Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Helps Me Understand User Behavior as a Growth Manager
What do you like best about the product?
I am a Growth Manager, and thanks to them, I can understand how my users behave.
What do you dislike about the product?
I am not a data engineer (or technical in data), and I find it difficult to know what and how to measure certain things, and I waste time redoing some events or properties.
What problems is the product solving and how is that benefiting you?
to understand who the users behavior are
Intuitive Analytics with Room for Improvement
What do you like best about the product?
I like that the graphs in Amplitude Analytics are easy to create and simple to read. The platform offers an enormous amount of complexity yet has a great UI/UX and does not feel overwhelming to use.
What do you dislike about the product?
I wish there was more flexibility with modifying graphs, especially colors and labeling. Also, due to the sheer size of the data, it can sometimes become noisy, which is not easy to clean within Amplitude Analytics.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics for product analytics, building dashboards, and monitoring performance. It gives me an exact view of the customer journey, helps identify pain points, and offers a great UI/UX without feeling overwhelming.
Easy Access to Insights Without Needing SQL
What do you like best about the product?
This is a really easy way to get information without having to use SQL.
What do you dislike about the product?
I can’t move the filters when I’m creating an event.
What problems is the product solving and how is that benefiting you?
At the moment, it’s helping me get information about my company’s active users, and I can access that info really easily.
Review from perspective of a complex product
What do you like best about the product?
Clever way of joining event information that saves an analyst a lot of time: eg user journeys and flows, ability to build funnels with flexible time frames. Visualisations are mostly clear and I do not remember a lot of viz types that I felt were missing
What do you dislike about the product?
There’s a 2000 event limit. We track the logged-in user experience, and we need more events than that. The problem is that once we start grouping events together to stay under the limit, we lose important context. For example, if we group all page views into a single event like “viewed a page,” then the user journey ends up looking like someone went from a page to a page, with no information about which page they came from and which page they went to.
The navigation also feels pretty clunky. I often find myself clicking around just to locate basic information, and it’s not easy to find what I need.
On top of that, some information gets cut off with no way to view the full text. For instance, our event names can be quite specific and therefore long, but I can’t see the full name. Even when I click into an event to view the details, I only see a few more characters, and still not the complete event name.
The navigation also feels pretty clunky. I often find myself clicking around just to locate basic information, and it’s not easy to find what I need.
On top of that, some information gets cut off with no way to view the full text. For instance, our event names can be quite specific and therefore long, but I can’t see the full name. Even when I click into an event to view the details, I only see a few more characters, and still not the complete event name.
What problems is the product solving and how is that benefiting you?
Usage of features from product tribes, a self service manner for the product to access information without having to always relay on the data team. It saves around half FTE time
Great charts & feature flags, but a learning curve for non-analytics users
What do you like best about the product?
I like the charts & dashboards. I like that there are feature flags too.
What do you dislike about the product?
As someone whose background isn't in analytics, it's not been the easiest platform to pick up. I've made the most progress using LLM tools with an MCP server to create charts & dashboards.
What problems is the product solving and how is that benefiting you?
Product cohorts, retention rates, and holistic product analytics
Intuitive Visualizations with Room for UX Improvement
What do you like best about the product?
I really appreciate Amplitude Analytics for its ease of use and visualization capabilities. It greatly helps me in attributing performance to different campaign types and simplifies creating project spaces. I find the charts and graphs very helpful for visualizing performance data, especially when I'm communicating with stakeholders. Being able to create charts for visualization purposes and look at performance by channel and campaign has been really beneficial, particularly when tracking email versus SMS and push performance within one or even across multiple brands.
What do you dislike about the product?
Certain UX features could be improved. I would like better ways to compare data between time periods and a system-check for UTMs, flagging UTMs if no performance data is reflected due to changes.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics for attributing performance to different campaign types and visualizing performance data with charts and graphs, which helps in communicating with stakeholders.
Event-Based Feature Flags Enable Truly Dynamic UI Experiences
What do you like best about the product?
I like the feature flag functionality, especially that I can enable flags based on events triggered from my app. However, sometimes it doesn’t work reliably because of the delay between an event being triggered and it being processed. For example, I’m giving my users a dynamic UI based on their inputs, but in the next step—where I’m using my feature flag—the behavior isn’t consistent.
One more thing I don’t like is the masking levels on text fields. Passwords and other sensitive fields being masked is fine, but I’m still able to see basic input fields in session replays. If the masking level had a few more enum cases, I think it would be more developer-friendly and easier to control what shows up in replays.
One more thing I don’t like is the masking levels on text fields. Passwords and other sensitive fields being masked is fine, but I’m still able to see basic input fields in session replays. If the masking level had a few more enum cases, I think it would be more developer-friendly and easier to control what shows up in replays.
What do you dislike about the product?
Customer support service: Last week, I was struggling with a memory issue and I reached out to your team for help, but they couldn’t resolve it. They only told me that a new update was available and asked me to update the SDK, but my issue still persists. If they take their customers seriously and provide proper support, it would be fine.
What problems is the product solving and how is that benefiting you?
Using session replays and feature flags really helps us pinpoint production issues and resolve them quickly. Apart from that, making decisions based on the data is helpful too, although that’s something that’s fairly common in other software as well.
User-Friendly Interface but Overwhelmed by Options
What do you like best about the product?
I like the user interface of Amplitude Analytics because it's aesthetically pleasing and easy to look at and read. I also love the dashboard feature, which makes it really easy to track graphs, notes, and charts all in one area, and it is shareable with others to edit. The UI is simple, aesthetically pleasing, and very cohesive and consistent throughout the app. I use the Events page the most, as it serves as my starting point for searching event keys and building on top of it.
What do you dislike about the product?
There are so many buttons and options, it's hard to figure out how to get what I want, where it is, if it even exists. I just don't understand sometimes when I want to solve a problem, how to use Amplitude Analytics to do it. I ask ChatGPT if Amplitude Analytics has a certain feature and I ask for a tutorial on how to use Amplitude Analytics to achieve said task.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to digest data in a readable format and track trends. The dashboard makes it easy to track and share information. The UI is user-friendly and visually pleasing, while the Events page is great for searching and building on event keys.
User Data Insights That Improve Customer Support and Decision-Making
What do you like best about the product?
It allows me to view user data that helps me in assisting our customers and in making decisions as well
What do you dislike about the product?
None… I can’t think of anything. I have a good experience
What problems is the product solving and how is that benefiting you?
Like users data, how many times user used the app and all their details including subscriptions
A/B Testing Fell Short: Couldn’t Track Conversions or Views
What do you like best about the product?
Amplitude has a nice UI and a ton of features. We only tried the A/B testing experiments.
What do you dislike about the product?
We couldn't get the A/B test experiments to work for a simple url split test. It just wouldn't track our conversion or views. Even with their help we couldn't figure it out.
What problems is the product solving and how is that benefiting you?
We were trying to analyze variants of our pricing page to see if one converted better than another.
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