Sold by: Zeta Global
Deployed on AWS
The Zeta Marketing Platform is an omnichannel marketing platform that orchestrates the entire customer experience from managing data and identity, acquiring new customers to managing and growing existing customers. The ZMP enables activation across devices and channels with AI-driven personalization.
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Overview
The Zeta Marketing Platform (ZMP) is an omnichannel marketing platform that orchestrates the entire customer experience, from managing data and identity to acquiring new customers, as well as managing and growing existing customers. The ZMP enables activation across devices and channels (email, display, mobile, social, and CTV) with AI-driven personalization based on known attributes and real-time interactions informed by online and offline observations. The ZMP includes the following modules:
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Data Conductor: No code UI for configuring, importing, and exporting data sources.
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Identity Manager: Interface to configure and maintain the processes that combine disparate identity data into one consistent profile.
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Audience Explorer: Audience creation tool using data from any available source.
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Campaign Manager: Create, manage, and view specific channel executions.
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Experience Builder: Visual drag and drop interface for creating, managing and evaluating customer journeys.
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Channel Manager: Low Code / No Code UI for managing connections with partner technologies.
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Insights and Analytics: Comprehensive reporting tools across all activation channels.
Together these modules create flexible solutions for enterprise marketers to acquire new customers as well as retain and grow existing customers.
For custom pricing, EULA, or a private contract, please contact DL-ZetaCRM-awsmarket@zetaglobal.com .
Highlights
- CDP+ - Maintain a single customer and prospect view across all known and anonymous identifiers. Continuously enriching customer understanding with insights from billions of additional data points.
- ESP - Zeta enables marketers with a simple yet powerful system for end-to-end email campaign management - including precision segmentation, advanced message creation, real-time reporting and AI-based optimization, and more.
- DSP - Powered by our identity graph, we break down channel and device silos to help brands seamlessly connect with consumers by utilizing a transparent media mix that adapts to improve real business outcomes.
Details
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Delivery method
Deployed on AWS
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You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Zeta Marketing Platform | Omnichannel Marketing Software | $580,000.00 |
Dimension | Cost/unit |
|---|---|
Additional usage fee as defined in EULA | $0.01 |
Vendor refund policy
At this time, Zeta is not supporting refunds through the AWS Marketplace.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Zeta has a wide variety of resources and documentation to support your use case. To learn more, please visit our ZMP Knowledge Base. For end-user support please contact, hubsupport@zetaglobal.com
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Sameeh A.
Reliable UI, Needs Better Reporting
Reviewed on May 12, 2026
Review provided by G2
What do you like best about the product?
I like the Zeta Marketing Platform because the UI is good, and we've not encountered any technical issues.
What do you dislike about the product?
The reporting piece is something that can be improved slightly.
What problems is the product solving and how is that benefiting you?
I use Zeta Marketing Platform for managing email campaigns and analyzing customer data.
Jeremy H.
Easy-to-Use UI and Helpful Zeta Team for Launching Large Campaigns
Reviewed on May 08, 2026
Review provided by G2
What do you like best about the product?
The easy-to-use interface, along with the customer service from the Zeta team, has been really helpful for launching large campaigns and reporting important send data back to us.
What do you dislike about the product?
I wish there were additional resources available to help explain some of the more complex UI features and tools.
What problems is the product solving and how is that benefiting you?
We’re able to use the integrated programs built into the platform’s UX to help us make data-driven decisions about the next steps in our campaigns.
Marketing and Advertising
Clear, Easy-to-Follow Interface That Keeps Work Organized
Reviewed on May 06, 2026
Review provided by G2
What do you like best about the product?
It has a clear interface where it is easy to see what is going on and what I am working on
What do you dislike about the product?
The loading times can be a little long and it can take a while to input lots of individual values
What problems is the product solving and how is that benefiting you?
ZMP provides us with quick data insights for a number of products
Max R.
Streamlined Email Campaigns with Room for Improvement
Reviewed on May 06, 2026
Review provided by G2
What do you like best about the product?
I really like the Zeta Marketing Platform for its ability to duplicate campaigns easily, which is quite specific but really useful for us. The visual editor for creating email templates is a standout feature for me since it allows creation and editing on the fly without the need for HTML code. This is particularly helpful for those not familiar with HTML, making the structuring of emails simpler. Another aspect I like a lot is the ability to split and organize audiences, which is great for AB testing and other uses. These features make it an important tool for our company.
What do you dislike about the product?
I would say the biggest thing that would probably need improvement is the Athena AI chatbot. I think it's a really helpful tool that could be excellent, but it needs to improve its capabilities of diving deeper into what it's showing you. It can show you things, but it doesn't feel like it can actually read and dive into those things. Also, I do find that the loading times of everything are quite long. When I'm searching for specific campaigns or audiences or content, it tends to take a while to load. I'm not sure if that's because we have lots of content on there or if it's something happening on the Zeta end.
What problems is the product solving and how is that benefiting you?
I find Zeta Marketing Platform crucial for clear and accurate email distribution to various audiences. It also allows easy duplication of campaigns, creates email templates without HTML, and organizes audiences for A/B testing. However, the Athena AI chatbot needs deeper insights, and loading times are long.
Nikhil P.
Powerful Data Unification and Segmentation for Smarter Cross-Channel Campaigns
Reviewed on May 06, 2026
Review provided by G2
What do you like best about the product?
What I like most about Zeta Marketing Platform is its strong customer data unification and advanced audience segmentation. The platform makes it easy to create highly targeted, cross-channel campaigns using real-time insights, which improves personalization and campaign performance. The analytics and reporting also help quickly measure ROI and optimize marketing efforts.
What do you dislike about the product?
One drawback of the Zeta Marketing Platform is its steep learning curve, especially for new users. The UI can feel complex when setting up campaigns or navigating advanced features, and some workflows require more steps than expected. Additionally, customization and integrations may require technical support, which can slow down implementation for lean teams.
What problems is the product solving and how is that benefiting you?
Zeta Marketing Platform solves the problem of fragmented customer data and disconnected campaign execution. By unifying customer profiles and enabling advanced segmentation and personalization across channels, it helps us deliver more relevant messages at the right time. This improves targeting accuracy, campaign performance, and overall marketing ROI while reducing manual effort and guesswork.