Bloomreach Discovery - Autonomous AI-Powered Ecommerce Search
Bloomreach, Inc.Reviews from AWS customer
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Exponea - Powerful, but easy-to-use
What do you like best about the product?
A lot of tools for analysis, communications and data management with intuitive GUI. Swift and skilled support. Excellent wiki with business cases. Often updates and improvements.
What do you dislike about the product?
Some features required advanced skills in programming and code understanding, but it's not a big problem with support
What problems is the product solving and how is that benefiting you?
Data aggregation, management and communications in one place. Easy analysis in different ways. Ad-hoc reports in a few clicks.
I'm glad I can truly trust a site to depend on
What do you like best about the product?
fantastic knowledge of e-commerce and the marketing world
What do you dislike about the product?
I honestly haven't had any issues or anything really to dislike
What problems is the product solving and how is that benefiting you?
I'm able to access so many people via email with no hassle or worry, thanks to the customer service and easy to use platform
Bloomreach has fast analytics and reporting
What do you like best about the product?
The thing that I like most about Bloomreach (formerly Exponea) is that when you have quality data, you can do a lot of things very quickly with it. This includes analyses, reports, and segmentations. The support team always provides an immediate answer to virtually any question. I can create a report in about 30 seconds and as you can imagine, this saves us a lot of time. It is the next step to getting more value out of Bloomreach. Webhooks and APIs open up an entire new world of possibilities. For a marketer with a background in IT, Bloomreach is absolutely incredible. What we can track as an event (every click, every scroll, every customer action) is very comprehensive.
What do you dislike about the product?
One of the things that I wish was a little bit better about Bloomreach is the documentation. There is a lot that you can do with weblayers but you do need to have a good level of knowledge.
What problems is the product solving and how is that benefiting you?
We are definitely using Bloomreachh to make some improvements. We are currently using the platform for simple segmentation of our customers. This is a much more simple way of evaluating our campaigns as I can now perform analytics very quickly. I have access to data and reports so when I have colleagues from different teams approach me, I can easily give them the answers that they need. We are using email scenarios with dynamic content. We are able to recommend products for the customer and get the product name in the subject for the customer as well as the price after the discount. We are seeing great success with this with Bloomreach.
Recommendations to others considering the product:
What I would tell people who are considering Bloomreach? Do not take it lightly. It is a fantastic idea to allocate a team for implementation and preparation. Bloomreach is just as good as the data you possess. It is not a software that you can just set up once and you are done with it forever. It is necessary to have someone who is active and works with Bloomreach often. I definitely recommend Bloomreach consultancy hours and the Academy. I saw a little more benefit in the consultancy hours.
brSM and brXM
What do you like best about the product?
brSM provides Improved search results & options like pathways and recommendations, giving better customer experience and conversion.
What do you dislike about the product?
Bloomreach experience manager should be more flexible
What problems is the product solving and how is that benefiting you?
Increased sales through better user experience and search results
Bloomreach implementation
What do you like best about the product?
Good consultancy and support. The searchandising tool seems to be very powerful.
Search results relevancy is very good and accurate
Search results relevancy is very good and accurate
What do you dislike about the product?
Steep learning curve for using the tooling.
What problems is the product solving and how is that benefiting you?
Our goal is search personalization through a big set of inconsistent product data.
A solid 8 out of 10, great experience with Bloomreach Engagement
What do you like best about the product?
The Bloomreach Engagement is a reliable and comprehensive tool. It includes a lot of options from email campaigns and ad audiences to web layers. All supported by front-end tracking with virtually unlimited possibilities. You can track your customers step by step and design your communication according to this data.
What do you dislike about the product?
Honestly, there are very few things to dislike. The reason I rated Bloomreach 8/10 is because of the price. I can imagine having your service less expensive, but I can handle it. However, I'm not sure if the quality/price ratio would be attractive to me if the price was increased.
What problems is the product solving and how is that benefiting you?
First and foremost, email campaigns and A/B testing because they work and are easy to set up and evaluate. The biggest benefit for me is the deep integration of every part of Bloomreach Engagement. It's surprisingly easy to connect all the data we have about customers with the knowledge we've gained from A/B testing and use it in our email communications or to personalize parts of the website.
Recommendations to others considering the product:
From my experience, it is an excellent tool for mail campaigns and A/B tests of all the parts of your web (from simple pop-ups to the whole landing page). You can easily set conditions for every communication you create. Also, the fact that it is an omnichannel tool is notable. When you target some customers with the campaign, you can continue with some push notification, SMS, or web layer on the website and vice versa.
Friendly Exponea
What do you like best about the product?
Trigger campaigns (on a daily basis), funnels to see all data from the beginning to the end, the possibility to do pop-up banners (for special events), to do multistep campaigns.
What do you dislike about the product?
Set up of data structure (it is not sometimes so easy to work over customer structure).
What problems is the product solving and how is that benefiting you?
Connect Exponea to the other communication systems in the firm. After successful connection, we can realize multistep campaigns.
Great platform to help make data-driven business decisions
What do you like best about the product?
Exponea is a CDP, ESP and BI platform in one. Exponea is great if you want everything connected and make your data actionable. For example you can create reports and segmentations to understand who your top customers are, and then automatically use this data to segment your email campaigns as well as use the segments as LAL audiences for your social campaigns or create custom web experiences based on their order history.
Exponea allows you to automate a lot of processes from email marketing campaigns to reporting that will save your team a lot of time.
Something I love about Exponea is that you understand the customer's journey before they make a purchase. Such as how often a customer visited your site before they make a purchase or what acquisition channel triggered the customer to come to your website for the first time. This is valuable data to build an advanced attribution model.
Exponea allows you to automate a lot of processes from email marketing campaigns to reporting that will save your team a lot of time.
Something I love about Exponea is that you understand the customer's journey before they make a purchase. Such as how often a customer visited your site before they make a purchase or what acquisition channel triggered the customer to come to your website for the first time. This is valuable data to build an advanced attribution model.
What do you dislike about the product?
There is not a lot I dislike about Exponea. Something I wish would be better is reporting on a product level. Exponea works great for order-level reporting but is not ideal for product-level reporting as each product is a separate purchase event.
In addition, I wish it would be possible to add data from a data table such as product details based on SKU number or budget totals to add to the reports.
In addition, I wish it would be possible to add data from a data table such as product details based on SKU number or budget totals to add to the reports.
What problems is the product solving and how is that benefiting you?
Through Exponea I know who our top customers are in real-time and I can use this data to create custom prospect audiences and email segmentation.
Exponea allows me to understand our CLTV and retention rate and track these KPIs in real-time to ensure that they are improving over time.
With Exponea we are saving time when creating email campaigns through the easy to use drag-and-drop feature when designing an email through creating automated email segmentation.
Exponea allows me to understand our CLTV and retention rate and track these KPIs in real-time to ensure that they are improving over time.
With Exponea we are saving time when creating email campaigns through the easy to use drag-and-drop feature when designing an email through creating automated email segmentation.
Realtime customer campaigning and insights made easy
What do you like best about the product?
Exponea has a smooth UI, easy customer selections, easy building of campaigns, realtime updates, a BigQuery data backend for more detailed customer analysis, good fundamentals course, detailed insights on specific customer behaviour on your site. And: customer service is live and top-notch.
What do you dislike about the product?
Tool is made for easy marketing automation, not for customer analysis. Don't expect to build fancy reports. Does not have effective alerting when campaigns have been wrongly built. Bigquery data is one day behind.
What problems is the product solving and how is that benefiting you?
Easy building of campaigns in a modern environment. Bringing all customer data together.
super flexible automation suite
What do you like best about the product?
amount of feature allows to create a real omnichannel experience for the customer with the possibility to integrate any tool out there via API
What do you dislike about the product?
the debugging of implemented flows can be tricky
What problems is the product solving and how is that benefiting you?
Communicating the right message at the right moment via the most efficient channel
Recommendations to others considering the product:
Be aware that the rich feature set also means you need someone to take care of the tool.
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