Zeta Marketing Platform
Zeta GlobalReviews from AWS customer
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Why ZMP Became My Go-To Marketing Solution
What do you like best about the product?
Data-driven personalized marketing magic.
What do you dislike about the product?
I would like ZOE to be built out more, she has been in beta a long time!
What problems is the product solving and how is that benefiting you?
ZMP tackles the siloed, incomplete customer data and manual campaign complexities that used to slow me down. By unifying all my customer profiles and automating cross-channel personalization, it saves me hours of tedious work, boosts engagement rates, and drives better ROI on every campaign.
Great overall experience
What do you like best about the product?
The white glove service & strong performance
What do you dislike about the product?
There wasnt much i disliked about the platform
What problems is the product solving and how is that benefiting you?
Helping reach out a niche audience in a cluttered space
Increased customer retention with Zeta
What do you like best about the product?
We've benefited from the fact that we can manage and send campaigns on our own, without having to work with an in-house SME. In doing so, we've cut time to market from a minimum of 2 weeks, to a matter of days in some instances. It's really been a game changer for our team. We sent about 37 unique campaigns YTD and haven't had many issues at all - with both marketing and transactional emails.
What do you dislike about the product?
We've found that special links can be temperamental at times. Also, it would be nice to be able to get the look/feel of an HTML email, without having a deep knowledge of coding. Maybe that looks like more options as it relates to formatting, I'm not sure. But an "HTML for dummies" option would be helpful.
What problems is the product solving and how is that benefiting you?
Our team currently uses Zeta for B2B email marketing, as well as occasional transactional/servicing communications. Zeta is our system of record for maintaining our contact lists, and marketing preferences.
ZMP First Impressions
What do you like best about the product?
The Subject Line Ai grading and generating tool is my favourite usage of time on ZMP.
What do you dislike about the product?
Doesn't seem clear enough on how to review campaign's performance. Ie. Click Rates, Open Rates, Subject Line A/B Testing, etc.
What problems is the product solving and how is that benefiting you?
Consistency with our trigger and adhoc email campaigns is appreciated.
I am an active user for over an year in the form of a data engineer that provides raw data.
What do you like best about the product?
I like the timely support and proactive flow development.
What do you dislike about the product?
The UI logs me out after short periods of inactivity.
Switching between projects when clicking on a link is hard.
Sometimes I receive UI errors that are not verbose enough
Sometimes I receive activation confirmations that later do not look correct when checking history
Switching between projects when clicking on a link is hard.
Sometimes I receive UI errors that are not verbose enough
Sometimes I receive activation confirmations that later do not look correct when checking history
What problems is the product solving and how is that benefiting you?
it helps by aggregating multiple customer instanses on a higher level.
Very Useful & Informative
What do you like best about the product?
The UI platform is great & easy to use. I love to utilize their AI agent (ZOE) which really helps answer any questions I have that I am struggling with. Overall highly recommend this ESP. Our dedicated support team through Zeta really knows what they are doing. They are fast to help implement any solutions that we are leveraging with business needs.
What do you dislike about the product?
Not applicable, sometimes we do face issues whenever they are updates made to the platform but once we address the issues with our support team we see timely solutions to the problems happening.
What problems is the product solving and how is that benefiting you?
Whenever we see business being soft the Zeta strategy team helps implement new ideas in which we never thought of based on competitor or similar businesses within Zeta.
Zeta Email Marketing Platform Review
What do you like best about the product?
Email tracking, A/B Test, Reports, Assets Handling.
What do you dislike about the product?
For beginners it's a bit tricky to understand.
What problems is the product solving and how is that benefiting you?
Email Tracking, Reporting, Analytics
Zeta rocks!
What do you like best about the product?
The data is amazing and immense. I love to look at the audiences from different angles
What do you dislike about the product?
There is so much, it can be overwhelming
What problems is the product solving and how is that benefiting you?
Data for new business.
A partnership committed to client success
What do you like best about the product?
Our account management team and campaign ops team always work to ensure we have a solution that fits our exact need.
What do you dislike about the product?
Some of the reporting capabilities aren't very easy to set up, sometimes have to rely on the Zeta team to pull certain information.
What problems is the product solving and how is that benefiting you?
ZMP gives us the ability to personalize our emails at scale, which is crucial when sending emails to almost 3M customers.
Zeta Marketing Platform Review
What do you like best about the product?
Ease of use and friendly reps to help troubleshoot/customize when needed
What do you dislike about the product?
Features could be more enhanced. Don't use often as frequently
What problems is the product solving and how is that benefiting you?
It allows my team to view trends by markets for our campaigns easier
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