Sold by: Amplitude Analytics
Deployed on AWS
Do you truly understand how your digital products drive growth? Amplitude helps you turn product data into business impact. As a unified platform for product and customer analytics, Amplitude gives you real-time insights and the speed to act, so you can optimize every digital experience, as it happens.
4.5
Overview
We are living through a digital revolution, with digital products changing every aspect of how we work and live. Yet, organizations still struggle to understand how their digital products drive their business.
Poor data quality and inaccessible insights make it difficult to analyze, test, and personalize digital experiences. Their high effort, low impact tooling is slowing innovation while competition grows.
The Amplitude Digital Analytics platform is a unified system for data, analytics and personalization. It brings every team across the organization together with common data and visibility to:
- See and understand customer behavior
- Predict which actions lead to business outcomes
- Adapt each experience to maximize impact
Amplitude Products:
- Analytics: Accelerate product decisions & actions that drive growth with the #1 product analytics solution.
- AI Agents: AI assistants that work 24/7 across Amplitude to monitor metrics, deliver insights, and enable intelligent action.
- Experiment: Determine and deliver the best experiences faster with the first experimentation solution powered by analytics and customer behavior.
- Guides and Surveys: Transform how you engage users with personalized in-product messaging based on behavioral data.
- Session Replay: Combine real-time analytics with visual replays for a comprehensive view of user behavior.
- Activation: Unify customer data across your entire data ecosystem and activate those insights into more personalized experiences.
For custom pricing, EULA, or a private contract, please contact aws-sales@amplitude.com for a private offer.
Highlights
- Breadth & depth of insights - Instantly answer simple and complex questions with a 360-view of the user journey.
- Self-improving products - Move from understanding what's happening to constantly improving what's possible.
- Built for speed & action - Continuously innovate with a fully-integrated analytics and personalization suite.
Details
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Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Amplitude Growth | Amplitude Growth Package with up to 50 Million Events Included | $80,000.00 |
Dimension | Cost/unit |
|---|---|
Additional Event Volume | $10,000.00 |
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Updated weekly
By Amplitude Analytics
By Contentsquare
By Heap
Top
10
In eCommerce, Data Analytics
Top
10
In Analytics, eCommerce
Top
25
In Analytic Platforms, Business Intelligence & Advanced Analytics, Data Analytics
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Data Analytics Capability
Unified platform for comprehensive product and customer behavioral analytics with real-time insights generation
AI-Powered Insights
AI agents that continuously monitor metrics, deliver insights, and enable intelligent automated actions
User Journey Tracking
Comprehensive 360-degree view of user interactions and behavioral patterns across digital experiences
Experimentation Framework
Native experimentation solution powered by analytics and customer behavior data for experience optimization
Cross-Platform Data Integration
Ability to unify customer data across multiple ecosystem platforms and activate insights for personalized experiences
User Interaction Visualization
Advanced heatmap and journey tracking technology that captures user clicks, hovers, and scrolling behaviors across digital platforms
Session Replay Technology
Comprehensive user journey recording system that captures mouse movements, clicks, taps, and swipes with precise replay capabilities
Performance Analytics
AI-powered analytics platform that evaluates content element performance using metrics like attractiveness, engagement, click rate, and conversion
Digital Experience Intelligence
Machine learning-driven platform that provides deep insights into user progression from entry to exit across digital interfaces
Impact Measurement Framework
Advanced quantification system that correlates user experience metrics with key business performance indicators like conversion rates and revenue
Data Capture Automation
Autocapture technology that automatically tracks and streams comprehensive digital interaction data without manual event tracking
Real-time Data Analysis
Instant access to high-quality behavioral data with real-time exploration and analysis capabilities
Data Science Integration
Advanced data science techniques applied to complete digital engagement data to uncover behavioral insights
Streaming Data Pipeline
Automated event streaming infrastructure enabling continuous data collection across web, mobile, and digital applications
Behavioral Insight Generation
Automated insight mining that identifies unique user engagement patterns and potential improvement opportunities
Standard contract
No
Customer reviews
Tarang Deep G.
Ease of Use with Cohort Flexibility, Needs Event Detail Improvement
Reviewed on Jan 16, 2026
Review provided by G2
What do you like best about the product?
I like the ease of use of Amplitude Analytics. Cohorting is nice too, as it helps me look at the same funnel for different cohorts of users.
What do you dislike about the product?
I don't like that some events fire multiple times for a user in a session and might have different values. When looking at the funnels for this, the data is not clean since it is aggregate data.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps me check funnels for flows. It's easy to use, and cohorting is nice for looking at the same funnel for different cohorts.
Jaime S.
Fast, Easy Dashboard Building for Multi-Analysis
Reviewed on Jan 15, 2026
Review provided by G2
What do you like best about the product?
Fast and easy to build dashboards. Can be used in multiple analysis
What do you dislike about the product?
Sometimes I'd like to have more properties to filter by
What problems is the product solving and how is that benefiting you?
Analyzing web and product performance in an easy way
Accounting
Powerful Data Analytics with Impressive Dashboards
Reviewed on Jan 14, 2026
Review provided by G2
What do you like best about the product?
Very powerful tool for data analytics overall -- there are plenty of features and functions and flexibility to take advantage of! I especially love the dashboards. The "Getting Started with Amplitude Analytics" course (videos + transcript + interactive walkthrough activities) was especially helpful to help me get familiar with the platform.
What do you dislike about the product?
There's definitely a learning curve when it comes to understanding how to navigate the platform and utilize/make the most of its (many) capabilities -- I've only touched the tip of the iceberg myself!
What problems is the product solving and how is that benefiting you?
I was analyzing a dashboard created for one of our products (that began early last year). For my role (accounting-related), there are two dashboards that were particularly helpful as we needed to come up with an accrual estimate. One of the charts (a multi-line chart) on the dashboard showed the number of claims coming in each day, with a different-coloured line for each type of claim (e.g. damaged, lost, stolen). Another helpful chart to analyze for my use case was the one tracking the daily sum of reimbursements/refunds (i.e., approved claims) being paid out. For both charts, I was only interested in the total for each day (no need for separation by claim type), so I removed the "grouped by: claim_reason", which resulted in the chart that was most helpful for my purposes. Then, to get a cumulative total (just the sum from all claims, not the day-by-day breakdown) to date, I selected the "Bar chart" option. The date presets (e.g. "Last 30 days", "This quarter") and keyword options (e.g. "Between", "Last", "Since", "This") have also been incredibly useful for further refining of my searches (down to whatever specific period I am looking to analyze the data for).
Akanksh G.
Streamlined Insights with AI-Powered Amplitude
Reviewed on Jan 14, 2026
Review provided by G2
What do you like best about the product?
I like Amplitude Analytics' AI feature; it lets us just type a couple of prompts and get the data and the visuals we need. It reduces the time taken by analysts to build or prepare a chart, allowing us to focus more on in-depth research and analysis to get better insights and dig deep into the data.
What do you dislike about the product?
I'm a bit concerned that predictive analytics sometimes ends up aggregating the data when we export certain numbers and when I export the same numbers at a later point in time, the numbers vary slightly. It's not massively worrying, but the numbers vary a bit.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps analysts focus on in-depth insights by allowing stakeholders to self-serve basic data, freeing us to concentrate on research.
Nathalie M.
Powerful Analytics with Supportive AI and Stellar Service
Reviewed on Jan 13, 2026
Review provided by G2
What do you like best about the product?
I like that the support for Amplitude Analytics is good. The AI is really effective, helping me create reports quickly, allowing me to see the data in a matter of minutes.
What do you dislike about the product?
I think there's a very high learning curve. The initial setup was a little bit confusing.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to track metrics and analytics for our mobile app, aiding in user acquisition and retention. It helps me quickly create reports and view data within minutes.