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External reviews

439 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Leisure, Travel & Tourism

Great URL and QR code tracking platform

  • February 26, 2024
  • Review verified by G2

What do you like best about the product?
Really easy to use and helps create the analytics parameters right in the setup flow.
What do you dislike about the product?
Required to set up new Apps for each domain you want to use
What problems is the product solving and how is that benefiting you?
Creating trackable links and QR coes with analytics parameters for end-to-end analysis.


    sapna k.

I am using Branch for past one year.I find it quite simple and easy to use.

  • February 24, 2024
  • Review provided by G2

What do you like best about the product?
Easy to fecth data for analysis and detailed reports are also availabele.its very simple to use and time saving.
What do you dislike about the product?
I like branch very much. As a data analyst I haven't found any yet . hoping for best in future
What problems is the product solving and how is that benefiting you?
I am easily able to bifrucate the data partner level/ campaign level/ ad level.brach is benefiting in effective way.


    Marketing and Advertising

Branch - App consumer journey

  • February 23, 2024
  • Review verified by G2

What do you like best about the product?
Branch Analytics help me to cover app data from my google ads and meta ads, I love to use more and more when it comes to Branch tracking capability. Ease of use and User interface is good to check data by each platform. It was easy to use branch and integration gos very well brand team helped me to do this. SInce 2023 I am using branch every day.
What do you dislike about the product?
I don't have any dislike against branch. I completely happy to use branch.
What problems is the product solving and how is that benefiting you?
Branch solves mobile app tracking for our business needs. We have segemented data from branch, which helps me to to know which platform performs more for my business


    Sujith R.

Branch: Industry-Leading Mobile Linking & Measurement Platform

  • February 23, 2024
  • Review verified by G2

What do you like best about the product?
What I personally like about branch is the standout feature of its ability to seamlessly link user experience and attribution across various devices, platforms, and channels adn very easy to implement. I really like Branch because it makes mobile marketing much better and easier to intergrate. Branch is really good at making sure the data it provides is accurate, which is veryimportant for making campaign optimization and planning.
What do you dislike about the product?
I think some folks might feel like Branch costs a bit more compared to other similar options out there. This might be a problem for smaller businesses or startups with tight budgets. For new people it might take some time to get along with the features.But, even though there are these small downsides, lots of people including me still think Branch is worth it because it has so many good things and we can learn a lot from it gradually.
What problems is the product solving and how is that benefiting you?
It tracks user actions across different devices and channels accurately, giving us a complete view of our customers' journey.Branch ensures a seamless smooth experience for users across all platforms. Branch offers dependable data and insights, guiding marketers in making better decisions and boosting our confidence in making strategies for the campaigns.Marketers can create personalized experiences for users based on their behavior and preferences.


    Vishwas S.

Mobile Marketing User Journey, Consumer Behavior

  • February 21, 2024
  • Review verified by G2

What do you like best about the product?
Branch is one the best flatform for mobile measurements. Due to it'sIt Tracking ability & measuremnets Accuracy It helped me to grow & meet our boss expectations. Easy to use & user friendly. Very best customer support.
What do you dislike about the product?
Brach comes with higher priceing compared to the other MMP'S
What problems is the product solving and how is that benefiting you?
By using Branch we are measuring the App campaigns performance across the Advertising marketing chanels


    Sathish K.

Mobile Analytics Consumer Behaviour

  • February 21, 2024
  • Review verified by G2

What do you like best about the product?
The Integrated data from google/meta is highly adaptable and facilitates informed decision making. its accurate tracking empowers planners to adjust strategies accordingly, while its user friendly interface enhances usablitiy
What do you dislike about the product?
Data loading is very slow and for taking for longer date range its consumed more data.
What problems is the product solving and how is that benefiting you?
After using branch we were able to track each and every action happening in mobile for our site which help us to analyse and improve our business a lot.


    Consumer Goods

industry standard for measuring performance across channels

  • February 21, 2024
  • Review verified by G2

What do you like best about the product?
Attribution across channels is accurate and shows utm wise data for revenue orders. Easy to use across teams
What do you dislike about the product?
Order level attribution is not there as it shows a cumulative number but it does not give order number wise data for the revenue
What problems is the product solving and how is that benefiting you?
Helps to measure RoAS of our paid campaigns across various channels


    Peter V.

Good platform for tracking attribution

  • February 20, 2024
  • Review verified by G2

What do you like best about the product?
It's generally easy to use, although there is room for improvement, especially when trying to visualize the attribution milestones.
What do you dislike about the product?
The reporting visualizations could be improved. I would also like to layer on more than two variables at a time.
What problems is the product solving and how is that benefiting you?
We primarily use Branch for mobile attribution for our mobile app. It's been effective to send the right signals back to Meta and other platforms.


    Human Resources

Easy to navigate with number I need

  • February 20, 2024
  • Review verified by G2

What do you like best about the product?
The daily breakdown and breakdown by countries since the brand im working with running different platform to encourage user to engage with their app.
What do you dislike about the product?
The data only valid for 3 months. Not sure if this is the same for others.
What problems is the product solving and how is that benefiting you?
Credit in-app action to the respective ads campaign.


    Marketing and Advertising

Branch is a useful tool for campaign KPI tracking

  • February 19, 2024
  • Review verified by G2

What do you like best about the product?
Branch provides a more accurate tracking than other platforms
What do you dislike about the product?
Branch links have a manual setup that takes up too much time
What problems is the product solving and how is that benefiting you?
Tracking