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Reviews from AWS customer

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External reviews are not included in the AWS star rating for the product.


    Bastiaan R.

Efficient and easy to use customer data platform.

  • February 14, 2023
  • Review provided by G2

What do you like best about the product?
The interface of Bloomreach Engagement is very clear and easy to use for marketers of all levels. Creating automated campaigns feels very intuitive and the execution of these campaigns is very fast. Support is always very responsive and helpful.
What do you dislike about the product?
Creating analysis of campaigns does not feel as intuitive as it could be, sometimes this makes key points for analysis easy to miss. For beginning marketers this can be hard to figure out.
What problems is the product solving and how is that benefiting you?
Integrating our complex customer data into a platform that is easy to use for marketers without help of IT or data departments.


    Alexey M.

Like being at the controls of an airplane

  • February 14, 2023
  • Review provided by G2

What do you like best about the product?
I had worked in a similar service before, as I thought at the time, but no. Compared to bloomreach it was much weaker in terms of functionality. Here I can implement all my ideas, it is a great tool for marketing.
What do you dislike about the product?
I think the only thing I do not like, so it is difficult to master for beginners, but gradually learning everything from the manuals becomes clear how to work.
What problems is the product solving and how is that benefiting you?
Solves the problem of personalization and communication with users, allows you to make personalized offers.


    Rebecca R.

We Heart Bloomreach

  • February 13, 2023
  • Review provided by G2

What do you like best about the product?
I like the functionality it has given my team, we now have more tools at our fingertips and with a little bit of learning on the side, we are learning to do things with our CRM system that we have not been able to do before
What do you dislike about the product?
I have not been able to find anything I am unhappy with.
What problems is the product solving and how is that benefiting you?
Great Customer view, get attributes to customers and an easy tool to use for email building, weblayers etc.


    Ivan I.

Everything you need for your marketing team

  • February 07, 2023
  • Review provided by G2

What do you like best about the product?
- Easy to create diferent scenarios
- Easy to create enail design
- Easy to use vouchers in your campaigns
- Easy to connect width 3rd party
What do you dislike about the product?
it would be good to know Jinja ( templating language)
What problems is the product solving and how is that benefiting you?
It enables us to reach our customers segments with automated, personalized messaging through different channels


    Lucie K.

Great platform for various campaign types, thorough documentation

  • February 06, 2023
  • Review provided by G2

What do you like best about the product?
Using various analyses, also that I can insert different aggregates and expressions into one-another, to maximise the filtering proccess
What do you dislike about the product?
Cloning various items into different projects can be tricky sometimes (thus creating duplicates), also I'd very appreciate account level reporting
What problems is the product solving and how is that benefiting you?
Operative issues (e.g. building reports and working with data correctly), creating new solutions specifically for our needs (developing API for automatizations)


    Hollie A.

Very efficient, easy to navigate, explains itself very thoroughly and concisely in the documentation

  • February 02, 2023
  • Review provided by G2

What do you like best about the product?
How easy the site is the navigate. I know exactly what I'm doing when I'm doing it, I don't have to waste time.
What do you dislike about the product?
I'd say if there's anything to improve upon it'd be the ability to make folders to store campaigns more easily - however, the tags effectively do the same thing.
What problems is the product solving and how is that benefiting you?
Bloomreach makes creating and orchestrating email campaign sends significantly easier. It's made me much more efficient in my work, allowing the company to optimise our marketing performance.


    Matej E.

Bloomreach is very easy to use

  • January 31, 2023
  • Review provided by G2

What do you like best about the product?
- clear interface
- user friendliness
- good communication with support
- detailed segmentation and filtering - good targeting of subsequent campaigns
- lots of useful data
- reporting option
- the possibility of connecting various tools via API
- the possibility of sending Push notifications and SMS
What do you dislike about the product?
- slower response when loading larger reports
- more complex understanding of metrics, aggregates and expressions
- sometimes worse copying campaigns to other accounts
What problems is the product solving and how is that benefiting you?
We can better collect information about our customers, better target campaigns to them. We know what they are interested in, what they buy, what they look at, and therefore offer them communication that does not bother them, on the contrary, they require it. We also started using more channels. In addition to email, also push notifications and sms.


    Martin B.

I find that Bloomreach is a very quick and easy to learn at least at a Beginner level for Marketers.

  • January 19, 2023
  • Review provided by G2

What do you like best about the product?
The ease of use, I find that the different functions of the platform are very well distributed which makes it easy to navigate around. I also appreciate the speed of execution of tasks and results. Filtering for customers and building segmentation is very fast and easy you can have a overview of your customers in no time.
What do you dislike about the product?
I feel that the BeeFree editor could use some additional functionalities and improvements on current functions. A option for using SQL queries to filter customers and items from catalogs would be very useful as well, especially for people who are using catalogs as Product feeds and need to filter for specific inventory check or such.
What problems is the product solving and how is that benefiting you?
It is helping my clients increase the volume of people they can reach with their emails while providing a much better service with more up to date content than previously. It also allows them to use easy personalisation in the messaging they send out the customers which increases email and SMS interaction which results in higher KPIs.


    Kuda G.

Platform experience

  • January 17, 2023
  • Review provided by G2

What do you like best about the product?
The reponse time of the live chat agents, very responsive and helpful.
What do you dislike about the product?
You cannot delete certain attributes of an event as easily without deleting the whole event and starting from scratch.
What problems is the product solving and how is that benefiting you?
Being able to clone projects, copy scenarios and copy and paste specific nodes from different scenarios is making built time a lot quicker makes it more effecient for the team.


    Retail

Bloomreach is an intuitive and modern CRM platform

  • January 12, 2023
  • Review provided by G2

What do you like best about the product?
Bloomreach is intuitive, contemporary and user friendly. It's hugely beneficial to access data and omnichannel content in one place.
What do you dislike about the product?
Some elements of building reports can be diificult to navigate and having training with 'real world' use cases from your own platform may help to make the process of reporting easier.
What problems is the product solving and how is that benefiting you?
Better data management and combined channel streams - puts more control in the hands of marketers.