Sold by: Amplitude Analytics
Deployed on AWS
Do you truly understand how your digital products drive growth? Amplitude helps you turn product data into business impact. As a unified platform for product and customer analytics, Amplitude gives you real-time insights and the speed to act, so you can optimize every digital experience, as it happens.
4.5
Overview
We are living through a digital revolution, with digital products changing every aspect of how we work and live. Yet, organizations still struggle to understand how their digital products drive their business.
Poor data quality and inaccessible insights make it difficult to analyze, test, and personalize digital experiences. Their high effort, low impact tooling is slowing innovation while competition grows.
The Amplitude Digital Analytics platform is a unified system for data, analytics and personalization. It brings every team across the organization together with common data and visibility to:
- See and understand customer behavior
- Predict which actions lead to business outcomes
- Adapt each experience to maximize impact
Amplitude Products:
- Analytics: Accelerate product decisions & actions that drive growth with the #1 product analytics solution.
- AI Agents: AI assistants that work 24/7 across Amplitude to monitor metrics, deliver insights, and enable intelligent action.
- Experiment: Determine and deliver the best experiences faster with the first experimentation solution powered by analytics and customer behavior.
- Guides and Surveys: Transform how you engage users with personalized in-product messaging based on behavioral data.
- Session Replay: Combine real-time analytics with visual replays for a comprehensive view of user behavior.
- Activation: Unify customer data across your entire data ecosystem and activate those insights into more personalized experiences.
For custom pricing, EULA, or a private contract, please contact aws-sales@amplitude.com for a private offer.
Highlights
- Breadth & depth of insights - Instantly answer simple and complex questions with a 360-view of the user journey.
- Self-improving products - Move from understanding what's happening to constantly improving what's possible.
- Built for speed & action - Continuously innovate with a fully-integrated analytics and personalization suite.
Details
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Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Amplitude Growth | Amplitude Growth Package with up to 50 Million Events Included | $80,000.00 |
Dimension | Cost/unit |
|---|---|
Additional Event Volume | $10,000.00 |
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Updated weekly
By Amplitude Analytics
By Contentsquare
By Heap
Top
10
In eCommerce, Data Analytics
Top
10
In Analytics, eCommerce
Top
25
In Analytic Platforms, Business Intelligence & Advanced Analytics, Data Analytics
Sentiment is AI generated from actual customer reviews on AWS and G2
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AI generated from product descriptions
Real-time Analytics and Insights
Provides instant access to product analytics with 360-degree view of user journey to answer both simple and complex questions about customer behavior.
AI-powered Monitoring and Insights
Includes AI agents that operate continuously across the platform to monitor metrics, deliver insights, and enable intelligent automated actions.
Experimentation Framework
Offers experimentation solution powered by analytics and customer behavior data to determine and deliver optimal user experiences.
Session Replay and Visual Analysis
Combines real-time analytics with visual session replays to provide comprehensive view of user behavior and interactions.
Customer Data Activation
Unifies customer data across the entire data ecosystem and enables activation of insights into personalized experiences through integrated activation capabilities.
User Interaction Visualization
Heatmaps and journey mapping capabilities that display user clicks, hovers, scrolls, and content element performance metrics including attractiveness, engagement, click rate, and conversion.
Session Replay Technology
Capability to replay individual user sessions including mouse movements, clicks, taps, and swipes to identify pain points and validate user experience hypotheses.
Customer Journey Analysis
End-to-end journey tracking from entry to exit with segmentation capabilities to identify opportunities, frustrations, and conversion progression patterns across key audience segments.
Impact Quantification Engine
Measurement and analysis of user experience impact on business metrics including conversion rate, revenue, site and app performance.
AI-Powered Analytics Platform
Scalable and flexible artificial intelligence-powered platform designed for analyzing digital experience data across websites and applications.
Automatic Event Capture
Autocapture technology that automatically captures granular digital interactions across the customer journey without requiring manual event tracking or additional engineering resources.
Real-time Data Analysis
Data science capabilities applied to complete and retroactive digital engagement data enabling real-time exploration and analysis of behavioral patterns.
Streaming Data Pipeline
Event streaming pipeline built on Autocapture architecture that delivers instant access to high-quality, trusted data at scale.
Cross-platform User Tracking
Capability to track and understand user engagement across web, mobile, and other applications within a unified platform.
Automated Data Integration
Fully automated data pipelines that enable users to act on insights through streamlined workflows and integration with chosen tools or data warehouses.
Standard contract
No
Customer reviews
Alfredo B.
Customizable Data Makes Marketing Analysis a Breeze
Reviewed on Feb 13, 2026
Review provided by G2
What do you like best about the product?
I like Amplitude Analytics because it allows me to track all of our marketing efforts efficiently, especially from our organic channels. The ability to customize data sources and create different visuals really helps in sharing meaningful data. I also appreciate the marketing analytics section where I can see top-level metrics and AI visibility reports, making it easier to analyze data from an SEO perspective.
What do you dislike about the product?
One thing that's a bit complicated is the number of events and filters available. It takes a lot of sorting to get what you need. I believe the initial setup wasn't the easiest due to the amount of data points we had.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to track our marketing efforts. It solves the problem of displaying data in a comprehensible way for everyone, with customizable sources and visuals. I especially appreciate the marketing analytics and AI visibility reports for SEO analysis.
Suneet S.
Easy Visualization with Stellar Flexibility
Reviewed on Feb 13, 2026
Review provided by G2
What do you like best about the product?
I appreciate the huge functionality of Amplitude Analytics, like visualizing our events on a daily or monthly basis with the ability to filter by properties and group them. I love that it provides a private workspace and lets me share it with anyone anytime. It's easy to use, and I can create a variety of charts or graphs which makes setting it up a breeze, and the documentation is well done. It's super easy to visualize my event data based on different values and frequencies.
What do you dislike about the product?
I don't like finding device IDs from Amplitude Analytics. We don't know what our device ID is in Amplitude, so maybe it could use similar ID or name kinds.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics gives us huge functionality like visualizing event data on a daily or monthly basis. We can filter and group data easily. It also provides a private workspace and easy sharing, and it's really intuitive to set up.
Isaac L.
Seamless Data Integration, Intuitive Dashboarding
Reviewed on Feb 12, 2026
Review provided by G2
What do you like best about the product?
I use Amplitude Analytics for product, cohort, and UX analysis. I like that it allows building intuitive dashboards without needing to know SQL. I appreciate the many native integrations, which enable collating data from multiple platforms. We can easily manage front-end tracking needs, conversion touchpoints on email and other channels, and backend data of clients. This helps us do attribution much better on what channels are working. I also like the drag-and-drop features and found the initial setup pretty easy.
What do you dislike about the product?
I don't like the filtering out of PII for some connectors. It would be great if there was more configurability on the integration channels.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to build intuitive dashboards without needing SQL. It collates data from multiple platforms for cohesive analysis, improving attribution on working channels.
misaki k.
The generation of flexible charts is appealing, but there is room for improvement in CSV export.
Reviewed on Feb 12, 2026
Review provided by G2
What do you like best about the product?
I like that Amplitude Analytics allows you to easily create charts for any complex conditions with some ingenuity. Additionally, it is very convenient to set it up according to customer attributes. The initial setup was also very easy.
What do you dislike about the product?
・There are limitations when exporting CSV. Although charts with nice attributes are produced, if there are too many lines or bars, I want to export the CSV to process it myself. ・Box plots and scatter plots cannot be created.
What problems is the product solving and how is that benefiting you?
We will resolve the analysis of screen transitions and click operations. The differences between types will also become easier to see. Setting by customer attributes is particularly convenient.
Mauricio M.
Intuitive Analytics with Impressive Flexibility
Reviewed on Feb 11, 2026
Review provided by G2
What do you like best about the product?
I like Amplitude Analytics because it's easy to use yet provides a lot of depth and data flexibility for experts like data teams. For straightforward work, Amplitude offers extensive documentation that guides you through it. The overall UX of the product is very friendly compared to competitors. It's easy to create metrics that matter to the work, making it straightforward to know if the business is reaching its goals. I find the initial setup very straightforward, thanks to the default events and setup that ease the implementation for developers.
What do you dislike about the product?
Likely a gap in not having data experts in-house, but I find it challenging to know if my implementation of custom events aligns with best practices.
What problems is the product solving and how is that benefiting you?
We use Amplitude Analytics to track website and product performance, which helps in prioritizing initiatives. It offers easy metric creation, facilitating goal tracking and decision-making. It's user-friendly, flexible for experts, and provides comprehensive documentation, making it valuable to both novice and experienced users.