Sold by: Blueshift
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Unify and Activate First-Party Data with a Powerful CDP
4.4
Overview
Single Customer View: Create comprehensive, unified customer profiles of every anonymous and identifiable user based on all your first-party data: historic, real-time, and predicted , collected from every interaction.
Highlights
- Real-time - Blueshift's CDP builds dynamic profiles, constantly updating with every interaction. Unify known & anonymous users across devices. Deliver personalization that shines at the perfect moment.
- AI-Powered Marketing. Effortless Results - Automate & personalize marketing with Blueshift's AI. Target right, craft impactful messages, see results: 61% higher clicks, 166% conversion lift.
- Built to Scale, Adapts to You - Handle massive campaigns. We process billions of emails & millions of personalized messages per hour. Our flexible model built on AWS adapts to your unique data needs.
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Dimension | Description | Cost/12 months |
|---|---|---|
Growth | Drive Growth with enhanced customer profiles and customer AI. Upto 100,000 active profiles/month | $9,000.00 |
Free Trial | Experience the power of your data in just 15 minutes | $1.00 |
Enterprise | Orchestrate CX with advanced data modeling and AI. Contact us. | $100,000.00 |
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Software as a Service (SaaS)
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By Blueshift
By Treasure Data
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
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AI generated from product descriptions
Unified Customer Profile Creation
Comprehensive customer profiles built from all first-party data sources including historic, real-time, and predicted data collected from every user interaction across anonymous and identifiable users.
Real-time Profile Updates
Dynamic profile updates that occur continuously with every customer interaction across multiple devices and touchpoints.
Cross-Device User Unification
Capability to unify known and anonymous users across multiple devices into single customer identities.
AI-Powered Personalization Engine
Automated marketing personalization and targeting powered by artificial intelligence to optimize message delivery and campaign performance.
High-Volume Message Processing
Infrastructure capable of processing billions of emails and millions of personalized messages per hour at scale.
Omni-Channel Communication
Enables customer engagement across web, mobile, and email channels from a unified platform
Customer Behavior Analytics
Provides analysis of customer behavior patterns to inform engagement strategies
AI-Powered Journey Orchestration
Utilizes artificial intelligence to automate and optimize customer journey workflows
Personalization Engine
Delivers personalized communication and experiences based on customer data and insights
Integrated Analytics Dashboard
Combines product analytics, marketing analytics, and customer insights in a single unified interface
Unified Customer Data Repository
Diamond Record unifies first-, second-, and third-party data into a single source of truth for enterprise customer data management
AI Agent Management and Deployment
AI Agent Foundry enables creation and management of AI agents built on trusted data foundation with secure, governed capabilities for real-time personalization
Real-Time Decision Making
AI Decisioning capability transforms customer interactions into timely, relevant, and revenue-driving moments through intelligent decision automation
Enterprise Security and Compliance
Platform designed with security and compliance as core architectural components to meet global enterprise requirements without compromising agility
Multi-Team Data Unification
Unified platform architecture consolidates marketing, data, and IT teams on a single AI-powered system with flexible deployment options and deep integrations into existing technology stacks
Standard contract
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Customer reviews
Madgda m.
Powerful Automation and Analytics for Seamless Customer Journeys
Reviewed on Dec 18, 2025
Review provided by G2
What do you like best about the product?
I like that Blueshift comes with great features for unifying customer data and also comes with great data management features.
With this tool, we leverage on AI features to customer customer experience and this promotes customer loyalty and high retention.
I like that we can create and automate customer customer journeys which helps when it comes to targeted marketing which Blueshift is good at.
With the tool, creating complex marketing campaigns is always easy thanks to the automation features of this tool.
I also like the analytics and optimization aspects of Blueshift and it includes features such as AB testing which gives us best insights on how to manage and better or marketing campaigns.
With this tool, we leverage on AI features to customer customer experience and this promotes customer loyalty and high retention.
I like that we can create and automate customer customer journeys which helps when it comes to targeted marketing which Blueshift is good at.
With the tool, creating complex marketing campaigns is always easy thanks to the automation features of this tool.
I also like the analytics and optimization aspects of Blueshift and it includes features such as AB testing which gives us best insights on how to manage and better or marketing campaigns.
What do you dislike about the product?
With Blueshift, all the features are place and no bad experiences whatsoever.
What problems is the product solving and how is that benefiting you?
The tool comes with amazing customer journey features and it makes it possible to personalize marketing which ensures we have successful marketing campaigns.
Christina T.
Powerful All-in-One CDP and ESP for Large Catalogs
Reviewed on Dec 16, 2025
Review provided by G2
What do you like best about the product?
The ability for Blueshift to serve as our CDP and ESP as well as the ability to handle our extensive catalog of over 1M products and 30M applications and manage our send volume.
What do you dislike about the product?
It can be quite technically difficult to manage. Luckily we have a great partner who manages implementation of our email system.
What problems is the product solving and how is that benefiting you?
Managing our extensive catalog and personalization of emails.
Gerald S.
Empowers Personalized Marketing with Seamless Data Integration
Reviewed on Nov 19, 2025
Review provided by G2
What do you like best about the product?
I like that Blueshift unifies customer data and marketing tools allowing us to offer our customers an exceptional and personalized experience.
It comes with intelligent features such as agentic, and generative AI that helps our marketing team to personalize and optimize experience across multi channels.
I like that Blueshift makes launching campaigns, test strategies and personalize experiences thanks to being able to leverage on customer data.
The tool helps us increase customer engagement and this translates to sales.
Its ability to integrate to other data warehouses for instance Amazon Redshift makes it a better tool.
It comes with intelligent features such as agentic, and generative AI that helps our marketing team to personalize and optimize experience across multi channels.
I like that Blueshift makes launching campaigns, test strategies and personalize experiences thanks to being able to leverage on customer data.
The tool helps us increase customer engagement and this translates to sales.
Its ability to integrate to other data warehouses for instance Amazon Redshift makes it a better tool.
What do you dislike about the product?
I have used Blueshift and it has been a success without problems. The customer support team are always helpful when need arises.
What problems is the product solving and how is that benefiting you?
With the tool, we leverage on customer data and marketing tool to shoot our business marketing efforts to the roof and it has worked well. It offers great marketing automation, personalization and great AI features making it very effective.
Media Production
Enterprise solution flexible
Reviewed on Sep 26, 2025
Review provided by G2
What do you like best about the product?
Easy of use and flexibility in evolution. Blueshift team consider suggestions from client for improving the tool. 10 times new feature released every year.
What do you dislike about the product?
Some part of the UI are quite technical, for example user profile is visible in json format, easy for technical not so easy for marketing
What problems is the product solving and how is that benefiting you?
Multichannel communications and journey in a unique tool, you can manage in a unique place all the channel and check by each customers what you sent to him/her
Automotive
Powerful Recommendations, Easy Interfaces and great support
Reviewed on Sep 23, 2025
Review provided by G2
What do you like best about the product?
I like the simplicity of the patform and how I can join my campaigns together with the journey mapper. The recommendations are really powerful and data is received in realtime.
Implementation was quick and easy to, with full support from the team.
This is the only tool I use, to monitor campaigns, and data as well as being able to see results and make tweaks along the way.
It was easy to integrate this into the business.
Implementation was quick and easy to, with full support from the team.
This is the only tool I use, to monitor campaigns, and data as well as being able to see results and make tweaks along the way.
It was easy to integrate this into the business.
What do you dislike about the product?
Not as well known in Uk so not able to partner with som real time email clients
What problems is the product solving and how is that benefiting you?
It allows us to collect user behaviour and personalise/target emails to users in real time throughout their journey with us