Zeta Marketing Platform
Zeta GlobalReviews from AWS customer
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I really like how zeta utilise AI and help the brands for marketing.
What do you like best about the product?
What I appreciate is the way it delivers AI-powered efficiency, fosters stronger connections, and enables scalable, predictable growth.
What do you dislike about the product?
I find Zeta Marketing's user interface to be overly complex, outdated, and slow, which makes the platform challenging to set up and navigate, especially for those who are new to it.
What problems is the product solving and how is that benefiting you?
The Zeta Marketing Platform (ZMP) solves problems by unifying fragmented marketing tools into a single AI-powered platform, creating a unified customer view for personalized, multi-channel campaigns. This approach benefits businesses by increasing operational efficiency, driving improved engagement and conversions through AI-driven insights and predictive analytics, and providing faster, cost-efficient access to powerful marketing tools and data
Promising Platform, Needs Streamlined UI
What do you like best about the product?
I find the platform's library feature incredibly useful. It allows me to easily browse and view the usability scores of various tools, saving me significant time by eliminating the need for manual research. Having all the options right in front of me with a comprehensive list of top software simplifies my search for the right tools.
What do you dislike about the product?
I find the Zeta Marketing Platform a bit overwhelming due to the sheer volume of information presented at once. The user interface could use some improvements, as there's too much text and not enough visual cues like icons. This makes navigation more challenging than it needs to be. I end up having to scroll excessively to get through sections, which disrupts the user experience. I'd prefer a cleaner layout where I can click to explore more information rather than having it all displayed upfront.
What problems is the product solving and how is that benefiting you?
I use the Zeta Marketing Platform as a digital library, making it easy to find available tools and saving time on manual research.
Cool platform and so easy to use
What do you like best about the product?
It's very easy to use unlike the other platfors, I have all campaigns in one place and I can easily use them, change them and the integration of the tool is so smooth that it acutally saves me much time.
What do you dislike about the product?
Just a little bit more step by step tutorials for beginners. For me it was easy, but for my team which is made by interns and juniors, it was a bit challenging to understand some things.
What problems is the product solving and how is that benefiting you?
It helps me better segment my audience, analyze real-time results and optimize marketing campaigns without too much manual work.
Very positive
What do you like best about the product?
lots of insights and 3rd party data - clean integration between CDP and ESP
What do you dislike about the product?
difficulty extracting data to other databases
What problems is the product solving and how is that benefiting you?
figuring out who our customer is
Overall good; with some caveat
What do you like best about the product?
Campaigns are good.
Feedback look is nice.
Feedback look is nice.
What do you dislike about the product?
API needs to be improved which can substantially improve the performance.
What problems is the product solving and how is that benefiting you?
Marketing Automation
Email campaigns
Email campaigns
Terrible experience and user support
What do you like best about the product?
Not applicable, the best was the misrepresentations made during the initial sales discussions. The gap was painful.
What do you dislike about the product?
Zeta proved to be cumbersome, requiring our team to invest significant time and resources just to execute standard email campaigns. Nearly an entire summer was spent by our product and engineering teams simply trying to make the platform meet our basic operational needs.
What problems is the product solving and how is that benefiting you?
Email but it is not benefitting the team.
Zeta ESP Review
What do you like best about the product?
Interactive UI and simple APIs also good support from the team.
Implementation also quick.
Implementation also quick.
What do you dislike about the product?
Multiple API integrations required
Not able to test the refresh token auth in zmp api spec doc
Not able to test the refresh token auth in zmp api spec doc
What problems is the product solving and how is that benefiting you?
Real Time mailing
Good Marketing Platform with a Great Dashboard
What do you like best about the product?
I really enjoy using the Zeta Marketing Platform. The dashboard is one of its best features—it's clean, intuitive, and makes it easy to monitor campaign performance and customer engagement. The platform is fast and efficient, and I appreciate how it brings together data and personalization tools in one place.
What do you dislike about the product?
While the platform is generally user-friendly, navigating to specific options can sometimes be confusing. It would be helpful if the interface had a more streamlined layout or improved search functionality to make it easier to find certain features.
What problems is the product solving and how is that benefiting you?
Zeta makes it easy to track and understand campaign performance at a glance. The dashboard provides clear, real-time insights, which helps us quickly assess what’s working and where we need to adjust—saving time and improving decision-making.
Great Product / Great Team
What do you like best about the product?
Effective. Efficient. Straight forward and product can be easily worked with.
What do you dislike about the product?
Can be overwhelming with the number of products/platforms that Zeta offers - so many choices. Sometimes these additional products to compliment what you have cost extra.
What problems is the product solving and how is that benefiting you?
Continuous and periodic Digital eMail Campaigns to our audience without much human analysis and intervention. Improving brand awareness. Capturing sales from a segment where we could never reach previously.
ZMP Review
What do you like best about the product?
I like how we the options are endless. There is a data and analytics tab that can help us out on many tasks.
What do you dislike about the product?
There are so many tabs that I feel like could be made clearer for their intended use. Platform offers so much, however maybe a training could be helpful or videos on what each tabs potential is.
What problems is the product solving and how is that benefiting you?
It is helping us see how our account is performing. With this we better understand optimization potential. Also gives us visibility
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