Sold by: Amplitude Analytics
Deployed on AWS
Do you truly understand how your digital products drive growth? Amplitude helps you turn product data into business impact. As a unified platform for product and customer analytics, Amplitude gives you real-time insights and the speed to act, so you can optimize every digital experience, as it happens.
4.5
Overview
We are living through a digital revolution, with digital products changing every aspect of how we work and live. Yet, organizations still struggle to understand how their digital products drive their business.
Poor data quality and inaccessible insights make it difficult to analyze, test, and personalize digital experiences. Their high effort, low impact tooling is slowing innovation while competition grows.
The Amplitude Digital Analytics platform is a unified system for data, analytics and personalization. It brings every team across the organization together with common data and visibility to:
- See and understand customer behavior
- Predict which actions lead to business outcomes
- Adapt each experience to maximize impact
Amplitude Products:
- Analytics: Accelerate product decisions & actions that drive growth with the #1 product analytics solution.
- AI Agents: AI assistants that work 24/7 across Amplitude to monitor metrics, deliver insights, and enable intelligent action.
- Experiment: Determine and deliver the best experiences faster with the first experimentation solution powered by analytics and customer behavior.
- Guides and Surveys: Transform how you engage users with personalized in-product messaging based on behavioral data.
- Session Replay: Combine real-time analytics with visual replays for a comprehensive view of user behavior.
- Activation: Unify customer data across your entire data ecosystem and activate those insights into more personalized experiences.
For custom pricing, EULA, or a private contract, please contact aws-sales@amplitude.com for a private offer.
Highlights
- Breadth & depth of insights - Instantly answer simple and complex questions with a 360-view of the user journey.
- Self-improving products - Move from understanding what's happening to constantly improving what's possible.
- Built for speed & action - Continuously innovate with a fully-integrated analytics and personalization suite.
Details
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Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Amplitude Growth | Amplitude Growth Package with up to 50 Million Events Included | $80,000.00 |
Dimension | Cost/unit |
|---|---|
Additional Event Volume | $10,000.00 |
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Software as a Service (SaaS)
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Updated weekly
By Amplitude Analytics
By Contentsquare
By Heap
Top
10
In eCommerce, Data Analytics
Top
10
In Analytics, eCommerce
Top
25
In Analytic Platforms, Business Intelligence & Advanced Analytics, Data Analytics
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Real-time Analytics and Insights
Provides instant access to product analytics with 360-degree view of user journey to answer both simple and complex questions about customer behavior.
AI-powered Monitoring and Insights
Includes AI agents that operate continuously across the platform to monitor metrics, deliver insights, and enable intelligent automated actions.
Experimentation Framework
Offers experimentation solution powered by analytics and customer behavior data to determine and deliver optimal user experiences.
Session Replay and Visual Analysis
Combines real-time analytics with visual session replays to provide comprehensive view of user behavior and interactions.
Customer Data Activation
Unifies customer data across the entire data ecosystem and enables activation of insights into personalized experiences through integrated activation capabilities.
User Interaction Visualization
Heatmaps and journey mapping capabilities that display user clicks, hovers, scrolls, and content element performance metrics including attractiveness, engagement, click rate, and conversion.
Session Replay Technology
Capability to replay individual user sessions including mouse movements, clicks, taps, and swipes to identify pain points and validate user experience hypotheses.
Customer Journey Analysis
End-to-end journey tracking from entry to exit with segmentation capabilities to identify opportunities, frustrations, and conversion progression patterns across key audience segments.
Impact Quantification Engine
Measurement and analysis of user experience impact on business metrics including conversion rate, revenue, site and app performance.
AI-Powered Analytics Platform
Scalable and flexible artificial intelligence-powered platform designed for analyzing digital experience data across websites and applications.
Automatic Event Capture
Autocapture technology that automatically captures granular digital interactions across the customer journey without requiring manual event tracking or additional engineering resources.
Real-time Data Analysis
Data science capabilities applied to complete and retroactive digital engagement data enabling real-time exploration and analysis of behavioral patterns.
Streaming Data Pipeline
Event streaming pipeline built on Autocapture architecture that delivers instant access to high-quality, trusted data at scale.
Cross-platform User Tracking
Capability to track and understand user engagement across web, mobile, and other applications within a unified platform.
Automated Data Integration
Fully automated data pipelines that enable users to act on insights through streamlined workflows and integration with chosen tools or data warehouses.
Standard contract
No
Customer reviews
Chema F.
Helps Me Understand User Behavior as a Growth Manager
Reviewed on Feb 09, 2026
Review provided by G2
What do you like best about the product?
I am a Growth Manager, and thanks to them, I can understand how my users behave.
What do you dislike about the product?
I am not a data engineer (or technical in data), and I find it difficult to know what and how to measure certain things, and I waste time redoing some events or properties.
What problems is the product solving and how is that benefiting you?
to understand who the users behavior are
Satchit Ananta W.
Intuitive Analytics with Room for Improvement
Reviewed on Feb 06, 2026
Review provided by G2
What do you like best about the product?
I like that the graphs in Amplitude Analytics are easy to create and simple to read. The platform offers an enormous amount of complexity yet has a great UI/UX and does not feel overwhelming to use.
What do you dislike about the product?
I wish there was more flexibility with modifying graphs, especially colors and labeling. Also, due to the sheer size of the data, it can sometimes become noisy, which is not easy to clean within Amplitude Analytics.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics for product analytics, building dashboards, and monitoring performance. It gives me an exact view of the customer journey, helps identify pain points, and offers a great UI/UX without feeling overwhelming.
Marketing and Advertising
Easy Access to Insights Without Needing SQL
Reviewed on Feb 06, 2026
Review provided by G2
What do you like best about the product?
This is a really easy way to get information without having to use SQL.
What do you dislike about the product?
I can’t move the filters when I’m creating an event.
What problems is the product solving and how is that benefiting you?
At the moment, it’s helping me get information about my company’s active users, and I can access that info really easily.
Information Technology and Services
Review from perspective of a complex product
Reviewed on Feb 06, 2026
Review provided by G2
What do you like best about the product?
Clever way of joining event information that saves an analyst a lot of time: eg user journeys and flows, ability to build funnels with flexible time frames. Visualisations are mostly clear and I do not remember a lot of viz types that I felt were missing
What do you dislike about the product?
There’s a 2000 event limit. We track the logged-in user experience, and we need more events than that. The problem is that once we start grouping events together to stay under the limit, we lose important context. For example, if we group all page views into a single event like “viewed a page,” then the user journey ends up looking like someone went from a page to a page, with no information about which page they came from and which page they went to.
The navigation also feels pretty clunky. I often find myself clicking around just to locate basic information, and it’s not easy to find what I need.
On top of that, some information gets cut off with no way to view the full text. For instance, our event names can be quite specific and therefore long, but I can’t see the full name. Even when I click into an event to view the details, I only see a few more characters, and still not the complete event name.
The navigation also feels pretty clunky. I often find myself clicking around just to locate basic information, and it’s not easy to find what I need.
On top of that, some information gets cut off with no way to view the full text. For instance, our event names can be quite specific and therefore long, but I can’t see the full name. Even when I click into an event to view the details, I only see a few more characters, and still not the complete event name.
What problems is the product solving and how is that benefiting you?
Usage of features from product tribes, a self service manner for the product to access information without having to always relay on the data team. It saves around half FTE time
Andy N.
Great charts & feature flags, but a learning curve for non-analytics users
Reviewed on Feb 06, 2026
Review provided by G2
What do you like best about the product?
I like the charts & dashboards. I like that there are feature flags too.
What do you dislike about the product?
As someone whose background isn't in analytics, it's not been the easiest platform to pick up. I've made the most progress using LLM tools with an MCP server to create charts & dashboards.
What problems is the product solving and how is that benefiting you?
Product cohorts, retention rates, and holistic product analytics