Sold by: BlueshiftÂ
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Unify and Activate First-Party Data with a Powerful CDP
Overview
Single Customer View: Create comprehensive, unified customer profiles of every anonymous and identifiable user based on all your first-party data: historic, real-time, and predicted , collected from every interaction.
Highlights
- Real-time - Blueshift's CDP builds dynamic profiles, constantly updating with every interaction. Unify known & anonymous users across devices. Deliver personalization that shines at the perfect moment.
- AI-Powered Marketing. Effortless Results - Automate & personalize marketing with Blueshift's AI. Target right, craft impactful messages, see results: 61% higher clicks, 166% conversion lift.
- Built to Scale, Adapts to You - Handle massive campaigns. We process billions of emails & millions of personalized messages per hour. Our flexible model built on AWS adapts to your unique data needs.
Details
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Features and programs
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Pricing
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Dimension | Description | Cost/12 months |
|---|---|---|
Growth | Drive Growth with enhanced customer profiles and customer AI. Upto 100,000 active profiles/month | $9,000.00 |
Free Trial | Experience the power of your data in just 15 minutes | $1.00 |
Enterprise | Orchestrate CX with advanced data modeling and AI. Contact us. | $100,000.00 |
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Custom pricing options
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
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Support
Vendor support
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Updated weekly
By Blueshift
By Treasure Data
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Customer Profile Management
Create comprehensive unified customer profiles integrating historic, real-time, and predictive data across anonymous and identifiable users
Real-time Data Processing
Dynamic profile building with continuous updates triggered by user interactions across multiple devices
AI-Powered Marketing Automation
Automated personalization targeting using artificial intelligence algorithms for message crafting and optimization
Data Scalability
High-volume data processing capability handling billions of emails and millions of personalized messages per hour
Cross-Device User Tracking
Unified user identification and tracking mechanism spanning multiple devices and interaction touchpoints
Customer Analytics
Advanced behavioral analysis and insights generation for customer data
Multi-Channel Engagement
Unified communication across web, mobile, and email platforms
AI-Powered Personalization
Machine learning algorithms for creating tailored customer experiences
Real-Time Data Processing
Instant customer behavior tracking and engagement response mechanisms
Data Unification
Diamond Record technology that consolidates first-, second-, and third-party data into a single comprehensive source of truth
AI Agent Management
AI Agent Foundry platform enabling creation and management of secure, governed AI agents for real-time personalization
AI-Powered Architecture
Enterprise-scale AI-first architecture designed to optimize customer engagement and marketing interactions
Data Integration
Flexible deployment options with deep integrations into existing enterprise technology ecosystems
Real-Time Personalization
Advanced capabilities for generating timely, relevant customer interactions through intelligent decisioning mechanisms
Standard contract
No
No
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Customer reviews
0 ratings
0 AWS reviews
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279 external reviews
Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
Media Production
Enterprise solution flexible
Reviewed on Sep 26, 2025
Review provided by G2
What do you like best about the product?
Easy of use and flexibility in evolution. Blueshift team consider suggestions from client for improving the tool. 10 times new feature released every year.
What do you dislike about the product?
Some part of the UI are quite technical, for example user profile is visible in json format, easy for technical not so easy for marketing
What problems is the product solving and how is that benefiting you?
Multichannel communications and journey in a unique tool, you can manage in a unique place all the channel and check by each customers what you sent to him/her
Automotive
Powerful Recommendations, Easy Interfaces and great support
Reviewed on Sep 23, 2025
Review provided by G2
What do you like best about the product?
I like the simplicity of the patform and how I can join my campaigns together with the journey mapper. The recommendations are really powerful and data is received in realtime.
Implementation was quick and easy to, with full support from the team.
This is the only tool I use, to monitor campaigns, and data as well as being able to see results and make tweaks along the way.
It was easy to integrate this into the business.
Implementation was quick and easy to, with full support from the team.
This is the only tool I use, to monitor campaigns, and data as well as being able to see results and make tweaks along the way.
It was easy to integrate this into the business.
What do you dislike about the product?
Not as well known in Uk so not able to partner with som real time email clients
What problems is the product solving and how is that benefiting you?
It allows us to collect user behaviour and personalise/target emails to users in real time throughout their journey with us
Music
Top platform for modern marketers
Reviewed on Sep 17, 2025
Review provided by G2
What do you like best about the product?
Blueshift provides quality customer support, a fantastic and ever-growing list of features, a workflow that supports both marketers and developers.
What do you dislike about the product?
Some of the documentation could be more robust. More access or different "roles" or permission sets for technical developers and integrators would be helpful.
What problems is the product solving and how is that benefiting you?
We have intense requirements surrounding recommendations and Blueshift's rec engine is one of the most advanced out there. Our ability to integrate on a deep level and share customer attributes out of our own data model keeps us at the top of the heap when we are messaging our customers.
Consumer Goods
Powerful customer engagement platform with intelligent automation
Reviewed on Jul 08, 2025
Review provided by G2
What do you like best about the product?
Blueshift truly excels in delivering personalized, data-driven customer experiences at scale. I appreciate how intuitive the interface is, especially when setting up multi-channel journeys across email, SMS, and push notifications. The AI-powered recommendations and predictive segmentation are incredibly helpful for targeting the right users at the right time, boosting engagement and conversion rates significantly.
What do you dislike about the product?
While the platform is powerful, the initial setup can be a bit overwhelming due to the range of features and integrations. It would be helpful to have more guided onboarding tutorials or live walkthroughs to speed up the learning curve for new users.
What problems is the product solving and how is that benefiting you?
Blueshift is solving the challenge of fragmented customer data and ineffective, one-size-fits-all messaging. By unifying data from multiple sources and enabling real-time segmentation, it allows us to deliver highly personalized and timely communications across channels. This has led to improved engagement, higher conversion rates, and a more seamless customer experience—while also saving us time through intelligent automation and streamlined campaign management.
Financial Services
Flexible and easy to use marketing automation platform
Reviewed on Dec 16, 2024
Review provided by G2
What do you like best about the product?
Onboarding and support team are top notch. They also take feedback seriously and improve product directly from user experience.
The platform is relatively easy to use with flexible features to adapt to any number of needs from static list sends to AWS integrations and API feeds.
Implementation is straight forward as long as you have clean data from your system, if you are dealing with bad product data it may take a second to properly integrate.
The platform is relatively easy to use with flexible features to adapt to any number of needs from static list sends to AWS integrations and API feeds.
Implementation is straight forward as long as you have clean data from your system, if you are dealing with bad product data it may take a second to properly integrate.
What do you dislike about the product?
The two biggest downsides to Blueshift are the reporting - it would be nice to be able to filter and segement reports based on use attributes directly in the platform. The other issue that has popped up is when exporting your data into a CSV or Excel it lumps all the customer attirubtes into a large data blob that is difficult to parse.
What problems is the product solving and how is that benefiting you?
Blueshift is automating marketing and product comes form customer onboarding to notifications and promotions.