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External reviews

439 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Stefano M.

Niche MMP with a fair offer

  • August 13, 2024
  • Review verified by G2

What do you like best about the product?
Branch has a quite easy interface to retrieve basic data and draw reporting.
It has a shared channel with us where we can ask unfiltered question to our technical success manager, who is very helpfus to address those
What do you dislike about the product?
It doesn't have a comprehensive industry data points that we can compare.
More than expected data issues in our API.
SDK integration prone to have issues
What problems is the product solving and how is that benefiting you?
We attribute Installs and Opens events in the APP space through Branch to the relevant channels. We use Branch to calculate ROI and APP performance


    Music

Great products and support

  • August 08, 2024
  • Review verified by G2

What do you like best about the product?
- I love Branch has integration with so many partners that's also used by my team. Makes it so much easier for data collaboration.

- The deeplinking and attribution solutions work great together.

- Branch's account support as well as the general support team responds very fast to our question (within a day) and are very helpful.
What do you dislike about the product?
Some of the documentation is out of dated. Would be to great to see the help page gets updated more often.
What problems is the product solving and how is that benefiting you?
solves for MAI attribution and provides campaign level details for paid marketing


    Education Management

Best MMP ever

  • August 08, 2024
  • Review verified by G2

What do you like best about the product?
I've been using Branch for over five years, and it has been an indispensable tool for our mobile measurement needs. The platform's robust features and seamless integration capabilities have significantly enhanced our ability to track and analyze user engagement. The support team is always responsive and helpful, making the overall experience even better. I highly recommend Branch to anyone looking for a reliable and comprehensive mobile measurement partner.
What do you dislike about the product?
While Branch offers excellent features, one area that could use improvement is the implementation process. I found it quite challenging and time-consuming to set up initially. The documentation, although comprehensive, can be overwhelming for those who are not as technically inclined. Simplifying the setup process would make the platform even more accessible and user-friendly.
What problems is the product solving and how is that benefiting you?
Branch helps me understand how to attribute results on the channel/ campaign level


    Ricky B.

Powerful suite of products

  • August 07, 2024
  • Review verified by G2

What do you like best about the product?
Journey Banners, QR code quick links, Ads & Email integrations have all been valuable in helping driving App installs, engegement and e-commerce.
What do you dislike about the product?
Integrations with some third party partners can sometime be tricky, although overall support of major providers is solid.
What problems is the product solving and how is that benefiting you?
Converting mobile web users to app customers, increasing installs, revenue attirbution from various channels.


    Marketing and Advertising

Customer Support and Branch Partner Dashboard is something which is amazing.

  • August 07, 2024
  • Review verified by G2

What do you like best about the product?
Branch Customer Query Resolution and Partner Dashboard I enjoy the most, very transparent and easy to understand.
What do you dislike about the product?
If Branch Parnter dashboard has feature like exporting raw logs or events logs, that would have been great.
What problems is the product solving and how is that benefiting you?
As we have quite a few advertiser on Branch, the partner dashboard help us to see the current integration status and checking on the performance of the campaign. It help us to optimze the campaign to meet our KPIs


    Banking

Easy to use, easier to measure

  • August 06, 2024
  • Review verified by G2

What do you like best about the product?
It is really easy to duplicate links, get QRs and measure all sources in one dashboard.
What do you dislike about the product?
Creating web based links is sometimes an issue when app links are enabled.
What problems is the product solving and how is that benefiting you?
We run campaigns across channels and like the dasboard to view visits/installs and conversions from each source.


    Banking

Perfect for creating campaigns and links

  • August 06, 2024
  • Review verified by G2

What do you like best about the product?
Easy to use dashboard and create quick links. It is easy to implement the links on real website. The customer care team is responsice and the FAQs are easy to understand
What do you dislike about the product?
The older links take some time to load sometimes.
What problems is the product solving and how is that benefiting you?
We are able to create quick links easily and target specific customers using SMS and notifications.


    Puneet S.

Review

  • August 06, 2024
  • Review verified by G2

What do you like best about the product?
Features are really good. easy to use platform. Quick to use
What do you dislike about the product?
Nothing as such. Good overall. Great experience
What problems is the product solving and how is that benefiting you?
Target and Re-target users to bring them to app and selling of products


    Kapil G.

To track key metrics, optimize campaigns through deep linking and attribution

  • August 06, 2024
  • Review verified by G2

What do you like best about the product?
I like that Branch provides comprehensive insights into user acquisition and behavior. also help us to monitor overall source wise tracking for performance
What do you dislike about the product?
sometime summary takes time to load in google chrome
What problems is the product solving and how is that benefiting you?
1- Source wise tracking 2- Setting up fraud ruls 3- data export for any custom events 4-daily performance monitoring.


    inayat b.

A good platform to create customised quick links

  • August 05, 2024
  • Review verified by G2

What do you like best about the product?
* Ease of creating quick links
* Accurate source/wise/channel wise creation of links which give accurate tracking
* easy UI
* Creating a duplicate is one of the most helpful feature while creating new links, it's quick to create links using this feature
What do you dislike about the product?
* Its genuinely tough to find links by searching by tags. unless i have noted/copied the link, i usually cant find the link
What problems is the product solving and how is that benefiting you?
Creating trackable links for mobile marketing and tracking