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    Nikhil K.

Real-Time Omnichannel Tracking That Elevates the Customer Journey

  • April 13, 2026
  • Review provided by G2

What do you like best about the product?
Real-time event tracking, along with nudge integration across omnichannel touchpoints, is possible through every medium in the customer journey.
What do you dislike about the product?
Sometimes it takes too long to provide datapoints for the journey report.
What problems is the product solving and how is that benefiting you?
It provides us one platform with all possible modes of communication to clients with single click it allows our team to have mode defined journey creation and track its reports save lot of bandwidth of team and efforts.


    Mohammad A.

Flexible Journey Builder and Segmentation for Precise Lifecycle Messaging

  • April 03, 2026
  • Review provided by G2

What do you like best about the product?
One feature I really value is the user journey builder. It makes it much easier to map out lifecycle communication in a way that is practical. For example, if a user signs up, explores a feature, but drops off before completing a key action, I can create a targeted journey with nudges across email, push, or WhatsApp without making it feel forced. That kind of flexibility is genuinely useful.

I also like the segmentation capabilities. Being able to build cohorts based on behavior, recency, or funnel stage helps make campaigns much more precise. Instead of blasting the same message to everyone, I can reach users with something that actually matches where they are in the product experience.
What do you dislike about the product?
There are a lot of features packed (a lot of them you won't be using) into the product, which is great in theory, but in practice it can take time to understand. For a new user, it’s not always the most intuitive experience.

AMP templates (using drag and drop) is a useful feature which is still missing.
What problems is the product solving and how is that benefiting you?
Journey creation, user segmentation, native integration with industry-relevant tools are some of the key benefits of using WebEngage for me.


    Mahima B.

Fantastic Features with Easy Setup

  • March 18, 2026
  • Review provided by G2

What do you like best about the product?
I use WebEngage for day-to-day operations in retention marketing, including lifecycle management journeys, retargeting, events tracking, and data analysis. I appreciate its easy-to-use UI UX, especially the clear dashboards that help with cohorting analysis. I like Live segments because they offer a lot of functionality in creating a perfect chunk of users to target and drive conversions. The funnels feature is great for understanding where users drop off so I can retarget effectively to reduce leakage. The cohort analysis is helpful for understanding trends and taking necessary actions. The initial setup was quite easy without any complications, thanks to the cooperative support team.
What do you dislike about the product?
List segments. The new rollout feature is not at all feasible to use. The earlier UI was pretty easy to navigate and use, which was same as live segments but currently, the new version is not easy to navigate.
What problems is the product solving and how is that benefiting you?
I use WebEngage to effectively reach users, with an easy-to-use UI for cohort analysis and clear dashboards. It helps by using live segments, funnels, and cohort analysis to target, understand user drop-off points, and follow trends for necessary actions.


    Kashish M.

Powerful Campaign Management with Room for Improvement

  • March 17, 2026
  • Review provided by G2

What do you like best about the product?
I like WebEngage for its segmentation feature, which allows us to target the right audience efficiently when running campaigns or experiments. The journey flows are great for using multiple channels like push notifications, WhatsApp, and SMS to send communications effectively. I also appreciate the relays, as they help align our business logic with user attributes seamlessly.
What do you dislike about the product?
Editing live journeys is a challenge because although it's available as a feature, it's only in the paid version. Also, the load on the UI while making complex journeys could be improved.
What problems is the product solving and how is that benefiting you?
I use WebEngage to send out communications based on user actions, improving customer experience. Segmentation helps target the right audience, journey flows facilitate multi-channel communication, and relays align business logic with user attributes.


    Aashif R.

Great Support and a Clean, User-Friendly UI

  • March 13, 2026
  • Review provided by G2

What do you like best about the product?
The support that we get from the team, from onboarding, to after sales has to be commended.
What do you dislike about the product?
I probably think it maybe the UI/UX which i believe could be optimized.
What problems is the product solving and how is that benefiting you?
Retention and customer loyalty


    Pradyumn G.

Easy-to-Use WebEngage for Effective Targeting and Actionable Insights

  • February 26, 2026
  • Review provided by G2

What do you like best about the product?
WebEngage is simple to use and it also helps the target users effectively by providing some useful insights to improves the engagement and communication process.
What do you dislike about the product?
Some of its features needs technical knowledge to use smoothly.
What problems is the product solving and how is that benefiting you?
WebEngage platform helps me to improve the customer engagement by sending the targeted messages and tracking the user behavior. It increases the retention also which improves the communication and overall campaign effectiveness.


    Anuj G.

Feature-Rich and Easy for New Users

  • February 17, 2026
  • Review provided by G2

What do you like best about the product?
The tool itself has many features that help even new users access it easily.
What do you dislike about the product?
The GC team seems very demotivated. They’ve said that a client emergency is not their emergency, which is disappointing and makes it hard to rely on them when urgent issues come up.
What problems is the product solving and how is that benefiting you?
All communication is in one place, and adding BigQuery also makes it a more reliable platform.


    Aishwarya S.

Effortless Integration with Superior Omnichannel Marketing

  • February 14, 2026
  • Review provided by G2

What do you like best about the product?
I like WebEngage's Omnichannel feature and customer event mapping, as it allows us to target our customers through different channels like RCS and SMS, and map our store orders, making it easy to target store-only customers. I also appreciate the easy integration process with most major tools. The platform facilitates deeper segmentation possibilities and gives the flexibility of easy integration with third-party tools. The initial setup was very easy, taking a maximum of 3 to 4 days.
What do you dislike about the product?
I find creating reply-based campaigns on WhatsApp challenging. They could improve by having an inbuilt bot like Kwikengage BIK.
What problems is the product solving and how is that benefiting you?
WebEngage helps me create deeper and personalized recommendations, identify cohorts, and create cross-sell and upsell recommendations, enhancing retention and omnichannel marketing.


    Shreyansh C.

Smooth Journey Creation with Instant Email Delivery

  • February 10, 2026
  • Review provided by G2

What do you like best about the product?
The separate channel for email delivery is helpful, especially for instant email delivery. Journey creation is smooth and straightforward.
What do you dislike about the product?
The proper CDP is not their in the webengage.
Even the plugin is there for sms and whatsapp we have faced the integration challenges.
What problems is the product solving and how is that benefiting you?
WE had solved the communication channel integration. Segmentation of profiles. Daily Campaign.


    Mehak V.

Easy to use, well-integrated and effective for customer retention

  • February 07, 2026
  • Review provided by G2

What do you like best about the product?
It's easy to use and navigate, even the complicated processes like journey creation and campaign set up are also very intuitive. Almost all of our use cases are catered to as it has seamlessly been integrated with our sytem.The POC from the Webengage team is easy to reach and resolves issues quickly.
What do you dislike about the product?
Sometimes brewing of segments take longer than expected. Rest everything is better than expected.
What problems is the product solving and how is that benefiting you?
Hels us tackle problems like customer retention, by enabling cohortisation and setting up personalised campaigns. Also helps us in reaching out to users who drop-off and building recall, eventually improving conversion. Additionally, it helps with analytics and data tracking.