Sold by: Amplitude Analytics
Deployed on AWS
Do you truly understand how your digital products drive growth? Amplitude helps you turn product data into business impact. As a unified platform for product and customer analytics, Amplitude gives you real-time insights and the speed to act, so you can optimize every digital experience, as it happens.
4.5
Overview
We are living through a digital revolution, with digital products changing every aspect of how we work and live. Yet, organizations still struggle to understand how their digital products drive their business.
Poor data quality and inaccessible insights make it difficult to analyze, test, and personalize digital experiences. Their high effort, low impact tooling is slowing innovation while competition grows.
The Amplitude Digital Analytics platform is a unified system for data, analytics and personalization. It brings every team across the organization together with common data and visibility to:
- See and understand customer behavior
- Predict which actions lead to business outcomes
- Adapt each experience to maximize impact
Amplitude Products:
- Analytics: Accelerate product decisions & actions that drive growth with the #1 product analytics solution.
- AI Agents: AI assistants that work 24/7 across Amplitude to monitor metrics, deliver insights, and enable intelligent action.
- Experiment: Determine and deliver the best experiences faster with the first experimentation solution powered by analytics and customer behavior.
- Guides and Surveys: Transform how you engage users with personalized in-product messaging based on behavioral data.
- Session Replay: Combine real-time analytics with visual replays for a comprehensive view of user behavior.
- Activation: Unify customer data across your entire data ecosystem and activate those insights into more personalized experiences.
For custom pricing, EULA, or a private contract, please contact aws-sales@amplitude.com for a private offer.
Highlights
- Breadth & depth of insights - Instantly answer simple and complex questions with a 360-view of the user journey.
- Self-improving products - Move from understanding what's happening to constantly improving what's possible.
- Built for speed & action - Continuously innovate with a fully-integrated analytics and personalization suite.
Details
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Delivery method
Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Amplitude Growth | Amplitude Growth Package with up to 50 Million Events Included | $80,000.00 |
Dimension | Cost/unit |
|---|---|
Additional Event Volume | $10,000.00 |
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Updated weekly
By Amplitude Analytics
By Contentsquare
By Heap
Top
10
In eCommerce, Data Analytics
Top
10
In Analytics, eCommerce
Top
25
In Analytic Platforms, Business Intelligence & Advanced Analytics, Data Analytics
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Real-time Analytics and Insights
Provides instant access to product analytics with 360-degree view of user journey to answer both simple and complex questions about customer behavior.
AI-powered Monitoring and Insights
Includes AI agents that operate continuously across the platform to monitor metrics, deliver insights, and enable intelligent automated actions.
Experimentation Framework
Offers experimentation solution powered by analytics and customer behavior data to determine and deliver optimal user experiences.
Session Replay and Visual Analysis
Combines real-time analytics with visual session replays to provide comprehensive view of user behavior and interactions.
Customer Data Activation
Unifies customer data across the entire data ecosystem and enables activation of insights into personalized experiences through integrated activation capabilities.
User Interaction Visualization
Heatmaps and journey mapping capabilities that display user clicks, hovers, scrolls, and content element performance metrics including attractiveness, engagement, click rate, and conversion.
Session Replay Technology
Capability to replay individual user sessions including mouse movements, clicks, taps, and swipes to identify pain points and validate user experience hypotheses.
Customer Journey Analysis
End-to-end journey tracking from entry to exit with segmentation capabilities to identify opportunities, frustrations, and conversion progression patterns across key audience segments.
Impact Quantification Engine
Measurement and analysis of user experience impact on business metrics including conversion rate, revenue, site and app performance.
AI-Powered Analytics Platform
Scalable and flexible artificial intelligence-powered platform designed for analyzing digital experience data across websites and applications.
Automatic Event Capture
Autocapture technology that automatically captures granular digital interactions across the customer journey without requiring manual event tracking or additional engineering resources.
Real-time Data Analysis
Data science capabilities applied to complete and retroactive digital engagement data enabling real-time exploration and analysis of behavioral patterns.
Streaming Data Pipeline
Event streaming pipeline built on Autocapture architecture that delivers instant access to high-quality, trusted data at scale.
Cross-platform User Tracking
Capability to track and understand user engagement across web, mobile, and other applications within a unified platform.
Automated Data Integration
Fully automated data pipelines that enable users to act on insights through streamlined workflows and integration with chosen tools or data warehouses.
Standard contract
No
Customer reviews
Real Estate
Easy to Use with Deep, Detailed Insights
Reviewed on May 11, 2026
Review provided by G2
What do you like best about the product?
Easy of use and depth details that I can get from the produt
What do you dislike about the product?
Exporting data and using the AI resources are stuff that can be improved
What problems is the product solving and how is that benefiting you?
Gives full view of my funnel and user behaviour
Information Technology and Services
Powerful, Scalable Analytics with Intuitive Dashboards and Strong Support
Reviewed on May 10, 2026
Review provided by G2
What do you like best about the product?
What I like best about Amplitude Analytics is its powerful event-based tracking and user behavior analysis capabilities. The platform offers an excellent UI/UX with intuitive dashboards, easy navigation, and customizable reports that make complex analytics more accessible. Its integrations with tools like data warehouses, CRMs, and marketing platforms help centralize insights across teams.
Amplitude also performs very well with large datasets, providing fast and reliable reporting even at scale. From a pricing and ROI perspective, it delivers strong value by helping teams improve user engagement, retention, and conversion rates through data-driven decisions.
Another standout aspect is the onboarding and support experience, with helpful documentation, training resources, and responsive customer support. I also appreciate the AI and intelligence features that provide automated insights, behavioral predictions, and recommendations, helping teams identify trends and opportunities more efficiently. Overall, it’s a highly scalable and flexible analytics solution for both web and mobile products.
Amplitude also performs very well with large datasets, providing fast and reliable reporting even at scale. From a pricing and ROI perspective, it delivers strong value by helping teams improve user engagement, retention, and conversion rates through data-driven decisions.
Another standout aspect is the onboarding and support experience, with helpful documentation, training resources, and responsive customer support. I also appreciate the AI and intelligence features that provide automated insights, behavioral predictions, and recommendations, helping teams identify trends and opportunities more efficiently. Overall, it’s a highly scalable and flexible analytics solution for both web and mobile products.
What do you dislike about the product?
One of the main drawbacks of Amplitude Analytics is the learning curve associated with setting up and managing advanced event tracking. While the UI/UX is modern and feature-rich, new users can initially find the platform overwhelming, especially when working with complex funnels, cohorts, or custom event taxonomies.
Some integrations require additional configuration or technical support, and maintaining clean, consistent data governance across teams can take ongoing effort.
Lastly, onboarding and implementation often require significant collaboration between product, analytics, and engineering teams, which can slow down adoption if resources are limited.
Some integrations require additional configuration or technical support, and maintaining clean, consistent data governance across teams can take ongoing effort.
Lastly, onboarding and implementation often require significant collaboration between product, analytics, and engineering teams, which can slow down adoption if resources are limited.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics is helping solve challenges around understanding user behavior, tracking customer journeys, and turning raw event data into actionable insights. Since I work with data from Segment Analytics, Amplitude makes it much easier to organize, analyze, and visualize that data through funnels, retention reports, cohort analysis, and behavioral insights.
Overall, Amplitude helps transform event data from Segment into clear business intelligence that improves product optimization, customer experience, and growth strategies.
Overall, Amplitude helps transform event data from Segment into clear business intelligence that improves product optimization, customer experience, and growth strategies.
Maxwell M.
Powerful Analytics with Room for UI Improvement
Reviewed on May 08, 2026
Review provided by G2
What do you like best about the product?
I like the ability to look into users directly with Amplitude Analytics. I find it really useful to use cohorts to understand what a group of users is doing and how this group differs from the rest. The conversion funnels are also very helpful for getting insights on user behavior.
What do you dislike about the product?
It would be more valuable if the user journey tool could be easier to use. The UI sometimes is very limited, and the agent is able to do things that the UI does not allow me. I wish labels for properties would be easier to see.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to track feature usage, retention, and conversion funnels for quick insights. It helps identify important user journeys and how features impact behavior.
Alberto V.
Unified Analytics and Experimentation, But Pricey
Reviewed on May 07, 2026
Review provided by G2
What do you like best about the product?
I like the integration between Experimentation and Analytics in Amplitude Analytics. It allows me to really investigate things in depth and see the impact of changes with confidence. The common base provided by Amplitude Analytics ensures trust in the instrumentation and experiment results. The initial setup was really easy for getting data in, especially with the help of available documentation.
What do you dislike about the product?
Pricing is an issue. We would love to get more features but it becomes really expensive.
What problems is the product solving and how is that benefiting you?
With Amplitude Analytics, we have a common base for metrics, ensuring trust in instrumentation and experiment results. The integration between Analytics and Experimentation provides confidence in impacting metrics and direction.
Wine and Spirits
Powerful Cohorting and Journey Insights, but a Steep Learning Curve
Reviewed on May 07, 2026
Review provided by G2
What do you like best about the product?
What I like best about Amplitude Analytics is how clearly it connects customer behavior to real business outcomes. It makes it easy to see the full user journey, identify drop-off points, and understand why users take certain actions. As an email and lifecycle marketer, I especially value Amplitude’s cohorting and behavioral segmentation, which allow me to create highly targeted, timely campaigns based on actual user behavior rather than assumptions. The ability to test, analyze, and iterate quickly helps optimize messaging, improve retention, and drive meaningful engagement across the entire lifecycle.
What do you dislike about the product?
Amplitude can feel complex and overwhelming at first, especially for non-technical marketers. Building advanced charts or analyses often requires a learning curve, and dashboards can become cluttered without strong governance. I’ve also experienced delays or inconsistencies in event tracking that slow down insights and campaign execution.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics solves the problem of understanding how customers actually behave across digital touchpoints. It turns raw event data into clear insights about journeys, friction points, and drivers of retention. For me, this means better segmentation, more relevant lifecycle messaging, faster optimization, and the ability to prove the impact of campaigns on long-term engagement and growth.