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    Matt P.

Exponea - A toolbox limited only by your imagination

  • April 12, 2022
  • Review provided by G2

What do you like best about the product?
Exponea is a fantastic tool with endless potential permutations and the ability to dissect and disseminate data throughout your organisation giving you that nirvana of single customer view and omnichannel experience along with all the other buzzwords marketers love to throw around.

Exponea is infinitely scalable, the API is very simple to work with and connects with pretty much anything with very little effort, even the most obscure software platforms, given the correct development, will be able to connect and communicate with Exponea.

Effectively you're given a blank sheet of paper and you use all of the tools within the toolbox to produce and create your CRM specifically for your business. It genuinely is an off-the-shelf software solution that morphs into a bespoke application for your business.
What do you dislike about the product?
Exponea is sold as a 'tool for marketeers' and whilst that is true it should be noted that that is like me selling you the best car ever, taking you to the garage to pick it up and opening the door to a floor covered in parts and saying 'there you go the best car you'll ever drive'.

The point is that Exponea is a tremendously powerful toolbox that requires a lot of configuration and set-up for you to start experiencing the benefits it will bring to your business. That's not necessarily a bad thing but it's more to make you aware you won't be logging in and running reports and gaining insights from day 1 - unless you spend a ton of money on consultation or development to get you up and running before going live within your business.

There are a couple of basic limitations which I know they have in the pipeline, for example being able to view the specific email you sent to Customer X seems to be a stretch currently - which given the likes of MailChimp, Campaign Monitor etc all manage to do in one click seems a weird function to leave out. I mean why would you want to know what you sent to a specific customer wouldn't you rather see the generic template with a ton of dynamic code in it?!
What problems is the product solving and how is that benefiting you?
Actually understanding our customers. We've currently only implemented the email triggers, campaigns etc and integrated it with our internal systems. However, we are about to embark on web layers and stretch the capabilities further. We have numerous API connections which is all adding to the view of our customers and starting to allow us to tailor experiences for our customer base.

Currently only scratching the surface but we have a clear plan and are confident Exponea is able to deliver on everything we need it to do.
Recommendations to others considering the product:
I can only comment on Exponea but if you're considering it then go for it but be prepared for a total blank sheet experience that you'll build your own CRM/CDP from to obtain the single customer view experience.


    Retail

Far from friendly to use

  • April 06, 2022
  • Review provided by G2

What do you like best about the product?
Reusable elements that are easy to stick in any page
What do you dislike about the product?
The navigation. It it way too cumbersome to copy paste or newly create elements due to the navigation
What problems is the product solving and how is that benefiting you?
Headless website to be used in multiple countries
Recommendations to others considering the product:
Go for Sitecore, not this


    Telecommunications

Work on daily basis

  • April 01, 2022
  • Review provided by G2

What do you like best about the product?
Friendly user panel, great eCommerce experience, very useful
What do you dislike about the product?
It is great for eCommerce campaigns but should focus on other markets also
What problems is the product solving and how is that benefiting you?
SMS, email, MMS campaigns, e-commerce campaigns, web tracking, web targeting


    Retail

Would highly recommend

  • March 24, 2022
  • Review provided by G2

What do you like best about the product?
I like how visual the platform is and how you can see data flowing through in real time.
What do you dislike about the product?
I would like if you could organise sceanrios into folders
What problems is the product solving and how is that benefiting you?
We have increased our open rate and inbox placement using exponea


    Cristobal Andres J.

I work with Bloomreach Platform with my clients and It is a excelente tool.

  • March 02, 2022
  • Review provided by G2

What do you like best about the product?
I like to have the opportunity to customize anything with javascript, css or html and mixed with the AI of Bloomreach has.
What do you dislike about the product?
Sometimes load of some scenarios or projects is kind of slow
What problems is the product solving and how is that benefiting you?
I've solved a lot of metrics and data results for my clients, and I can help them to have a bigger view of their goals


    Артём .

User Friendly CDP

  • February 25, 2022
  • Review provided by G2

What do you like best about the product?
- Friendly and easy to learn UI and jinja
- Speed
- Reporting
- 3rd party integrations
- Support
- Personalization
What do you dislike about the product?
The lack of some functions like deduplication or median
What problems is the product solving and how is that benefiting you?
We manage all direct communications from a single platform, allowing us to launch complex omnichannel campaigns within a few hours


    Consumer Goods

A very good experience

  • February 25, 2022
  • Review provided by G2

What do you like best about the product?
It is easy to use, fast, user friendly, all in 1 dashboard.
What do you dislike about the product?
It isn't very easy that you have to create from scratch valuable reports. I think it would be helpful if ad AI in the platform.
What problems is the product solving and how is that benefiting you?
all info in 1 dashboard, easy to use


    Mariam I.

Quite easy to navigate and build complex reports with only few clicks. Exponea support quite helpful

  • February 23, 2022
  • Review provided by G2

What do you like best about the product?
easy navigation; Support from the support chat, especially from Marek :) He is the most knowledgeable and approachable consultant; whenever he responds to my request, I know that it will be for sure fulfilled.
What do you dislike about the product?
sometimes logic is not so straightforward, for instance, when filtering by customer funnels vs attributes, when placed across the timestamps in the report how it behaves is usually not easy to explain.
What problems is the product solving and how is that benefiting you?
recurring customers, retention problems, churt rate, CLV, etc.


    Publishing

Transformational For Our Customer Data

  • February 22, 2022
  • Review provided by G2

What do you like best about the product?
Having integrations to multiple data platforms to provide a single customer view.
What do you dislike about the product?
As a marketer, some elements are quite technical and require thorough training or an engineer to develop JSON/logic.
What problems is the product solving and how is that benefiting you?
Having a complete view of our customer data e.g. it was previously difficult for us to understand customer journeys, touchpoints and conversions which Bloomreach helps solve.
Recommendations to others considering the product:
Ensure your data is as clean as possible before ingesting it into Bloomreach.


    Apparel & Fashion

Best CDP on the market

  • February 22, 2022
  • Review provided by G2

What do you like best about the product?
Easy personalization, powerful email editor.
What do you dislike about the product?
We'd like more features to utilize the data in our marketing activities beyond the current stack.
What problems is the product solving and how is that benefiting you?
Bloomreach made our email marketing more powerful with it's personalization features.