Marketing Evolution is the system of record for marketing performance. Its intelligence platform, the Substrate, connects and normalizes fragmented marketing data, resolves and monitors data quality issues, and reconstructs customer journeys without cookies or personal data, creating a persistent record of how marketing drives business outcomes. That record powers measurement, simulation, and optimization, accessed through Darwin, its native intelligence application, or connected to any model, agent, or application. Built on 25 years of measurement science. marketingevolution.com