Customer Data Platform
BlueshiftExternal reviews
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The best product for data-driven cross channel marketers
What do you like best about the product?
I love how easy the product is to use with its very robust feature set. This is one of the few products on the market that was purpose-built to be cross channel from the start. All of their competitors started out as email only or mobile only and have added channels along the way. I also love the modern aspects of the platform that other vendors are struggling to add. Things like in product Predictive Models for marketers, robust easy to use segmentation builder, and the 1:1 recommendation studio.
Customer Success and Support is great. Unlike its competitors, Blueshift has a very stable platform that experiences almost no downtime. Both teams have very experienced people that are knowledgeable about Blueshift, but also other important integrated products like Segment, Twilio, and mParticle.
Customer Success and Support is great. Unlike its competitors, Blueshift has a very stable platform that experiences almost no downtime. Both teams have very experienced people that are knowledgeable about Blueshift, but also other important integrated products like Segment, Twilio, and mParticle.
What do you dislike about the product?
I wish the Predictive Model Studio was more self-service. However, I believe this is on the near term roadmap.
What problems is the product solving and how is that benefiting you?
Blueshift is best for companies that want to leverage large amounts of first-party data for sophisticated business models and data. It works well for both large and small teams, but users will be happiest if they are trying to move beyond simple abandonment and engagement use cases.
Best communication platform
What do you like best about the product?
It is very user-friendly and has a great UI. It helps in sending the emails efficiently. The creation of segments is great. Very easy to automate emails using this platform.
What do you dislike about the product?
Difficult to send emails to all the users we upload.
What problems is the product solving and how is that benefiting you?
We are a part of Student Services and use blueshift to ensure student success.
Recommendations to others considering the product:
It's a great tool to use.
Fast, Reliable, Great Content Builder!
What do you like best about the product?
User segmentation is excellent and makes updating prior to a send ideal. Content builder is the best I have used across multiple enterprise level email platforms.
What do you dislike about the product?
A/B testing is a bit cumbersome. Would like it to be a bit easier to set a simple subject line test to a portion of the database and automatically trigger a send to the remaining list after a winner is declared
What problems is the product solving and how is that benefiting you?
We are early into our adoption of the platform so have not yet implemented some of the more advanced personalization, AI, and segmentation. However usability is excellent so far.
Segment combined with Blueshift is great for automation
What do you like best about the product?
Blueshift's Segment integration and product catalogs make it easy to tie customer website behavior to automated email marketing.
Segment integration - customer attributes sent to Segment appear magically in Blueshift
Product catalogs and learning - Blueshift tracks customer behavior and makes recommendations based on product catalog
Segment integration - customer attributes sent to Segment appear magically in Blueshift
Product catalogs and learning - Blueshift tracks customer behavior and makes recommendations based on product catalog
What do you dislike about the product?
Some of the catalog features could be easier to update and use, but at the end of the day they work.
Segment integration - it would be better if there was a way to map event attributes in Segment to the named attributes in Blueshift (mapping requires a request to Blueshift right now)
Segment integration - it would be better if there was a way to map event attributes in Segment to the named attributes in Blueshift (mapping requires a request to Blueshift right now)
What problems is the product solving and how is that benefiting you?
Automating personalized marketing is the main feature of Blueshift for us. We can serve tailored, relevant messages to customers based on site behavior, including taking them back to the best page for them.
My Blueshift Journey
What do you like best about the product?
I guess the support teams are very easy to work with and always have a swift response / resolution to the issues reported to them.
What do you dislike about the product?
Data representation on reports and dashboards could be improved while and post the analysis phase.
What problems is the product solving and how is that benefiting you?
Data Analysis.
Trying to figure out which campaign has been more beneficial to customers as compared to others. Also, it lets us report and analyse on different email attributes such as open rate, unique clicks, emails sent, bounce rate etc
Trying to figure out which campaign has been more beneficial to customers as compared to others. Also, it lets us report and analyse on different email attributes such as open rate, unique clicks, emails sent, bounce rate etc
Recommendations to others considering the product:
Recommended for reporting purposes and the fact that this can be automate too !
Awesome CRM
What do you like best about the product?
Segmentation speed, data views.and more filters to it Its easy to segmentation automation narrowing down the user. Scheduling the campaigns in advance. personalized flows
What do you dislike about the product?
The site loads slow some times and the segmentation needs refresh. also, while uploading a huge file it takes a lot of time and its difficult to schedule campaigns on time
What problems is the product solving and how is that benefiting you?
Personalized flow and automated flows. scheduling app notification and emails. narrowing the segments and creating custom segments. Template optimization.
Recommendations to others considering the product:
yes, its a very useful to analyse data and user journey
Easiest renewal decision ever
What do you like best about the product?
1. If you use Segment there isn't any other ESP or recommendation engine that is this easy
2. If you are in travel and you need messages to be sent based on check-in or check-out dates they are the only ones who make this easy.
3. Their team and customer service is ridiculously good, if it weren't for them we would have to hire another staff member.
2. If you are in travel and you need messages to be sent based on check-in or check-out dates they are the only ones who make this easy.
3. Their team and customer service is ridiculously good, if it weren't for them we would have to hire another staff member.
What do you dislike about the product?
They use email for the their two factor auth and I would prefer to be able to use 1Password or text.
What problems is the product solving and how is that benefiting you?
We send and manage all email and SMS campaigns with Blueshift. It's very easy to setup and manage and ties into our system with minimal effort. The recommendation engine makes the messages we send perform better than regular emails.
BlueShift is great for text and email a/b testing
What do you like best about the product?
We're a small start up and love to test different types of retargeting whether it's our users or guests who have booked. BlueShift allows us to easily create different ways via email and text to test out which are the most successful ways of reaching specific audiences based on the events they have triggered.
What do you dislike about the product?
You do work pretty often with the BlueShift team when it comes to start something new because the platform itself isn't super intuitive and does require a walkthrough. It's not a dealbreaker but it can be frustrated to not operate through a completely intuitive platfom.
What problems is the product solving and how is that benefiting you?
We're able to target very specific audiences for a variety of purposes. It allows us to really make sure we're not spamming those who shouldn't receive an email and targeting those who fit the message the best.
Blueshift features changing the world!
What do you like best about the product?
I love that Blueshift shows us each event (or action) that the customer has taken. As a QA assistant, this helps me diagnose problems much easier by being able to see what each customer is doing in their account.
What do you dislike about the product?
I don't like that Blueshift doesn't save info (such as customers' email addresses) that I've previously entered into the customer attributes field. It's a little hassle but would save me a lot of time if it did save it. I also don't like that Blueshift makes me authenticate my account about every third time I open the page, even though I'm using the same device. That's another little hassle about it that would save me a lot of time if it just actually remembered my device.
What problems is the product solving and how is that benefiting you?
We're solving business problems because we're able to access all of our customers' data in one place. We're saving so much time because we don't have to jump around multiple platforms to access information. Another benefit I've realized is that we can diagnose problems with our emails within Blueshift, thus not relying on customers to troubleshoot for us.
Blueshift is a key to success in marketing for your company
What do you like best about the product?
What I like best about Blueshift is that there are so many ways to break down your CRM. You are also able to gather insights and conduct tests through variations. Many companies struggle in SEO, CRM, and specifically in scaling their marketing, but Blueshift provides a valuable service in changing that.
What do you dislike about the product?
There is not much I dislike. However, a recommendation I do have would have to do with the infrastructure. Sometimes the platform can be slow due to too many things happening in the background in my experience
What problems is the product solving and how is that benefiting you?
We have solved testing needs regarding open rates. We have also gained so many insights from the platform itself.
Recommendations to others considering the product:
Give it a try and I think it'll easily change your mind. There are so many ways to utilize the platform and being able to have a platform for marketing that is scalable can be extremely important for companies of larger sizes.
Being able to also really have a look into revenue and how it is broken down by the different types of marketing campaigns that are set up within Blueshift has been helpful. Many companies aren't able to distinguish what is the winner and what is not. From making tests on personalization of a subject line to having up to 10 different variations in an email, Blueshift is really able to make creating a strong marketing department easy.
I personally recommend Blueshift to other users that are curious about the value of Blueshift.
Being able to also really have a look into revenue and how it is broken down by the different types of marketing campaigns that are set up within Blueshift has been helpful. Many companies aren't able to distinguish what is the winner and what is not. From making tests on personalization of a subject line to having up to 10 different variations in an email, Blueshift is really able to make creating a strong marketing department easy.
I personally recommend Blueshift to other users that are curious about the value of Blueshift.
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