Amplitude Digital Analytics Platform

What do you like best about the product?

It’s a great way to instrument analytics events and give your team the tools they need for the most common analyses and dashboards you’ll use 90% of the time.

What do you dislike about the product?

The early versions of the AI assistant weren’t especially helpful, but it has been improving over time. It’s also clearly more limited than querying your own database for more sophisticated analysis; however, for the most common day-to-day needs, it’s still fairly robust.

What problems is the product solving and how is that benefiting you?

Amplitude makes instrumenting analytics events for our product turnkey and straightforward, which helps us understand the impact of our product releases. We use it to run A/B tests, turn feature flags on and off in production, and generally monitor the health of our product. It also helps us understand feature performance, identify opportunities for improvement, and get a clear view of user behavior across our products at scale. Overall, it’s become our one-stop shop for understanding user behavior.

What do you like best about the product?

I like how easy Amplitude Analytics makes it to analyze user behavior without technical expertise or writing SQL queries. I can create dashboards, track key product metrics, and quickly see the impact of experiments, which helps me make faster decisions. It saves me a lot of time in my day-to-day work as a PM because I can create funnels, explore user journeys and behavior, and identify issues without relying on the data team for every small analysis. I can see my daily metrics in a single view within minutes and track the numbers within an hour of launching a feature. It helps me make better and faster decisions.

What do you dislike about the product?

When I'm away from my laptop, Amplitude Analytics' mobile web view isn't very convenient for creating funnels or charts. When I give a colleague edit access to a dashboard, their chart is saved in their own space instead of updating the shared dashboard. I also find the funnel conversion time ranges limiting. I’d like to set both minimum and maximum windows, such as counting users who complete step 2 within three days of step 1 but excluding those who do it within the same hour.

What problems is the product solving and how is that benefiting you?

I use Amplitude Analytics to understand where users drop off in a journey and why features aren’t performing as expected, and to make product decisions with clear data.

What do you like best about the product?

What I Like Best:
Amplitude turns raw behavioral data into actionable insights fast with agentic AI. The drag-and-drop funnel builder and Free-Form Analytics let me answer complex marketplace questions in minutes, not days.

Most Helpful:
Event-driven tracking (`product_viewed`, `checkout_initiated`) with properties (price, seller_id) gives real journey visibility. Cohorts like "Stuck at Checkout" directly drive campaign fixes and revenue recovery (~$1.2M recovered via targeted outreach).

Bottom Line:
The most complete behavioral analytics platform for product/e-commerce teams. UI is clean, integrations are seamless, and pricing pays for itself in 3-6 months. Amplitude is for teams that need to act on behavior.

What do you dislike about the product?

Event filtering is limited — you can only view live events in real time. To query historical events or inspect the full event payload, you have to dig into individual user profiles and scroll through their activity log.

What problems is the product solving and how is that benefiting you?

Before Amplitude: I was piecing together insights from GA4 sessions, spreadsheet exports, and ad-hoc SQL queries. I could tell you what happened on our marketplace, but never reliably why. Every report took days — building cohorts, joining tables, exporting data. Decisions lagged behind reality.

After Amplitude: Behavioral analytics that answer questions in minutes instead of days, with no data engineering dependency.

~15 hours/week saved per analyst on report building and data wrangling
$1.2M+ recovered in checkout abandonment through targeted cohort campaigns
~30 hours/month off the data engineering team for basic analytics requests
Decisions made in hours instead of weeks. That's the difference between reacting to a problem and preventing it.

What do you like best about the product?

I find Amplitude Analytics intuitive and easy to understand. It makes product analytics easier for people without a SQL or data background, and I can create retention charts, funnels, data tables, cohorts, and segments without writing complicated queries. I especially value segmentation because I can see how many people are using something and break down the data by users, properties, or regions. I also like the user journeys and session views, and the feature flags and experimentation tools, which let me control which users see features and run tests with split or random user groups. The range of analysis is much deeper than what I found in CleverTap, and the Claude integration is interesting and helps me analyze data directly. The initial setup was pretty easy, too.

What do you dislike about the product?

When I look at longer date ranges, my charts can load a bit slowly. The initial setup was easy, but I still have to put in effort to keep the data structured and clean and make sure analytics for new features stay in line with existing ones.

What problems is the product solving and how is that benefiting you?

I can explore retention over time and analyze segments and cohorts without writing difficult SQL queries or needing a huge data team. Amplitude Analytics makes data easier for everyone to understand, brings more insights to the team, and gets everyone more involved in company growth.

What do you like best about the product?

I like the AI help. If there’s something I don’t understand, I type it there. I can see users’ replies and the events they use live.

What do you dislike about the product?

I feel like there is too much information going on. When there are so many events set up, I’m not sure which one to choose.

What problems is the product solving and how is that benefiting you?

I use Amplitude Analytics to get feedback from users the moment we need it.

What do you like best about the product?

Simple language AI prompt feature for report generation and data extraction. This feature has helped in reducing TAT for report creation and analysis.

What do you dislike about the product?

I believe that the platform structure in terms of default options like placement of out of the box options like cohort creation, analytics etc can be more structured. At times when compared to few other CDPs Amplitude normal layout might look confusing. The flow can be better.

What problems is the product solving and how is that benefiting you?

The most used feature by my team is for retention and retargeting strategy. The analysis in terms of LTV, repeat rates, replenishment has helped in developing journeys for our CRM charted. Predictive cohorts are being extensively used, specific definition being your "likelihood to transact in x day". Earlier we had to manually do the analysis based on regression models which were static.

What do you like best about the product?

Easy to use interface for non-technical end users. And their AI functionality has been very helpful for building faster.

What do you dislike about the product?

Sometimes it's difficult to navigate to app wide settings for overall setup needs.

What problems is the product solving and how is that benefiting you?

Reporting from multiple tools like HubSpot, GA4, Google Ads, etc. And easy to setup conversion events to paid platforms, esp for LI and Meta.

What do you like best about the product?

Easy to build and publish in-app guides without needing help from devs, super easy to see user behavior and how our campaigns perform in one place. Quick access to data and charts, so I can check results without asking anyone

What do you dislike about the product?

Sometimes there are bugs and issues with events, so I need to double-check data

What problems is the product solving and how is that benefiting you?

Shows how users behave, so I can make data-based decisions for our campaigns. It helps to track campaign results in one place, so I save time.

What do you like best about the product?

I use Amplitude Analytics to check the traffic generated by our UTM links. It's a quick way to see which campaigns and links are bringing people in, without having to build anything complicated. As a marketer who only uses it occasionally, I found it easy to look up what I needed

What do you dislike about the product?

As a beginner, I sometimes find Amplitude difficult to navigate. It can take me a while to find the right report or set up the view I need. I only use a small part of the tool, so I can't speak to the advanced features.

What problems is the product solving and how is that benefiting you?

Our company uses Amplitude to quickly get analytics on how customers use their accounts. Personally, I use it to check the traffic generated by our UTM links, which shows me which campaigns are bringing people in. Having this data in one place saves time and helps us understand what's working.

What do you like best about the product?

I like how snappy Amplitude Analytics is; it's really fast, making it super easy to create new charts without delay. I appreciate the quick analysis it offers, as it rapidly processes vast amounts of data and renders charts quickly, so you don't have to wait, even with thousands of records. The integration with Amplitude AI has made things even easier, allowing me to create comparisons and analyses simply by writing prompts in English within Slack or Amplitude. It usually does a great job and almost always gets the use case right. This makes it easier to not have to strictly adhere to Amplitude's native constructs like segmentation, funnels, and journeys, as you can simply specify your problem statement, and it generates a suitable chart. This flexibility and speed are what really stand out to me about Amplitude Analytics.

What do you dislike about the product?

I think the learning curve was slightly steep for me. I've used other products before, and coming to Amplitude Analytics for the first time, it can be a bit difficult to navigate. It takes some time to get used to it, but once you're onboard, it's really fast. For new users, it would be particularly easier if they could start off with letting AI create dashboards for them. Also, while there is an onboarding journey, the emails and information can feel like a lot. Maybe having a straightforward boot camp that gets new users up to speed with the types of charts and core features could help. It's possible these resources exist, but I haven't discovered them, which is something that could be improved.

What problems is the product solving and how is that benefiting you?

Amplitude Analytics provides insights for tracking product performance post-launch, helping us adjust our roadmap. It offers quick analysis with its snappy interface and AI, simplifying complex data analysis and chart creation.