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    Anuj G.

Feature-Rich and Easy for New Users

  • February 17, 2026
  • Review provided by G2

What do you like best about the product?
The tool itself has many features that help even new users access it easily.
What do you dislike about the product?
The GC team seems very demotivated. They’ve said that a client emergency is not their emergency, which is disappointing and makes it hard to rely on them when urgent issues come up.
What problems is the product solving and how is that benefiting you?
All communication is in one place, and adding BigQuery also makes it a more reliable platform.


    Aishwarya S.

Effortless Integration with Superior Omnichannel Marketing

  • February 14, 2026
  • Review provided by G2

What do you like best about the product?
I like WebEngage's Omnichannel feature and customer event mapping, as it allows us to target our customers through different channels like RCS and SMS, and map our store orders, making it easy to target store-only customers. I also appreciate the easy integration process with most major tools. The platform facilitates deeper segmentation possibilities and gives the flexibility of easy integration with third-party tools. The initial setup was very easy, taking a maximum of 3 to 4 days.
What do you dislike about the product?
I find creating reply-based campaigns on WhatsApp challenging. They could improve by having an inbuilt bot like Kwikengage BIK.
What problems is the product solving and how is that benefiting you?
WebEngage helps me create deeper and personalized recommendations, identify cohorts, and create cross-sell and upsell recommendations, enhancing retention and omnichannel marketing.


    Shreyansh C.

Smooth Journey Creation with Instant Email Delivery

  • February 10, 2026
  • Review provided by G2

What do you like best about the product?
The separate channel for email delivery is helpful, especially for instant email delivery. Journey creation is smooth and straightforward.
What do you dislike about the product?
The proper CDP is not their in the webengage.
Even the plugin is there for sms and whatsapp we have faced the integration challenges.
What problems is the product solving and how is that benefiting you?
WE had solved the communication channel integration. Segmentation of profiles. Daily Campaign.


    Mehak V.

Easy to use, well-integrated and effective for customer retention

  • February 07, 2026
  • Review provided by G2

What do you like best about the product?
It's easy to use and navigate, even the complicated processes like journey creation and campaign set up are also very intuitive. Almost all of our use cases are catered to as it has seamlessly been integrated with our sytem.The POC from the Webengage team is easy to reach and resolves issues quickly.
What do you dislike about the product?
Sometimes brewing of segments take longer than expected. Rest everything is better than expected.
What problems is the product solving and how is that benefiting you?
Hels us tackle problems like customer retention, by enabling cohortisation and setting up personalised campaigns. Also helps us in reaching out to users who drop-off and building recall, eventually improving conversion. Additionally, it helps with analytics and data tracking.


    Himanshi B.

Unified Data & Automated Journeys That Boost ROI

  • February 05, 2026
  • Review provided by G2

What do you like best about the product?
We’re able to integrate our data from multiple platforms into one place which us retarget our existing users more effectively and efficiently, while also keeping a close eye on ROI.

Earlier, our data was scattered across different platforms and we were operating across multiple channels. This increased a lot of manual effort. After using WebEngage, our journeys are now automated, which has reduced manual work significantly and made execution much smoother.
What do you dislike about the product?
As of now, there’s nothing specific that stands out as a dislike. We’re exploring different features of the platform, and overall the experience has been quite useful and promising.
What problems is the product solving and how is that benefiting you?
Help us to centralize user data from multiple platforms, which reduce our manual efforts and we are able to create multiple automated journey for retarget right user at right time


    Pharmaceuticals

Webengage Makes Cohort Analysis & Intelligent Timing a Retention Booster

  • February 05, 2026
  • Review provided by G2

What do you like best about the product?
Webengage has been really helpful in analysing our cohorts and their behaviour. Its intelligent timing feature has been an added bonus, and it has helped us improve our retention numbers.
What do you dislike about the product?
Sometimes the data around control group is not proper, certain metrics around rcs campaigns are incorrect
What problems is the product solving and how is that benefiting you?
Cohort wise analysis and then accordingly planning a campaign is helping me


    Onyinye Love M.

Boosts Revenue with OmniChannel Magic

  • January 30, 2026
  • Review provided by G2

What do you like best about the product?
I use WebEngage for omnichannel campaign management, and it really helps me boost my revenue from existing clients. One of the best features is how it lets me gain unified customer data, which is so valuable. I can personalize and automate campaigns easily, and it consolidates customer data from multiple sources. This helps bring data to the forefront, allowing me to decode customer behavior effectively and design my engagement strategy with precision. Plus, the initial setup was easy, which was a nice bonus.
What do you dislike about the product?
The AI feature could be improved as it needs to work faster.
What problems is the product solving and how is that benefiting you?
I use WebEngage for omnichannel campaign management, which helps boost revenue from existing clients. It provides unified customer data, allowing me to personalize and automate campaigns effectively. It helps design my engagement strategy by consolidating data from multiple sources and decoding customer behavior.


    Paridhi B.

Seamless Campaign Automation with Constantly Evolving Features

  • January 23, 2026
  • Review provided by G2

What do you like best about the product?
It helps automate marketing campaigns seamlessly. Other features, such as surveys, onsite tools, and personalization, are also helpful for our product. I also appreciate that new features are introduced constantly.
What do you dislike about the product?
The events analytics function could be better. The tech integration process could be smoother, with a quicker TAT. Campaign analytics also needs improvement so it reflects the right data more consistently. Catalogues and recommendations could be improved as well, as they currently don’t feel as strong as they could be.
What problems is the product solving and how is that benefiting you?
It helps me optimize campaigns through campaign performance analysis. It also supports my decision-making in critical situations, such as a product launch or introducing a new product feature, by helping me understand consumers through surveys. Also, it helps me better understand customer behavior so we can serve them more effectively.


    saahil a.

User-Friendly Platform for Personalized Campaigns

  • January 23, 2026
  • Review provided by G2

What do you like best about the product?
I like how easy WebEngage is to use, making it very user-friendly with quick actionable steps. Creating a campaign is straightforward and self-explanatory, so it didn't take me much time to understand how to edit and create journeys and campaigns. I also appreciate the analytics section which is easy to understand, allowing me to interpret the data effectively.
What do you dislike about the product?
I think WebEngage could be improved by adding more video content on how to fully use it instead of relying on just written content. Some use case examples and a small tutorial on how to create journeys, explaining what each button does with tooltips, would be beneficial. Also, the initial setup was a bit long for us due to some back and forth on a few system setups we had to complete.
What problems is the product solving and how is that benefiting you?
I use WebEngage to send notifications and communications to my customers. It helps me send personalized communications to specific user groups. Creating campaigns is easy and quick, and the analytics section is simple to understand and interpret.


    Vivek R.

Powerful Engagement and Retention Platform

  • January 19, 2026
  • Review provided by G2

What do you like best about the product?
I think WebEngage is really powerful for engagement and retention. It helps me create personalized campaigns across multiple channels like emails, push notifications, and WhatsApp. The analytics and segmentation features are strong and easy to use. I like how it supports multi-channel engagement, helping improve customer engagement and conversion rates. The tool also enables building complex automation flows and triggers. Overall, it's a great tool for business focus and user retention and growth.
What do you dislike about the product?
Setting up WebEngage is manageable but not super simple.
What problems is the product solving and how is that benefiting you?
WebEngage is a powerful engagement and retention platform. It solves issues like lower user retention, lack of personalization, and poor customer engagement. It helps create personalized campaigns across channels and supports multi-channel engagement, improving customer engagement and conversion rates.