Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Ease and Flexibility in Creating Insights with Amplitude
What do you like best about the product?
I like the ease of creating and manipulating data in Amplitude Analytics. It has a very simple way of selecting and filtering data, as well as choosing the type of visualization or chart I need. This gives me the freedom to make my own creations without relying on a development team, which gives me a lot of autonomy. It's also easy to ask a developer to add something new, or even for me to go into our code and do it myself, everything is very easy. Working with data, making decisions, and analyzing results quickly is essential for us, and Amplitude allows us to do all of this quickly. Additionally, the platform is robust, easy to use, and the plans are quite interesting, especially for companies that are starting and don't have a large budget.
What do you dislike about the product?
I think it's a bit confusing at times how segments and some special properties work in Amplitude Analytics. There are some details that don't work exactly the way we expected. Moreover, the platform handles domain events very well (like a message being sent, a login being made, or a payment being executed), but not as well or in a simple manner with state change events (like an account update, plan change, etc.).
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to understand our users, their activities on the platform, and the main features they use, analyzing events for quick and safe decisions. It gives me the freedom to create visualizations without relying on other teams, facilitating agile development.
Effortless Setup, Empowering Analytics
What do you like best about the product?
I find Amplitude Analytics super easy to set up, especially with the Segment integration. It's straightforward to create charts and dashboards, and I appreciate how easy it is to send data to other destinations. One of the highlights for me is that there's no need for a technical person to set up the tool, allowing the analytics, product, and design teams to have full ownership without depending on others.
What do you dislike about the product?
I think that funnel and conversion tracking is a bit confusing at times, also the cohorts and how cohorts and retention curves are calculated took a bit of time to getting used to.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to see conversion funnels, track user cohorts, and understand product interactions. It's super easy to set up with Segment integration, allows easy chart and dashboard creation, and empowers teams to own the tool without needing technical support.
Intuitive for A/B Testing, Seamless Daily Insights
What do you like best about the product?
I like how easy Amplitude Analytics is to use with its drag-and-drop interface and simple rules. The new AI agents are really nice because they monitor my dashboard, saving me a lot of time and providing great insights that can be sent to Slack. This helps a lot with tracking performance. The setup was pretty easy and intuitive, taking me just two days to learn and personalize it with ease. I appreciate that I only need to check daily summaries to stay informed and know what's going on.
What do you dislike about the product?
I think one of the things that could be improved is the capacity for grouping certain values when you choose a certain thing. For example, when I create a chart and filter by properties, I'd like to create groups of properties so I don't have to choose them every single time.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics for AB testing, which helps me decide which channels or page changes benefit our business. The AI agents save me time by summarizing performance daily and providing insights integrated into Slack.
Granular Insights Enhance Strategy, but Costly Add-ons
What do you like best about the product?
I like how Amplitude Analytics allows us to see very granular data of our users. It helps us know what our users are doing and the actions they are taking on the app. This insight helps us provide our service the best way possible for those users. The granular data also allows us to segment properly and create custom codes for different user cohorts, which improves our decision-making. It helps us see where our users are coming from, enabling us to direct more of our budget and marketing traffic effectively. The capability to see data in the most granular form is exciting because it allows our strategy to be pinpointed in a way that helps our entire service to be effective to the end user.
What do you dislike about the product?
Expensive add-ons. For example, guide and surveys. I think it's very expensive to add to our current setup, so that's why we've not used it. So if it can be less expensive so that we're able to, like, put it into our workflow. Another aspect of Amplitude that I would like to work better is how the AI creates cohorts when you ask it. For example, when you create a segment or funnel using AI, it rarely gets it correctly without making any errors or over-generalizing the events or data or just not capturing it correctly.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to access granular user data, helping me understand user actions and improve service delivery. It aids in proper segmentation, cohort creation, and refines our marketing strategy by providing detailed insights that enhance decision-making.
Exhaustive Insights for Understanding User Behavior
What do you like best about the product?
Very exhaustive in terms of the cuts that we can use to understand user behaviour and insights
What do you dislike about the product?
There is a bit of a learning curve and I am still not using all the features Amplitude has to offer. Another minor improvement could be the ability to tailor some simple use cases at an organisation level account.
What problems is the product solving and how is that benefiting you?
It directly helps us identify reasons for revenue drop or growth. It helps us identify gaps in the current experience and improve conversion
Simplifies Data Analysis but Lacks User-Friendly Guidance
What do you like best about the product?
I like that Amplitude Analytics makes it easier to look at data in one place and helps me make sense of it. The data looks clear and not cluttered, which is a big plus for me. I appreciate the ability to filter and segment the data as needed because it lets me see the factors that are most important for me and answer more specific and nuanced questions. It helps me dig into things a bit further, which is great.
What do you dislike about the product?
Understanding what some of the filter and segments mean, though I understand these are often set by my company. I think it would be helpful to have more info and tool tips, or some resources for me to better understand how I can use Amplitude self-serve as someone who isn't super technical or data savvy.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics makes it easier to look at data in one place and make sense of it. The data is clear, not cluttered, and I can filter and segment as needed to see important factors and answer specific questions.
Powerful Analytics Tool
What do you like best about the product?
What I like most about Amplitude is how easy it is to understand user behavior without needing a lot of heavy technical work. The interface feels intuitive, the event analysis is powerful, and the segmentation options are very flexible. Overall, it helps teams move faster from data to action and make decisions with more confidence.
What do you dislike about the product?
Some advanced configurations can get complicated pretty quickly, especially when it comes to event governance and managing taxonomy at scale. The learning curve can also be steep for non-technical users, and pricing tends to rise fast as usage increases.
What problems is the product solving and how is that benefiting you?
Amplitude helps us understand how users interact with our product throughout the entire journey. It gives us better visibility into feature adoption, funnel drop-offs, retention, and user segmentation. As a result, our teams can make faster product decisions based on real user behavior rather than assumptions.
Empowers Data-Driven Decisions with Ease
What do you like best about the product?
I like Amplitude Analytics for its ability to provide clear and detailed insights into user behavior, which is crucial for tracking user interaction with different app features. The charts feature makes it pretty easy to derive insights, and the ability to track custom events simplifies analyzing feature usage across the app. The dashboards and visualizations save a lot of time and the real-time analytics through live events is very helpful in measuring success and failure metrics.
What do you dislike about the product?
Real-time data updates may sometimes have delays depending on the volume of events being processed. Better integration visibility and debugging support for developers would make implementation and maintenance easier. Could improve integration visibility by providing more detailed event delivery logs, including clearer information on whether events were successfully sent, delayed or failed and a more developer-friendly debugging console with real-time event inspection would make it easier to validate event payloads.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to track user behavior, analyze user journeys, and measure feature adoption. It solves visibility issues by providing detailed analytics and insights, enabling data-driven product decisions.
Easy Data Access, Needs Faster Updates
What do you like best about the product?
I find it very easy to take data from the app and generate reports with Amplitude Analytics. Switching to it was also uncomplicated.
What do you dislike about the product?
When I test events, it's difficult to find my device. Also, data lag needs to improve.
What problems is the product solving and how is that benefiting you?
I easily access data from apps and generate reports with Amplitude Analytics, though identifying my device during event testing is difficult. Data lag needs improvement.
Highly Customizable with Easy Setup
What do you like best about the product?
I use Amplitude Analytics to better understand user journeys and behaviors on our products, which helps strengthen UX research with real behavioral insights. I like the plug and play yet very customizable implementation, which allows us to choose the zoom of the analytics lens we want to play with. Additionally, I appreciate being able to define what is relevant to track, implementing minimal but very valuable tracking. The initial setup was pretty easy.
What do you dislike about the product?
There are discrepancies between custom tracking, auto capture, and AI-labeled events on session replays. The taxonomy management interface is not very user-friendly. UI and capabilities could be improved there.
What problems is the product solving and how is that benefiting you?
n/a
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