Canto Digital Asset Management (DAM)
Canto, Inc.Reviews from AWS customer
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Digital Content Management with a touch of AI
What do you like best about the product?
Canto simplifies digital asset management with an intuitive interface, smart search, and powerful organization tools. It’s perfect for teams needing streamlined collaboration and easy access to brand-approved content.
What do you dislike about the product?
Can be a bit pricey depending on your needs.
What problems is the product solving and how is that benefiting you?
Canto solves digital asset management challenges by centralizing files, improving searchability, and ensuring brand consistency. This saves time, reduces duplication, and streamlines team collaboration across marketing and creative projects.
Not too bad
What do you like best about the product?
Switching from Merlin to Canto was a pretty simple learning curve. Easy to use, love the facial recognition and data on photo shares.
What do you dislike about the product?
Sometimes it is hard to find a photo if you dont put in exactly what you are searching for, the AI tags could be better.
What problems is the product solving and how is that benefiting you?
Making sure our photos are stored safely and with better tagging
Portal Highlights
What do you like best about the product?
Canto's portal functionality significantly enhances asset management by providing a centralized, organized repository. This eliminates the need for users to navigate complex library structures, which can often be confusing. The ability to create campaign-specific albums within the portal substantially streamlines the Browse process, leading to increased efficiency and reduced asset retrieval time.
What do you dislike about the product?
Accessing assets within the Canto portal currently involves a redirection to the main library, which can be inefficient and add extra steps to the workflow. This process is often time-consuming, particularly for users who frequently need to open and interact with assets directly from the portal.
What problems is the product solving and how is that benefiting you?
Canto effectively addresses our digital asset management needs by providing robust organizational capabilities. We particularly value its comprehensive asset tracking features and the ability to manage access restrictions for different user groups, which enhances security without impeding collaborative workflows. The seamless integration with Adobe applications is a significant advantage, empowering artists to efficiently view, download, and edit assets without the need to repeatedly download individual layers.
Canto provides us with an invaluable tool to store, categorize & share logo, photo & video assets
What do you like best about the product?
The AI tool for metatags and ability to create custom tags for better searchability.
What do you dislike about the product?
Inability to hide all restricted assets when performing searches.
What problems is the product solving and how is that benefiting you?
Provides us with the means to store & catalogue all of our assets and share them with internal stakeholders and third party partners - and provide them with the ability to download in multiple formats and sizes.
ESS The Company I work for
What do you like best about the product?
I love the products that they offer .I host recruiting event. The products that I am able to over draws people to my table and I am able to catch their attention to introduce the job I do to them.
What do you dislike about the product?
I have not used it enough to see a downside to anything yet.
What problems is the product solving and how is that benefiting you?
N/A
Big step up!
What do you like best about the product?
Canto is our first DAM for our community college. We previously used Flickr and Google Drive as our asset libraries.
We had lengthy onboarding training which was appreciated. And as I was setting up our library, I appreciated the support team and their quick responses.
We have made heavy use of the custom metadata fields to allow us to filter down assets when looking for something in particular. While it is time intensive to tag the assets from over the last decade as we put them into the library, the payoff is when we are searching the assets.
There is an AI search available that uses natural language to search your assets, but that is an additional cost and we have not enabled this feature at this time.
There is an SSO option as well that is also an additional cost that we have chosen to not use at this time.
We use the public portal option to share photos with our community and appreciate that the assets are not searchable on the internet, but accessible by anyone with the link to the portal. We also utilize a private portal where we have allowed an outside agency to create accounts as consumer (free) users and give them access to additional assets than what we have in our public portal.
We have also utilized the Style Guide feature to share with our community members, which was previously a PDF. We added in links to templates in Canto and can update the guide easily.
We had lengthy onboarding training which was appreciated. And as I was setting up our library, I appreciated the support team and their quick responses.
We have made heavy use of the custom metadata fields to allow us to filter down assets when looking for something in particular. While it is time intensive to tag the assets from over the last decade as we put them into the library, the payoff is when we are searching the assets.
There is an AI search available that uses natural language to search your assets, but that is an additional cost and we have not enabled this feature at this time.
There is an SSO option as well that is also an additional cost that we have chosen to not use at this time.
We use the public portal option to share photos with our community and appreciate that the assets are not searchable on the internet, but accessible by anyone with the link to the portal. We also utilize a private portal where we have allowed an outside agency to create accounts as consumer (free) users and give them access to additional assets than what we have in our public portal.
We have also utilized the Style Guide feature to share with our community members, which was previously a PDF. We added in links to templates in Canto and can update the guide easily.
What do you dislike about the product?
The additional costs for features like SSO and AI search are a downside.
What problems is the product solving and how is that benefiting you?
The Canto asset library allows us to store all of our assets in one place and make them searchable with tags, metadata and caption files. Previously we used Flickr, Google Drive and a shared drive to store and find assets, which was getting difficult to manage. Videos were not tagged and new employees didn't know what we had other than by looking at a file name and watching through the entire video clip. Canto has helped us save time when developing ads by cutting down on our time spent searching and reviewing assets.
Solid System
What do you like best about the product?
Canto is a pretty decent content management system. The tagging and facial recognition features are very helpful.
What do you dislike about the product?
Organization is a little clunky, and the platform itself feels a touch dated, but overall you can accomplish everything you need to.
What problems is the product solving and how is that benefiting you?
Mass storage of content with external access; tagging
Canto Has Elevated Our Design and Asset Management to New Heights
What do you like best about the product?
We’ve been incredibly impressed with Canto since I first discovered it at the ATL Digital Summit last year. It’s taken our design and storage capabilities to the next level and made it possible to standardize marketing materials across all our affiliates.
The transition was smooth, thanks to a highly supportive rep. The AI-powered search is a huge time-saver, and our graphic designer finally has the flexibility to organize assets in a way that works for her. Overall, Canto is helping us strengthen and streamline our marketing efforts. Highly recommend!
The transition was smooth, thanks to a highly supportive rep. The AI-powered search is a huge time-saver, and our graphic designer finally has the flexibility to organize assets in a way that works for her. Overall, Canto is helping us strengthen and streamline our marketing efforts. Highly recommend!
What do you dislike about the product?
I'm not quite sure what to write here. Sorry!
What problems is the product solving and how is that benefiting you?
Canto has solved a major challenge for us: having a single, centralized location for all our marketing assets that’s also accessible to each of our affiliates. Before, we were constantly sending links and re-sharing files. Now, each affiliate can directly access what they need—without compromising how we organize or control those assets. The platform lets us keep everything in one place while still segmenting content in a way that makes sense for our team and theirs. It’s streamlined our workflow and significantly improved consistency across the board.
Transformative DAM Experience That Elevated Our Enterprise Approach
What do you like best about the product?
Our DAM platform has completely changed the way we think about asset management—as a strategic enterprise tool, not just a storage system. Search is lightning-fast, and having such a proactive, knowledgeable Customer Success Manager has made all the difference. We recently added the AI Visual Search feature which has greatly enhanced our creative department's search capabilities and workflow.
What do you dislike about the product?
We’d love to see more robust reporting features, especially the ability to build custom reports, to take things even further.
What problems is the product solving and how is that benefiting you?
Our DAM has solved major business challenges—providing a single source of truth, eliminating version confusion, and improving brand consistency. It’s made sharing assets with clients seamless and has enhanced collaboration.
We are new clients - but our experience has been very positive.
What do you like best about the product?
We are new clients - but our experience has been very positive. Canto team has done an excellent job of providing us with the tools and support to create our platform and set us up for success.
What do you dislike about the product?
Some parts of the interface to personalize our page have been tricky to learn, but we have found support articles when needed or help from our representative to overcome all challenges to date.
What problems is the product solving and how is that benefiting you?
Easy user interface and AI tools to help manage and reduce a heavy workload.
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