What do you like best about the product?

The marketing tool called Blueshift is perfect for companies who want to use data in order to enhance their marketing. When many customers’ details are available, this technology becomes handy especially for corporations aiming at personalizing experiences across wide segments of people. In order that one can utilize the capabilities provided by Blueshift fully, there must be a well laid-out scheme on how it should be installed and appropriate training imparted to those operating it.

What do you dislike about the product?

Blueshift is an influential yet complex platform, highly resource-intensive in terms of engineering setup and customization, and rather hard on smaller teams. It is also expensive.

What problems is the product solving and how is that benefiting you?

Blueshift provides highly effective marketing automation capabilities to create personalized customer experiences, drive data-driven decisions, and hence improve campaign effectiveness for my business. It's well-suited for my business to boost customer engagement and drive revenues.