Customer Data Platform
BlueshiftExternal reviews
283 reviews
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Blueshift has been a fantasic technology and a great partner
What do you like best about the product?
The data structure is truly amazing and the speed is awesome. The technical staff is very talented and committed to excellence.
What do you dislike about the product?
I don't really see downsides to Blueshift. As part of the integration team they were professional and really helped us.
What problems is the product solving and how is that benefiting you?
We had been using an internal messaging platform and being able to leverage Blueshift has increased our speed and has helped us better manager our customers.
Recommendations to others considering the product:
It is a great system. Look at the data integrations they have a lot of features.
Customer First
What do you like best about the product?
Blueshift really puts the customer needs first and they have an incredibly powerful platform, yet easy to use. Blueshift staff is there for you, open for out-of-the box solutions, powerful tool while the platform is nothing I've experienced before. Modern marketing and end-customer needs expectations being raised every day, Blueshift helps us to be relevant, interesting and personalized to our end-customers.
What do you dislike about the product?
The UI could benefit from a face-lift and would be nice to have an implementation team based in London instead of San Fransisco (helps us European companies) but Blueshift has been really open-minded for early meetings for them.
What problems is the product solving and how is that benefiting you?
1-1 customer journeys, recommendations, predictions, full automated orchestration in several channels
Fast, reliable, dynamic cdp with great customer support
What do you like best about the product?
Blueshift has been a game changer for lendingtree. We have been able to rapidly grow our engaged user base by creating a personalized omni channel experience. blueshift's great support teams build products quickly to support our growth goals.
What do you dislike about the product?
It would be great if the reporting interfaces were more flexible.
What problems is the product solving and how is that benefiting you?
personalization at scale; reliable omni channel execution; predictive modeling; flexible customer experiences.
Best AI based platform we looked at
What do you like best about the product?
AI and ML are the future of marketing automation. We looked at a ton of vendors and what they were doing in the space and believe that Blueshift is by far the leader. Each company is different and they were approaching it in a way that would work for our company.
What do you dislike about the product?
The setup has been a little harder than some plug and play platforms, but that is the tradeoff with better tech.
What problems is the product solving and how is that benefiting you?
We want to treat every one of our users and customers on a one-to-one level. Blueshift is helping us enable that.
Recommendations to others considering the product:
Great support from their staff in setup, but have technical resources available.
Simple, Efficient, and a Complete CRM management tool
What do you like best about the product?
Using Blueshift as a CRM management tool has been an amazing experience for me.
Customization of email templates, checking data events with tracked and anonymised customer information that remains private and compliant with all data protection rules is a dream tool for us.
Two-factor authentication with such a tool is simply a cherry on the top for a security fanatic like me.
Been using the tool for almost a year now and love the customization features which can be micromanaged to suit design requirements, user likeability and incorporate any changes on the go.
Customization of email templates, checking data events with tracked and anonymised customer information that remains private and compliant with all data protection rules is a dream tool for us.
Two-factor authentication with such a tool is simply a cherry on the top for a security fanatic like me.
Been using the tool for almost a year now and love the customization features which can be micromanaged to suit design requirements, user likeability and incorporate any changes on the go.
What do you dislike about the product?
Slight amount of delay is to be expected (especially when you're working with a database that comprises of potentially over a million users.) however, on very rare occasions, it may behave as slow as a snail for no apparent reason.
What problems is the product solving and how is that benefiting you?
Blueshift has been our primary CRM communication tool for marketing and other campaign-based communications to customers and minor data events monitoring as well.
With Blueshift being a top-notch data and automation platform, we've been able to utilize their capabilities to better align with our goals
The automation features within blueshift related to these are very clear and easy to use with minor training.
Events/campaigns are fully traceable to the end where they were delivered/bounced back, opened etc.
Tool is easy to manage customer preferences over communication channels like Mobile/push notifications or email and messages as well.
With Blueshift being a top-notch data and automation platform, we've been able to utilize their capabilities to better align with our goals
The automation features within blueshift related to these are very clear and easy to use with minor training.
Events/campaigns are fully traceable to the end where they were delivered/bounced back, opened etc.
Tool is easy to manage customer preferences over communication channels like Mobile/push notifications or email and messages as well.
Recommendations to others considering the product:
Can be a great platform for CRM management team with a great customer support team backing an awesome product. Been using the tool for almost a year with barely any issues/dissatisfaction faced in the product.
Best Solution in managing customer data
What do you like best about the product?
Automations based on trends and habits of our customers. It really makes the process easier. It is an effective solution to manage thousand of our customers by collecting and analysis of our data. Also, it's very useful in collecting customer profiles. We do not need to manually update it, the AI itself updates it in the backend.
What do you dislike about the product?
It takes time to get used to to the interface, but once you learn the ins and outs... it gets easier. Most of our agents takes a bit while to understand the process and how to use it but with specific training, it became very useful for everyone. Honestly, there's nothing to dislike.
What problems is the product solving and how is that benefiting you?
Blueshift helps our company in creating customized campaigns based on our customer. It helps us automate and target specific markets easier across all our platform.
Recommendations to others considering the product:
If you are looking to individually target your consumers with the use of AI then Blueshift is the best choice.
User friendly and customized features available.
What do you like best about the product?
user friendly
great customer service
fantastic documentation
perfect for a small/medium size marketing team
team always available
timely response for all questions
Interface easy to use
Ability to add filters to the setup section in a campaign that would apply to all triggers
I love the ability to read about the product updates and how to use the newest features
Text message is a plus for us at Udacity
I like that you can create a drip campaign where you can add email, push notification, and text message triggers all in one campaign. This is very flexible and creates a sync within communication.
I also like that the company looks out for us, customers for feedback and improvement.
great customer service
fantastic documentation
perfect for a small/medium size marketing team
team always available
timely response for all questions
Interface easy to use
Ability to add filters to the setup section in a campaign that would apply to all triggers
I love the ability to read about the product updates and how to use the newest features
Text message is a plus for us at Udacity
I like that you can create a drip campaign where you can add email, push notification, and text message triggers all in one campaign. This is very flexible and creates a sync within communication.
I also like that the company looks out for us, customers for feedback and improvement.
What do you dislike about the product?
more filtering for segments would be great
longer than 6 months data to keep would be great
syndication with other than Facebook platform would be useful
Could be a bit faster to load campaigns
longer than 6 months data to keep would be great
syndication with other than Facebook platform would be useful
Could be a bit faster to load campaigns
What problems is the product solving and how is that benefiting you?
Problems solving: email, segmentation, automation, syndication, performance reporting, deliverability, accessibility
Benefits realized: syndication feature with Facebook, the innovative team at Blueshift always does a fantastic job communicating with us, customers. I also love the webinars and the customer success events that we as customers are invited to.
Benefits realized: syndication feature with Facebook, the innovative team at Blueshift always does a fantastic job communicating with us, customers. I also love the webinars and the customer success events that we as customers are invited to.
Recommendations to others considering the product:
great team behind this handy tool. recommend using it. Even if you just starting out in email marketing and learning about automation, this tool will help you create the right campaigns and send to your users at the right time.
Extremely powerful
What do you like best about the product?
I love the power and capability of the software and for my company it's a one-stop-solution for email marketing.
The customer service is amazing and all my questions are answered quickly and adequately.
Blueshift has really good documentation for learning about the features in the software which can be really helpful.
The customer service is amazing and all my questions are answered quickly and adequately.
Blueshift has really good documentation for learning about the features in the software which can be really helpful.
What do you dislike about the product?
The UI has a learning curve but Blueshift has been updating it and making it gradually better. Cudos to them for that.
What problems is the product solving and how is that benefiting you?
We are automating as much of our e-commerce marketing emails as possible. We have a ton of data and information that we can feed into Blueshift and it is perfect for segmenting our audience to better our marketing efforts. Using Blueshift has been a complete game-changer for us.
Recommendations to others considering the product:
Mastering the Creatives part is crucial for a good looking campaign. As a designer that's of the most importance to me. The email builder is pretty good and the tool is extremely powerful and judging from the communications we've had with the Blueshift team I'm in no doubt the User Interface and Technologies will be in constant development and will become greater and greater over the coming years.
Great Data Platform for Triggered Emails
What do you like best about the product?
Blueshift makes it easy to create triggered emails based on events through customer profiles. It is easy to create events, segments new email campaigns.
What do you dislike about the product?
There are a few things that would help make Blueshift better, like allowing copy and paste feature of new templates within a branch to help with data transfer or being able to archive templates that are no longer in use to help give a cleaner view of campaigns.
What problems is the product solving and how is that benefiting you?
We have honed in on creating real time interaction with customers based on their transactions. Blueshift allows templates to be easily changed without much hassle.
Recommendations to others considering the product:
This is a great tool if you want data to be a priority and send emails based on events or attributes of your customers
Very user friendly and easy to use
What do you like best about the product?
The UI is great and the functionality even better.
What do you dislike about the product?
The length of time it takes to schedule a push notification campaign.
What problems is the product solving and how is that benefiting you?
As a company, we have managed to grow and learn through remarketing emails and push notifications.
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