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    Ben A.

Bloomreach unlocking CRM potential

  • January 23, 2024
  • Review provided by G2

What do you like best about the product?
Bloomreach is an extremely fluid system. Quick in response but has no shortage of potential avenues to explore.

It is very intuitive and I feel I have learnt how to use the system quickly due to its usability, however there is plenty more to discover to help take my companies communications to the next level.

The reporting is highly visual and it is straightforward to build powerful insights and segmentations that will drive our business forward.
What do you dislike about the product?
Some of the integrations with our business has a initial sticking point. Working in the holiday sector we refer to specific events that occur in the future at a certain point.

Our emails have to refer to the specific events at a point in time which initially wasn't native to the platform.

The team at bloomreach however have been extremely supportive and managed to use their aggregation to overcome this. They have also built a new group by function to enable us to look at the latest instance which is required for our business.
What problems is the product solving and how is that benefiting you?
Developing a deep personalisation by creating unique communications in a wasn't use quick way.


    Katie H.

Easy to use, loads of functionality

  • January 23, 2024
  • Review provided by G2

What do you like best about the product?
It's a very visual platform which makes it easy to build CRM flows, recommendations, and emails. The customer support are super helpful and fast to respond.
What do you dislike about the product?
It can be quite difficult to edit HTML since the box is so small. I think this has recently been remedied though but it's still a bit buggy.
What problems is the product solving and how is that benefiting you?
It's helping us get the right products to the right customers with recommendations and segmentations. It's very smart and allows us to customise these recommendations down to a very granular level.


    Mina K.

Great user support

  • January 23, 2024
  • Review provided by G2

What do you like best about the product?
flexibility for the scenario to filter customers.
What do you dislike about the product?
UTC time zone on scenario causing different result.
What problems is the product solving and how is that benefiting you?
Dynamic segment with purchase record and some customer attribution.


    Financial Services

An ocean of possibilities in Bloomreach

  • January 19, 2024
  • Review provided by G2

What do you like best about the product?
It gives me as a marketing automation specialist a great number of possibilities and flexibility.
I have great experience with many of the customer support team where they do their best to solve my issue.
What do you dislike about the product?
The integration with facebook & Google Ads is very limited - i am referring to the identifying ID's use.
What problems is the product solving and how is that benefiting you?
Integrations with many platforms which makes the work of other departments easier. Being able to create custom integrations is very appreciated.
Jinja tags using personalization


    Julio Z.

Good support

  • January 12, 2024
  • Review provided by G2

What do you like best about the product?
platform easy to add ans integrate on the sites and manage
What do you dislike about the product?
Some documentation isn't clear maybe has more examples
What problems is the product solving and how is that benefiting you?
For our customers/clients has a lot of benefits


    Cosmetics

Great experience with Bloomreach

  • January 12, 2024
  • Review provided by G2

What do you like best about the product?
I like the most how simple is interfWhat I like most about it is how easy this work environment is, especially for a beginner. Everything is clear and easy to follow. However, that doesn't mean that a more experienced person can't use the more advanced features of this tool.
What I would like to highlight is the customer support, where they were able to help me with my problem within minutes
What do you dislike about the product?
I don't have much experience yet to reveal any shortcomings.
What problems is the product solving and how is that benefiting you?
Makes it easier for us to target our customers


    Gaz C.

Bloomreach user from ProCook

  • January 10, 2024
  • Review provided by G2

What do you like best about the product?
Almost limitless functionality gives us a vast amount of insight and value. The support team is always fast and extremely helpful solving almost every problem I ever have same day, usuall within the hour.
What do you dislike about the product?
Some of the reports are hard to run together. When trying to look at purchase data for campaigns it can be hard to get the reports to show the data you expect.
What problems is the product solving and how is that benefiting you?
We are working towards using Bloomreach as the main platform for all customer data and digital marketing and the idea of having all that data in one place is great.

We are now using it for much higher levels of personalisation making our message a lot more relevant to the customer.


    Garlonne R.

Good plateform

  • December 15, 2023
  • Review provided by G2

What do you like best about the product?
the platform is quite complete, the support is very responsive and pleasant, they quickly solve our blocking points, they are a real help in my work.
What do you dislike about the product?
unfortunately, the visual builder lacks many options
What problems is the product solving and how is that benefiting you?
when I'm stuck on complex elements that I've never had to solve before, the support team helps me out quickly, I always get quick feedback and they're always very attentive.


    Roman K.

Great tool, easy to use, great support

  • December 14, 2023
  • Review provided by G2

What do you like best about the product?
So many features and tools to create an experience for your customers. Also with possibility to modify, if you are experienced enough in JS, HTML, CSS,.... Great support, easy to use
What do you dislike about the product?
Bloomreach is not always ready for my crazy ideas :D
What problems is the product solving and how is that benefiting you?
Providing a tool to use with our clients to target their customers immediately on their journey and provide more personalized experience.


    Apparel & Fashion

Excellent Product! Excellent Team!

  • December 06, 2023
  • Review provided by G2

What do you like best about the product?
From a users perspective, the tool is "intuitive" and easy to use. While there is a TON of information that can feel overwhelming, the experience, enablement and support teams at BR make that transition easy.

Solutions architects are "top notch" are commited to finding solutions to ensure the tool best works for the business team. Even if Bloomreach is not able to meet those expectations, they listen and often take down those ideas to input into their roadmaps for future developement.

Flexibility is a key theme for Bloomreach. Teams are able to to "self-service" , whether it's a technical team pulling their own API to trouble shoot or configuring attributes to a business team being able to manually make updates to page or utilize the BR algo. Addiitonally, when trying to understand why products rank a certain way, the BR ranking diagnotic empowers the team to review this and adjust their rules as needed.
What do you dislike about the product?
Bloomreach is often enhancing and releasing new features for their product. Communication and understanding of those things can get lost, misunderstood and often don't get utilized or properly communicated until many months after the release.
What problems is the product solving and how is that benefiting you?
Bloomreach provides us a "one stop shop" for search and merchandising needs. Teams can easily optimize these areas using Bloomreach insights and/or their own analyses. Their tool is efficient and flexible, allowing for manual manipulation, full algo or a combo of both.