper artificial intelligence-powered recommendations would be beneficial. Suggestions for the best channel, optimal send time, or the next-best action based on user behavior would make campaign optimization even easier. These are enhancements rather than shortcomings. Overall, I found MoEngage to be a robust and easy-to-use platform that supported our engagement and product goals very well.

MoEngage is one of the stable platforms I used. In my experience, MoEngage was a stable platform. I used it regularly for customer segmentation, automated journeys, and more. Like any SaaS platform, there were occasional major issues or delays, but nothing that affected our day-to-day operations in a meaningful way. Overall, I found it dependable for running campaigns and analyzing performance, which is why I rated it highly.

In my experience, MoEngage is highly scalable. As our user base and engagement campaigns grew, the platform handled larger customer segments, multiple automated journeys, and omni-channel communication without requiring changes to how we worked.

Customer support at MoEngage is really great. My experience with customer support was positive. Whenever I had questions related to platform usage, campaign configuration, or anything else, the support team was responsive and helpful. I would rate customer support between 8 to 10.

By the time I joined, MoEngage was already the customer engagement platform in place, so I was not involved in evaluating or migrating from another solution. I worked with MoEngage throughout my tenure for segmentation, customer journey, and campaign analytics.

MoEngage was deployed as a public cloud SaaS solution in our organization. I accessed it through the web interface, and it integrated with our product analytics stack through software development kits and application programming interfaces. I did not manage the underlying infrastructure myself. The platform was cloud-hosted, which made it easy to scale and maintain. As a product manager, my focus was on configuring user journeys, segmentation, event tracking, and analyzing campaign performance, while the infrastructure and platform management was handled by MoEngage and our engineering team.

MoEngage was used as a cloud-hosted SaaS platform on Amazon Web Services. I was not involved in the infrastructure decision, but from my product perspective, I accessed it as a managed SaaS solution and integrated it with our product through application programming interfaces and software development kits.

I definitely saw a positive return from using MoEngage, although I was not responsible for calculating the financial return on investment. From the product perspective, I saw around a 15% improvement in engagement for the campaigns I optimized through better segmentation and personalized customer journeys. I also saved significant time by automating lifecycle campaigns that would otherwise have required manual execution. Instead of repeatedly creating and sending campaigns, the journeys ran automatically based on user behavior, allowing the marketing and product team to focus on optimization rather than operation.

I was not involved in the procurement or vendor purchasing process. From my perspective, I used MoEngage as a SaaS platform, but the commercial agreement and licensing were handled by our procurement, IT, or finance team. I cannot confidently say whether it was purchased through Amazon Web Services Marketplace. I was not directly involved in pricing negotiation, licensing, or commercial discussions. Those were managed by our procurement and leadership team.

I was not involved in the vendor evaluation process, so I cannot say with certainty which other platforms were considered. By the time I joined, MoEngage had already been selected and implemented. My role was focused on using the platform to drive customer engagement and product outcomes rather than evaluating vendors.

My advice would be to first define your business goals before implementing MoEngage, whether you are trying to improve onboarding, increase feature adoption, boost retention, or reduce churn. I also would recommend investing time in event tracking and data quality. Start with a few high-impact use cases, measure the results, and iterate. Finally, treat MoEngage as more than a campaign tool. I would rate this overall experience a 9.

.

.

.

.

The marketing team with help of an chatbot is offering dollars worth of reward for the reviews and once the reviews are posted, the bot just wont respond..

MoEngage found a fraud way to get reviews..

My main use case for MoEngage is using reports for media performance in CRM.

A specific example of how I used the reports for media performance in CRM is by observing the results of the campaigns through the trackings and using the funnel report dashboards, retention report, and prediction reports with MoEngage.

In my opinion, the best feature that MoEngage offers is a well-designed funnel report with a timeline.

Regarding the funnel report, I would highlight that it is a report that has several possible perspectives regarding CRM attributions and it helps significantly in decision-making for upcoming communications and day-to-day strategies.

I believe MoEngage can be improved by enhancing the implementation documentation, because it is initially confusing, and good implementation ensures that the platform works at its best.

I have been using MoEngage for one year.

In my experience, MoEngage appears to be a stable tool; I have never experienced problems.

According to what I have seen with my clients, MoEngage's customer support was satisfactory because I only had one experience where they provided a professional to follow the implementation.

MoEngage is not implemented in our organization, as we are an agency that helps other brands that use the platform, so each client has their own setup.

I have not obtained any return on investment or noticed clear benefits, such as saving time or resources, when working with MoEngage for my clients.

I do not have experience with MoEngage's pricing, setup costs, and licensing because the client is the one who contracts it, and I am not involved in that commercial part.

Clients usually evaluate other CRM tools in the market, including Oracle, Responsys, Salesforce, Braze, Insider, and Emarsys, before choosing MoEngage.

My advice for other people who are thinking about using MoEngage is to study the documentation thoroughly so that the implementation is done in the best possible way, and the use of the tool itself is explored in all its features included in the contract. Different solutions can vary from client to client. I would rate this review nine out of ten.

MoEngage is primarily used for campaigning through push notifications and in-app notifications. Additionally, I heavily utilize the flows project that MoEngage launched in 2024 as part of orchestrated campaigning.

A specific example of how MoEngage is used for campaigning involves seller onboarding in IndiaMART. When a seller registers in the IndiaMART app, they complete an onboarding journey consisting of three different steps. If a seller completes only two steps and does not complete the third step, which is the most important step to complete their registration, MoEngage is used to inform the user after a certain time that they have completed two steps and only one step remains to complete the registration. A push notification is sent to the user informing them about the drop-off and encouraging them to complete the registration process as soon as possible in order to use IndiaMART and its features to grow their business.

In addition to push notifications, in-app notifications are used heavily in MoEngage by the marketing team. For instance, if there is a New Year offer on buy leads, which is very important for the subscription model purchased by paid sellers, multiple offers and promotions are shared while the user is using the app. This is an excellent use case for in-app notifications, and good conversions are achieved using MoEngage.

MoEngage's best feature is that it itself functions as an analytics engine. It is not just a notification service provider; it provides features to push notifications, show in-apps, and create flows. Having access to analytics helps in conducting valuable case studies. For example, I can analyze all users who came to the app, viewed the buy lead screen, but did not purchase the buy lead. Having this data allows for analysis of the problems that may have prevented the user from making a purchase. MoEngage's analytics engine is an important feature, along with the flows that allow creation of a complete web based on user journeys.

MoEngage has positively impacted the organization in three ways. First, there has been an increase in notification delivery rate by five to eight percent on Chinese OEMs, which typically have battery-aggressive operating systems. MoEngage has partnerships with these Chinese OEMs, enhancing the delivery of push notifications, leading to better user engagement.

One area where MoEngage could improve is by providing a feature that allows the app to maintain a persistent connection with internal organization servers. MoEngage claims partnerships with OEMs to ensure their processes are not killed when the app is in the background. If this feature were implemented, it could help run background services, engage users who have not been active on the app for days, and collect valuable information.

I have been using MoEngage for about five years.

MoEngage is quite stable overall. Some issues were encountered during the last quarter of 2023 due to GDPR changes implemented by Google, which required MoEngage to alter its architecture. This resulted in a slight dip in delivery rates, but it did not affect any key performance indicators significantly. Overall, MoEngage's performance remains smooth, and their status is consistently 200 OK.

MoEngage's scalability is impressive, as it can easily handle growing workloads and user numbers. With 2.2 million users per month served, this figure is not even close to the peak capacity MoEngage can manage. It can handle millions of users and hundreds of millions of events per month, making it a robust product utilized by many top companies in the market.

I have had positive experiences with MoEngage's customer support. There is a direct way to reach them, and about a year and a half ago, they established a ticketing system for help and support, which I find to be a significant improvement. Tickets can now be raised in MoEngage's help and support section, and communications are reflected in email automatically, making the entire support experience much more streamlined.

My advice to others looking into using MoEngage is to consider whether you are using it on the app side or API side. If using it on the app side, ensure that the unique MoEngage profile is created using the user account rather than the Google Advertiser ID. Using the user account helps in identifying users and reduces the number of profiles created, leading to lower costs. This is a crucial metric that can greatly benefit organizations in their monthly invoices and allow them to achieve more events and reach more users.

Having used MoEngage for five years, I have many thoughts about it. I have observed its ups and downs and the innovations it has undertaken over time. MoEngage's scope as an analytics engine is significant. I am confident that it will provide insights to product managers to improve their products, and I encourage everyone to try it.

Regarding MoEngage's governance and security related to its AI capabilities, I find that MoEngage takes care of every compliance and privacy law, including GDPR compliance.

MoEngage's accuracy and reliability of AI output have met my expectations. For example, when creating campaigns through push notifications or in-app notifications, content is crucial. MoEngage utilizes its Merlin AI to generate campaigns that yield maximum conversions. If data fed into the system contains PII, MoEngage flags it and ensures data privacy. High-performing campaigns have been successfully created using their AI, and there has been a conversion increase of ten to twelve percent compared to previous click rates.

I provide this review a rating of nine out of ten.

My main use case for MoEngage is building journeys in the Automation Studio and conducting segmentation work for different types of audiences.

I have used MoEngage for different types of audiences, especially for B2B and B2C, where I segmented audiences based on different sectors such as retail, healthcare, and educational sectors. I had a particular campaign that was supposed to be deployed to all sectors available in the market, using different types of creative content for the same campaign, and I used MoEngage for segmenting the audiences.

MoEngage is an excellent tool for A/B testing of the subject line and A/B testing of campaigns, and I especially use it for audience segmentation. It is a great tool for segmentation and testing, including A/B testing of content, pre-header, subject line, and everything related to campaigns.

In my opinion, the best features MoEngage offers are segmentation and the user-friendly terminologies used for the user experience, which are really great and not confusing like other tools used for campaigns. The terminologies used for the user side are simple to understand, and it is a self-explanatory tool to deploy campaigns, segment campaigns, and handle everything else.

Regarding the segmentation feature, I appreciate that MoEngage is very effective in segmenting a large number of audiences, and it has an automatic filter that recognizes the retail sector. When I use it for campaigns, I use the email IDs of particular individuals, and the individual email IDs are associated with the particular organization or association they work for. MoEngage automatically drags the particular sector email IDs, so if you specify a healthcare sector email ID, it will completely drag the email ID to the healthcare sector, and in a similar way for the educational sector. Millions of emails are segregated automatically based on the sector and are attached to the campaign, which is deployed in seconds.

MoEngage has positively impacted my organization because the delivery rate from MoEngage is really high, and I receive a very low amount of bounce-back rates and undeliverable email IDs because it has an automatic feature of segregating nullable and invalid email IDs. I notice a very minimal bounce-back rate and high deliverability, resulting in a high open rate, as it completely targets the open rate in the inbox.

I recall a specific campaign that was only selected for the healthcare sector, where I achieved a 92% open rate, a 50 to 60% click rate on average, and a bounce rate of just one percent, with undeliverable rates at 0.09%. That was a very significant achievement in my entire career using MoEngage.

MoEngage can be improved because although the platform is really user-friendly, it sometimes becomes slow when I click and enter. In a single dashboard, you can find all the features, and while it is user-friendly, segregating the interface would be really helpful. For example, if I need to go to a journey, I could click on the journey and then place it in the Automation Center or segmentation center. Having this segregation would make the experience better.

I have been using MoEngage for more than two years.

MoEngage is a stable platform for me as it runs smoothly, and I appreciate the customer contact because whenever any bugs are escalated, we receive immediate support.

MoEngage can handle growing amounts of data and users easily, and its scalability is impressive.

I rate the customer support 9 out of 10 because they provide great email support, and if the bug is critical and needs priority attention, we have contact numbers to get in touch with the team.

I have previously used different types of ESPs such as Mailmodo and Mailchimp before switching to MoEngage.

I do not have a specific example of return on investment, but as a Senior Campaign Analyst, I see that whenever reports are circulated across the team after campaigns are deployed, the analysis shows a 30% reduction in OPEX costs. My role is limited to campaign analytics, while the return on investment is handled by a different team.

My experience with pricing, setup cost, and licensing is limited because this is handled by a different department in my organization, specifically the accounts section and sales. They handle different pricing aspects and deals, while I focus on the user experience.

Our sales team is responsible for evaluating options before onboarding an ESP, and I only provide my user experience reporting and pricing details. Factors such as pricing comparison and ROI are handled by a different team, which decides on onboarding the ESP for the organization.

MoEngage is deployed in my organization on a private cloud, and we use Oracle as our cloud provider.

Regarding MoEngage's AI capabilities, I think it is pretty good for creating content for campaign subject lines, and the security is safe. I do not see any drawbacks using AI integrated with MoEngage.

Regarding MoEngage's AI capabilities, I sometimes feel that the answers I get from the AI are completely automated, as I have to provide keywords and frame questions to receive accurate answers. More analysis for specific questions would be really helpful for getting the exact answers I need.

I can definitely say that if you are considering using MoEngage for segmentation and A/B testing of the subject line, pre-header, and campaign body, it is a very nice tool. You do not need to do anything manually. You just have to set up a journey by providing the subject line and pre-header, and then the campaign gets automatically segregated. You just have to set up the journey and click to deploy, and it will be completed.

I think MoEngage is a very smooth platform that really matches the quality of the campaign market nowadays and fits well in the media and market environment. I give this review an overall rating of 8 out of 10.

My main use case for MoEngage is creating communications content and sending communications to users to provide information about monthly promotions.

Mostly what stands out in my campaigns is the promo information and data security information that I have sent out using MoEngage.

MoEngage is helpful because our data can be connected from our API, and we can connect WhatsApp platforms to send our communications via MoEngage.

MoEngage offers a proper monitoring system, which I find most valuable in my daily work, as we can directly see the communication marketing funnel, know the CTA, how many users received our communications, and how many users have read our communications.

We can know if the campaign performed well because in MoEngage, we can set up our goal, and in our cases, we can know how many users are making transactions by clicking our communications based on our campaign that was sent to users.

We can reduce our manual process when we select the target user because MoEngage is already connected to our system using API, which is very helpful for us to select the user data; for example, filtering only active users can be achieved with that feature.

The one thing that needs to be improved is the customer service itself. We experienced trouble when we wanted to send the campaign via WhatsApp; MoEngage is connected with our another platform for WhatsApp communications, but suddenly our template that was created on our another platform could not be synced with MoEngage, which is a case not solved until now as I have complained to their customer service since three months ago.

I have been working in my current field for almost two years.

MoEngage is stable as I have experienced no downtime or issues with reliability.

MoEngage can handle the increasing number of our users easily because our campaign adoption is aligned with our communications.

I have one case that we cannot solve with customer service.

I never used a different solution before. I have used SendGrid, but that was only for email communications before choosing MoEngage.

The saving is on money, as we can save a number of people who maintain target user, and with MoEngage, we can simplify by clicking the attribute user or the segment or behavior user, which I believe can save our money.

My advice for others looking into using MoEngage is that it allows people to have one platform with multiple channel communications, which will be helpful.