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    Naomi R.

So far so good ! I'm pretty new to Bloomreach (around 6 months)!

  • March 16, 2023
  • Review provided by G2

What do you like best about the product?
All the possibilities in terms of data analysis, and segmentation. Also all the options in the creation of emails...
What do you dislike about the product?
Sometimes it's a bit hard to understand how to get data: reports, metrics...
What problems is the product solving and how is that benefiting you?
Bloomreach allows us to be very specific about our communications and to target the right people at the right time.


    Rio B.

Speedy and efficient!

  • March 10, 2023
  • Review provided by G2

What do you like best about the product?
Userability of the platform is very easy for anyone new to Bloomreach.
What do you dislike about the product?
Unable to see duplicate email addresses before importing.
What problems is the product solving and how is that benefiting you?
The ease of building/testing emails prior to sending and user-friendly areas to build out scenarios for automation.


    Clare A.

The best platform I've used for customer data/email marketing

  • March 09, 2023
  • Review provided by G2

What do you like best about the product?
Really easy to see segments and how they grow over time - which gives you a detailed insight into your audience.
Building segments is also very straight forward, as well as building and scheduling emails.
What do you dislike about the product?
When reporting over time, if I log information and then review it again later, it may change (I am going to contact BR about this).

Reporting also is a little complicated but I am trying to figure this out.
What problems is the product solving and how is that benefiting you?
We can easily see split test results which is helping us to see a decent insight into our audience and learn what to do in future. With previous platforms, we could not see this level of detail in order to set rules and make decisions about future communications.


    Nicolás E.

User friendly and great customer service

  • March 09, 2023
  • Review provided by G2

What do you like best about the product?
The ux is very intuitive and extremely easy to learn. The platform offers tons of functionalities that tie together seamlessly.
What do you dislike about the product?
I would like to receive more in depth data analytics. It is often difficult to find certain data points using the metrics tab and the dashboard could offer more.
What problems is the product solving and how is that benefiting you?
Bloomreach allows me to develop complex scenarios which automatically deliver targetted communications to segmented audiences. As a content platform, this allows me to target different groups of users who belong to different stages of the user journey.


    Nick W.

Uses, training and support

  • March 06, 2023
  • Review provided by G2

What do you like best about the product?
Great tools to make marketing easy for everyone. Creating automated campaigns blends functionality with ease abilty without sacfrising either.
What do you dislike about the product?
Some of the more advanced features can be quite hard to get hang of and supporting documents are a little hard to follow.
What problems is the product solving and how is that benefiting you?
It helps us create automated personlised marketing for all our users.


    Scott K.

Incredible Tool and Support

  • March 03, 2023
  • Review provided by G2

What do you like best about the product?
The Support team is incredible, quick and helpful. They take our suggestions and work on implementing them.
What do you dislike about the product?
The Tool has incredible potential but does fall short for specific uses. Their Recommendations and Coding shortfalls have made it hard to automate scenarios.
What problems is the product solving and how is that benefiting you?
They are incredible with email campaign creation and scheduling, and allow practically anything you throw at it. There is a bit of a curve when learning the platform however.


    Denise R.

Whole New World with Bloomreach!

  • February 24, 2023
  • Review provided by G2

What do you like best about the product?
As an update from a year into using Bloomreach - I want to genuinely say this platform is a whole new world and has elevated the way we communicate to our customers. From our targeting, our campaign structure, our ideas, and more. I feel we are able to be innovative vs wondering what "walls" we will hit when trying to build out campaigns.

I would also like to take this time to SHOUT-OUT the wonderful team people at Bloomreach who have helped us be successful: Lindsey (our go-to person), Mohammed (we always love to chat with you), Mark (thanks for everything), Peter (we still miss you), and the rest of the lovely souls we've come across. We always know if we have a question, we can rely on y'all to help us and point us in the right direction.
What do you dislike about the product?
It would greatly enhance our experience for the following: (1) ability to export clickmaps for reporting, (2) making the survey feature more easy to use for marketers, (3) making polls easier to create within emails, (4) easier to set-up reports.

Double-please for the ability to export clickmaps! Would help a lot at the moment to share the results with our Brand team and agencies who don't go into Bloomreach as often (or have access). Currently, we have to take screenshots and put them together.
What problems is the product solving and how is that benefiting you?
Customer retention and engagement.


    Katie H.

Very fast, helpful and friendly support team

  • February 23, 2023
  • Review provided by G2

What do you like best about the product?
Every time I have an issue, support team offers very quick and complete solutions. Team members are also very friendly and always seems happy to answer and help.
What do you dislike about the product?
The least helpfull or least user friendly would be the jinja usage. Some of them are very extens, specially concerning data format adaptation.
What problems is the product solving and how is that benefiting you?
It helps to offer segmented communications to our customers and test what type of messages work best.


    Henrik M.

A convincing customer engagement platform

  • February 17, 2023
  • Review provided by G2

What do you like best about the product?
The UI itself is very easy to navigate in and it is straightforward to implement integrations to other platforms - either built-in integrations or via webhooks
What do you dislike about the product?
The visual email builder lacks some basic features - the ability to create a basic design at template level (CSS). Eg. styling of buttons etc.
What problems is the product solving and how is that benefiting you?
Providing the opportunity to combine first-party customer data from multiple sources and optimizing the customer experience both on website and in push communication and paid media


    Selen B.

One of the best tools - bringing your data driven marketing to the next level

  • February 15, 2023
  • Review provided by G2

What do you like best about the product?
- Very easy usability
- Data driven approach
- Allows to see the customer journey in one
- No need for analytics-tools
- Event based - you learn more about your customer
What do you dislike about the product?
- Some feature could be a bit better (for example Templating is a painful point)
- Also Predictions could be more specific and more open to understand it a bit better
What problems is the product solving and how is that benefiting you?
- Understanding the customer better, giving the customer the right content, to the right time via the right channel
- Breaking the silos and collecting all relevant information about a customer in one
- Open system, BR is not another Silo, it can be connected to each system in the company easily via API