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    Financial Services

1st year using Exponea and improving our automated communications strategy

  • November 11, 2020
  • Review provided by G2

What do you like best about the product?
Creating A/B tests with Exponea to see the impact of different campaigns and control groups, web layers are also a great functionality to show special offers to recurring customers in their user area.
What do you dislike about the product?
Would be great to have more options to integrate SMS partners and collect stats, but we are considering also the vendor that Exponea suggested to collect more info from SMS campaigns.
What problems is the product solving and how is that benefiting you?
Communication with customers, automation strategy and personalisation strategy part of a customer centric business
Recommendations to others considering the product:
It is a good platform to go for the next level in your automation strategy


    Sporting Goods

Bloomreach is a fantastic platform all-around

  • November 10, 2020
  • Review provided by G2

What do you like best about the product?
The thing I like most about Bloomreach is the ability to execute omnichannel campaigns from a central starting point and control all elements of the process with a complete overview of every customer. In totality, the Bloomreach platform is fantastic. It is intuitive and straightforward to use with many excellent features. The support provided by the Bloomreach team is also excellent, and the live chat help desk team is brilliant at resolving issues quickly and effectively.
What do you dislike about the product?
The thing that I dislike about Bloomreach is how biased out-of-the-box reporting is on campaigns and A/B testing. For example, I need to be able to change the A/B test on the results page of a scenario. Really the only downside to Bloomreach is the relative infancy of the platform can sometimes still be felt in the tool. Some small things can make some tasks cumbersome. I feel that some of these things could have been fixed before rolling out a few of the bigger features.
What problems is the product solving and how is that benefiting you?
The company is solving problems we had with omni-channel campaigns and A/B testing. We now better understand our customers needs which is very important for our business.
Recommendations to others considering the product:
I would recommend having someone on the team fluent in Jinja as early in the process as possible. They offer academy courses that helped improve our skills in using Bloomreach and Jinja later on. These are costs on top of the contract but worth paying.


    Sara C.

Super powerful platform, very user friendly with amazing customer support!

  • November 05, 2020
  • Review provided by G2

What do you like best about the product?
- Very easy and intuitive interface
- Super powerful
- Great support and responsiveness
What do you dislike about the product?
You can do achieve the same things in many different ways and especially at the beginning this could get a bit confusing
What problems is the product solving and how is that benefiting you?
- One place for all our customer communication
- One customer overview
- Sophisticated omni-channel journey creation
Recommendations to others considering the product:
If you are looking for "what you see is what you get" CRM platform, this is the one!


    Manju S.

Exceptional Exponea

  • November 04, 2020
  • Review provided by G2

What do you like best about the product?
Push Notifications, Events and customer attribution....
What do you dislike about the product?
Customer UI and Deleting of Unwanted Events from Data Manager.
What problems is the product solving and how is that benefiting you?
Notifications to users, targeted marketing....


    Financial Services

The UX and ease of use of the CDP is great!

  • November 04, 2020
  • Review provided by G2

What do you like best about the product?
The UX and the fact all data points can be mapped, labelled and described. It's easy to keep an overview via the Data Manager and also delete things when they are not needed.
What do you dislike about the product?
What is challenging is that we are not able to reverse data deletion actions. It would be great to see functionality on reverting data actions to a previous state.
What problems is the product solving and how is that benefiting you?
Organising our data in a way that suits our complex business segments model. We are still brining things live, so I cannot yet answer the second question.


    Marcel H.

Exponea for customer communication in a fintech

  • November 03, 2020
  • Review provided by G2

What do you like best about the product?
Very helpful support - before and after signature of contract
Modern API with very good documentation
Combination of CDP and Markting Automation
Covers all our channels and use-cases
Passed our high IT security standards
Put emphasis on GDPR compliance
What do you dislike about the product?
The standard pricing assumes buckets per channel, this is hard to calculate in advance, especially for new channels.
What problems is the product solving and how is that benefiting you?
Manage and orchestrate multiple channels (email, push, offline) from one source.
Open up completely new channels like push.
Enable the CRM team to setup marketing automation rules.


    Alex S.

Exponea is a game changing system - CDP and marketing automation all in one!

  • October 24, 2020
  • Review provided by G2

What do you like best about the product?
The ability to combine a customer data platform and marketing automation tool within one system. Within one tool we can quickly see where the business opportunities are, take action and track progress. The tool is easy to use and new features are continuously being developed with input from clients.
What do you dislike about the product?
Survey tool could be better. Need to use a third party tool for more functionality.
What problems is the product solving and how is that benefiting you?
Understanding the behaviour and value of our customers.
Sending more targeted communications to deliver business value.
Automating tasks where possible.
Recommendations to others considering the product:
Investing the time up-front with the Exponea business consultants to really think about the key events and metrics we wanted to track was so worthwhile, and involving other internal business functions as part of this procvess helped to deliver a complete solution.


    Tim P.

: Exponea Makes Connecting With Customers Easy

  • October 21, 2020
  • Review provided by G2

What do you like best about the product?
Exponea takes something that most people believe is complicated and packages into a very easy-to-use software package. It makes it easier for you to make a significant positive impact on your business. Exponea is a very collaborative partner that really helps you move your business forward.
What do you dislike about the product?
The only downside is there is so much the platform can do, sometimes it's hard to know where to prioritise your efforts.
What problems is the product solving and how is that benefiting you?
We are solving several problems that we had previously thanks to Exponea. We are able to better monitor customer behaviour, improve our segmentation, and enhance our automated multi-channel communication with customers. We have improved our customer engagement exponentially and really believe that we are now providing a more advanced level of customer service thanks to Exponea.
Recommendations to others considering the product:
It's a great product, offering excellent value for money that will move your business forward light years in terms of multi-channel customer engagement. I would recommend it wholeheartedly!


    Retail

Email marketing gets so much better (and more fun!) with Exponea

  • October 21, 2020
  • Review provided by G2

What do you like best about the product?
- When we started with Exponea, they were extremely helpful & made sure we understand everything, so we can use Exponea in the best & most effective way
- Personalisation is on another level with Exponea & easy to use within email campaigns (when you understand a little bit of Jinja)
- When you understand Exponea completely (for example how it looks at the data with a filter) automations are very easy to set up
- There are many possibilities for segmentations. Not only for email marketing, but also for channels such as Facebook Ads & Google Ads.
What do you dislike about the product?
We've had a few more advanced cases which we were not able to set up within Exponea. We needed another tool for that, but Exponea is still extremely helpfull and will try to help you with these kind of things!
What problems is the product solving and how is that benefiting you?
Before Exponea it was a struggle to set up automations, segments & personalization. With Exponea this is all so easy! Now, we have a more engaged crowd and the results of email marketing get better & better.


    Kenvin W.

Attention and incredible support !!

  • October 20, 2020
  • Review provided by G2

What do you like best about the product?
It is a very intuitive platform, easy to use, with multiple functions that are very useful and with an excellent design. The customer service is very good, they are available at all times and listen carefully to our suggestions. Compatibility and integration with email is very simple. It allows us to fully monitor the promotional campaigns that may be taking place within the company. Thanks to the incorporation of artificial intelligence, it is much easier to improve our marketing and analysis strategies.
What do you dislike about the product?
In all this time using Exponea in our facilities we have not had any mishaps since it is a very competent software and of great help for us. In the same way, we have noticed that they grow and develop every day, this being a great advantage since their services improve in conjunction with our company.
What problems is the product solving and how is that benefiting you?
This powerful utility tool has given us the business autonomy that we were needing, thanks to it we have been able to organize all areas effectively. It has not only helped us in sales and marketing management but also in meeting our CRM, analytics and reporting objectives. It is important to note that thanks to this we have managed to have a better work environment in which our staff is pleased and grateful to be able to carry out their tasks more easily.
Recommendations to others considering the product:
We fully recommend this platform for business administration, it is quite agile for the development and implementation of marketing strategies. Its pleasant and friendly interface makes the experience much easier as well as practical. The cost is a bit high compared to other platforms but it is a worthwhile investment that gives very good long-term results. In our company it has been a primary instrument, we only have good things to say.