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Reviews from AWS customer

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    Government Administration

Great product!

  • September 25, 2023
  • Review provided by G2

What do you like best about the product?
Support team availability, functionality on the reporting, dashboard and weblayers.
What do you dislike about the product?
Documentation could be better, sometimes I miss more detailed cases.
What problems is the product solving and how is that benefiting you?
Weblayers and in-app messages, CMS, search optimization


    Michal N.

Bloomreach is critical tool for our business

  • September 25, 2023
  • Review provided by G2

What do you like best about the product?
Data availability, speed at which we can access data, real-time segmentations. Overal ease of use.
What do you dislike about the product?
I miss better administration of scenarios, reports, expressions. It happens quite often that you create duplicate metrics with the same name. As a result you have hundreds of metric and it's really difficult to keep it clean and clear.
What problems is the product solving and how is that benefiting you?
Bloomreach helps us to create a personalized customer journey for our users. We use BR in every possible touchpoint during user's journey. It helps us identify the customers and their preferences and then use this data to create a personalized communications with them.


    Manu A.

Good tool to improve your ecommerce experience

  • September 21, 2023
  • Review provided by G2

What do you like best about the product?
Bloomreach offers a suite of products that covers all aspects of ecommerce personalization and experience, including search, merchandising, recommendations, content management, and customer engagement. This makes it a one-stop shop for ecommerce businesses that are looking to improve their customer experience and drive revenue growth.
What do you dislike about the product?
Nothing to say on this side at the moment.
What problems is the product solving and how is that benefiting you?
Bloomreach's products are easy to use and manage. The user interface is intuitive and the documentation is comprehensive. This makes it easy for ecommerce businesses to get started with Bloomreach and start seeing results quickly.


    Clare E.

Very comprehensive product, and proactive team

  • September 20, 2023
  • Review provided by G2

What do you like best about the product?
For us, the ability to feed in all our CRM data with key conversion actions and customer properties is very useful for our email campaigns, scenarios, ad audiences etc.
What do you dislike about the product?
The experiments and weblayers can be simple to set up and we like the segmentation that can be done with testing. However we have had issues with experiments appearing on first page load which makes testing more difficult (we have an SPA).
What problems is the product solving and how is that benefiting you?
We are able to fully personalise our communications and site elements by user + customer behaviours and demographics. Our customers are global and their path to conversion can be quite long, so it's great to be able to see channel interactions on a contact level, so we can optimise their journeys.


    Carmen K.

A platform worth the investment and time

  • September 14, 2023
  • Review provided by G2

What do you like best about the product?
I like the many functionalities that the platform offers for personalization.
What do you dislike about the product?
There are millions of ways to do the same task which sometimes makes things a little complicated. There are plenty of resources to assist with this challenge however. My account rep. is absolutly perfect and extremly helpful!
What problems is the product solving and how is that benefiting you?
Bloomreach manages all of our customers data in one place. We are able to see a full customer profile at any given time - this also includes their events. This is benefiting us by alloqing us the opportunity to fully analyze campaigns and optimze our user exerpeice based on the data collected.


    Roger J.

Great support team of a great platform

  • September 14, 2023
  • Review provided by G2

What do you like best about the product?
Bloomreach is a great company that has a great platforms and a great support team that always answers at the convenient time and with thorough investigation of the issues
What do you dislike about the product?
I don't think there is anything i dislike of bloomreach and their solutions at this point in time. it's a great partner to work with and I'd recomend it to anyone
What problems is the product solving and how is that benefiting you?
Bloomreach is a centralized platform and vendor that helps achieve a 360 degree consumer view in just one platform. it also helps my organization get the customer support that we deserve


    Leisure, Travel & Tourism

Not the most intuitive platform but once you get it its fine.

  • September 12, 2023
  • Review provided by G2

What do you like best about the product?
Bloomreach integrates pretty easily with our company needs. The product offering is pretty wide and solves a slew of our challenges.

I like the drag and drop email template builder. Very easy to use and pick up.

Chat support is very helpful.

The scenario is very flexable and adaptable.
What do you dislike about the product?
Dashboards are complecated to build or to use. Its hard to get a list of emails you want and how they are performing.

Email template testing that have event merger tags shouldn't require building a scenario to test.

There should be a funcationality to know what links are in an email without clicking into individual elements.

Bloomreach should store what email a customer got, similiar to Iterable and Send Grid.

Support chat wait times should be less than 5mins. Wait time can be anywhere from 30 to 1hr.
What problems is the product solving and how is that benefiting you?
Its allowing us to easily build workflows and communcation to our users. The data that is being passed into our data base is easier to work with then past platforms.


    Louisa E.

Incredibly powerful martech platform, unleash your imagination

  • September 06, 2023
  • Review provided by G2

What do you like best about the product?
The support staff are tremendous! They're simply the best team you could hope to have in your back pocket. There's also tonnes of support materials, documentation, training and content to inspire. Brilliant to have access to all your customer engagement and sales data in one place.
What do you dislike about the product?
It's low code, so when it comes to the analytics, you don't have the freedom of a blank cell to create queries from scratch; there's a middle ground you have to get your brain into, but luckily the team are on hand at any time to help get you to where you need to be.
What problems is the product solving and how is that benefiting you?
Customer understanding, marketing strategy and omnichannel customer lifecycle marketing


    Transportation/Trucking/Railroad

Bloomreach review technical consultant

  • August 10, 2023
  • Review provided by G2

What do you like best about the product?
Easy to use with a shallow learning curve. Easy to set up for clients with data structures, data flows, integrations. Stable UI. Very responsive and knowledgeable customer support.
What do you dislike about the product?
Some use cases which require complex selection criteria are not easily done which require complex workarounds. Some limitations with regards to OOTB SDK functionality. Some more technical documentation does not exist or not available.
What problems is the product solving and how is that benefiting you?
Marketing campaigns, integration and data managment.


    Retail

Great Product search and organic search tools

  • August 09, 2023
  • Review provided by G2

What do you like best about the product?
The team and the roadmap. Weekly search tuning support meetings helped us to optimise performance
What do you dislike about the product?
The Product search tool is AI and it learns but struggles with some languages (around synonyms and semantics) Check the language you want and if you have multiple brands across many countries for some less common languages it may be better using a local tool
What problems is the product solving and how is that benefiting you?
Looking to reinstate organic to drive discooverability and performance on long tail search terms through creation of thematic pages etc