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    Ryan P.

A great platform is you don't have a dedicated MOPsteam

  • June 21, 2019
  • Review provided by G2

What do you like best about the product?
If you understand marketing and sales operation HubSpot is very easy to pick up. If you don't, it's a good place to start. The UI, docs and absolutely amazing customer support lend themselves to an ease of adoption not present in the other major platforms.
What do you dislike about the product?
If you are a seasoned marketing ops veteran you will find that simple to use often equates to lack of complex functionality. There were some advanced things I was able to do with other MOPs platforms that I struggled with quite a bit in HubSpot.
What problems is the product solving and how is that benefiting you?
Better integration with Marketing platform and simpler to use for the sales people.
Recommendations to others considering the product:
Take the time and dedicate the manpower to set it up right the first time. Like any system, it will be your best friend or worst enemy depending on how it was implemented and ongoing governance.


    Cody W.

Everything's decent, nothing is the best

  • June 21, 2019
  • Review provided by G2

What do you like best about the product?
- Every sales and marketing function being in one place
- Sequences and Templates
What do you dislike about the product?
- Functionality is overall clunky - especially reporting, too many clicks to achieve an end result - Look at Pipedrive wink wink
- Live chat doesn't give you IP address while talking to them - Look at Zopim wink wink
- Quoting is dreadful and not customizable - need to be able to customize the template, have custom line items, adjust what subtotals and totals show. Look at Pandadoc wink wink
- Not being able to visualize the contacts on a map Look at Mapmycustomers or Pipedrive wink wink
- Limited data scraping of contacts on our website, Marketo gathers far more from new visitors and repeat visitors wink wink
- Not any accountability from sales to customer success - our Sales rep in the beginning lied about features and said we had certain things and now our customer success person is stuck managing us as an unhappy client
What problems is the product solving and how is that benefiting you?
More emails getting out than with Pipedrive due to Sequences (though they just added this feature, wish I had stayed with them)
Saving time inputting contacts from live chat (used to manually copy over from Zopim)
Getting data on service and support through Service Hub
Recommendations to others considering the product:
It is a scalable product, so as you grow it is a good option to have. Definitely not for the faint of heart, there are better pure CRMs out there.


    Tim J.

The Best CRM for Beginners and Experts

  • June 21, 2019
  • Review provided by G2

What do you like best about the product?
HubSpot CRM works with you. If you've worked with a CRM before, you're likely familiar with the terms "garbage in is garbage out"; meaning you only get what you put into to it literally. HubSpot CRM integrates to help log conversations automatically where it's able. It also helps auto-complete company profiles.
What do you dislike about the product?
I wish there were more ways to use the sequences data to trigger other actions, or even filter contacts and build better lists.
What problems is the product solving and how is that benefiting you?
I'm able to see where to best focus my time in sales. I know where each lead is in the sales process, and how likely we are to closing each lead. We're able to close more sales faster. As a result we doubled our revenue last year.
Recommendations to others considering the product:
Try it, It's free. You can upgrade to get access to more amazing tools.


    Information Technology and Services

Great business and communication tool

  • June 21, 2019
  • Review provided by G2

What do you like best about the product?
I am a process manager and HubSpot has been a lifesaver for our company. We use it to keep track of all our communications with customers, and to keep track of our sales, installation and client success processes. We use the sales task and service ticket features heavily as well. The templates feature allows us to create a customer specific email in seconds. I love that it integrates with gmail so my emails are tracked in both gmail and HubSpot for record keeping.
What do you dislike about the product?
I wish there was an option to run and then print reports in the sales task section.
What problems is the product solving and how is that benefiting you?
Many of us work from home so HubSpot has been an essential communication tool. Even though wr aren’t in the same building we can see what is going on with a customer just by looking in HubSpot.
Recommendations to others considering the product:
Great tool. Highly recommend.


    Financial Services

Great tool that still has a lot to grow!

  • June 21, 2019
  • Review provided by G2

What do you like best about the product?
I like the design of the UI, the tools are all so easy to use, you can have a landing page set up in 2 seconds. There is an ample selection of templates for everything.
What do you dislike about the product?
It`'s difficult to recreate the company's process completely with the tool, operationally it is very limited. Reporting is basically useless for our sales department and the campaigns never really display accurate results. Dependent fields for internal use are a must. Lead flows and forms are very restrictive.
What problems is the product solving and how is that benefiting you?
Our sales department is very lazy and does not like to fill out the information properly. Via the workflows I have been able to obtain the insights the marketing department needs, without having to rely on them.
Recommendations to others considering the product:
The company's processes have to be standardized and everyone in the team must work exactly the same. HubSpot will only work if everyone enters information correctly and is capable of adapting to a single process.


    Heather L.

Great product for inbound marketing and analytics!

  • June 21, 2019
  • Review provided by G2

What do you like best about the product?
Adding a blog to our website has generated so much traffic to our site! And the Deals section has really helped our Admissions team see quickly where they are in each stage of the admissions process. What i like best though, is the customer support and training. They're quick, responsive and very helpful!
What do you dislike about the product?
I would like more opportunities for customization within the different modules. We are a private school, so for our email purposes, it would be nice to group contacts as families. Currently the only way to group contacts is through "Companies" but that doesn't really work for us.
What problems is the product solving and how is that benefiting you?
The automation and workflows have significantly changed the way our admissions process works. It's much more efficient now and gives our admissions officers more time to spend talking to families (rather than replying to and sending emails). The meetings function is also a huge time saver in back-and-forth emails they used to have to do with families to schedule a tour or shadow day. The analytics will be helpful as well in setting goals for the coming year and figuring out what worked and what didn't.


    Nathan I.

Such a pleasure

  • June 21, 2019
  • Review provided by G2

What do you like best about the product?
It's aesthetically pleasing & intuitive. Made it very easy for the team to adopt.
What do you dislike about the product?
As a marketer, I'm still waiting for them to build more advanced full-funnel marketing attribution reporting, like Pardot has.
What problems is the product solving and how is that benefiting you?
I use it every day, the drag and drop email builder saves me a ton of time. We migrated off of Salesforce and now just use 1 CRM across sales and marketing. It's way more efficient and saves money.


    Computer Software

Works well enough, I guess, as a wholly integrated set of functions and features

  • June 21, 2019
  • Review provided by G2

What do you like best about the product?
The fact that web reporting functions are integrated and they partner with good name companies of features is a plus. For example, they've released a new embedded video player through Vidyard.
What do you dislike about the product?
Pricing is very unfriendly. In the example above for video, it is great to have but then I need to pay extra for it to be embedded in emails.
Also, their pricing on contacts is really not useful considering growth companies can acquire contacts but need to plan over quarters on how best to utilize in outbounds yet I have to pay for those contacts in the CRM.
What problems is the product solving and how is that benefiting you?
Needed a fast and easy CRM to get going when the company started. We've been using it for twenty months and it's fulfilled what we needed it to do up to now. We will grow and change out of it in the next year.
Recommendations to others considering the product:
Fine enough tool to get your startup off the ground with a CRM as long as you can afford the steep price.


    Food & Beverages

Great tools, easy to use

  • June 21, 2019
  • Review provided by G2

What do you like best about the product?
Hubspot CRM helps us keep track of the buying and browsing patterns of our customers. It helps us develop a customised approach for each customer, which we've found way more effective than untargeted messages.
What do you dislike about the product?
Not being able to create mass actions, eg categorising more than 1 contact under a certain property. The CRM can sometimes be a little buggy too - occasional error messages. The manage duplicates tool is very welcome, but doesn't work that well yet.
What problems is the product solving and how is that benefiting you?
Being able to effectively track where leads are on the sales pipeline. The sales team has become more productive, and as a sales manager, I'm better able to track their performance and guide them.
Recommendations to others considering the product:
Read the blog and watch the tutorials


    Computer Software

Lots of capabilities but need to be proficient at marketing to utilize properly

  • June 21, 2019
  • Review provided by G2

What do you like best about the product?
Interface is very nice and intuitive. Chat is very easy to setup and administer. Chatbots are very capable.
What do you dislike about the product?
It is hard to maximize the utility of the system if you are not skilled at marketing. There are many great tools but you need a marketing background to really put them to use properly.
What problems is the product solving and how is that benefiting you?
We just implemented the hubspot chat to capture sales leads when they are on our site. This was just put in place this week so I don't have a good understanding of whether or not it will solve our problems.
Recommendations to others considering the product:
Very slick and intuitive interface. Many great tools available but make sure you know marketing before you dive in.