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MoEngage Makes Customer Data Actionable with Easy Segmentation and Personalization
What do you like best about the product?
MoEngage does a great job of turning customer data into action. It’s easy to segment, personalize, and iterate without heavy dependency on tech teams.
What do you dislike about the product?
The platform is powerful, but it can feel overwhelming at first. There’s a learning curve before you fully unlock its potential.
What problems is the product solving and how is that benefiting you?
MoEngage solves the problem of scattered customer data and disconnected engagement. It helps me understand user behavior in one place and act on it quickly with relevant, timely communication.
Helpful for Segment Flows and Data Management
What do you like best about the product?
Helpful in segment flows and data
Easy to use
Helpful support from backend team
Easy to use
Helpful support from backend team
What do you dislike about the product?
It's nothing about dislike, Its a great software to use
What problems is the product solving and how is that benefiting you?
Healful in customer journey : from link clicked to users end of the journey
Clean UI, Effective CRM, But Slow Loading at Times
What do you like best about the product?
I like the clean UI and UX of MoEngage..
What do you dislike about the product?
Sometimes browsers load slowly. Multiple times it had happen in the past.
What problems is the product solving and how is that benefiting you?
I use MoEngage for CRM and segmentation in marketing automation, solving multiple cases.
Efficient Notification with Room for Improvement
What do you like best about the product?
I use MoEngage for push notifications on different events, like engaging users, sharing updates, and transaction messages. I like the user segmentation and campaign automation since they simplify creating push notification campaigns for targeted audiences, reducing manual efforts. Its features help us target the right users and improve notification engagement for specific events. Basic push notifications were working quickly with minimal effort, making the setup easy.
What do you dislike about the product?
I find the dashboard and reporting lacking clear insights. Better documentation and examples would be more helpful for quick understanding and getting started. I wish for more customizable reporting and templates, a simplified segmentation UX, and a better A/B testing experience.
What problems is the product solving and how is that benefiting you?
I use MoEngage to send timely push notifications and updates, which helps reduce drop-offs. Its user segmentation and campaign automation simplify targeting, improving engagement and reducing manual efforts.
Boosts Campaign Efficiency with Multi-Channel Support
What do you like best about the product?
I like the interactive campaigns we can have at different stages of the order journey and the number of channels it supports, including WhatsApp and email. The ease of platform use and customization at different stages of the order journey made us choose MoEngage. The initial setup was quite seamless with dedicated support from the tech team.
What do you dislike about the product?
MoEngage is not able to conversationally interact with customers, meaning it doesn't rely on customer responses, and its WABA connectivity could be improved. It should support more WABA providers and help in integration with conversational platforms like DevRev and Verloop.
What problems is the product solving and how is that benefiting you?
MoEngage automates marketing campaigns at the order journey level, helping us improve customer interaction and loyalty by reaching customers at relevant touchpoints and increasing conversions with triggers like cart abandonment and checkout failure.
A Reliable Marketing Automation For Business
What do you like best about the product?
For all our marketing needs, more so marketing automation, SMS marketing, and marketing analytics, MoEngage offers great features and has been very helpful. It is easy to use, supports customization, and comes with great customer data mapping features.
I like that it comes with great A/B testing features and also support mobile app analytics.
It has served all our needs effectively.
I like that it comes with great A/B testing features and also support mobile app analytics.
It has served all our needs effectively.
What do you dislike about the product?
Everthing about MoEngage has been awesome and no issues whatsoever.
What problems is the product solving and how is that benefiting you?
We use MoEngage for all matters marketing and it has been awesome. Very effective personalization, whatsapp marketing and marketing automation.
Reliable Event Tracking and Powerful Segmentation
What do you like best about the product?
Event tracking is reliable and easy to validate during QA cycles. Segments are extremely useful for grouping users based on real actions, not just static attributes. We regularly use segments to confirm whether users enter the correct cohorts after specific flows. Real-time segment updates make it easy to catch tracking issues early. Funnels combined with segments give a clear picture of user drop-offs and intent
What do you dislike about the product?
Segment conditions can become complex and hard to maintain if naming conventions aren’t strict.
What problems is the product solving and how is that benefiting you?
Helps validate whether events are firing correctly across key user journeys. Segments ensure campaigns and analysis target the right users. Reduces dependency on engineering for analytics validation. Helps catch missing or misfiring events before they impact campaigns. Gives product and QA teams a shared, data-driven understanding of user behavior.
Effortless Funnel Building and Real-Time Segmentation
What do you like best about the product?
Funnels are extremely easy to build, you just pick the events and MoEngage instantly shows drop-offs, conversion rates, and time taken between steps. Great for both QA validation and product decision-making.
Segments update in real time, which makes it simple to verify whether users are entering or exiting a segment after specific actions.
The ability to filter funnels by device type, location, user properties, or custom attributes gives a much richer understanding of problem areas.
Segments can be reused across campaigns, which means once you define a behavioral pattern (like “added to cart but never purchased”), it's available everywhere.
Segments update in real time, which makes it simple to verify whether users are entering or exiting a segment after specific actions.
The ability to filter funnels by device type, location, user properties, or custom attributes gives a much richer understanding of problem areas.
Segments can be reused across campaigns, which means once you define a behavioral pattern (like “added to cart but never purchased”), it's available everywhere.
What do you dislike about the product?
Funnels with very high data volume sometimes take a bit longer to load. If event names are not standardized well, funnel building becomes messy, this puts pressure on teams to maintain strict naming discipline.
What problems is the product solving and how is that benefiting you?
Funnels reveal exactly where users drop off in key flows like onboarding, checkout, or feature adoption, making it easier to prioritize fixes. Funnels instantly highlight if an event in the sequence is missing or misfiring after a deployment. Segments help target the right users with campaigns and personalization, e.g., “users who viewed vs. users who completed an action.” Behavioral segmentation helps validate whether campaigns are reaching the intended audience, especially during A/B tests. Together, funnels + segments create a clear picture of user intent, which improves product roadmaps and testing strategies.
Powerful Segmentation and Intuitive Campaigns, Effortless User Journey Insights
What do you like best about the product?
The dashboard gives a very clean overview of user journeys, it's easy to trace how users move through different parts of the product. Event tracking is straightforward, and the real-time event stream helps verify instrumentation quickly during testing. Segmentation is incredibly powerful; you can slice users based on actions, timing, location, or behavior patterns. The campaign builder is intuitive, push notifications, emails, and in-app messages can be created without depending on engineering every time.
I appreciate how easy it is to validate events from both the browser and MoEngage console during QA cycles.
I appreciate how easy it is to validate events from both the browser and MoEngage console during QA cycles.
What do you dislike about the product?
The UI can feel slightly slow when switching between heavy analytics reports. Event names and attributes need strict consistency, any naming mismatch becomes confusing quickly.
What problems is the product solving and how is that benefiting you?
It validates whether events are firing correctly across different user flows, critical for downstream analytics and personalization. Helps catch missing or duplicate events during QA before they reach production. Gives product teams deeper insights into user drop-offs, engagement patterns, and campaign effectiveness. Reduces dependency on engineering for small marketing or retention campaigns. Enables faster debugging because you can trace the entire chain - user action then event then segmentation and finally campaign trigger.
It's suave UI,Out & Out Technical Support for One size fits all approach leading to Product innovati
What do you like best about the product?
MoEngage stands out with suave interface as it's beautiful and easier to navigate.I love how their technical support as out and out to offer extensive support with granular segmentation of audience, customers through in depth user personalization for success with product innovation leading to a increased lead engagement and cross channel communication. Reliable for increased conversion rates and ROI we have experienced since we adopted. Second to none so far.
What do you dislike about the product?
I love it for extensive user personalization which has led to success of our business with product innovation.
What problems is the product solving and how is that benefiting you?
It's suave interface for simplicity with navigation and user.
Reliable with out and out technical which has been super helpful all the way with granular segmentation of our customers for ease of user personalization leading to success of our business.
Terrific for product innovation.
Effective for profound customer journey analytics.
Better for cross channel engagement and communication.
Reliable with out and out technical which has been super helpful all the way with granular segmentation of our customers for ease of user personalization leading to success of our business.
Terrific for product innovation.
Effective for profound customer journey analytics.
Better for cross channel engagement and communication.
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