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Reviews from AWS customer

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    Scansioni G.

Effortless Customer Engagement/Communication and Streamlined Marketing with MoEngage

  • November 13, 2025
  • Review provided by G2

What do you like best about the product?
Thanks to MoEngage, we have an easy time communicating and personalizing our interactions with our customers. The tool leverages on customer data and behavior to ensure we only push the right and helpful content communication to them.
The tool is also a great solution for our marketing needs and it streamlines our marketing workflow with features such as drag and drop among others.
The cross channel communication including email, SMS, and also in-app messages makes it more effective.
We also leverage on insights to make right decisions more so marketing .
What do you dislike about the product?
MoEngage is all positive and no issues. We meet customer communication and marketing needs effortlessly.
What problems is the product solving and how is that benefiting you?
We have been using MoEngage for employee communication, engagement and marketing and it has it all. When it comes to marketing, it supports multi channel marketing and we are able to personalize marketing content to match different segment needs.


    Computer Software

Effortless Customer Insights and Engagement with an Intuitive Interface

  • November 09, 2025
  • Review provided by G2

What do you like best about the product?
MoEngage helps businesses to understand their customer better. It has helped in making to easy track users behaviour and send personalize messages at the right time, which automatically helps in improving engagement. I also like it's interface which is easy to use and clean, to use this we don't need to be a technical expert.
What do you dislike about the product?
Although it's fine but sometimes feels a bit complex while setting up advance automation and segmentation.
What problems is the product solving and how is that benefiting you?
It has helped us a lot and solved the problems related to understanding and engaging users effectively across different channels. It has helped in bringing together analytics, automation and segmentation in one place, so it's helps in sending right message to the right people at the right time.


    Avinash B.

Solidccc Engagement Platform with Deep Analytics

  • September 19, 2025
  • Review provided by G2

What do you like best about the product?
MoEngage is excellent for building personalised, omnichannel campaigns and tracking user journeys in detail.

The platform’s automation workflows, segmentation, and analytics make it easy to engage users at the right time with the right message. I particularly like the ease of campaign execution across email, push, WhatsApp, and in-app notifications, and the actionable insights that help us improve conversions and retention.
What do you dislike about the product?
The platform is feature-rich, but the UI can feel a bit overwhelming for new users, especially when setting up advanced journeys. At times, the reporting dashboards load slowly for large datasets. I would also like to see even smoother integrations with third-party tools for a more seamless workflow.
What problems is the product solving and how is that benefiting you?
MoEngage is helping us solve the challenge of personalizing engagement at scale. Instead of generic campaigns, we can now deliver tailored messages based on user behavior, preferences, and lifecycle stage across email, push, WhatsApp, and in-app. This level of personalization has significantly improved retention and conversion rates.

At the same time, the advanced analytics and reporting features provide a clear picture of what’s working and what’s not. The ability to track funnels, segment performance, and campaign impact in real time enables us to make faster, data-driven decisions.

In short, MoEngage bridges the gap between execution and insight. We not only engage users better but also continuously refine our strategy based on measurable outcomes.


    Vishal L.

Very Useful in user behavior analysis

  • August 28, 2025
  • Review provided by G2

What do you like best about the product?
I like best about MoEngage is how it provides deep insights into user behavior and makes funnel analysis very intuitive
What do you dislike about the product?
session-related attributes are missing, like session id, session concluded
What problems is the product solving and how is that benefiting you?
moengage solved user merging issue ,so it is avoiding to creating duplicate user profile


    Information Technology and Services

The interface can be confusing and performance feels inconsistent.

  • August 05, 2025
  • Review provided by G2

What do you like best about the product?
Some analytics features are useful for tracking campaigns.
What do you dislike about the product?
The interface feels complicated and can be slow to navigate at times.
What problems is the product solving and how is that benefiting you?
MoEngage helps send targeted campaigns and track user engagement, which improves outreach, but the overall experience could be smoother.


    Internet

Powerful Customer Engagement Platform with Smart Automation Capabilities

  • July 31, 2025
  • Review provided by G2

What do you like best about the product?
MoEngage excels at providing a unified platform for personalized customer engagement across multiple channels — push notifications, emails, in-app messages, SMS, and more. Its intuitive journey builder and segmentation tools make it easy to create contextual, automated campaigns based on user behavior and lifecycle stage.

The analytics dashboard offers actionable insights, helping us constantly optimize performance and conversion. The integration process was smooth, and the support team has been proactive and responsive throughout our usage.
What do you dislike about the product?
While the platform is feature-rich, it can feel a bit overwhelming at first, especially for new users or teams without a dedicated CRM/MarTech resource. Some advanced features like funnel analysis or cohort comparisons could be more user-friendly in terms of UI/UX.

Also, the learning curve for creating complex journeys or understanding attribution metrics can be steep — better in-platform guidance or tooltips would help.
What problems is the product solving and how is that benefiting you?
MoEngage helps us tackle the challenge of engaging users across their lifecycle in a personalized and automated way. We use it to reduce churn, improve user onboarding, and drive feature adoption through contextual nudges and triggered campaigns.

It also helps bridge the gap between product and marketing teams by offering a shared, data-driven view of user behavior and campaign performance. With MoEngage, we’ve been able to run targeted campaigns based on user attributes, behavior, and preferences — resulting in higher engagement and conversion rates.


    Sahil Y.

MoEngage : Intelligent customer engagement for multi channel ets

  • July 30, 2025
  • Review provided by G2

What do you like best about the product?
The personalized brand orchestration along with multichannel messaging from web , email and sms which helps to engage with customer on every front
What do you dislike about the product?
The interface can be a bit overwhelming for new user and pricing is something that team can work on
What problems is the product solving and how is that benefiting you?
It helps us work on better user engagement along with personalize the message as per the user needs


    Anuj G.

all in one automation tool for retention marketing

  • May 29, 2025
  • Review provided by G2

What do you like best about the product?
easy to launch campaign, Can be used for daily campaign, easy to integrate with any service provider
What do you dislike about the product?
Support team is bit slower, they take atleast a day to solve basic queries
What problems is the product solving and how is that benefiting you?
All the retention related problems or problems related to brand communication


    Entertainment

Good user friendly platform

  • May 28, 2025
  • Review provided by G2

What do you like best about the product?
Ease of seeing data via dashboards, it shows data directly on moengage platform
What do you dislike about the product?
Limited campaign settings, like multiple customisations cannot be done in campaign
What problems is the product solving and how is that benefiting you?
Sending mails and notification to the users and personalising them.


    Mohamathu R.

Driving towards Growth with the use of MoEnagege

  • February 17, 2025
  • Review provided by G2

What do you like best about the product?
User friednly interface, and we can easily intgrate other tools also which makes this useful for the person to run and optizimse campagin by using their real time analytics facilities
What do you dislike about the product?
As of now there are no dislike but going further any implementation for AI will be useful
What problems is the product solving and how is that benefiting you?
Analysis of Campaign and real time data of performance has helped me in personalize marketing stratergies