Customer Data Platform

What do you like best about the product?

Blueshift has a lot of functionality. It gives you features that the big guys use for their e-commerce platforms and allows us to provide these features to independent hospitality customers.

What do you dislike about the product?

Blue shift can certainly be overwhelming for your typical marketer coming from a more simple platform like MailChimp. Because of that, there can be a steeper learning curve for onboarding customers to the platform. Once customers get comfortable with the system overall, they can start to explore the additional features.

What problems is the product solving and how is that benefiting you?

Blucious Open API really tears down the walls that can exist around integrating your websites and other third-party software applications into your CDP/email/texting system. However, you're using BlueShift. They make it easy to ingest all of your data and use it cross-channels inside and outside the platforms.

Blueshift  has been an excellent customer data platform for my company, especially because we deal with large amounts of data and need to manage it effectively.

A specific example of how I use Blueshift  to manage my customer data is that it is especially useful for developing complex emails and campaigns based on several stored data points and API calls.

Blueshift offers intuitive user interface capabilities, the ability to manage complex data, and useful features, along with very top-notch support.

What makes the user interface intuitive for me is that it is very user-friendly and easy to customize and navigate for new users, and the support team stands out compared to others.

Blueshift has positively impacted my organization by being a powerful marketing tool and automation tool, and it has had a tremendous impact on my email marketing KPIs, with the AI-based approach and recommendation tool leading to an increase in engagement.

Specific outcomes that improved include more precise targeting, which is more adapted to our needs, although it was lengthy to implement and took time to fully realize. We managed the implementation carefully to avoid losing potential customers.

Blueshift can be improved in that reporting could be enhanced, especially regarding the user interface reporting.

In addition to reporting, onboarding also needs improvement.

Blueshift could also be improved in terms of UX, as it is not the best and should be enhanced.

I have been using Blueshift for five years.

Blueshift helps my team by having the user interface be the best of any email platform I have ever used, making complex tasks easy to implement, and the support has also been very top-notch and responsive.

I love the customer support at Blueshift, as they are very quick to respond to my queries.

Before Blueshift, I previously used Salesforce Marketing Cloud  Email Studio.

I switched from Salesforce Marketing Cloud  Email Studio to Blueshift because Blueshift's capability with events and segmentation is unmatched.

I have seen a return on investment with Blueshift, as it allows for the development of complex emails and campaigns based on multiple data points and API calls.

My experience with the pricing, setup cost, and licensing is that the price is very cost-effective and affordable, and the licensing cost is also very affordable and easy to set up.

Blueshift is deployed in my organization using a hybrid cloud deployment. I use Amazon as the cloud provider for my hybrid setup. I purchased Blueshift through the AWS Marketplace . I would rate this product 9 out of 10.

Hybrid Cloud

Amazon Web Services  (AWS )

What do you like best about the product?

Blueshift is an all-in-one platform that combines a CDP with a multichannel marketing automation tool. It’s very easy to build focused audience segments and set up multi-channel workflows that support both acquisition and retention campaigns. Blueshift lets you target customers through email, in-app and push notifications, SMS, and pop-ups/banners on websites, and it helps orchestrate consistent experiences across these different channels.

In addition, the flexible underlying data model greatly simplifies integration with multiple data sources. There are also several APIs that enable real-time integrations with external systems, making it possible to create real-time, event-based campaigns.

What do you dislike about the product?

Blueshift is a very good product overall, but there are a few areas that could be improved. For example, the website pop-ups/banner management isn’t very easy to configure. Also, the role and permission management feels limited when you need to manage different brands within the same tenant, although there are workarounds to address this.

What problems is the product solving and how is that benefiting you?

Blueshift has helped us easily orchestrate campaigns across different channels, in particular by improving customer retention and reducing churn. With Blueshift, our marketing team can target specific customer segments and provide tailored offers across all of our touchpoints.

Blueshift  serves as our primary customer data platform, enabling us to manage, curate, and update our customer segmentation while integrating that data into our email templates.

A specific example of how I use Blueshift  for customer segmentation and email integration in my daily workflow is that it helps us build all our customer journeys, triggered campaigns, retention campaigns, and promotional campaigns. We have a robust customer experience that spans over 100 campaigns, so it is quite intricate to manage.

Blueshift handles the intricate campaigns effectively by efficiently managing the customer information that we need, placing it and displaying it in a concise manner.

We are able to capture a wide amount of customer data at our organization, and Blueshift does an excellent job of organizing that data in a manageable way.

Blueshift offers excellent features including customer data management and segmentation, an intuitive easy-to-use user interface, quick and efficient customer support, API connection, campaign management, and dynamic list creation.

Among those features, the one that has made the biggest difference for our team is the predictive audience targeting, which empowers our brands to identify customer likelihood to engage, purchase, churn, and more. I also appreciate the generative content creation, which transforms text and images into content that perfectly matches the tone and style that best resonates with our customers. Additionally, the product and contact recommendation helps to connect customers with the product and content that is most likely to drive the highest engagement in our organization.

Predictive audience targeting, along with channel and time intelligence, helps to optimize campaigns so that we are able to deliver them at a time and channel that resonates best with the target audiences.

Blueshift has positively impacted our organization in many ways over the past four years by helping us consolidate processes for getting our products into one system, improving and introducing new email streams, and automating emails, which saves us 30 to 50% of our time. The introduction of new products into the email has been seamless as well.

To improve Blueshift, the customer support should enhance their response time, and reporting should be accurate while ensuring that the flow of data remains seamless.

The data flow can sometimes be quite slow, and that aspect should definitely see improvement.

I think there should be an ability to move customers easily from one campaign to another with one click, which should be very seamless.

I have been working in my current field for four years and seven months.

Blueshift is very stable, with no downtime noticed, making it fast and reliable.

I find Blueshift to be scalable, as it helps capture a wide amount of customer data at our organization, and it does an excellent job of organizing that data in a manageable way.

Regarding customer support, the response to our queries is somewhat slow, but they manage to respond. However, they should work on their speed in responding to customer queries.

Positive

I previously used Salesforce Marketing Cloud  Email Studio.

I switched from Salesforce Marketing Cloud  Email Studio to Blueshift because Blueshift's capability with events and segmentation is unmatched. With other CDPs, we have not been able to replicate the ability to create an event based on customer behavior that captures a payload of information regarding that particular action. Blueshift goes way beyond its alternatives.

I have seen a return on investment with Blueshift, leading to better segmentation, targeting, and intelligence that has resulted in a higher revenue percentage and better deliverability in our organization.

In terms of pricing, setup cost, and licensing, the cost can be high for smaller organizations working on a tight budget. However, for our organization, the cost is more cost-effective and affordable.

Before choosing Blueshift, I evaluated SparkPost as an option.

My advice to others looking into using Blueshift is that it has enabled us to capture a large amount of time-sensitive data within each payload, specifically regarding events. We can trigger campaigns and segmentations off that event data, which is essential to our success as a team and an organization. Therefore, it is a highly recommended tool, especially when managing large amounts of customer data that need to be organized.

The predictive score is useful for pushing content at the right time to potential customers.

I would rate this product an 8 out of 10.

Hybrid Cloud

Amazon Web Services  (AWS )