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Reviews from AWS customer

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External reviews

2,461 reviews
from and

External reviews are not included in the AWS star rating for the product.


    Information Technology and Services

Fast, Trustworthy Product Insights at Scale

  • September 12, 2025
  • Review provided by G2

What do you like best about the product?
Powerful funnels, retention, and pathing that surface the “why” behind user behavior fast.

Cohorting is effortless: build segments off any event/property and reuse them across charts.

Journeys and “Stickiness” make it easy to spot aha moments and drop-off points.

Solid integrations (warehouse + CDPs) and governance tools to keep events/taxonomy clean.
What do you dislike about the product?
Learning curve: advanced charts and properties take time to master.

Cost can scale quickly with event volume and seats.

Occasional friction in chart/dashboard permissions and naming consistency.

Experiment features are improving but still trail best-in-class A/B platforms for depth.
What problems is the product solving and how is that benefiting you?
Self-serve product analytics: funnels, retention, and pathing without waiting on data teams. Benefit: faster decisions and fewer ad hoc SQL requests.

Activation and lifecycle insights: cohorts and journeys reveal drop-offs and aha moments by segment. Benefit: higher conversion and retention.

Unified metrics and governance: consistent event taxonomy plus warehouse/CDP integrations. Benefit: trusted source of truth and end-to-end visibility.


    Devin G.

Helpful dashboard of all analytics data clearly visualized but many toggles

  • September 11, 2025
  • Review provided by G2

What do you like best about the product?
There are many different variations of how to visualize our business metrics data that is helpful with technical and non-technical users. Customer support is helpful too with any questions and integrates nicely with existing metric data. Dashboards I create on Amplitude are shown many times to my team to help guide decisions.
What do you dislike about the product?
Amplitude has very many toggles that requires a steeper learning curve in order to create dashboards. The options are great but the ability to have a simplified view of all data is lacking to be able to quickly visualize metrics.
What problems is the product solving and how is that benefiting you?
Visualizing metrics data that is gathered in near real-time that I can show to my team. Filterable options are helpful too among the different monitors options and queries.


    Nate S.

Amplitude is best in class

  • September 09, 2025
  • Review provided by G2

What do you like best about the product?
Amplitude was super easy to setup and have been a great tool for us to analyze our product. We leverage it every day and have a number of reports that we look at daily.
What do you dislike about the product?
So far we have not seen very many downsides to using the product. Satisfied customer!
What problems is the product solving and how is that benefiting you?
User tracking, customer support


    Construction

Easy to understand, insights I need!

  • September 09, 2025
  • Review provided by G2

What do you like best about the product?
I don't have extensive experience working with data tools, however whenever I use Amplitude I am able to quickly get the answers I need, and I find it very easy to navigate.
What do you dislike about the product?
Not much to dislike, it's so easy to navigate and they have so many helpful tool tips.
What problems is the product solving and how is that benefiting you?
I need further insights into user behaviour, and to be able to segment clearly. Amplitude does this all very quickly and easily.


    Shivam K.

Powerful, data-rich, quick and clean platform for analytics

  • September 08, 2025
  • Review provided by G2

What do you like best about the product?
helpful dashboards, real time data. Custom dashboards help compare different behaviours easily and accurately by using segmentations, funnel, etc
What do you dislike about the product?
not very intuitive when exploring attribute values associated with an event. also the side modal/dialog does not have an option to close and going back takes you directly to home page having to restart everything from scratch
What problems is the product solving and how is that benefiting you?
understand user behaviour, drop off points, perform comparisons for multiple behaviours available against a specific cohort. overall it enhances decision making


    Financial Services

I think there is an easy-to-use interface with good data processing performance.

  • September 05, 2025
  • Review provided by G2

What do you like best about the product?
The ease of accessing real-time information and the ability to generate filters
What do you dislike about the product?
What I like least is that, at times, it is not so intuitive to find some filters or views.
What problems is the product solving and how is that benefiting you?
Analyses of user retention and engagement based on their behaviors


    Faith K.

Easy implementation and great, flexible insights!

  • September 05, 2025
  • Review provided by G2

What do you like best about the product?
Amplitude was really easy to get up and running in the multiple applications we have. We're able to define insightful events that we can dig even deeper into with amplitude's support for endless additional properties.
What do you dislike about the product?
There's a bit of a learning curve with what insights will actually be helpful to you and how to best organize them to get the most value.
What problems is the product solving and how is that benefiting you?
Amplitude is answering the question of what are users doing in our application, and what successes and failures are they encountering.


    Mariana M.

Approachable and easy to use

  • September 05, 2025
  • Review provided by G2

What do you like best about the product?
What I like best about Amplitude is how approachable it makes product analytics. You don’t need to be a data scientist to uncover insights. It is easy to access actionable insights for our process and team.
What do you dislike about the product?
The main challenge with Amplitude is it requires a solid implementation and governance plan. If events aren’t clearly defined, it can be hard to maintain data quality.
What problems is the product solving and how is that benefiting you?
Amplitude helps our teams uncover where customers are getting stuck, what drives engagement, and how product changes impact the user journey.


    Information Technology and Services

Great Analytics - Could be better UX

  • September 05, 2025
  • Review provided by G2

What do you like best about the product?
The ability to splice data in a million (exaggerating) ways. It's super helpful to do extremely in depth analysis on user acquisition and behavior. I also am a huge fan of how quick and easy it is to visualize data and compare against other periods. Some of our other tools don't have this comparison functionality built out as well.
What do you dislike about the product?
Ramping up your skills in Amplitude is a bit of a pain point. To this day I still mainly rely on reports that have been created and then toggle the dimensions. Some of the terminology on Amplitude doesn't tie to our internal definitions. I'm not sure if this is how we've configured the data or an Amplitude issue. Overall the pain points are worth it, once you're fully ramped on Amplitude theres a lot of powerful data.
What problems is the product solving and how is that benefiting you?
It's solving quite a few problems. Historically, Amplitude was the only software that allowed certain channel and sub-channel level reporting. We've since built out some other tools but this insight was critical for decision making, win forecasting, and CAC forecasting. Another key problem is understanding customer usage of certain feature. This has helped keep the team (product mainly) informed about what our customers are actually doing on a day to day basis. We couple this more quantitative data with some qualitative data from customer interviews.


    Vikas R.

Best Analytics Software for startup’s

  • September 05, 2025
  • Review provided by G2

What do you like best about the product?
We liked the amplitude because it got integrated in no time. Their customer support was great. Loved it. Lots of features to test on
What do you dislike about the product?
As of now we don’t find any disliking we will update it if any problem arises
What problems is the product solving and how is that benefiting you?
Amplitude helped us in improving our Retention, D0,D7,D30 all improved because of amplitude which resulted higher ACV