Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Versatile tool with many useful features
What do you like best about the product?
Versatility and response time - can look at data in a variety of ways and it aggregated quickly
What do you dislike about the product?
Set up can take time and data governance is very important and not necessarily enforced
What problems is the product solving and how is that benefiting you?
Our primary tool for tracking and analyzing user behavior, how they use the product and who they are.
Effortless Metrics and Outstanding Usability
What do you like best about the product?
Metrics are easy to create, and the usability is excellent.
What do you dislike about the product?
When I visit the help center for guidance, the Amplitude shown in the screenshots and videos looks quite different from the current version, which makes it difficult to follow.
What problems is the product solving and how is that benefiting you?
Amplitude helps us track user behavior and serves as an OKR indicator as well.
Exceptionally User-Friendly and Accessible for Everyone
What do you like best about the product?
It’s very user-friendly; you don’t need to be an expert to use it, and the AI features being added make the experience even smoother and more intuitive.
What do you dislike about the product?
I feel like I’m not using the full range of features because there’s so much information available. It might help to have a clearer path or guidance on what I could use to get the most out of it.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps me understand how users are adopting and retaining the new features we release to production. It allows me to identify issues and track key metrics, so I can spot what’s not working well and make the necessary improvements.
Flexible, User-Friendly App with Powerful Dashboard
What do you like best about the product?
The app is easy to go, you can just call simple APIs and collect all the information. The service is quite flexible. I even have managed to transfer data manually between different accounts/projects. The dashboard is quite comfortable, has sufficient variety of charts available.
What do you dislike about the product?
Limitations are big on the free tire and the price for the minimal tariff is too big.
What problems is the product solving and how is that benefiting you?
I'm getting an insight on what actually users are doing with my application. Also using it a bit for technical feedback.
Powerful Insights and Seamless Integrations for Marketing Teams
What do you like best about the product?
I love the insights and granularity you can obtain with Amplitude! I also really appreciate the integrations Amplitude is compatible with.
I work in Lifecycle Marketing and use Amplitude daily, we integrate it with Iterable so we can see in depth about the performance and engagement for each campaign. We especially love how easy it was to set up alerts for when a campaign doesn't perform as expected or stops working all together!
It has really enabled our team to be efficient in solving problems, identifying what works well and what doesn't.
I work in Lifecycle Marketing and use Amplitude daily, we integrate it with Iterable so we can see in depth about the performance and engagement for each campaign. We especially love how easy it was to set up alerts for when a campaign doesn't perform as expected or stops working all together!
It has really enabled our team to be efficient in solving problems, identifying what works well and what doesn't.
What do you dislike about the product?
My biggest issue with Amplitude is that the UI is not incredibly user friendly. It takes some time to learn the platform and how to gain as much from it as possible.
What problems is the product solving and how is that benefiting you?
Amplitude is helping us dive deeper into the data we have and unlock powerful trends and behaviors of our members base that we don't have with other platforms.
Accurate Tracking for Web and App—Highly Recommended
What do you like best about the product?
Gives more accurate tracking results for web and app both.
What do you dislike about the product?
The visualization graphics could be improved by adding more options when viewing tracking data.
What problems is the product solving and how is that benefiting you?
It attributes sales and other events to the correct sources, which increases the efficiency of those sources. This helps us decide where we should focus our efforts for growth.
Intuitive UI and Detailed Insights, A Solid Choice
What do you like best about the product?
I absolutely appreciate Amplitude Analytics for its intuitive and user-friendly interface, which significantly enhances navigation and enables the effortless creation of dashboards. This ease of use is a considerable advantage over many competitors, as it allows these dashboards to be shared seamlessly with product teams, fostering a collaborative environment. Additionally, I highly value the detailed and well-documented raw data it provides, which is ideal for conducting ad-hoc analyses outside of Amplitude. This detailed data has been incredibly beneficial in helping us make well-informed decisions. Furthermore, the platform's collaborative nature and documentation further aid in efficient teamwork, making it a robust tool in our analytics arsenal.
What do you dislike about the product?
I think event tagging in Amplitude Analytics sometimes is a bit misleading. There's a need for more clarity on specific events and better documentation. It's not always about having numerous events; the clarity and understanding of those events are crucial. Also, the initial setup of Amplitude Analytics seemed medium to hard, which could be challenging for new users.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to track app and website traffic, allowing us to identify and tag specific events. Its detailed backend data aids informed decision-making, and the intuitive UI facilitates dashboard creation and team collaboration.
Powerful analytics platform with room for improvement in access management and AI-driven insights
What do you like best about the product?
What I like best about Amplitude Analytics is how intuitive and powerful the platform is. It allows teams to easily understand user behavior, measure product performance, and make data-driven decisions without needing deep technical knowledge. The visualization and segmentation features make insights immediately actionable.
What do you dislike about the product?
The learning curve can be a bit steep at first, especially for people who are new to product analytics.
The roles and permissions for administration are somewhat limited; there should be better management and flexibility in access controls and user permissions.
need ai analitycs some
The roles and permissions for administration are somewhat limited; there should be better management and flexibility in access controls and user permissions.
need ai analitycs some
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps us understand user behavior within our mobile app — how users navigate, where they drop off, and which features drive engagement. This visibility allows us to improve user experience, prioritize product updates, and increase retention through data-driven decisions.
Empowers Teams with Real-Time Insights and Seamless Collaboration
What do you like best about the product?
What I like best about Amplitude Analytics is its ability to democratize data across teams. It empowers everyone — from product managers to marketers — to independently explore insights, build funnels, and validate hypotheses without relying on engineering or analytics teams. The platform’s real-time data and intuitive interface have accelerated our decision-making and improved collaboration across functions.
What do you dislike about the product?
Amplitude offers great insights, but building complex analyses or cross-product funnels can be non-intuitive for new users.Needs improvement in calculations inside array object, providing flexibility to change Home Page metrics.
What problems is the product solving and how is that benefiting you?
What I like best about Amplitude Analytics is its ability to democratize data across teams. It empowers everyone — from product managers to marketers — to independently explore insights, build funnels, and validate hypotheses without relying on engineering or analytics teams. The platform’s real-time data and intuitive interface have accelerated our decision-making and improved collaboration across functions.
Effortless Insights and Empowered Teams with Amplitude Analytics
What do you like best about the product?
What I like best about Amplitude Analytics is how effortlessly it turns complex behavioral data into clear, actionable insights. Its event-based structure and intuitive visualizations make exploration simple — from identifying user drop-offs to validating experiments in real time. It empowers teams to self-serve insights, reducing dependency on analysts and creating a shared understanding of what drives product growth.
What do you dislike about the product?
Advanced queries sometimes need external tools like BigQuery for deeper analysis. That said, these are more growing pains of scale than limitations — the core platform remains intuitive and highly impactful.
What problems is the product solving and how is that benefiting you?
Amplitude helps solve the challenge of fragmented insights by bringing all behavioral data into one place. It makes it easier to understand user journeys, measure experiment outcomes, and align teams on shared metrics. For me, it’s reduced time spent on manual analysis and enabled faster, more confident decision-making — ultimately improving how we learn, iterate, and build better product experiences.
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