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The tools are essential in data analysis. The teams are available and ready to listen
What do you like best about the product?
I like the ergonomy and evolution of tool
What do you dislike about the product?
There is nothing I don't like about Content Square
What problems is the product solving and how is that benefiting you?
ContentSquare has enabled me to see the uses of consumers and to improve their experience
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The best UX Analytics platform ever
What do you like best about the product?
We like the plurality of returned kpis, and also very much the ergonomics of the platform.
What do you dislike about the product?
There is nothing that we cannot love about this platform
What problems is the product solving and how is that benefiting you?
We better understand our customers, and we have better control over their journeys on our site.
We are therefore able to improve the journeys we offer.
We are therefore able to improve the journeys we offer.
Exceptional!
What do you like best about the product?
The ease of use of this product is excellent, from input to data visualization. Zoning analysis is my favorite component and has served useful in prioritizing where we optimize site pages.
What do you dislike about the product?
That there can be too many mappings, which makes it harder to discern the best option to use.
What problems is the product solving and how is that benefiting you?
Friction points for the customer while also aligning on prioritization and time management internally on where to focus our efforts.
Offers great flexibility to test and analyze how content performs on our website
What do you like best about the product?
The zoning tool in Contentsquare has been really helpful in assessing various landing pages and how they are performing based on the differents metrics such as click rate, conversion rate, etc. While we haven't dived into A/B testing, it would be great to use the zoning product within Contentsquare to discover which content performs best with certain customer segments we determine important to our business. Contentsquare has already helped drive decisions to improve the UX design for our main homepage and continues to help plan designs for our upcoming campaigns and their landing pages.
What do you dislike about the product?
So far, while Contentsquare offers all these tools and metrics, it can become overwhelming to build a business case. From a top-level standpoint, it can be difficult to determine which metrics or goals are important to you at first which at this point, the role of the CRM is important to guide you through the best practices and tips for success.
What problems is the product solving and how is that benefiting you?
Contentsquare has been beneficial in guiding our UX and design, making sure click-through and exposure rate increase for users by helping determine what content, exactly, performs best against each other. It's also been beneficial in that before, we were making assumptions, but the exact metrics and data within Contentsquare prove that our assumptions are valid and can guide us to make more substantial decisions to update and improve the website.
Insight into user journey
What do you like best about the product?
gives information about the user journey, which helps to optimize the sites day after day
What do you dislike about the product?
not any that I could think of at the moment
What problems is the product solving and how is that benefiting you?
you can understand customer's pain points while navigating different pages on the website and other KPI's
Great insightful product
What do you like best about the product?
The data visualizations and journey mappings
What do you dislike about the product?
Some of the user interfaces aren't as user friendly
What problems is the product solving and how is that benefiting you?
Understanding user behavior on pages and getting better insight into page flows allows us to surface opportunities and improvements on a continuous basis.
Great Tool for Customer Journey and Customer Behavior Insights
What do you like best about the product?
The possibility to answer "why" on so many questions we might have about our pages and journey. Heatmaps, Session Recordings, and other UX features are not available in analytics tools and Contentsquare pairs great with a tool like Google Analytics.
What do you dislike about the product?
Downloading and sharing functionality is minimal. The tool is great to personal analysis or over a screen share but is difficult to integrate CS data in a presentation, aside from zoning analysis screenshots.
It can also be a bit glitchy sometimes but refreshing the page typically solves the issue.
It can also be a bit glitchy sometimes but refreshing the page typically solves the issue.
What problems is the product solving and how is that benefiting you?
We have been able to take a closer look into the user journey. The journey analysis acts as a great starting point for analysis, then we're able to drill in deeper by using the zoning analysis and session recordings. This has helped us answer UX questions we were not able to solve when using a typical analytics tool or our previous UX tool.
ContentSquare
What do you like best about the product?
The amount of information that it can gathers
What do you dislike about the product?
It needs to be implemented on each page and can sometimes slow down the site.
What problems is the product solving and how is that benefiting you?
how visitors are interacting with my site
Excellent
What do you like best about the product?
I really enjoy the live zoning tool, it's really easy to use.
What do you dislike about the product?
Making mappings is quite complicated and hard to get your head around at first.
What problems is the product solving and how is that benefiting you?
How to optimize pages. We have seen increased conversion increase
A powerful UX tool to add to your quant analysis
What do you like best about the product?
CS allows you to understand the true journeys users take, not just following page path. The tool also lets you set up goals for clicks which we can't easily do in GA as GTM is closed to most people - CS gives us the freedom to add click goals without loading GTM with tags. CS is a tool we use daily, and in every piece of UX analysis, it plays a big role in our UX roadmap and optimisation efforts.
What do you dislike about the product?
It would be great if there was an eye-tracking feature built in - it's the missing data!
What problems is the product solving and how is that benefiting you?
We have managed to pin point copy on the site that causes a higher conversion rate thanks to the click to conversion metrics and utilised this on key pages for campaign traffic to increase conversion rate.
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