Sold by: Zeta GlobalÂ
Deployed on AWS
The Zeta Marketing Platform is an omnichannel marketing platform that orchestrates the entire customer experience from managing data and identity, acquiring new customers to managing and growing existing customers. The ZMP enables activation across devices and channels with AI-driven personalization.
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Overview
The Zeta Marketing Platform (ZMP) is an omnichannel marketing platform that orchestrates the entire customer experience, from managing data and identity to acquiring new customers, as well as managing and growing existing customers. The ZMP enables activation across devices and channels (email, display, mobile, social, and CTV) with AI-driven personalization based on known attributes and real-time interactions informed by online and offline observations. The ZMP includes the following modules:
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Data Conductor: No code UI for configuring, importing, and exporting data sources.
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Identity Manager: Interface to configure and maintain the processes that combine disparate identity data into one consistent profile.
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Audience Explorer: Audience creation tool using data from any available source.
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Campaign Manager: Create, manage, and view specific channel executions.
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Experience Builder: Visual drag and drop interface for creating, managing and evaluating customer journeys.
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Channel Manager: Low Code / No Code UI for managing connections with partner technologies.
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Insights and Analytics: Comprehensive reporting tools across all activation channels.
Together these modules create flexible solutions for enterprise marketers to acquire new customers as well as retain and grow existing customers.
For custom pricing, EULA, or a private contract, please contact DL-ZetaCRM-awsmarket@zetaglobal.com .
Highlights
- CDP+ - Maintain a single customer and prospect view across all known and anonymous identifiers. Continuously enriching customer understanding with insights from billions of additional data points.
- ESP - Zeta enables marketers with a simple yet powerful system for end-to-end email campaign management - including precision segmentation, advanced message creation, real-time reporting and AI-based optimization, and more.
- DSP - Powered by our identity graph, we break down channel and device silos to help brands seamlessly connect with consumers by utilizing a transparent media mix that adapts to improve real business outcomes.
Details
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Delivery method
Deployed on AWS
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Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Zeta Marketing Platform | Omnichannel Marketing Software | $580,000.00 |
Dimension | Cost/unit |
|---|---|
Additional usage fee as defined in EULA | $0.01 |
Vendor refund policy
At this time, Zeta is not supporting refunds through the AWS Marketplace.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA)Â .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Zeta has a wide variety of resources and documentation to support your use case. To learn more, please visit our ZMP Knowledge Base. For end-user support please contact, hubsupport@zetaglobal.comÂ
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Retail
Exceptional Support and Seamless Integrations Enhance Daily Workflow
Reviewed on Dec 11, 2025
Review provided by G2
What do you like best about the product?
Our account reps are very informative & know the best process to help answer any questions or provide resolutions to existing problems. The UI is very user-friendly which makes m day-to-day so much easier. Integration between third-party vendors is very seamless & if they do not support they look into future options internally to update on their end.
What do you dislike about the product?
Sometimes the platform tweaks out on me and I have to refresh my browser, this may also be a network error on my end though. One other area to improve would be the query segment logic. We have had multiple times where an intended audience/segment 'zero's out' which prevents or delays an email from being sent out of caution.
What problems is the product solving and how is that benefiting you?
Since we are an retail company, we highly rely on making sure our demand YoY is increasing. If there is a decreasing trend we can rely on Zeta's strategic team to help provide industry standards & problem solving ideas to help implement before our end-of-quarter. Very helpful account reps were provided for us.
Kody F.
Unified Customer View Makes Omnichannel Campaigns Effortless
Reviewed on Dec 11, 2025
Review provided by G2
What do you like best about the product?
Unified customer view that easily handles large data sets for omnichannel campaigns.
What do you dislike about the product?
Finding materials to learn how to become a Zeta master has been challenging. I find the Zeta Learning Studio and Knowledge Base to be limited. I would recommend putting more tutorials on YouTube.
What problems is the product solving and how is that benefiting you?
A single touchpoint of our customers interests and interventions with our company.
Automotive
Excellent Platform for Generating Quality Leads
Reviewed on Dec 11, 2025
Review provided by G2
What do you like best about the product?
its a very useful platform por generate quality leads
What do you dislike about the product?
Maybe I want to they show us more benefits or more functionalities
What problems is the product solving and how is that benefiting you?
Generate leads from visitors who are on our webpage but do not complete our forms.
Manuel K.
Focused and Efficient Solution with Impressive Time to Market
Reviewed on Dec 11, 2025
Review provided by G2
What do you like best about the product?
Zeta is very focused, efficient with extraordinary time to market.
What do you dislike about the product?
It can be a bit complicated and overwhelming.
What problems is the product solving and how is that benefiting you?
Finding the right moment in the User Journey to target and improve conversions.
Joana C.
Intuitive and User-Friendly Experience
Reviewed on Dec 09, 2025
Review provided by G2
What do you like best about the product?
It's very intuitive and user friendly to use. When we want to implement somehting it's fast and easy.
What do you dislike about the product?
To be honest, I don't have anything I dislike, I like using it and never thought about something I would change.
What problems is the product solving and how is that benefiting you?
We use Zeta Marketing Platform also to implement pop ups on the website, so it helps us show these pop ups with campaigns to customers that come to our website and that maybe wouldn't fill the form and be added to our database otherwise.