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    Amplitude Digital Analytics Platform

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    Do you know how your digital products drive your business? With Amplitude, now you know. Amplitude is a unified system that brings together an entirely new depth of customer understanding with the speed of action to optimize experiences in the moment.
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    Amplitude Digital Analytics Platform

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    Overview

    We are living through a digital revolution, with digital products changing every aspect of how we work and live. Yet, organizations still struggle to understand how their digital products drive their business.

    Poor data quality and inaccessible insights make it difficult to analyze, test, and personalize digital experiences. Their high effort, low impact tooling is slowing innovation while competition grows.

    The Amplitude Digital Analytics Platform is a unified system for data, analytics and personalization. It brings every team across the organization together with common data and visibility to:

    • See and understand customer behavior
    • Predict which actions lead to business outcomes
    • Adapt each experience to maximize impact

    Amplitude Products: Analytics Accelerate product decisions & actions that drive growth with the #1 product analytics solution.

    Experiment Determine and deliver the best experiences faster with the first experimentation solution powered by analytics and customer behavior.

    Recommend Create and push behavioral audiences across the stack or take personalization further with predictive segmentation and recommendations.

    For custom pricing, EULA, or a private contract, please contact aws-sales@amplitude.com  for a private offer.

    Highlights

    • Breadth & depth of insights - Instantly answer simple and complex questions with a 360-view of the user journey.
    • Cross-functional data access - Increases decision quality and velocity with high adoption across all teams.
    • Built for speed & action - Continuously innovate with a fully-integrated analytics and personalization suite.

    Details

    Delivery method

    Features and programs

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Amplitude Digital Analytics Platform

     Info
    Pricing is based on contract duration. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for any usage exceeds the entitle amount or not covered in the contract. These charges will be applied on top of the contract price. If you choose not to renew or replace your contract before it ends, access to your entitlements will expire.

    12-month contract (1)

     Info
    Dimension
    Description
    Cost/12 months
    Amplitude Growth
    Amplitude Growth Package with up to 50M Events Included = $80,000
    $80,000.00

    Additional usage costs (1)

     Info

    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Cost/unit
    Additional Event Volume
    $10,000.00

    Vendor refund policy

    All fees are non-cancellable and non-refundable except as required by law.

    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

    Content disclaimer

    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

     Info

    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Resources

    Support

    Vendor support

    Developer docs that outline how to set up Amplitude are found at developers.amplitude.com. Instructions for how to use our features for end users are present at help.amplitude.com. Users can engage with each other for help at community.amplitude.com. AWS-Sales@Amplitude.com 

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

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    Updated weekly

    Accolades

     Info
    Top
    10
    In eCommerce
    Top
    10
    In Analytics
    Top
    50
    In eCommerce, CRM

    Customer reviews

     Info
    AI generated sentiment from actual customer reviews on AWS and G2
    Positive reviews
    Mixed reviews
    Negative reviews

    Overview

     Info
    AI generated from product descriptions
    Behavioral Analytics
    Provides a 360-degree view of user journey and enables answering simple and complex questions about customer behavior
    Cross-Functional Collaboration
    Increases decision quality and velocity with high adoption of the analytics platform across all teams
    Integrated Analytics and Personalization
    Enables continuous innovation with a fully-integrated analytics and personalization suite
    Predictive Segmentation and Recommendations
    Allows creating and pushing behavioral audiences across the stack or taking personalization further with predictive segmentation and recommendations
    Experimentation
    Determines and delivers the best experiences faster with an experimentation solution powered by analytics and customer behavior
    Behavioral Analytics
    Analyze customer behaviors, feelings, and intent at every touchpoint in their journey
    Conversion Rate Optimization
    Take the guesswork out of eCommerce conversion rate optimization and make smarter, faster decisions that drive online sales
    Product Optimization
    Unlock the full picture of user behavior to help product teams find 'aha!' moments and ship better products that maximize engagement and growth
    Insights Visualization
    Empower your team with rich visualizations to help answer the questions internal stakeholders are asking
    Cross-Channel Monitoring
    Monitor behavior across every digital channel including web, eCommerce, and mobile apps
    Real-time Customer Profiling
    Builds dynamic customer profiles, constantly updating with every interaction, unifying known and anonymous users across devices
    AI-Powered Personalization
    Automates and personalizes marketing with AI, targeting the right audience, crafting impactful messages, and delivering results like 61% higher clicks and 166% conversion lift
    Scalable and Flexible Architecture
    Handles massive campaigns, processing billions of emails and millions of personalized messages per hour, with a flexible model built on AWS that adapts to unique data needs

    Contract

     Info
    Standard contract
    No
    No

    Customer reviews

    Ratings and reviews

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    0 ratings
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    0 AWS reviews
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    2207 external reviews
    External reviews are sourced from G2  and are not included in the star rating for this product.
    Mariia B.

    Amplitude review

    Reviewed on Nov 28, 2024
    Review provided by G2
    What do you like best about the product?
    - Once get the basics its easy to use
    - You add new features/charts all the time
    - There are lots of charts and deafult events I can use
    What do you dislike about the product?
    - There could be more visiblity about monthly limits
    - I wish charts could be more flexible (especially cohorts and funnels)
    - would be nice to a preview of the paid fatures
    What problems is the product solving and how is that benefiting you?
    I monitor basically all product metrics with it
    Computer Software

    Easy self-serve for product metrics, customer segmentation, and debugging UX

    Reviewed on Nov 28, 2024
    Review provided by G2
    What do you like best about the product?
    I can easily create dashboards for the products I'm building to understand performance, segment customers, and debug any UX issues.
    What do you dislike about the product?
    I wish there were a way to set one definition of a product metric that can be used across the org. I've run into issues with being able to go far enough back (365 days limitation, I think?).
    What problems is the product solving and how is that benefiting you?
    I use it to determine feature performance and cohort performance, and report out on these metrics. I QA product delivery with the user profile tab and debug issues that way.
    Aniket G.

    Great clickstream analytics tool.

    Reviewed on Nov 28, 2024
    Review provided by G2
    What do you like best about the product?
    Loving how they are integrating AI and ML models in the tool for advanced analytics. Really fond of using their forecasting model built on Prophet.
    What do you dislike about the product?
    Can't understand the use of journey charts as they don't give full picture.
    What problems is the product solving and how is that benefiting you?
    Easy of use. No need to write complex queries and do QC at every run. Easy to share and integrate.
    Financial Services

    Great for websites and flow oriented products (checkouts), but not great for a feature rich product

    Reviewed on Nov 21, 2024
    Review provided by G2
    What do you like best about the product?
    Amplitude is pretty easy to pick and get going. I work on a product that is feature rich and needs tracking of what features are being used, how many time and time spend on each. Amplitude does an amazing job answering most queries out of the box. To understand my customer better, I use amplitude on a daily basis.
    What do you dislike about the product?
    As a first time user, I was surprised that within 2 weeks of using Amplitude, I bumped into multiple use cases that were not supported by Amplitude out of the box. For instance, Amplitude does not support distinct filter to event property. Lots of questions around time spent (ex: after signing up on an average how many days does it take for a user to spend 30 min on the product) can't be answered out of the box.
    What problems is the product solving and how is that benefiting you?
    Amplitude helps keep a close pulse on customers, how they are using my feature rich product.
    Computer Software

    Simple, clean and relatively intuitive design makes tracking events easy

    Reviewed on Nov 21, 2024
    Review provided by G2
    What do you like best about the product?
    Very easy to filter events to construct analytics about our users' way of using our app
    What do you dislike about the product?
    The menus have gotten a bit cluttered because Amplitude offers so many features now
    What problems is the product solving and how is that benefiting you?
    We use Amplitude across all our apps and microservices to analyze how our users are navigating throughout our app, or if they're able to see and interact with our new features

    It has helped us catch several instances of developer errors after we noticed that users interactions with components weren't active
    View all reviews