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It's all about results - and I've driven awesome results using Conductor
What do you like best about the product?
It's simple and fast to get up and running, and easy to use. That's important, when you want to show concrete results sooner than later.
What do you dislike about the product?
While it may have some insights, if you want Conductor to have the answers for you, that's not going to happen. You should be SEO savvy and find opportunities with the information that's there.
What problems is the product solving and how is that benefiting you?
Visibility of rankings
Understanding competitive space
Finding opportunities
Looking at trends
Understanding competitive space
Finding opportunities
Looking at trends
Content is King with Content King
What do you like best about the product?
Love that the app is web based and allows you to audit SEO in real time.
What do you dislike about the product?
The dashboard can be a little intimidating when you first start out, but is intuitive once you start using it regularly.
What problems is the product solving and how is that benefiting you?
We can quickly make adjustments that will increase our organic traffic.
Consistently going above and beyond
What do you like best about the product?
The dynamic reporting, custom dashboards, integrations with GA and GSC data.
What do you dislike about the product?
Keyword allotment system can sometimes be confusing.
What problems is the product solving and how is that benefiting you?
Rank tracking, keyword distribution and opportunity analysis. Love the rich snippet detection for targeting quick answer, etc.
The best platform for 40,000 ft view and in-depth intelligence on your search activity
What do you like best about the product?
Conductor provides two key features for me: Visibility into key term trending (what terms are driving traffic and our position), and insights into our competition.
What do you dislike about the product?
It's increasingly hard to justify a higher price point than a number of free to $200 services, and the release of Google Optimize is another ding. That said, the reality is that it's the only tool usable by both management and by SEO/Content teams, and the level of service, even on a self-serve basis, is tremendous.
What problems is the product solving and how is that benefiting you?
Growth and visibility. Growth in the sense of valuable traffic, visibility in terms of where we are vis a vis the competition. This is particularly well suited for B2B, where search plays a heavy role.
Helping our content team use SEO as a real asset!
What do you like best about the product?
As a part of the content team I used conductor to gather stats not only about the key words and terms we were trying to rank our articles for, but also to see how our articles were performing (even the bad ones!) Conductor helped us plan and strategize on how we could improve existing content and what we should include in future content. The audience intent explorer helped us plan out our content calendar for months to come, especially if we were short on ideas.
What do you dislike about the product?
It can be a rather time-consuming and manual labour process to search all the words and related key terms we're trying to research. It would be great if there was a way to upload a list of bulk words from an excel sheet!
What problems is the product solving and how is that benefiting you?
It was easy for new team members to grasp the program, which allowed everyone to pitch in on SEO research. Conductor helped us plan and strategize on how we could improve existing content and what we should include in future content to reach our ranking goals!
Recommendations to others considering the product:
There are a lot of tools within Conductor, so don't get overwhelmed or dismiss them. Really try to take advantage of tools and ask support for help to maximize your use!
Great SEO Tool
What do you like best about the product?
The best feature probably has to be analysis of what our competition is doing.
What do you dislike about the product?
Nothing in particular that I dislike. The UI could be more responsive.
What problems is the product solving and how is that benefiting you?
We are learning to target our audience better with better naming conventions.
Our go-to SEO platform keeps getting better
What do you like best about the product?
Our Content and SEO teams both use this platform to help plan and strategize for future content opportunities, as well as analyzing the performance of our current content on our site. We use the audience intent explorer frequently when trying to come up with new topics to pitch to our copy writers, as well as ensuring that we are providing the best possible keyword suggestions. A personal thing that I love about the tool is that you can see how you rank but they break it out with answer boxes, image results, carousels, etc. It really gives you a great look at trends over time, also. It's a ton of information so you have to really be able to segment and know where to focus or you will spend a lot of time looking at the data because there is so much valuable information in this tool.
What do you dislike about the product?
On a large scale, some of the processes for adding and associating keywords with a certain URL are very manual and not as user-friendly as the rest of the experience. Initially when setting up certain content categories, it is a manual process to get all of your keywords entered and associated with the URL you prefer so that you can see all of the data. Maybe in future instances of the platform there will be an easier way to bulk upload and update these assigned keywords.
What problems is the product solving and how is that benefiting you?
A huge benefit for our team is the ability to easily and efficiently use the workspace features with our team and to share with others. Whether you have a ton of experience in the tool or not, you can easily just click on a saved workspace and access the information you would like to see. I can create a workspace that will automatically show my team how a certain category or segment of our business is performing. You can also set up automatic reports that will go to your email each week/month/etc. This saves so much time and makes the reporting process much more efficient.
Recommendations to others considering the product:
The customer service and support provided by our rep is OUTSTANDING! She is always willing to hop on a call or share her screen to help us get workspaces set up or to make sure we are getting everything we need out of this tool. If you are considering using this product, definitely reach out and get a demo or at least talk to some of their reps because they are very knowledgeable and helpful when it comes to the product itself.
Simple to use & difficult to be without
What do you like best about the product?
The simplicity of the platform allows you to get the hang of it easily. Going thru training is imperative to knowing where all of the information is (as its easy to get lost in) but it has becoming imperative t o our companies capability.
What do you dislike about the product?
Challenge for us has always been the right keywords. As a multi line retailer, its difficult to pick what to focus on thats going to provide the biggest win for the company. Beyond that, with a small team, and so much information, its challenging to leverage the platform to its fullest capabilities. It can do so much!
What problems is the product solving and how is that benefiting you?
Partnering with their Managed Services team has been imperative for us to be able to do what we've done so far with the platform. Their guidance on what keywords to focus on, along side a plan on how we can monitor, measure and make changes to our site to fully see what we as a company are capable of has been the biggest challenge that we've leveraged the platform for.
A+ Tool for Content Analytics
What do you like best about the product?
It would be very difficult, if not impossible, to track all the visibility, performance, and market share information internally. Searchlight not only provides this information, but does it in an easy-to-use UI that allows us to create efficient content strategies with confidence.
What do you dislike about the product?
It's a little more difficult to get information based on the product detail page, but Searchlight provides enough information that we can easily and successfully base our PDP content objectives on the metrics given.
What problems is the product solving and how is that benefiting you?
Searchlight helps us recognize ways we can increase in market share and conversion. By providing relevant details and real-time metrics, Searchlight helps us easily track our progress and understand what is and is not working.
Conductor is an Industry Leading Tool
What do you like best about the product?
The partnerships that Conductor has created are by far the best in the industry (SEMRush, Webmaster Tools, Adobe etc.). Combine that with a top tier tool set and you've got a fantastic interface for evaluating success, competition and opportunity. The team I have worked with is responsive, efficient and have significant expertise in on-boarding clients as well as helping them to succeed.
What do you dislike about the product?
My only complaint would probably apply to any analytics partner. Our profile is extremely long tail, so the amount of keywords that we need to track is massive. Unfortunately this means that we have to spread our keywords across multiple accounts, making it difficult to aggregate results and report on them.
What problems is the product solving and how is that benefiting you?
Our needs are primarily two-fold. 1) Monitor organic search presence and health, 2) identify opportunities for expanding our traffic sources. We just recently on-boarded with Conductor, but already will be using it to evaluate content focused efforts over the course of this year.
Recommendations to others considering the product:
Conductor is a best in industry tool with a wonderful staff to help you onboard. I've been extremely happy with the interface and its capabilities. I would highly recommend Conductor to anyone in my field.
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