Bloomreach Discovery - Autonomous AI-Powered Ecommerce Search
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Exponea = Actionable CDP
What do you like best about the product?
So, we started using the Exponea tool a while back and we are able to gain a lot of value from it. It was able to unify all of our data in a way that allowed us gain a lot of value, and it offered a unique, real-time view of all of our customers - called the single customer view. Due to this we were able to segment our customers into groups and communicate with each of them with relevant messaging instead of offering the one-size-fits-all approach.
We're sending more personalized messaging to each of our customers through the channels that he or she prefers. We have been able to nurture our users with the right messages online while active as well as through sms, custom weblayers, etc.and this helped us drive engagement. Our team was able to see fast ROI from this tool and now its a critical element in our money making strategy. YoY we have been able to achieve an increase of 48% in online acquisition. Exponea has been a major component of us meeting our KPIs.
Their team was always there when we needed them and were able to offer some great discoveries and insights that would help us perform better, as a team and as a company. We looked like heroes to our bosses.
We're sending more personalized messaging to each of our customers through the channels that he or she prefers. We have been able to nurture our users with the right messages online while active as well as through sms, custom weblayers, etc.and this helped us drive engagement. Our team was able to see fast ROI from this tool and now its a critical element in our money making strategy. YoY we have been able to achieve an increase of 48% in online acquisition. Exponea has been a major component of us meeting our KPIs.
Their team was always there when we needed them and were able to offer some great discoveries and insights that would help us perform better, as a team and as a company. We looked like heroes to our bosses.
What do you dislike about the product?
Well, because the software is frequently evolving and improving, we are experimenting with newer or improved capabilities. This means we have to stay on top of the information coming from Exponea. But, the company is always willing to give training and they always do a great job at communicating about the product, great resources. They do a good job in communications with my team
What problems is the product solving and how is that benefiting you?
A/B testing is a really great feature that Exponea offers. It gives us the ability to test everything, from emails to web personalization to see which variants are the most successful. Because of this, our decisions have been far more, data-driven. Our team also uses the weblayers features to make sure that each user is receiving the relevant offers in a customized weblayer (banner) when they are live on-site. A/B testing works with many things though. We use to see the most successful emails, etc.
We can track and view all actions taken by each customer which allows us to send, again, highly relevant messaging to each of our customers. We generally had issues in the past with this until we implemented Exponea. Oh, and by the way, the messaging goes to the target at the optimum time, for each person in the data base. It's pretty impressive
We can track and view all actions taken by each customer which allows us to send, again, highly relevant messaging to each of our customers. We generally had issues in the past with this until we implemented Exponea. Oh, and by the way, the messaging goes to the target at the optimum time, for each person in the data base. It's pretty impressive
Recommendations to others considering the product:
Yeah, I would recommend using Exponea to any company who wishes to gain deeper insights into each user and execute personalization in a way that other tools are struggling to accomplish.
Great Chance
What do you like best about the product?
There are many possibilties to work with Exponea. Exponea has a great support chat and if the data migration is done there are a lot of chances to raise the turnover.
What do you dislike about the product?
In Germany there's a need of structure regarding the Exponea migration workflows. But we've the feeling that Exponea is working currently on this issue to make there German customers happier more and more.
What problems is the product solving and how is that benefiting you?
Successful implementation of email marketing automation. Now we be able to send our weekly newsletter campaigns in time.
Fast analytics and reporting. Needs a dedicated employee.
What do you like best about the product?
Honestly, the part I like the most is when you have great data on your hands, you can do a ton of stuff very quickly: analyses, reports, segmentations. You'll get an immediate answer to virtually any question. With reports, for example, I'm able to create one in 30 seconds flat. This saves time since I don't have to bother our BI team, where it would take them a while to conduct.
You'll find your way though, whatever you're planning on doing. It's fascinating when we have a problem and find a working solution, then our dedicated Exponea consultant finds another solution, but always with a common result. It's a huge challenge to be better than our cosultant, who can perfectly explain what to do in the heat of the moment.
I started to learn JinJa and it seems to me that there are a lot of possibilities that can be created, re-calculated, and personalized - it's another step to get more value from Exponea. Webhooks and APIs, for instance, open up a great deal of new capabilities: for a marketer with an IT background, Exponea is the bomb.
Lastly, tracking and enriching customer data via GTM is very comprehensive. What we can track as an event, every click, every scroll, every customer action both on the web and in the app.
You'll find your way though, whatever you're planning on doing. It's fascinating when we have a problem and find a working solution, then our dedicated Exponea consultant finds another solution, but always with a common result. It's a huge challenge to be better than our cosultant, who can perfectly explain what to do in the heat of the moment.
I started to learn JinJa and it seems to me that there are a lot of possibilities that can be created, re-calculated, and personalized - it's another step to get more value from Exponea. Webhooks and APIs, for instance, open up a great deal of new capabilities: for a marketer with an IT background, Exponea is the bomb.
Lastly, tracking and enriching customer data via GTM is very comprehensive. What we can track as an event, every click, every scroll, every customer action both on the web and in the app.
What do you dislike about the product?
I would enjoy better documentation for JinJa. The Exponea expert should be able to handle JinJa, otherwise you're referred to support and consultants.
There is a ton of power behind weblayers, but you need to know JS nad CSS to get the most out of it.
Creating an email template is quite complicated, insights don't work well, it's not very intuitive.
Alerting must be done via JinJa, for example, when the number of mail drops below a certain threshold.
The voucher system can be improved.
There is a ton of power behind weblayers, but you need to know JS nad CSS to get the most out of it.
Creating an email template is quite complicated, insights don't work well, it's not very intuitive.
Alerting must be done via JinJa, for example, when the number of mail drops below a certain threshold.
The voucher system can be improved.
What problems is the product solving and how is that benefiting you?
We're currently using Exponea for the simple segmentation of our customers (whatever can be segmented, we're segmenting). It's a simpler system to evaluate our campaigns, I perform analytics very quickly, when whoever from whatever team approaches me, I can quickly retrieve the response from Exponea.
We've included promotions on the website, with the help of weblayers to show products that increase the conversion rate. Again, we can evaluate the A/B test very quickly, and thus adjust the audience in favor of a better varient. We're also including recommendations in blast campaings, which assisted in increasing our click-through-rate.
Email scenario with dynamic content: product name in subject for the customer, price after discount and recommended products for the customer. In Drive, this was not possible, but with Exponea we're seeing great success.
Weblayers gave us the opportunity to change some things on the website that would be difficult to change for our IT team.
The data that Exponea collects gives us new possibilites to analyze with our BI team, which solves complex and robust analyses.
We created a voucher system from which we can call a voucher via webhook directly for each customer.
We've included promotions on the website, with the help of weblayers to show products that increase the conversion rate. Again, we can evaluate the A/B test very quickly, and thus adjust the audience in favor of a better varient. We're also including recommendations in blast campaings, which assisted in increasing our click-through-rate.
Email scenario with dynamic content: product name in subject for the customer, price after discount and recommended products for the customer. In Drive, this was not possible, but with Exponea we're seeing great success.
Weblayers gave us the opportunity to change some things on the website that would be difficult to change for our IT team.
The data that Exponea collects gives us new possibilites to analyze with our BI team, which solves complex and robust analyses.
We created a voucher system from which we can call a voucher via webhook directly for each customer.
Recommendations to others considering the product:
Do not take it lightly, it's fantastic to allocate a team for implementation and data preparation. Exponea is just as good as the data you possess. It's not a set up once and you're done type of software, it's neccessary to have someone who is active and works with Exponea often.
I certainly recommend active education along side the Exponea consultant in which i see a little more benefit than in Exponea Academy.
I certainly recommend active education along side the Exponea consultant in which i see a little more benefit than in Exponea Academy.
Awesome tool everything a modern marketing team needs in 1 tool
What do you like best about the product?
The main reason why we were so drawn to Exponea was that in some form or another we were already employing these features—just from multiple suppliers, where obviously the data was all very siloed, and holistically speaking it wasn't particularly useful. Having everything under one roof was a focus, and Exponea's version of each feature is pretty much as good, if not better than the other individual tools of the past. We haven't really started fully using Exponea, but the ability to build detailed reports, and off the back of those reports be able to contact customers, segment them, and direct these data reports—this is really nice! Also, to provide a consistent, personalized message online, and email across various touchpoints is the holy grail we are planning to put into use soon. The team is brilliant, too, can't praise them enough. I've had a great time, one of the most enjoyable large-scale projects that we've done! Nothing was too much of a problem, it was fantastic to work together. Once the project was implemented, they asked me if we can say anything we'd like to do better, and I honestly couldn't think of anything. And that annoyed them, 'cause they wanted to know how they could improve. They've just been fantastic!
What do you dislike about the product?
Not much really it takes some getting used to in the way that it collets data which can limit some reporting. But its this method that give it its strength.
What problems is the product solving and how is that benefiting you?
Removing siloed data, spending less time building reports, and a lot more time being actionable based off the insights provided by reports—which is great! Sending consistent messages was key for us, making sure that any on-site or email personalisation we sent out provided the same, consistent message to each person. In addition, Exponea solved some problems we didn't know we had. We didn't look at ways to segment customers based on their lifecycle, and that we could run campaigns with these segments. Also, there was some helpful documentation, which pointed us in the right direction, where we were already implementing certain strategies regarding personalisation across on-site, email and direct mail.
Recommendations to others considering the product:
If you're looking for a reduce your techstack, definitely give Exponea a go, not just for the technology but the awesome team that comes with it. The early signs are very promising, we still have a lot of work ahead of us to leverage Exponea's many features, though it will mostly involve testing and trying until we see what fits. For example, by following one of Exponea's recommendations, we launched an email campaign for our top performing customers where we removed our sales banner from the email, so they didn't get any notifications, and it still drove 4x more orders than all the other emails we sent out.
Perfect easy-to-use tool for automation of marketing campaigns.
What do you like best about the product?
I really like that Exponea is user-friendly and even beginner without any advanced knowledge is able to use it. And if there is any blocker, their support will do their best to help you.
What do you dislike about the product?
I do not really like that there are basic things missing such as copy-pasting from one scenario to the other one. Or you cannot for example copy all the values from the condition. Or you cannot use one condition from the scenario in the other scenario (you have to create new condition every time). But those are more like nice to have (not blockers).
What problems is the product solving and how is that benefiting you?
We use Exponea mostly for email marketing, reports and also as CDP.
Getting to Know our Customers
What do you like best about the product?
A/B Testing, Recommendations, Predictions.
We are able to generate variations in images and text in our messaging towards our segmented groups, via email, sms, web, etc and test their performance in real-time with the A/B test feature. This has been really cool for us because we can clearly see what is doing well and what is not doing as well.
Exponea also offers Recommendations which has been critical in us being able to upsell and cross-sell to our user base. The recommendations come from the use of the tool's A.I. capabilities. We aren't just sending random recommendations out, they come from knowing the purchase history, browsing history, and look alike audience. The recommendation feature is very contextual and we've seen a great increase in our sales due to this.
Predictions is another great aspect of Exponea as it is able to detect viewers that are likely to churn and send them a discount voucher and allows the ability to create a personalized offer. This can rekindle the relationship with customers who may not be interested in our shop anymore. This has been highly useful for us in preventing churn.
Together, all of these functionalities makes it easier to not only understand our customers but it helps us create a better relationship with each one of customers. We can personalize on a one-to-one basis with our entire data base. It's pretty impressive.
We are able to generate variations in images and text in our messaging towards our segmented groups, via email, sms, web, etc and test their performance in real-time with the A/B test feature. This has been really cool for us because we can clearly see what is doing well and what is not doing as well.
Exponea also offers Recommendations which has been critical in us being able to upsell and cross-sell to our user base. The recommendations come from the use of the tool's A.I. capabilities. We aren't just sending random recommendations out, they come from knowing the purchase history, browsing history, and look alike audience. The recommendation feature is very contextual and we've seen a great increase in our sales due to this.
Predictions is another great aspect of Exponea as it is able to detect viewers that are likely to churn and send them a discount voucher and allows the ability to create a personalized offer. This can rekindle the relationship with customers who may not be interested in our shop anymore. This has been highly useful for us in preventing churn.
Together, all of these functionalities makes it easier to not only understand our customers but it helps us create a better relationship with each one of customers. We can personalize on a one-to-one basis with our entire data base. It's pretty impressive.
What do you dislike about the product?
The tool is user-friendly but the most difficult thing is getting new in-house users completely working comfortably with Exponea - it takes a bit of time. To be fair here, I am super satisfied with the platform and it's still much easier to use and highly dynamic, especially in comparison to other products on the market.
What problems is the product solving and how is that benefiting you?
I already mentioned the great features above, but we also use Exponea for the omni-channel comms. Actually, this is a big one because it knows exactly the right time to send the message to each of our customers, through their channel of preference. I think the team over there at Exponea says "right message to the right person at the right time, or something like that. But it defines the capability well. In the past, we just sent out messages and it was generally a one message sent to the data base. You can imagine the impact that Exponea has allowed us to have in creating better retention.
Recommendations to others considering the product:
Yeah, I'm already recommending Exponea to everyone I know from the industry. It's a five-star platform!
Great Product and Great Team
What do you like best about the product?
It's a bit difficult to choose which is better between the great team or the well-rounded product. The product as the Customer Data Platform is remarkable and has truly allowed us to have a 360° view of each and every customer that shops with us. They call this attribute the true Single Customer View and I think the word "true" describes it very well. We are able to leverage this regardless of how our customers engage with our brand. We can understand each of them much better and have a view of context, whether the customer is engaging with us online, or even offline. I have to say the icing on the cake is that we are now able to segment against the customer profiles that Exponea have created. With this we are able to trigger campaigns across ALL of the channels, and do so on the fly. We are able to give our customers a consistent, omni-channel experience. Exponea ensures the right messaging and at the right time for all of our customers. It's been incredible! The team are equally as fantastic and it's been a pleasure working with each of the members. This has been the first instance where I've seen the quality continue from the sales pitch to integration to post integration. It's difficult to say that about other tools that are out there these days.
What do you dislike about the product?
For me, this is actually a tough one to answer, as Exponea excel in almost every aspect. In terms of improvement areas, I think that the most beneficial would have to be for Exponea to explore some advanced onsite search capabilities. But really, the tool is constantly evolving so I imagine this is already on the team's radar.
What problems is the product solving and how is that benefiting you?
Exponea has definitely helped alleviate a few critical pain points as well as help us optimize areas in which we focus heavily on. The first that should be mentioned is that we now have a self-managed technology that provides a holistic single customer view, again it's a pretty great feeling to understand our customers (online & offline) better than ever before. This really enables us to personalise our customers' experiences, regardless of the channel in which the user engages. This has been great in ensuring that we are keeping the messaging consistent. They are allowing us to personalize at scale. Sofology are a customer-centric company and it's been fantastic working alongside the Exponea team who are customer-centric themselves. The tool was designed to give customers the best experience possible, and the results we've been seeing since the implementation and use of Exponea have been reflecting that.
Recommendations to others considering the product:
Ensure your end users are involved in the migration and scope documentation. Seeing how the events/attributes are structured in Exponea is invaluable if you are going to also be setting up campaign activity.
The best piece of advice was actually given to me by another customer and that was to make the most of their Integration Consultants - they are incredible and treat your goals as if they're your own - they are experts at translating your business requirements into use cases within Exponea and also take into consideration so many other things to make sure you get the most out of the integration from the start.
Every employee has the same amazing attitude and they really believe in creating loyalty, even more fitting for the field they're in.
We're already looking at further integrations and implementing it's use across the business due to the insight we can gain from it.
The best piece of advice was actually given to me by another customer and that was to make the most of their Integration Consultants - they are incredible and treat your goals as if they're your own - they are experts at translating your business requirements into use cases within Exponea and also take into consideration so many other things to make sure you get the most out of the integration from the start.
Every employee has the same amazing attitude and they really believe in creating loyalty, even more fitting for the field they're in.
We're already looking at further integrations and implementing it's use across the business due to the insight we can gain from it.
More Execution, Less IT
What do you like best about the product?
It seems as though Exponea has no limits! I kept coming up with different ideas and concepts for use cases which were not preset in the tool, up to that point. Their team never once told me "I'm sorry, we can't do that" or "our tool doesn't do that". The Exponea team always came back to me with "There is always a solution", because the platform works with all tools and their data-driven employees function on a highly technical level. The tool is very agile and amazingly dynamic, so that the requirements can be implemented in a reasonable time frame. So far, we've enjoyed working with the experts from Exponea, along with all the capabilities that the platform offers to our team. We can see that our customers have liked us going with Exponea, it shows in our numbers.
What do you dislike about the product?
- The documentation could be more extensive at some points or another. I know they are constantly working on that.
- The fact that you are given a great many different possibilities suffers from the intuitive operation (for example, interplay of metrics, aggregates, reports). You have to spend some time diving a bit deeper into the knowledge base of things, that are not necessarily part of the daily business. This adds a bit more of tasks to all of us on the team but the more you know the more effective you are with the tool, obviously.
- The fact that you are given a great many different possibilities suffers from the intuitive operation (for example, interplay of metrics, aggregates, reports). You have to spend some time diving a bit deeper into the knowledge base of things, that are not necessarily part of the daily business. This adds a bit more of tasks to all of us on the team but the more you know the more effective you are with the tool, obviously.
What problems is the product solving and how is that benefiting you?
We are able to execute highly personalized campaigns more rapidly. We pinpoint our targeted segments through ram storage and tracking diversity, which has offered a significant conversion rate optimization. Our team has had increased productivity through not having to be dependent on the IT team. We are able to use weblayers and experiments, and this has allowed a significant reduction in the manual work for the content department, through the opportunities that Exponea's marketing automation offers us.
On top of that, we have been much more effective in our efforts and are really enjoying the omnichannel communications with our user base. We have a much higher open rate now, as the message comes to each customer when they are most probably going to open it. We now spend our time doing more execution.
On top of that, we have been much more effective in our efforts and are really enjoying the omnichannel communications with our user base. We have a much higher open rate now, as the message comes to each customer when they are most probably going to open it. We now spend our time doing more execution.
A great platform where you are never alone. There is always someone to help you
What do you like best about the product?
From my point of view, Exponea is a platform that will be used a lot in the future. It solved many issues for my company and the staff was incredibly helpful with any issue I had. Even though some scenarios were too complex to be handled just by me, I had help from all over, from the help centre to the designated person who is managing our account. The platform has great features and with a bit of knowledge of the front end, many amazing results came out of the collaboration with Exponea. The fact that we can make segmentation for the users who did not open the email and approach them again in order to determine them to receive the information is great. As well, the fact that we made several weblayers and we created some rules for them helped us from giving too much information to the customer. Also, segmentation of the web layers came in handy during some specific promotions because we were able to show one banner for those interested in a brand and another banner for those interested in the competition. I believe we are using just a small part of what Exponea does, but we already see results regarding the kpi we follow.
What do you dislike about the product?
There is nothing I dislike personally, but what could be considered an impediment in using all the customization features, automation and reports is the lack of knowledge of the user. The ways the platform works is quite intuitive, but when it comes to more complex tasks it is not so handy to accomplish them. Exponea completed many pages with step by step information since we started our collaboration so I would say that things are going into a good direction. However, at this moment I still believe no one could just log in on the platform and use it right away at its full potential.
What problems is the product solving and how is that benefiting you?
We had rather low open rates and recently we started working on scenarios including best open time which improved our results significantly. Moreover, the segmentation we made for different brands (as being an online retailer) helped us better reach the user. We recently connected to the Ads accounts and we are going to implement soon this feature too which sounds amazing. We increased the click rate by making scenarios that involved waiting time, segmentation and best open time and we have some automated scenarios which let the person in charge of the newsletter to take care of more tasks. Beyond all, Exponea found solutions for us in order to make all our projects work even though we faced many technical issues on our side.
Recommendations to others considering the product:
If you are not using Exponea you should do it because you have all the information you need in one place. You can do reports and see what metrics you should focus on, or see in depth the results of your actions. As well, you can create complex scenarios which create a path for the user from the first moment he subscribes till the first purchase and so on. Through the automation, you could put the client in the focus of your business. You can send personalized messages for the birthday of the user or its name day, you can send a voucher to activate the user or inform those interested in some particular activity of your website that you have a dedicated promotion.
Easy to use but robust at the same time.
What do you like best about the product?
It really helped me to get my automated email campaign off the ground and once set it runs really smoothly with lots of analytics available. Also every change is executed within minutes. The process map (email campaign builder) was really easy to use and with just drag and drop it was done in no time.
What do you dislike about the product?
The product was all good for my purposes.
What problems is the product solving and how is that benefiting you?
It can serve as website laboratory where you can really easily set-up what you need to measure, adjust accordingly to keep your feedback look fast and only then decide about the permanent solution.
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