Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
2,890 reviews
from
and
External reviews are not included in the AWS star rating for the product.
Replaced Google Analytics, Scales with Our Volume and provide new features that enable growth.
What do you like best about the product?
I think what I like most about Amplitude Analytics is the great platform itself, but even more, it's the partnership we have with Amplitude. We have a good working relationship with a good customer success manager, and we're regularly invited to attend cab sessions where we can provide feedback into the future roadmap of the product. We generally feel responded to and heard when we raise potential new features or challenges with the current configuration and setup of the product. This is something that was lacking with Google.
What do you dislike about the product?
One of the remaining challenges with Amplitude Analytics is still centered around web analytics. We've had to create new dashboards, and they're not as publisher-friendly as we would like. We needed to think slightly differently because Amplitude's background has historically always been product analytics. It's not necessarily a like-for-like comparison with other vendors that publishers may be using.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics scales with our volume and velocity, supports over 120 brands, provides real-time data views, and simplifies understanding our audience's actions beyond initial page views. We are now using the latest features around AI to help scale insights not previously possible, namely session analytics with customer insights being extracted via Agents feeding the products teams with rich audience behaviour data.
Effortless User Understanding and Easy Setup
What do you like best about the product?
I like how easy it is to use Amplitude Analytics, especially when it comes to setting up auto track events. I love that I can set something up as an auto track event and implement it server-side. Really, the ease of use, the quality of the data, and the charts that I can build are great.
What do you dislike about the product?
I would love it to automatically go through my app or allow me to upload a video of me going through my app and then suggest updates. I think it's a little bit like old school deterministic software, and I think there could be much more of an AI element.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics allows us to understand our users better. It fills the gap between what customers want and what they actually do, providing insights beyond what our customer success team can offer.
Highly Flexible with Complex Setup
What do you like best about the product?
I like the ability to connect Amplitude Analytics to different sources, specifically Claude and Claude Code. I'm using Claude to ask questions that can be answered by Amplitude's data. I also connect it to Google Ads and plan to connect more platforms in the future. The initial setup of Amplitude Analytics was very straightforward with Google Tag Manager. Although implementing all the different features may take time, it depends on how complex you want your analytics to be.
What do you dislike about the product?
Implementation can be a bit complex, needing to add events with code a lot of times.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics provides a single source of truth, helps with user identification throughout the funnel, and supports cohort analysis.
Comprehensive Analytics with Potential Pricing Improvements
What do you like best about the product?
I like the ability to do everything in one place with Amplitude Analytics. The new AI agents are a great addition, and the prompt tracking visibility is impressive. It's amazing how all these features come together. We're able to send all our product data to Amplitude, generate reports, and get information on the run. It's simpler and more intuitive than what we used before, making it easier to use, set up, and get up and running.
What do you dislike about the product?
I think the pricing and the usage limits are very confusing, and they're kind of built into a single plan. It racks up very quickly, even if you need just to add certain modules. It needs to have more granular pricing and billing management is a bit confusing. The heat maps feature can be improved. I find FullStory much better than that. The initial setup wasn't very seamless. We lost some data, and things like cohort and retention charts were kind of missing.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics for aggregating all product data and for experiments. It simplifies sending out features with feature flags and provides everything in one place with new AI agents and prompt tracking visibility. It simplifies setting up reports and tracking conversions effectively.
Effective Data Insights with Setup Learning Curve
What do you like best about the product?
I use Amplitude Analytics to understand data and learn how my customers are interacting with our product. It provides higher signals and helps me understand my hypothesis better. I find it valuable because I can quickly query data and figure out how our customers are using the product. One of the features I love is the Amplitude agent, which is really helpful as I can copy and paste it to share with the team for more context about what's going on.
What do you dislike about the product?
I think the different filters are really confusing, and it's hard to figure out how to get started. There are a lot of overlapping filters and things. Not that easy. It's still very confusing to me.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to understand data and usage patterns, helping me learn how customers interact with our product. It's valuable for quickly querying data, understanding hypotheses, and improving signals. However, the filters can be confusing, and the initial setup was not easy.
Easy to Use, Powerful Funnels and Deep Behavioral Journey Insights
What do you like best about the product?
Easy of use, powerful funnels and deep dive on the behavioural parts of the user journey.
Powerful AI to navigate
Powerful AI to navigate
What do you dislike about the product?
Stating to be very complex and expensive
What problems is the product solving and how is that benefiting you?
Conversion funnels for key user journeys, along with debugging issues using detailed logs.
Event Logs Make Troubleshooting Easy
What do you like best about the product?
Having event logs to review user actions helps with troubleshooting and resolving user issues.
What do you dislike about the product?
It may take a little while to set up at first, mainly because there are so many features available.
What problems is the product solving and how is that benefiting you?
It allows me to see what actions users are performing and to spot when there’s a spike in an issue. This helps us catch potential major problems in time.
User Timeline and Segmentation Graphs Make Debugging and Trend Analysis Easy
What do you like best about the product?
I specifically like the feature of User timeline, which helps me as an engineer to debug certain production edge cases and help me understand my app flow. Then creating graphs via segmentation is also something really helpful, which helps in understanding general user trends
What do you dislike about the product?
I think there are certain small things which can be improved, like sometimes in the timeline, the events are not ordered as per the event trigger time, which creates confusion and added manual work which can be avoided. Then in segmentation, if going into details, it highlights all the events and not only the ones matching the query
What problems is the product solving and how is that benefiting you?
Providing insights into user behaviour and also helping new people understand product flow
Amplitude Makes Engagement Reporting Easy with Powerful Dashboards, Filters, and AI
What do you like best about the product?
I'm relatively new to Amplitude, but I've already found it to be a genuinely powerful tool for our team. We've been using it to build dashboards and reports to track user engagement across both our ecommerce platform and our CMS — and getting both set up was far more straightforward than I expected.
What stands out most is how comprehensively it tracks interactions. Every click, session, and funnel step surfaces cleanly, and I haven't hit a wall when trying to drill into something specific. The filtering capabilities have been a real highlight — being able to filter results using properties from our Salesforce integration (like Salesforce account names and instance data) means our engagement reporting is actually tied to our real customer context.
Also, I love the AI assistant. It is just so easy to share your thoughts of what we want to build, and it just does for us. A little tweak here and there but the groundwork is done by the AI, which is a time saver
What stands out most is how comprehensively it tracks interactions. Every click, session, and funnel step surfaces cleanly, and I haven't hit a wall when trying to drill into something specific. The filtering capabilities have been a real highlight — being able to filter results using properties from our Salesforce integration (like Salesforce account names and instance data) means our engagement reporting is actually tied to our real customer context.
Also, I love the AI assistant. It is just so easy to share your thoughts of what we want to build, and it just does for us. A little tweak here and there but the groundwork is done by the AI, which is a time saver
What do you dislike about the product?
The breadth of features can feel overwhelming at first. As a new user, discovering where everything lives takes time, and a more guided onboarding or contextual tips within the dashboard builder would help speed up that initial ramp.
At our company, we had our own simple learning paths/materials that helped. The ones on Amplitude University felt a little overwhelming.
At our company, we had our own simple learning paths/materials that helped. The ones on Amplitude University felt a little overwhelming.
What problems is the product solving and how is that benefiting you?
It is helping us a lot in tracking our marketing campaign performance across digital platforms and the CMS website. We are getting exactly what our target audience is consuming and how we push them down the marketing funnel.
What is in the process right now - Using Claude - Amplitude connector to further analyse our campaign data and generate insights that can be used in enhancing our campaigns.
What is in the process right now - Using Claude - Amplitude connector to further analyse our campaign data and generate insights that can be used in enhancing our campaigns.
Versatile Analytics with Seamless Integration
What do you like best about the product?
I like the fact that Amplitude Analytics is versatile. It's not just product analytics; it's also giving us data about sessions and how users signed up. So, it's actually very helpful.
What do you dislike about the product?
None, it's perfect. I love everything about amplitude.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to understand user behavior on our product, track activation and retention metrics, and identify issues. Its versatility offers session data and insights on sign-ups, which really helps us.
showing 11 - 20