Listing Thumbnail

    Amplitude Digital Analytics Platform

     Info
    Deployed on AWS
    Do you truly understand how your digital products drive growth? Amplitude helps you turn product data into business impact. As a unified platform for product and customer analytics, Amplitude gives you real-time insights and the speed to act, so you can optimize every digital experience, as it happens.
    4.5

    Overview

    We are living through a digital revolution, with digital products changing every aspect of how we work and live. Yet, organizations still struggle to understand how their digital products drive their business.

    Poor data quality and inaccessible insights make it difficult to analyze, test, and personalize digital experiences. Their high effort, low impact tooling is slowing innovation while competition grows.

    The Amplitude Digital Analytics platform is a unified system for data, analytics and personalization. It brings every team across the organization together with common data and visibility to:

    • See and understand customer behavior
    • Predict which actions lead to business outcomes
    • Adapt each experience to maximize impact

    Amplitude Products:

    • Analytics: Accelerate product decisions & actions that drive growth with the #1 product analytics solution.
    • AI Agents: AI assistants that work 24/7 across Amplitude to monitor metrics, deliver insights, and enable intelligent action.
    • Experiment: Determine and deliver the best experiences faster with the first experimentation solution powered by analytics and customer behavior.
    • Guides and Surveys: Transform how you engage users with personalized in-product messaging based on behavioral data.
    • Session Replay: Combine real-time analytics with visual replays for a comprehensive view of user behavior.
    • Activation: Unify customer data across your entire data ecosystem and activate those insights into more personalized experiences.

    For custom pricing, EULA, or a private contract, please contact aws-sales@amplitude.com  for a private offer.

    Highlights

    • Breadth & depth of insights - Instantly answer simple and complex questions with a 360-view of the user journey.
    • Self-improving products - Move from understanding what's happening to constantly improving what's possible.
    • Built for speed & action - Continuously innovate with a fully-integrated analytics and personalization suite.

    Details

    Delivery method

    Deployed on AWS
    New

    Introducing multi-product solutions

    You can now purchase comprehensive solutions tailored to use cases and industries.

    Multi-product solutions

    Features and programs

    Buyer guide

    Gain valuable insights from real users who purchased this product, powered by PeerSpot.
    Buyer guide

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Amplitude Digital Analytics Platform

     Info
    Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (1)

     Info
    Dimension
    Description
    Cost/12 months
    Amplitude Growth
    Amplitude Growth Package with up to 50 Million Events Included
    $80,000.00

    Additional usage costs (1)

     Info

    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Cost/unit
    Additional Event Volume
    $10,000.00

    Vendor refund policy

    Contact us

    How can we make this page better?

    Tell us how we can improve this page, or report an issue with this product.
    Tell us how we can improve this page, or report an issue with this product.

    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

    Content disclaimer

    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

     Info

    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Resources

    Support

    Vendor support

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

     Info
    Updated weekly

    Accolades

     Info
    Top
    10
    In eCommerce, Data Analytics
    Top
    10
    In Analytics, eCommerce
    Top
    25
    In Analytic Platforms, Business Intelligence & Advanced Analytics, Data Analytics

    Customer reviews

     Info
    Sentiment is AI generated from actual customer reviews on AWS and G2
    Reviews
    Functionality
    Ease of use
    Customer service
    Cost effectiveness
    Positive reviews
    Mixed reviews
    Negative reviews

    Overview

     Info
    AI generated from product descriptions
    Real-time Analytics and Insights
    Provides instant access to product analytics with 360-degree view of user journey to answer both simple and complex questions about customer behavior.
    AI-powered Monitoring and Insights
    Includes AI agents that operate continuously across the platform to monitor metrics, deliver insights, and enable intelligent automated actions.
    Experimentation Framework
    Offers experimentation solution powered by analytics and customer behavior data to determine and deliver optimal user experiences.
    Session Replay and Visual Analysis
    Combines real-time analytics with visual session replays to provide comprehensive view of user behavior and interactions.
    Customer Data Activation
    Unifies customer data across the entire data ecosystem and enables activation of insights into personalized experiences through integrated activation capabilities.
    User Interaction Visualization
    Heatmaps and journey mapping capabilities that display user clicks, hovers, scrolls, and content element performance metrics including attractiveness, engagement, click rate, and conversion.
    Session Replay Technology
    Capability to replay individual user sessions including mouse movements, clicks, taps, and swipes to identify pain points and validate user experience hypotheses.
    Customer Journey Analysis
    End-to-end journey tracking from entry to exit with segmentation capabilities to identify opportunities, frustrations, and conversion progression patterns across key audience segments.
    Impact Quantification Engine
    Measurement and analysis of user experience impact on business metrics including conversion rate, revenue, site and app performance.
    AI-Powered Analytics Platform
    Scalable and flexible artificial intelligence-powered platform designed for analyzing digital experience data across websites and applications.
    Automatic Event Capture
    Autocapture technology that automatically captures granular digital interactions across the customer journey without requiring manual event tracking or additional engineering resources.
    Real-time Data Analysis
    Data science capabilities applied to complete and retroactive digital engagement data enabling real-time exploration and analysis of behavioral patterns.
    Streaming Data Pipeline
    Event streaming pipeline built on Autocapture architecture that delivers instant access to high-quality, trusted data at scale.
    Cross-platform User Tracking
    Capability to track and understand user engagement across web, mobile, and other applications within a unified platform.
    Automated Data Integration
    Fully automated data pipelines that enable users to act on insights through streamlined workflows and integration with chosen tools or data warehouses.

    Contract

     Info
    Standard contract
    No

    Customer reviews

    Ratings and reviews

     Info
    4.5
    2966 ratings
    5 star
    4 star
    3 star
    2 star
    1 star
    67%
    29%
    2%
    1%
    1%
    5 AWS reviews
    |
    2961 external reviews
    External reviews are from G2  and PeerSpot .
    Food & Beverages

    Fast Data Refreshes, But Finding Answers Takes Too Long

    Reviewed on Jul 31, 2026
    Review provided by G2
    What do you like best about the product?
    I like how quickly the data can be refreshed.
    What do you dislike about the product?
    I wish it were easier to quickly find the answer to my data question. Earlier today I was looking for a user count by userID and region and it took me longer than I thought it should have.
    What problems is the product solving and how is that benefiting you?
    It's helping me see how many users are utilizing new features we release.
    Anonymous

    Effortless Multi-Channel Insights, Minor Table Limitations

    Reviewed on Jul 31, 2026
    Review provided by G2
    What do you like best about the product?
    I appreciate Amplitude Analytics for its ease of use; you don't need to be a data analyst to easily set it up. I also like the cohort creation feature, which allows us to use data from multiple sources to create broader cohorts that improve our marketing efforts. Amplitude is also more visually appealing and easier to use compared to Tableau, which requires more technical expertise.
    What do you dislike about the product?
    I find the limited number of columns you can have in a table frustrating. I want to be able to see more in one page.
    What problems is the product solving and how is that benefiting you?
    Amplitude Analytics brings in data from multiple sources for a full picture, making it easy even for non-data analysts. It simplifies cohort creation to improve marketing tactics across channels.
    Surbhi G.

    Easy-to-Use Retention Insights with Smooth Integrations

    Reviewed on Jul 31, 2026
    Review provided by G2
    What do you like best about the product?
    It’s great for tracking user behaviour and understanding what impacts retention. The UI and UX are easy to use, it integrates smoothly with other tools, and overall the performance is good.
    What do you dislike about the product?
    Nothing to report so far. It has worked as expected, and I haven’t encountered any issues.
    What problems is the product solving and how is that benefiting you?
    A very important business metric is retention, which you can understand by analyzing customer behaviour.
    Flora B.

    Easy to Use, Contextual Chatbot Support Across Every Page

    Reviewed on Jul 29, 2026
    Review provided by G2
    What do you like best about the product?
    easy to use. chatbot supporting all the pages in a very contexual way
    What do you dislike about the product?
    canned things upon integration hasn't been as useful as i like it to be (ex: journey is hard to use)
    What problems is the product solving and how is that benefiting you?
    helping product managers make better decisions and learn more about our users
    Alexandre L.

    Help detect trends in our product

    Reviewed on Jul 28, 2026
    Review provided by G2
    What do you like best about the product?
    I love Amplitude Analytics for the ability to query my product at a reasonable cost and derive relevant insights from it. The ease of initial setup is a plus, even though the real complexity is technical.
    What do you dislike about the product?
    I find the ease of handling advanced options in segmentation difficult to master.
    What problems is the product solving and how is that benefiting you?
    I use Amplitude Analytics to track the adoption and trends of our product, which helps me obtain relevant insights at a reasonable cost.
    View all reviews