Customer Data Platform
BlueshiftExternal reviews
283 reviews
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Great CDP for marketing
What do you like best about the product?
You can create single user profiles integrating data from different sources to later activate those profiles. Easy to integrate, we use Google Tag Manager. Creating campaigns is simple and intuitive. Segments are powerful to trigger campaigns for different users. Recommendations are very accurate and creative studios work very well.
What do you dislike about the product?
Website recommendations and images still require the cooperation of Blueshift team to make them work but we were informed that this will be solved in September 2022.
What problems is the product solving and how is that benefiting you?
Creating one to one personal recommendations with ecommerce customers to be more relevant and increase conversion rate and overall conversions. We've seen a sharp increase in conversion of one to one messages.
Helps in scaling lead generation and funnel conversion
What do you like best about the product?
It really helps us scale our lead generation and optimization. I love Blueshift's UI.
What do you dislike about the product?
Blueshift doesn't have native integration with all the major tools.
What problems is the product solving and how is that benefiting you?
Lead generation and increasing our funnel conversion is one of the key features that Blueshift possesses and it really helps us to scale our website conversion.
A great Platform!
What do you like best about the product?
To be able to see the history of emails and delivery status, that the other platform does not show.
What do you dislike about the product?
When I am checking the history of emails, if I click to come back it does not come back to the list and we have to search again.
What problems is the product solving and how is that benefiting you?
It is helping us to understand what is the customer issue in regards to the e-mails delivery, so we can find a solution.
Recommendations to others considering the product:
I strongly recommend using Blueshift.
After researching other top marketing automation systems, we chose Blueshift
What do you like best about the product?
Advanced functionality when it comes to marketing campaigns.
Email building: With most email services providing some sort of visual email builder, we were surprised that some leading platforms did not provide much design flexibility – we would have to alter components of our emails with things like padding and spacing. We found Blueshift's visual editor to be very precise, and we were able to build out our email designs exactly the way our team designed them. Blueshift also stands out with its "Shared Assets" feature that allows us to make changes across our emails at scale, without having to go into every single email to make updates.
Segments and events: Blueshift provides a robust way to segment users, filter critera and trigger events. We're able to be as granular as possible with our segmentation, or trigger events in real-time.
Workflow campaigns: Blueshift's new journey builder is good – visual and easy to use.
Support: Support is very attentive and quick with responses – something we found to be crucial during onboarding and throughout our marketing efforts. A nice change from constantly having to send support tickets and waiting on long response times.
Email building: With most email services providing some sort of visual email builder, we were surprised that some leading platforms did not provide much design flexibility – we would have to alter components of our emails with things like padding and spacing. We found Blueshift's visual editor to be very precise, and we were able to build out our email designs exactly the way our team designed them. Blueshift also stands out with its "Shared Assets" feature that allows us to make changes across our emails at scale, without having to go into every single email to make updates.
Segments and events: Blueshift provides a robust way to segment users, filter critera and trigger events. We're able to be as granular as possible with our segmentation, or trigger events in real-time.
Workflow campaigns: Blueshift's new journey builder is good – visual and easy to use.
Support: Support is very attentive and quick with responses – something we found to be crucial during onboarding and throughout our marketing efforts. A nice change from constantly having to send support tickets and waiting on long response times.
What do you dislike about the product?
While some parts were difficult to understand with just documentation, the team is great at responding to any questions or needs we have.
What problems is the product solving and how is that benefiting you?
We had a clunky marketing messaging system that made it difficult for us to create, edit and visualize our marketing campaigns. Blueshift provides some best-in-class features that dramatically improved our system to start sending optimized campaigns.
Incredible support and platform
What do you like best about the product?
The infrastructure is very advanced, and you have all the tools you need to create incredible one-off and automated campaigns. The support team is always available and reliable if you need help.
What do you dislike about the product?
Sometimes it isn't easy to find previous campaigns, and sometimes, getting reports and data on previous campaigns can be tricky. It's not easy to use for first-time users or newbies.
What problems is the product solving and how is that benefiting you?
Creating end-to-end campaigns to continue our engagement (monthly active users) and generate revenue. Creating automated comms as well as one-off sends for a seamless content plan.
Great Platform with some littles issues
What do you like best about the product?
The GUI is very nice and intuitive, the content structure is logical for a common use in this platform type, the shared assets feature is a great way to build a design system for email layouts.
What do you dislike about the product?
The alert message on the right side is annoying because is not on the user center of attention and sometimes block options that stay on the background, another issue befall on the name edit modal when the user write a name sometimes the modal is closed without reason
What problems is the product solving and how is that benefiting you?
We are on a multidisciplinary team and are building a complete system of the customer journey for a big client from entertainment streaming, the greatest benefits is the time gained in the daily operation with all the features of the platform
Recommendations to others considering the product:
Blueshift is a very good platform for executing and managing direct marketing with user communities with great tools to achieve it
The customer support is great and personalized.
The customer support is great and personalized.
Managing email campaigns has never been easier
What do you like best about the product?
The best feature of Blueshift is not only the ability to manage campaigns but also to see associated analytics.
What do you dislike about the product?
Although it is not a dislike, understanding the user interface and features may be difficult for new users.
What problems is the product solving and how is that benefiting you?
Blueshift has solved the problem of viewing analytics and the impacts made by our campaigns.
All you need in one place
What do you like best about the product?
One of the things I like the most as a designer and programmer is that even tho I'm not creating campaigns and sending them, I can work on my designs without worrying about anything else.
What do you dislike about the product?
The switch in between accounts sometimes isn't very smooth and leads to errors, but you get used to clicking home first before switching and makes things less buggy
What problems is the product solving and how is that benefiting you?
I'm a designer, so I don't use the whole platform, but for my design-related needs, blueshift makes everything easier.
Recommendations to others considering the product:
If you are looking for a platform that can deal with everything in one place, this is your answer
They are a one stop solution for all our communication needs!
What do you like best about the product?
It's a nice and simple pipeline but still very flexible. Everything comes through as an event, set all the custom properties you could need, and send the message as whatever you like. Then the statistical data is all there, ready for marketing to use. As a backend dev, there is a considerable part of the workload off my shoulders.
What do you dislike about the product?
Nothing specific. Every product can always improve. But it does what it needs to, and our needs are pretty straightforward.
We are looking forward to the new SMS studio! :-)
We are looking forward to the new SMS studio! :-)
What problems is the product solving and how is that benefiting you?
We have streamlined all our events, notifications, and emails into one single process on the backend of our system. As a backend developer, this is huge! It gives marketing the freedom to request any events on a whim, and it doesn't bog down the development process. And it provides marketing the freedom to set up whatever types of messages or notifications to the customer without waiting for any support from development.
Recommendations to others considering the product:
If you are comfortable making API calls and you need a beefy but simple solution, Blueshift is excellent to work with! Simple, straightforward, and works for simple or enterprise needs.
Improved mobile and email marketing skills
What do you like best about the product?
Informative/helpful articles on marketing techniques, Blueshift academy courses with quizzes to learn and receive certification, email campaign builder/designer
What do you dislike about the product?
I wish I could further personalize email designs, file size limitations are very low (1MB) which is pretty restrictive when wanting to include high quality/resolution imagery
What problems is the product solving and how is that benefiting you?
Blueshift is improving mine, and my company's marketing practices by offering education on things like omnichannel marketing and using smart AI along with the opportunity to view reports and insights easily
Recommendations to others considering the product:
Blueshift offers an immense library of online marketing education and insight, things you didn't even know were possibe. The customization tools inside of the email campaign journey builder are very user-friendly. Customer support is timely and very helpful in answering questions as well as providing resolutions to any issues you face
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