Customer Data Platform
BlueshiftReviews from AWS customer
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Enterprise solution flexible
What do you like best about the product?
Easy of use and flexibility in evolution. Blueshift team consider suggestions from client for improving the tool. 10 times new feature released every year.
What do you dislike about the product?
Some part of the UI are quite technical, for example user profile is visible in json format, easy for technical not so easy for marketing
What problems is the product solving and how is that benefiting you?
Multichannel communications and journey in a unique tool, you can manage in a unique place all the channel and check by each customers what you sent to him/her
Powerful Recommendations, Easy Interfaces and great support
What do you like best about the product?
I like the simplicity of the patform and how I can join my campaigns together with the journey mapper. The recommendations are really powerful and data is received in realtime.
Implementation was quick and easy to, with full support from the team.
This is the only tool I use, to monitor campaigns, and data as well as being able to see results and make tweaks along the way.
It was easy to integrate this into the business.
Implementation was quick and easy to, with full support from the team.
This is the only tool I use, to monitor campaigns, and data as well as being able to see results and make tweaks along the way.
It was easy to integrate this into the business.
What do you dislike about the product?
Not as well known in Uk so not able to partner with som real time email clients
What problems is the product solving and how is that benefiting you?
It allows us to collect user behaviour and personalise/target emails to users in real time throughout their journey with us
Top platform for modern marketers
What do you like best about the product?
Blueshift provides quality customer support, a fantastic and ever-growing list of features, a workflow that supports both marketers and developers.
What do you dislike about the product?
Some of the documentation could be more robust. More access or different "roles" or permission sets for technical developers and integrators would be helpful.
What problems is the product solving and how is that benefiting you?
We have intense requirements surrounding recommendations and Blueshift's rec engine is one of the most advanced out there. Our ability to integrate on a deep level and share customer attributes out of our own data model keeps us at the top of the heap when we are messaging our customers.
Powerful customer engagement platform with intelligent automation
What do you like best about the product?
Blueshift truly excels in delivering personalized, data-driven customer experiences at scale. I appreciate how intuitive the interface is, especially when setting up multi-channel journeys across email, SMS, and push notifications. The AI-powered recommendations and predictive segmentation are incredibly helpful for targeting the right users at the right time, boosting engagement and conversion rates significantly.
What do you dislike about the product?
While the platform is powerful, the initial setup can be a bit overwhelming due to the range of features and integrations. It would be helpful to have more guided onboarding tutorials or live walkthroughs to speed up the learning curve for new users.
What problems is the product solving and how is that benefiting you?
Blueshift is solving the challenge of fragmented customer data and ineffective, one-size-fits-all messaging. By unifying data from multiple sources and enabling real-time segmentation, it allows us to deliver highly personalized and timely communications across channels. This has led to improved engagement, higher conversion rates, and a more seamless customer experience—while also saving us time through intelligent automation and streamlined campaign management.
Flexible and easy to use marketing automation platform
What do you like best about the product?
Onboarding and support team are top notch. They also take feedback seriously and improve product directly from user experience.
The platform is relatively easy to use with flexible features to adapt to any number of needs from static list sends to AWS integrations and API feeds.
Implementation is straight forward as long as you have clean data from your system, if you are dealing with bad product data it may take a second to properly integrate.
The platform is relatively easy to use with flexible features to adapt to any number of needs from static list sends to AWS integrations and API feeds.
Implementation is straight forward as long as you have clean data from your system, if you are dealing with bad product data it may take a second to properly integrate.
What do you dislike about the product?
The two biggest downsides to Blueshift are the reporting - it would be nice to be able to filter and segement reports based on use attributes directly in the platform. The other issue that has popped up is when exporting your data into a CSV or Excel it lumps all the customer attirubtes into a large data blob that is difficult to parse.
What problems is the product solving and how is that benefiting you?
Blueshift is automating marketing and product comes form customer onboarding to notifications and promotions.
Review for blueshift
What do you like best about the product?
It's free and it's available for anyone around the world also provide more services that really required in our daily routine
What do you dislike about the product?
The steps it's little complicated A's it requires business email to registration and many people trying to leave business emails private for works
What problems is the product solving and how is that benefiting you?
It's solved my problem at reaching customers and that really befitting me
Efficient Tool
What do you like best about the product?
The ability to automate marketing processes and tailor campaigns with precision has significantly improved our engagement rates. Its seamless integration with multiple data sources ensures that our marketing strategies are driven by data, enhancing efficiency across the board.
What do you dislike about the product?
the pricing model can be a bit steep for smaller businesses or startups.
What problems is the product solving and how is that benefiting you?
mainly for scale and personalization of campaings,it has reduced our manual workload
The Ultimate Tool for Data-Driven Marketing for Your Business
What do you like best about the product?
The marketing tool called Blueshift is perfect for companies who want to use data in order to enhance their marketing. When many customers’ details are available, this technology becomes handy especially for corporations aiming at personalizing experiences across wide segments of people. In order that one can utilize the capabilities provided by Blueshift fully, there must be a well laid-out scheme on how it should be installed and appropriate training imparted to those operating it.
What do you dislike about the product?
Blueshift is an influential yet complex platform, highly resource-intensive in terms of engineering setup and customization, and rather hard on smaller teams. It is also expensive.
What problems is the product solving and how is that benefiting you?
Blueshift provides highly effective marketing automation capabilities to create personalized customer experiences, drive data-driven decisions, and hence improve campaign effectiveness for my business. It's well-suited for my business to boost customer engagement and drive revenues.
Blueshift is the most Powerful Tool for a Data-Driven Marketing
What do you like best about the product?
Blueshift is an excellent option for businesses seeking to improve their marketing automation using data-based insights. It is especially beneficial for companies that have detailed customer data requirements and are focused on providing personalized experiences on a large scale. As with any software platform, a careful implementation strategy and proper training are essential for maximizing its effectiveness.
What do you dislike about the product?
Blueshift is a strong yet detailed platform that necessitates considerable technical skill for its setup and customization. This can pose challenges for smaller teams. Besides, its high pricing, complicated user interface, and difficulties with integration might be a barrier for certain organizations.
What problems is the product solving and how is that benefiting you?
Using Blueshift for marketing automation brings advantages by assisting personalized, data-driven marketing campaigns that can be implemented across various channels. The platform's AI-driven segmentation assists me in reaching the appropriate audience with the correct message, which enhances both engagement and conversion rates. What's more, Blueshift's predictive analytics offer insights that enable you to foresee customer behavior, refine your marketing strategies, and make well-knowledgeable decisions, finally leading to improved outcomes for my business.
Blueshift is powerful with great potential.
What do you like best about the product?
Blueshift provides all kind of Software Services and the Ease of Integration it supports
What do you dislike about the product?
Limited customization and UI complexity.
What problems is the product solving and how is that benefiting you?
Blueshift streamlines personalized marketing, allowing us to engage customers more effectively and automate campaigns, saving time and improving results.
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