Sold by: Amplitude Analytics
Deployed on AWS
Do you truly understand how your digital products drive growth? Amplitude helps you turn product data into business impact. As a unified platform for product and customer analytics, Amplitude gives you real-time insights and the speed to act, so you can optimize every digital experience, as it happens.
4.5
Overview
We are living through a digital revolution, with digital products changing every aspect of how we work and live. Yet, organizations still struggle to understand how their digital products drive their business.
Poor data quality and inaccessible insights make it difficult to analyze, test, and personalize digital experiences. Their high effort, low impact tooling is slowing innovation while competition grows.
The Amplitude Digital Analytics platform is a unified system for data, analytics and personalization. It brings every team across the organization together with common data and visibility to:
- See and understand customer behavior
- Predict which actions lead to business outcomes
- Adapt each experience to maximize impact
Amplitude Products:
- Analytics: Accelerate product decisions & actions that drive growth with the #1 product analytics solution.
- AI Agents: AI assistants that work 24/7 across Amplitude to monitor metrics, deliver insights, and enable intelligent action.
- Experiment: Determine and deliver the best experiences faster with the first experimentation solution powered by analytics and customer behavior.
- Guides and Surveys: Transform how you engage users with personalized in-product messaging based on behavioral data.
- Session Replay: Combine real-time analytics with visual replays for a comprehensive view of user behavior.
- Activation: Unify customer data across your entire data ecosystem and activate those insights into more personalized experiences.
For custom pricing, EULA, or a private contract, please contact aws-sales@amplitude.com for a private offer.
Highlights
- Breadth & depth of insights - Instantly answer simple and complex questions with a 360-view of the user journey.
- Self-improving products - Move from understanding what's happening to constantly improving what's possible.
- Built for speed & action - Continuously innovate with a fully-integrated analytics and personalization suite.
Details
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Delivery method
Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Amplitude Growth | Amplitude Growth Package with up to 50 Million Events Included | $80,000.00 |
Dimension | Cost/unit |
|---|---|
Additional Event Volume | $10,000.00 |
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
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Updated weekly
By Amplitude Analytics
By Contentsquare
By Heap
Top
10
In eCommerce, Data Analytics
Top
10
In Analytics, eCommerce
Top
25
In Analytic Platforms, Business Intelligence & Advanced Analytics, Data Analytics
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
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AI generated from product descriptions
Real-time Analytics and Insights
Provides instant access to product analytics with 360-degree view of user journey to answer both simple and complex questions about customer behavior.
AI-powered Monitoring and Insights
Includes AI agents that operate continuously across the platform to monitor metrics, deliver insights, and enable intelligent automated actions.
Experimentation Framework
Offers experimentation solution powered by analytics and customer behavior data to determine and deliver optimal user experiences.
Session Replay and Visual Analysis
Combines real-time analytics with visual session replays to provide comprehensive view of user behavior and interactions.
Customer Data Activation
Unifies customer data across the entire data ecosystem and enables activation of insights into personalized experiences through integrated activation capabilities.
User Interaction Visualization
Heatmaps and journey mapping capabilities that display user clicks, hovers, scrolls, and content element performance metrics including attractiveness, engagement, click rate, and conversion.
Session Replay Technology
Capability to replay individual user sessions including mouse movements, clicks, taps, and swipes to identify pain points and validate user experience hypotheses.
Customer Journey Analysis
End-to-end journey tracking from entry to exit with segmentation capabilities to identify opportunities, frustrations, and conversion progression patterns across key audience segments.
Impact Quantification Engine
Measurement and analysis of user experience impact on business metrics including conversion rate, revenue, site and app performance.
AI-Powered Analytics Platform
Scalable and flexible artificial intelligence-powered platform designed for analyzing digital experience data across websites and applications.
Automatic Event Capture
Autocapture technology that automatically captures granular digital interactions across the customer journey without requiring manual event tracking or additional engineering resources.
Real-time Data Analysis
Data science capabilities applied to complete and retroactive digital engagement data enabling real-time exploration and analysis of behavioral patterns.
Streaming Data Pipeline
Event streaming pipeline built on Autocapture architecture that delivers instant access to high-quality, trusted data at scale.
Cross-platform User Tracking
Capability to track and understand user engagement across web, mobile, and other applications within a unified platform.
Automated Data Integration
Fully automated data pipelines that enable users to act on insights through streamlined workflows and integration with chosen tools or data warehouses.
Standard contract
No
Customer reviews
Food & Beverages
AI-Driven Insights with Room for UI Improvement
Reviewed on Jun 01, 2026
Review provided by G2
What do you like best about the product?
I like the easy build-in AI feature which makes it easy for less technical users to engage with Amplitude Analytics. As the sole analyst on the team, this feature means a lot less ad hoc work for me and allows me to focus on deeper questions. Our implementation manager and PSP person have both been good partners.
What do you dislike about the product?
Overall, I don’t find it as intuitive as Mixpanel. The chart creation process, in particular, isn’t as strong—it doesn’t flow as smoothly and ends up feeling more rigid.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps us better understand our funnel flows and both app and web interactions, which makes digital product analysis much smoother. It also democratizes access for less technical users, cutting down on my ad hoc workload and freeing me up to focus on deeper, more meaningful analytical questions.
Health, Wellness and Fitness
Easy User Journey Insights with Simple Dashboards and Smart Alerts
Reviewed on Jun 01, 2026
Review provided by G2
What do you like best about the product?
Amplitude makes analyzing user journey data very easy. Charts and dashboards are simple to set up, and there are options to receive weekly chart updates by email or activate alerts when the data looks off. Overall, it’s a great tool for gaining insights into user behavior.
What do you dislike about the product?
The first few days of using the platform can be tricky, but the more you use it (and stay open to testing), the easier it gets. Amplitude is like a great car—you just need to learn how to drive it so you can really get up to speed.
What problems is the product solving and how is that benefiting you?
For me, the best use case is mapping the user journey—seeing which pages users visit and what actions they take after each visit.
Rachel S.
Customizable Analytics with AI-Powered Insights
Reviewed on Jun 01, 2026
Review provided by G2
What do you like best about the product?
I like how custom Amplitude Analytics is, and how deep it goes into visitor journeys and its improvement and commitment to A.I. I think lots of paid advertising digital platforms work exceptionally well with Amplitude. The customization and depth in visitor journeys help make Amplitude valuable to me because I'm able to get answers to my questions faster, and provide readouts that are rooted in data rather than gut feelings.
What do you dislike about the product?
Syncing audiences to platforms like Taboola and StackAdapt
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to track how my team's advertising grows our audience and understand audience behavior. It fills retargeting gaps, improves ROI, and helps provide data-backed insights quickly.
Karin U.
Powerful Analytics with a Learning Curve
Reviewed on May 30, 2026
Review provided by G2
What do you like best about the product?
I like using Amplitude Analytics because it helps us dig deeply into technical questions. It's great for segmenting and re-segmenting data by audience, creative, or region. The platform provides capabilities to pull activation data, regional data, and funnel performance data, which helps improve how we reach out to end users. I appreciate its built-in features that improve targeting and support our new, less data-savvy users in making decisions. The initial setup was very easy, and while it does take some instrumentation and support, it's very powerful in driving growth.
What do you dislike about the product?
It's hard to use if you've never used Amplitude Analytics before. A new team member asked for training and I directed her to Amplitude training and she still found it difficult. It would be helpful to have more templates or references to existing dashboards so that when building a new one we can reference what others have built.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to pull activation, regional, and funnel data, improving user outreach. It provides detailed insights into dropoff points, enhances targeting, and helps data newcomers make decisions.
Adam W.
Clear Performance Tracking with Great Chart Options
Reviewed on May 29, 2026
Review provided by G2
What do you like best about the product?
I like that it lets us track our performance clearly. The variety of chart options is great for analytics and ongoing tracking, and it’s especially helpful that we can track performance separately by market.
What do you dislike about the product?
As a less technical user, I find some parts of the UI a bit confusing. It’s nothing that couldn’t be addressed with a bit of training or a short course.
What problems is the product solving and how is that benefiting you?
It allows my team and me to monitor our conversions and track how well we sign up new users and convert them into account holders.