Sold by: Amplitude Analytics
Deployed on AWS
Do you truly understand how your digital products drive growth? Amplitude helps you turn product data into business impact. As a unified platform for product and customer analytics, Amplitude gives you real-time insights and the speed to act, so you can optimize every digital experience, as it happens.
4.5
Overview
We are living through a digital revolution, with digital products changing every aspect of how we work and live. Yet, organizations still struggle to understand how their digital products drive their business.
Poor data quality and inaccessible insights make it difficult to analyze, test, and personalize digital experiences. Their high effort, low impact tooling is slowing innovation while competition grows.
The Amplitude Digital Analytics platform is a unified system for data, analytics and personalization. It brings every team across the organization together with common data and visibility to:
- See and understand customer behavior
- Predict which actions lead to business outcomes
- Adapt each experience to maximize impact
Amplitude Products:
- Analytics: Accelerate product decisions & actions that drive growth with the #1 product analytics solution.
- AI Agents: AI assistants that work 24/7 across Amplitude to monitor metrics, deliver insights, and enable intelligent action.
- Experiment: Determine and deliver the best experiences faster with the first experimentation solution powered by analytics and customer behavior.
- Guides and Surveys: Transform how you engage users with personalized in-product messaging based on behavioral data.
- Session Replay: Combine real-time analytics with visual replays for a comprehensive view of user behavior.
- Activation: Unify customer data across your entire data ecosystem and activate those insights into more personalized experiences.
For custom pricing, EULA, or a private contract, please contact aws-sales@amplitude.com for a private offer.
Highlights
- Breadth & depth of insights - Instantly answer simple and complex questions with a 360-view of the user journey.
- Self-improving products - Move from understanding what's happening to constantly improving what's possible.
- Built for speed & action - Continuously innovate with a fully-integrated analytics and personalization suite.
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Deployed on AWS
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AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Amplitude Growth | Amplitude Growth Package with up to 50 Million Events Included | $80,000.00 |
Dimension | Cost/unit |
|---|---|
Additional Event Volume | $10,000.00 |
Dimensions summary
This listing uses a contract model built around two dimensions. The Amplitude Growth Package is your base commitment. It includes up to 50 million events, which are counted each time a user takes a tracked action in your product. The Additional Event Volume dimension is an add-on. You buy it when your usage grows past the 50 million events covered by the base package. Together, the base package sets your starting capacity, and the add-on lets you scale event volume as your tracking needs increase over the contract term.
Top-of-mind questions for buyers
An event is any tracked action a user takes in your product, such as a button click, page view, signup, or purchase. Each tracked action counts once. One user can generate many events in a month, so your event count reflects total tracked interactions across your product.
The Amplitude Growth Package includes up to 50 million events. Once your tracked events exceed that amount, you cover the overflow through the Additional Event Volume dimension. You buy this add-on to extend your capacity, so both dimensions appear on the same contract as your tracking needs grow.
The Amplitude Growth Package sets your base cost and covers up to 50 million events. Additional Event Volume becomes the driver once you consistently exceed that included amount. Both charges apply together on one contract. Teams staying within 50 million events see cost driven mainly by the base package.
amplitude.com
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Software as a Service (SaaS)
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By Amplitude Analytics
By Contentsquare
By Heap
Top
10
In eCommerce, Data Analytics
Top
10
In Analytics, eCommerce
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25
In Analytic Platforms, Business Intelligence & Advanced Analytics, Data Analytics
Sentiment is AI generated from actual customer reviews on AWS and G2
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AI generated from product descriptions
Real-time Analytics and Insights
Provides instant access to product analytics with 360-degree view of user journey to answer both simple and complex questions about customer behavior.
AI-powered Monitoring and Insights
Includes AI agents that operate continuously across the platform to monitor metrics, deliver insights, and enable intelligent action without manual intervention.
Experimentation Framework
Offers experimentation solution powered by analytics and customer behavior data to determine and deliver optimal user experiences.
Session Replay and Visual Analysis
Combines real-time analytics with visual session replays to provide comprehensive view of user behavior and interactions.
Customer Data Activation
Unifies customer data across the entire data ecosystem and enables activation of insights into personalized experiences through integrated activation capabilities.
User Interaction Visualization
Heatmaps and journey mapping capabilities that display user clicks, hovers, scrolls, and content element performance metrics including attractiveness, engagement, click rate, and conversion.
Session Replay and Recording
Ability to replay individual user sessions with mouse movements, clicks, taps, and swipes to identify pain points and validate user experience hypotheses.
Customer Journey Analysis
Tracking and visualization of complete customer journeys from entry to exit across digital touchpoints to identify opportunities, frustrations, and audience segment-specific patterns.
Business Impact Measurement
Quantification of user experience impact on key business metrics including conversion rate, revenue, site and app performance, and overall user experience outcomes.
AI-Powered Analytics Platform
Scalable and flexible artificial intelligence-powered platform designed to provide deep understanding of complete online customer journeys and digital experience insights.
Automatic Event Capture
Autocapture technology that automatically captures granular digital interactions across the customer journey without requiring manual event tracking or additional engineering resources.
Real-time Data Analysis
Data science capabilities applied to complete and retroactive digital engagement data enabling real-time exploration and analysis of behavioral patterns.
Streaming Data Pipeline
Event streaming pipeline built on Autocapture architecture that delivers instant access to high-quality, trusted data at scale.
Cross-platform Behavioral Tracking
Capability to track and understand user engagement across web, mobile, and other applications within a unified platform.
Automated Data Integration
Fully automated data pipelines that enable users to act on insights through streamlined workflows and integration with chosen tools or data warehouses.
Standard contract
No
Customer reviews
Deepika M.
Fast, No-Code Product Insights—with Room to Improve Collaboration
Reviewed on Oct 21, 2026
Review provided by G2
What do you like best about the product?
I like how easy Amplitude Analytics makes it to analyze user behavior without technical expertise or writing SQL queries. I can create dashboards, track key product metrics, and quickly see the impact of experiments, which helps me make faster decisions. It saves me a lot of time in my day-to-day work as a PM because I can create funnels, explore user journeys and behavior, and identify issues without relying on the data team for every small analysis. I can see my daily metrics in a single view within minutes and track the numbers within an hour of launching a feature. It helps me make better and faster decisions.
What do you dislike about the product?
When I'm away from my laptop, Amplitude Analytics' mobile web view isn't very convenient for creating funnels or charts. When I give a colleague edit access to a dashboard, their chart is saved in their own space instead of updating the shared dashboard. I also find the funnel conversion time ranges limiting. I’d like to set both minimum and maximum windows, such as counting users who complete step 2 within three days of step 1 but excluding those who do it within the same hour.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to understand where users drop off in a journey and why features aren’t performing as expected, and to make product decisions with clear data.
Vaibhav S.
Amplitude Turns Behavioral Data Into Fast, Actionable Insights for Product Teams
Reviewed on Oct 15, 2026
Review provided by G2
What do you like best about the product?
What I Like Best:
Amplitude turns raw behavioral data into actionable insights fast with agentic AI. The drag-and-drop funnel builder and Free-Form Analytics let me answer complex marketplace questions in minutes, not days.
Most Helpful:
Event-driven tracking (`product_viewed`, `checkout_initiated`) with properties (price, seller_id) gives real journey visibility. Cohorts like "Stuck at Checkout" directly drive campaign fixes and revenue recovery (~$1.2M recovered via targeted outreach).
Bottom Line:
The most complete behavioral analytics platform for product/e-commerce teams. UI is clean, integrations are seamless, and pricing pays for itself in 3-6 months. Amplitude is for teams that need to act on behavior.
Amplitude turns raw behavioral data into actionable insights fast with agentic AI. The drag-and-drop funnel builder and Free-Form Analytics let me answer complex marketplace questions in minutes, not days.
Most Helpful:
Event-driven tracking (`product_viewed`, `checkout_initiated`) with properties (price, seller_id) gives real journey visibility. Cohorts like "Stuck at Checkout" directly drive campaign fixes and revenue recovery (~$1.2M recovered via targeted outreach).
Bottom Line:
The most complete behavioral analytics platform for product/e-commerce teams. UI is clean, integrations are seamless, and pricing pays for itself in 3-6 months. Amplitude is for teams that need to act on behavior.
What do you dislike about the product?
Event filtering is limited — you can only view live events in real time. To query historical events or inspect the full event payload, you have to dig into individual user profiles and scroll through their activity log.
What problems is the product solving and how is that benefiting you?
Before Amplitude: I was piecing together insights from GA4 sessions, spreadsheet exports, and ad-hoc SQL queries. I could tell you what happened on our marketplace, but never reliably why. Every report took days — building cohorts, joining tables, exporting data. Decisions lagged behind reality.
After Amplitude: Behavioral analytics that answer questions in minutes instead of days, with no data engineering dependency.
~15 hours/week saved per analyst on report building and data wrangling
$1.2M+ recovered in checkout abandonment through targeted cohort campaigns
~30 hours/month off the data engineering team for basic analytics requests
Decisions made in hours instead of weeks. That's the difference between reacting to a problem and preventing it.
After Amplitude: Behavioral analytics that answer questions in minutes instead of days, with no data engineering dependency.
~15 hours/week saved per analyst on report building and data wrangling
$1.2M+ recovered in checkout abandonment through targeted cohort campaigns
~30 hours/month off the data engineering team for basic analytics requests
Decisions made in hours instead of weeks. That's the difference between reacting to a problem and preventing it.
Accounting
Intuitive, Insight-Rich Analytics
Reviewed on Oct 15, 2026
Review provided by G2
What do you like best about the product?
I find Amplitude Analytics intuitive and easy to understand. It makes product analytics easier for people without a SQL or data background, and I can create retention charts, funnels, data tables, cohorts, and segments without writing complicated queries. I especially value segmentation because I can see how many people are using something and break down the data by users, properties, or regions. I also like the user journeys and session views, and the feature flags and experimentation tools, which let me control which users see features and run tests with split or random user groups. The range of analysis is much deeper than what I found in CleverTap, and the Claude integration is interesting and helps me analyze data directly. The initial setup was pretty easy, too.
What do you dislike about the product?
When I look at longer date ranges, my charts can load a bit slowly. The initial setup was easy, but I still have to put in effort to keep the data structured and clean and make sure analytics for new features stay in line with existing ones.
What problems is the product solving and how is that benefiting you?
I can explore retention over time and analyze segments and cohorts without writing difficult SQL queries or needing a huge data team. Amplitude Analytics makes data easier for everyone to understand, brings more insights to the team, and gets everyone more involved in company growth.
Maria S.
Real-Time User Insights, but Too Many Events to Navigate
Reviewed on Oct 15, 2026
Review provided by G2
What do you like best about the product?
I like the AI help. If there’s something I don’t understand, I type it there. I can see users’ replies and the events they use live.
What do you dislike about the product?
I feel like there is too much information going on. When there are so many events set up, I’m not sure which one to choose.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to get feedback from users the moment we need it.
Abhinand S.
Prompt based analysis and prediction models for enabling Retention marketing
Reviewed on Oct 15, 2026
Review provided by G2
What do you like best about the product?
Simple language AI prompt feature for report generation and data extraction. This feature has helped in reducing TAT for report creation and analysis.
What do you dislike about the product?
I believe that the platform structure in terms of default options like placement of out of the box options like cohort creation, analytics etc can be more structured. At times when compared to few other CDPs Amplitude normal layout might look confusing. The flow can be better.
What problems is the product solving and how is that benefiting you?
The most used feature by my team is for retention and retargeting strategy. The analysis in terms of LTV, repeat rates, replenishment has helped in developing journeys for our CRM charted. Predictive cohorts are being extensively used, specific definition being your "likelihood to transact in x day". Earlier we had to manually do the analysis based on regression models which were static.