Bloomreach Discovery - Autonomous AI-Powered Ecommerce Search
Bloomreach, Inc.Reviews from AWS customer
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A fast platform enabling data-driven experimentation
What do you like best about the product?
What really stands out to me is the platform speed. It not only makes certain functions easy to work with (e.g. reports), it also is the foundation of successful testing and experimentation. I actually enjoy the user interface -- I found it easy to grasp, and it has a logical structure. It's also nice to have full access to all the data from reports and weblayers. This opens up a lot of possibilities for experimentation and testing hypotheses.
What do you dislike about the product?
When doing A/B or multi-variant testing, it would be helpful to have a function that would allow me to easily identify which users are in a particular test group or the control group. This would make it easier to notice any potential issues. I would also make some small UX changes, like making it possible to start or stop weblayers directly from a dashboard. As for evaluating results, I would like to have a direct connection to Google Analytics. I currently create segments via the events section of Google Tag Manager, which I trigger via Javascript in a webayer.
What problems is the product solving and how is that benefiting you?
Exponea lets us reliably test UX and UI improvements on our site. This removes guess work, especially when designing and creating new site elements. We can optimize our shop based on data and tested hypotheses. We have reduced our requirement for IT resources, since implementations with the IT team are only done when some new element shows significant uplift. We also have a great deal of creative freedom, thanks to reduced need for developers when implementing some marketing ideas.
Versatile Platform with Exceptional Support
What do you like best about the product?
The platform can be really user-friendly. After you learn how it works, it's easy to navigate the system and do what you want to get done.
The customer support team has been very helpful and responsive. I think we tend to push the platform to its limits, and support is always there to help with our problems or new ideas.
Exponea has been flexible, and we've been able to accomplish some very interesting use-cases.
The customer support team has been very helpful and responsive. I think we tend to push the platform to its limits, and support is always there to help with our problems or new ideas.
Exponea has been flexible, and we've been able to accomplish some very interesting use-cases.
What do you dislike about the product?
There are a lot of system updates, and they can break certain parts of our system or disrupt some scenarios we have running. I don't know why there are so many updates.
Since Exponea wasn't built for what we use it for, it can sometimes take a bit of work to make the specific use cases we want. It's not impossible, but we sometimes need to do things via workarounds. I think it would be easier if we were an ecommerce company.
Since Exponea wasn't built for what we use it for, it can sometimes take a bit of work to make the specific use cases we want. It's not impossible, but we sometimes need to do things via workarounds. I think it would be easier if we were an ecommerce company.
What problems is the product solving and how is that benefiting you?
The fact that we can communicate with segmented sets of customers, with whatever message we need at the time, on whatever channel we need, whenever we need to, is great. We know which customers have received which messages, and which messages are performing best. Overall we can be much more confident about our messaging strategy.
Recommendations to others considering the product:
This platform is extremely versatile and can fit a wide range of needs. I have not worked with a better support team and that alone makes Exponea worth it
Powerful and versatile marketing automation tool
What do you like best about the product?
Bespoke metrics, aggregates and segments that are reusable in trigger based communication. Ease of use. WYSIWYG email editor which also allows custom HTML/CSS. Mobile push notifications.
What do you dislike about the product?
Cost of the tool, and lack of decimal place in AB splits (useful for warming up subdomains with incrementally larger daily waves). Lack of mobile-responsive survey design.
What problems is the product solving and how is that benefiting you?
Understanding our data better, making sense of user behaviour, hyper-personalisation
Recommendations to others considering the product:
Start by reading the documentation as this is very detail and valuable. Then ensure you map ideas logically on paper before blindly going into a complex project and getting overwhelmed by the tool.
Broad product scope and a friendly and helpful team!
What do you like best about the product?
We like the scope of Exponea's capabilities. We can create the scenarios we need and target the right audiences easily. The user interface is nice to work with, and looks clean. We're also happy with the quality and quantity of product documentation, which makes it easier to use the platform. And Exponea Academy has been very helpful for getting us up to speed with Exponea quickly. Last but definitely not least, we're very happy with the Exponea team – they're very friendly and always willing to help.
What do you dislike about the product?
Although the documentation goes over the most commonly used use cases, it would be nice to have those as predefined templates in the actual product. We would like to have more templates for the most common email campaigns, scenarios, and use cases. It would be nice to only have to click a button and implement a use case. The documentation and Exponea Academy are a good substitute for now, but that's what we would like to see changed.
What problems is the product solving and how is that benefiting you?
We use Exponea to manage all our email campaigns to our database, and it's been great for that. Since we help with the development of young people, we often need to get consent from their parents before they come to our events or complete applications for our programs on our website. Exponea helps us manage and track consents, and only send messages to the right people.
Ideal for out-of-the-box communication.
What do you like best about the product?
"The first thing we noticed was the ease of use, where the intuitive user interface allowed for a very straightforward scenario and email campaign set up for our team.
Online support was very fast. We had consultants always on hand to answer queries and setup scenarios, analytics and dashboards that we couldn't figure out ourselves.
Each member of our team went through an intensive training via Exponea Academy, which unlocked our understanding of the Exponea tools on hand."
Online support was very fast. We had consultants always on hand to answer queries and setup scenarios, analytics and dashboards that we couldn't figure out ourselves.
Each member of our team went through an intensive training via Exponea Academy, which unlocked our understanding of the Exponea tools on hand."
What do you dislike about the product?
"Very few complaints on our end in terms of the application itself.
The only shortcomings we found were a few hiccups during the initial integrations, especially with SQL, that could have been a little smoother, however once that was squared away, everything else was smooth sailing."
The only shortcomings we found were a few hiccups during the initial integrations, especially with SQL, that could have been a little smoother, however once that was squared away, everything else was smooth sailing."
What problems is the product solving and how is that benefiting you?
"Exponea helped empower us to personalise and optimise the omni-channel experience for our customers, as well as website communications driven by in-depth customer behaviour analysis. Specifically:
- Releasing use cases to increase the lifetime value (LTV).
- Expanding other areas of value Exponea can bring based on analytical insights.
- Utilising omni-channel communication: Email, Social Media Retargeting, etc.
We wanted to complement the tailored service provided by our sales team and Exponea enables us to do this.
"
- Releasing use cases to increase the lifetime value (LTV).
- Expanding other areas of value Exponea can bring based on analytical insights.
- Utilising omni-channel communication: Email, Social Media Retargeting, etc.
We wanted to complement the tailored service provided by our sales team and Exponea enables us to do this.
"
Great CRM with powerful yet simple automatization
What do you like best about the product?
With Exponea you can basically solve any problem, whole platform is very powerful. Its not a question of "can it be done" just "how hard it will be". And usually its not hard at all.
What do you dislike about the product?
Exponea has few weird quirks in terms of user experience, not saving some work or some counter-intuitive placings.
What problems is the product solving and how is that benefiting you?
We have automatized whole email communication with our clients, which led to high conversion rates. Also, we saved a lot of manhours and avoided lots of errors. WIth Exponea, we can service 4 markets with different languages with only few people, something which would be impossible without such high degree of automatization.
Finally the single point of truth with powerful segmentation, marketing and reporting capabilities
What do you like best about the product?
Exponea combines very powerful segmentation and reporting capabilities with extensive options for automated campaign control. In this respect, Exponea forms a single point of truth (SPoT) that is easy to use by CRM managers and marketers. Behavioral data gathered from the website or the app, plus order data from backend systems (including offline orders) are not siloed anymore. They are clearly and centrally structured and easily accessible. With just a few clicks, the CLV and other loyalty indicators can be calculated. By the powerful segmentation function, you can concentrate on the exact customer segment and set the focus for your campaigns: New customers, VIP customers, sleeping customers, etc. The data model, which is based on events, provides a lot of flexibility.
What do you dislike about the product?
The exact correlations between aggregated data, calculated expressions, segments, and reports are powerful, but initially challenging. Luckily, there are on-boarding tutorials and examples, which are highly recommended for an in-depth introduction.
What problems is the product solving and how is that benefiting you?
Which business problems can be solved with Exponea? Thanks to the logic behind the events function, we can track the behavior of every single customer (orders, shipping, returns, calls, complaints, etc.) With Exponea we can gather deep insights about our customer loyalty at the early stages. Thanks to cohort surveys we see segment distribution for different KPIs like CLV, average order values, order frequencies and thanks to the website integration and respective UTM parameters - also for individual campaign (groups). We can then launch personalized campaigns based on our customer segments. That’s a perfect solution, because you can see how many customers receive a campaign, anytime. You can even look at customers individually. The entire segmentation calculation happens in real time.
Recommendations to others considering the product:
Exponea is a simple, yet powerful solution for any beginning CRM managers and marketing specialists. At the same time, if you invest enough time and energy in the platform, you can unlock automation, analytics and advanced applications that drastically improve business processes. Without a doubt it is worth the investment.
Fantastic team building a powerful product
What do you like best about the product?
For us, the best part of Exponea would be the Exponea team themselves. They are very supportive, incredibly effective in terms of working collaboratively to make the tool work for us, and have integrated it into our system to get up and running the best it can be. Throughout the process they were constantly contactable, very knowledgeable, and very committed to us as their client.
In terms of the product itself and what the tool can do, it's exceedingly comprehensive and complicated, but in a good way. Since it's so advanced, we found great value from it already, and are very excited about what we'll be able to do in the future.
Exponea is a very effective tool for utilising our communication to our customers, giving people the user experience that starts with the onboarding phase, and continues throughout with the ability to retain users more effectively. We've been able to leverage the tools available on our existing product, and establish a more comprehensive segmentation of our audience.
In terms of the product itself and what the tool can do, it's exceedingly comprehensive and complicated, but in a good way. Since it's so advanced, we found great value from it already, and are very excited about what we'll be able to do in the future.
Exponea is a very effective tool for utilising our communication to our customers, giving people the user experience that starts with the onboarding phase, and continues throughout with the ability to retain users more effectively. We've been able to leverage the tools available on our existing product, and establish a more comprehensive segmentation of our audience.
What do you dislike about the product?
Being a very complicated tool, obviously a lot of work is going into the creation of new features to make this tool as comprehensive as it is. Sometimes smaller things can be overlooked, particularly from my side, I need to manage the system myself to set up new campaigns. By adding a few very simple features, such as copy-and-paste stuff, would allow us to replicate existing formulas, saving time for clients and help manage existing campaigns a bit better.
I also find it difficult to know where to communicate the product feedback at times. Exponea is very content-supporting in terms of the technical help, but when it comes to client feedback, I think it could be better set in place, so it feels more like a two-way process.
I also find it difficult to know where to communicate the product feedback at times. Exponea is very content-supporting in terms of the technical help, but when it comes to client feedback, I think it could be better set in place, so it feels more like a two-way process.
What problems is the product solving and how is that benefiting you?
Exponea enables us to communicate more effectively with our users, adopting different platforms and different channels. It enables us to better educate our users about what we do, the services we offer, and enable them to get more value from us and the products we offer.
At the moment, we are actively using scenarios in Exponea as a means of reacting with automated communication streams. So, when we onboard new customers, we can educate them on a step-by-step process over a period of time. We can use that to reach out to the users that haven't heard from us in a while, again, automating the process and making it much more accessible and usable for our Marketing team. Currently Exponea is giving our Marketing team a much easier means of querying our customers' data, segmenting users, creating campaign reporting.
At the moment, we are actively using scenarios in Exponea as a means of reacting with automated communication streams. So, when we onboard new customers, we can educate them on a step-by-step process over a period of time. We can use that to reach out to the users that haven't heard from us in a while, again, automating the process and making it much more accessible and usable for our Marketing team. Currently Exponea is giving our Marketing team a much easier means of querying our customers' data, segmenting users, creating campaign reporting.
Recommendations to others considering the product:
Having reviewed many possible customer data and marketing automation platforms, Exponea seemed by far the most comprehensive. With that though, the tool is expensive. Ensure you have sufficient resource and capabilities to capitalise on the tool and see positive ROI.
Power and easy with great support
What do you like best about the product?
Currently using Exponea to create scenarios to help capture abandoned baskets from online customers, the logic is very to follow and create using simple triggers, events and flow charts but the end result is very powerful.
The implementation was very quick and fairly smooth, any problem that we faced the guys at exponea were able to come together and find a solution with good communication.
The implementation was very quick and fairly smooth, any problem that we faced the guys at exponea were able to come together and find a solution with good communication.
What do you dislike about the product?
When creating a new scenario within exponea it can be difficult sometimes to know which conditions you need (there is almost too much information to use), I also found that often you end up creating a double negative condition which makes it confusing but I suppose this could be training and experience.
What problems is the product solving and how is that benefiting you?
We now have an automated process for online customer recovery.
Automated email templates.
Full control over how we want to engage with customers online as well as many analytics.
Automated email templates.
Full control over how we want to engage with customers online as well as many analytics.
Excellent results, professionalism at its best.
What do you like best about the product?
Exponea is very easy to use and pretty intuitive. Understanding of the basic level is enough for working with the tool, however, if you'd like to do more advanced things, you will need a better understanding of all the aggregates. Once it's understood, it's very easy to generate formulas, quickly segment customers, and generate the aggregates mentioned.
Creating dashboards is also a great feature, that we like a lot.
The team is another thing that should be mentioned. They are super helpful and are very very good at what they do. Reaching out to them is as easy as clicking a "help" button in the system. Whenever we have a question, we just use this button to get a quick response from the team.
Creating dashboards is also a great feature, that we like a lot.
The team is another thing that should be mentioned. They are super helpful and are very very good at what they do. Reaching out to them is as easy as clicking a "help" button in the system. Whenever we have a question, we just use this button to get a quick response from the team.
What do you dislike about the product?
That's a tough question because as with any other tool, some bugs can occur, but it's all very temporary at Exponea.
Strictly speaking about the functionality though, whenever we are missing something or have any real concerns to share, we just let the team know and usually a solution is developed and implemented into the system within the next month. So as a client, we feel very taken care of and know that these issues are not permanent ones.
I would only consider improving SMS integration.
Strictly speaking about the functionality though, whenever we are missing something or have any real concerns to share, we just let the team know and usually a solution is developed and implemented into the system within the next month. So as a client, we feel very taken care of and know that these issues are not permanent ones.
I would only consider improving SMS integration.
What problems is the product solving and how is that benefiting you?
This is the first time in history that Exponea gave us the know-how and control over how many times we communicate with our customers via different channels, and how we can segment our customer base. Exponea gives us an opportunity to better understand our customers and their behaviour.
With a few new initiatives that we started with Exponea we are now trying to predict our customers' behaviour, to be more personalised and avoid over-contacting them. With this in mind, we want to serve relevant content on time, and that's exactly why we chose Exponea.
One of the great examples is that by using Exponea and being more personalised, the email conversion rate grew two-fold.
With a few new initiatives that we started with Exponea we are now trying to predict our customers' behaviour, to be more personalised and avoid over-contacting them. With this in mind, we want to serve relevant content on time, and that's exactly why we chose Exponea.
One of the great examples is that by using Exponea and being more personalised, the email conversion rate grew two-fold.
Recommendations to others considering the product:
Exponea takes time that others do not to learn about your company and try to make relevant recommendations to better business. They ask important questions about your current processes in customer engagement to ensure they can tailor your campaign communication to fit your brand perfectly.
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