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External reviews

417 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Santiago S.

app developer

  • February 19, 2024
  • Review verified by G2

What do you like best about the product?
the web and the functionality. and much more
What do you dislike about the product?
the documentation but there isn´t other think
What problems is the product solving and how is that benefiting you?
dynamic links


    Marketing and Advertising

App Campaigns Consumer Journey and Monitoring

  • February 19, 2024
  • Review verified by G2

What do you like best about the product?
From app or web data in the branch we can do a variety integration with RTB, Google Ads, and Meta Ads Manager. We have been attempted to enable Apple Search advertisements on branch. The Branch will track the precise data of campaigns independently. Its report-pulling customization is amazing. This mechanism of branch will facilitate easy tracking, especially for ad tools to apps. Every day, I download both branch and daily custom reports from dashboard. The values that branch is tracking more accurate when compared to other analytical tools.
What do you dislike about the product?
We face some trouble while using a filter option when we view the data for certain periods of time. This option is very useful for assess performance every three or six months. Even though I can download the data, again it will take a lot of time to organize it, so all procedure we have to do from scratch.
What problems is the product solving and how is that benefiting you?
I am not 100% sure I can get all the solutions from the branch, but we can tell that your app tracks data more accurately. When compared to GA analytics, the branch will deliver precise data for app campaigns. This gives me more confidence about the branch.


    Ashish S.

Brach io helped me to make typical implemantation in easy way

  • February 16, 2024
  • Review verified by G2

What do you like best about the product?
The best think i used is deeplinking in IOS and Android, where i found setup easy and so many one click options and easy integration. and i can view statistics in graph manner. I was blocked by one funcationality and customer support helped me in good manner.

Frequecy of use - I have used deeplinking in 3-4 projects
What do you dislike about the product?
Nothing for right now. I think all there what one need.
What problems is the product solving and how is that benefiting you?
Easy implematation of deep linking with all tracking of traffic with graph format statistics. Which help me to tell what platform i should target for more conversion.


    Mayank S.

Branch Increase team efficiency

  • February 16, 2024
  • Review provided by G2

What do you like best about the product?
It increase team efficiency and we love to work on this.
What do you dislike about the product?
It is omni channel campaign we cannot use more than one channel
What problems is the product solving and how is that benefiting you?
It is helping us to connect with our customers


    Insurance

Review for Branch - Great UI

  • February 15, 2024
  • Review verified by G2

What do you like best about the product?
The interface is very straightforward and easy to understand.
What do you dislike about the product?
Sometimes there are errors when setting desktop destination and it does not give explanation as to why
What problems is the product solving and how is that benefiting you?
Ease of linking to apps for users.


    Rani C.

Branch.io Review: Illuminating App Marketing Insights for Success

  • February 15, 2024
  • Review verified by G2

What do you like best about the product?
Branch offers comprehensive app marketing analytics that not only illuminate user interactions but also empower developers to refine their marketing endeavors. Whether it's user acquisitions, conversions, or engagements, the platform delivers granular insights that unveil the intricacies of user journeys. This level of depth not only fosters a profound understanding of user behavior but also serves as a catalyst for informed decision-making.
What do you dislike about the product?
Complexity in Setup and Configuration
Cost Considerations for Scale
Dependency on Third-Party Integrations
What problems is the product solving and how is that benefiting you?
Branch.io provides accurate attribution of app installs and user actions to specific marketing campaigns or channels.

It also enables digital marketers to create personalized and seamless user experiences through deep linking and attribution. By directing users to relevant content or actions within the app, marketers can optimize user journeys and enhance user engagement, leading to increased retention and conversion rates.


    Nitin A.

Campaigns Attribution & Tracking

  • February 15, 2024
  • Review provided by G2

What do you like best about the product?
Detailed campaign analsyis from different sources and accuracy of the data
What do you dislike about the product?
UI of the dashboard can be enhanced further
What problems is the product solving and how is that benefiting you?
To Track the traffic from inorganic sources and diffrentiate from organic one


    Marketing and Advertising

Branch is great!

  • February 14, 2024
  • Review verified by G2

What do you like best about the product?
Branch has many of the same bells & whistles you can find elsehwere at competing MMPs. They differentiate themselves in their industry knowledge and consitently staying at the forefront of changes impacting the technologies we use. Customer support is always helpful when problems arise.
What do you dislike about the product?
User flows can sometimes be complex for less advanced folks, and the QA process could be improved.
What problems is the product solving and how is that benefiting you?
Attribution of Android and iOS conversions for app campaigns.


    Computer Software

Modern app attribution

  • February 14, 2024
  • Review verified by G2

What do you like best about the product?
- Branch is easy to setup - Developer documentation for initial setup is very clear
- Results are accurate and the product is very robust - Landing page creation,
- Robust API pipeline to bring data in to your own data warehouse - Lots of support for different warehouses and partnerships
What do you dislike about the product?
- Documentation for more advanced setup is not kept up to date
- Primary dashboard is not very useful, retrieval of raw data for slicing and cutting is a must
What problems is the product solving and how is that benefiting you?
We use Branch to track our organic traffic - Branch provides us the ability to bridge the gap from a web session to app session where it drops through the appstore


    Yaghik P.

Campaign Tracking

  • February 14, 2024
  • Review provided by G2

What do you like best about the product?
It is very simple to use and allows us to see the campaign performance from multiple view
What do you dislike about the product?
Its been almost 2 years as such no disadvantages
What problems is the product solving and how is that benefiting you?
It allows us to track campaign and also let us know which link is working best for us