Customer Data Platform
BlueshiftExternal reviews
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Data-driven marketing platform with travel specific features
What do you like best about the product?
Customer Segments + Recommendations Tool - We have integrated Segment.io to Blueshift and it has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the recommendations tool.
Customer Support - The team at Blueshift is extremely knowledgeable about their product and very open to feedback. I've been super impressed with their turnaround time and responsiveness. They are also not hesitant to listen to our specific needs and work with us to introduce new features.
Customer Support - The team at Blueshift is extremely knowledgeable about their product and very open to feedback. I've been super impressed with their turnaround time and responsiveness. They are also not hesitant to listen to our specific needs and work with us to introduce new features.
What do you dislike about the product?
Onboarding: Onboarding can take a while and certain features like segment filters aren't very intuitive. However, I loved the fact that they set up regular calls with a dedicated account lead to help with initial difficulties.
Reporting: While Blueshift certainly has helped with reporting and tracking, it is still very basic and it would be great to see more in-built customizations starting with tagging campaigns. At this point, you still need to download data on to excel to work on it.
Reporting: While Blueshift certainly has helped with reporting and tracking, it is still very basic and it would be great to see more in-built customizations starting with tagging campaigns. At this point, you still need to download data on to excel to work on it.
What problems is the product solving and how is that benefiting you?
Personalization, automated email marketing, segmented retargeting with dynamic content and overall email lifecycle marketing.
While looking for a solution for us, it was important that the platform offered hotel and travel-specific features, like segmenting users based on data like search dates, location or hotel type. Blueshift was one of the only platforms that was able to do this and continues to work with us to introduce features that work for our specific needs.
While looking for a solution for us, it was important that the platform offered hotel and travel-specific features, like segmenting users based on data like search dates, location or hotel type. Blueshift was one of the only platforms that was able to do this and continues to work with us to introduce features that work for our specific needs.
Excellent, customizable, cross-channel personalization platform
What do you like best about the product?
Blueshift is a fantastic product. It entails everything that we have been looking for in a marketing automation system (excellent recommendation engine, segementation tool, canvas builder and follow up possibilities) and has completely changed the way we work. Moreover, I highly appreciate Blueshift's flexibility and adaptability when meeting our many different requests. Blueshift really understands our needs and I see our collaboration as extremely beneficial for our business.
What do you dislike about the product?
The only problem is the time zone differences. But Blueshift has been very collaborative in trying to make this work, taking early early phone calls and replying quickly on email inquireis.
What problems is the product solving and how is that benefiting you?
With this system, we are solving fundamental previous problems of seamlessly communicating with our customers in relevant manner. We see super great results on every activity run through Blueshift. Blueshift has really changed how our Marketing team as well as our entire company as a whole work - now being able to super fast create real value for our customers and business.
Powerful, flexible platform and a personal touch
What do you like best about the product?
Blueshift has the most flexibility and customization capabilities out of some 20 different email platforms we evaluated. We pass in a ton of relevant data, and are able to filter, segment, and trigger email streams with ease on over 50 parameters and millions of users in our list. The platform is fast and the team is technically proficient.
I've have also had strongly positive experiences with their account reps. They are responsive and willing to entertain all of our product enhancement and feature requests, no matter how zany.
I've have also had strongly positive experiences with their account reps. They are responsive and willing to entertain all of our product enhancement and feature requests, no matter how zany.
What do you dislike about the product?
As power users of the platform, there have been occasional instances of data syncing issues or automated stream glitches. The team has always been quick to respond however and has worked with urgency to resolve any issues when they've arose.
What problems is the product solving and how is that benefiting you?
We use Blueshift as our primary communications platform for multiple channels with customers of our financial product. The ability to integrate our data streams for triggering events or customer segmentation has been invaluable in reducing manual effort, increasing our customer touch points and engagement, as well as opening up new services to our users, such as real-time transaction alerts.
Recommendations to others considering the product:
Blueshift has a lot of power and customization, I would recommend as a platform that you can grow from a simple communication strategy to a sophisticated one with multi channel logic.
Best Customer Data Platform Available
What do you like best about the product?
Blueshift's technology is rock solid. Everything is fast, flexible and scales with ease. The platform allows for great flexibility and make complex marketing initiatives simple. I personally researched over 30 different customer data platforms and Blueshift was head an shoulders above the rest. They are a smart, tech focused team that have built a world class product.
What do you dislike about the product?
I wish the platform supported more analytic capabilities and activation across other marketing exchanges. I know they are always improving the platform and release new features regularly so I'm confident they will include these in the upcoming roadmap.
What problems is the product solving and how is that benefiting you?
Blueshift allowed us to have a true wholistic view of our customers without having to change our data structures or process. In addition, the CRM capabilities are top notch and allowed us to personalize at a granular level at lighting speed.
Very intuitive interface and powerful capabilities
What do you like best about the product?
The ease of using complex events and data points from our mobile and desktop website behaviour. The power of the tool comes in when we are able to re-target, create very specific campaigns for different segments and further create custom Product Recommendations. The most useful part of partnering with Blueshift is that our marketing team doesn't have to rely on the tech team to make complex changes.
What do you dislike about the product?
We, at times need to see reports of combination of multiple campaigns. This is difficult to visualise within the tool but can be done by downloading data.
What problems is the product solving and how is that benefiting you?
Personalisation, Email and App retargeting, On web personalisation.
Recommendations to others considering the product:
For retail marketers this is a very good tool. This makes life much simpler for creating automated campaigns.
Excellent!
What do you like best about the product?
The functionality of the system is extremely impressive. We have really managed to personalise our customer engagement strategies thanks to the endless combinations that Blueshift offers. I am also very happy with the support of Blueshift - always answers within a very short time and provides a great customer service.
What do you dislike about the product?
I don't really dislike anything about this software, there can always be improvements of course, but really have nothing to complain about!
What problems is the product solving and how is that benefiting you?
As a business, we are trying to find ways to increase customer retention, as well as, personalise customer flows and customer journeys. So far I can say we are already seeing results in terms of engagement and revenue.
Recommendations to others considering the product:
Blueshift is an extremely good tool for customer acquisition and customer retention. We have seen results and engagement spike when applying its capabilities to our business. Also, Blueshift support is beyond fantastic - whenever we had any issues, Blueshift always answered us within a very short time to help us sort out the problem at stake.
Happier customers and saving on support costs with Blueshift's lifecycle communications
What do you like best about the product?
It's a powerful platform providing deep configurability and extensive capabilities with building campaigns and customer segments. The detailed and responsive application and technical support have been very helpful.
What do you dislike about the product?
It was tedious at times to come onboard with the platform and we ran into occasional technical challenges. Variable management is manual so is time consuming across many templates.
What problems is the product solving and how is that benefiting you?
Blueshift allows us to deliver the right message at the right time and on the right channel, from lifecycle communications to transactional and one-off marketing promotions.
Recommendations to others considering the product:
Onboarding might take a bit long with some unexpected technical issues, but the team is very helpful and reacts quickly to problems and questions, so the initial difficulties definitely pays off.
Very flexible platform & excellent customer service
What do you like best about the product?
Using Blueshift has allowed us to introduce very bespoke personalisation & automation across all of our customer comms. The personlisation studio in a particular is extremely useful for allowing us to test different methods of personlisation to find which is the most effective. It's also a very user friendly system, and easy to create campaigns & manage users, whatever the level of complexity of the campaign.
What do you dislike about the product?
To be honest, not much. We've run into some snags but the team have been really quick to resolve them for us.
What problems is the product solving and how is that benefiting you?
We've got a large customer base and an unusual commercial model. Deliverying personalised comms to this base has been very tricky and we found it difficult to find a partner as most comms software platforms are geared up for straightforward e-commerce businesses, Because Blueshift is more flexible we've been able to solve these issues. Now nearly half of everything we send is personalised to some extent - this in turn has results in a big uplift in revenue from these channels.
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