Sold by: Canto, Inc.
Deployed on AWS
Canto is the industry leader in digital asset management (DAM), empowering your global brand with an AI-powered platform to manage your growing content library
4.4
Overview
Canto helps brands make the most of their digital content-without the clutter, chaos, or complexity. Our AI-powered DAM platform brings order to your growing library of images, videos, product details, and brand assets, making it easy to find, organize, enrich, and distribute content across teams and channels. With Canto, you will spend less time managing assets and more time putting your content to work-everywhere it needs to be. With intuitive tools and automation, Canto simplifies content workflows. AI-driven search, auto-tagging, and smart sharing features make it simple to find what you need and get it where it needs to go-fast.
> Save time with smart search, auto-tagging, and AI-powered content discovery
> Maintain brand consistency with version control, user permissions, and approval workflows
> Centralize and enrich product visuals, descriptions, and supporting content
> Share assets securely through customizable portals and delivery links
> Extend your reach with integrations into creative, communication, and e-commerce tools.
Highlights
- AI-Powered Search - Discover the right content fast -from images to videos-with smart search, auto-tagging, and facial recognition.
- Smart Sharing at Scale - Share assets securely through portals or auto-publish SEO-friendly content to websites and channels via CDN.
- Enhanced Video Management - Streamline workflows with AI-powered tagging, facial recognition, and captions-so video content is easier to manage, search, and reuse.
Details
Sold by
Delivery method
Deployed on AWS
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Features and programs
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Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Canto DAM Package | AI powered DAM | 2 TB | 5 Power Users | Support - Price starts from 25000$. Contact for custom pricing. | $25,000.00 |
Vendor refund policy
Service Level Agreement: https://www.canto.com/americas/
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
We offer comprehensive onboarding, support, and customer success for all Canto customers. We will be with you every step of the way to ensure you are successful in implementing, receiving on-going support, and provided a dedicated customer success manager that assists you as your needs evolve.
Email Support: canto-support@canto.com
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Customer reviews
Amy G.
Helpful Onboarding and Easy Custom Metadata Tagging
Reviewed on May 29, 2026
Review provided by G2
What do you like best about the product?
The onboarding support has been helpful, and I appreciate the suggestions for best practices. It’s also easy to create custom metadata and tag assets in a straightforward way.
What do you dislike about the product?
Some basic user actions still seem to be missing, like a “Deselect All” option. It’s also not very clear how to move assets between albums, instead of only copying them. And while I’m excited about the new look and features, the “switch to new library” messaging should be optional and not sit on the screen all the time. Overall, it still feels very buggy, and it doesn’t stay in the new interface once the Escape key is pressed.
What problems is the product solving and how is that benefiting you?
We have photography from over 150 locations, and Canto is helping us organize those photos and clearly tag each location so everything is easier to find. Also, Canto is allowing us to remove our assets fro SharePoint, which is very unhelpful as a DAM.
David S.
Easy to Use, Fast Uploads and Downloads
Reviewed on May 28, 2026
Review provided by G2
What do you like best about the product?
It’s very easy to use and navigate, and both uploading and downloading are very fast!
What do you dislike about the product?
Downloading in batches doesn't seem to work well for me, but it might be user issues. Really have no dislikes though.
What problems is the product solving and how is that benefiting you?
We mainly use it to work among teams and as our archival system, so its been a joy.
Education Management
Canto Portals Make Content Sharing Effortless
Reviewed on May 28, 2026
Review provided by G2
What do you like best about the product?
What I like best about Canto is the "Portals" feature, which makes sharing our content incredibly simple. Instead of making people dig through messy folders or giving external vendors full access to our system, we can just build a quick, curated collection of files for them.
The UI/UX is clean and straightforward, and the integrations with Adobe Creative Cloud mean our design team never has to waste time jumping between apps to sync their work. It has great performance with zero lag, giving us a massive ROI on saved time. An unexpected bonus is the automatic version control, which guarantees nobody accidentally uses an outdated logo.
The UI/UX is clean and straightforward, and the integrations with Adobe Creative Cloud mean our design team never has to waste time jumping between apps to sync their work. It has great performance with zero lag, giving us a massive ROI on saved time. An unexpected bonus is the automatic version control, which guarantees nobody accidentally uses an outdated logo.
What do you dislike about the product?
The biggest downside is the pricing structure and the initial setup time. Canto can get pretty expensive for smaller teams, and some of the cooler features or extra user seats require pricey add-ons. Also, getting everything organized at the beginning takes a lot of manual work. While the AI auto-tagging helps speed things up, we still had to spend a lot of time cleaning up tags manually during onboarding to make sure our search system worked perfectly.
What problems is the product solving and how is that benefiting you?
We struggled with securely sending large files to outside partners, often relying on email attachments or expiring download links that slowed everyone down.Now, we can instantly share assets securely, which has resulted in faster project turnaround times and a much better experience for our clients.
Manny M.
Super Helpful Adobe Integration That Streamlines Our Workflow
Reviewed on May 28, 2026
Review provided by G2
What do you like best about the product?
The adobe integration is super helpful, and helps with the overall workflow.
What do you dislike about the product?
Since it is new, the cost seems high but as we begin to integrate it into our workflow I hope it will be prove to be worth the premium cost.
What problems is the product solving and how is that benefiting you?
Accessing assets rapidly in a high pace environment.
Lindsey S.
All Our Brand Resources in One Organized, User-Friendly Place
Reviewed on May 28, 2026
Review provided by G2
What do you like best about the product?
I like that all of the resources I need for my company's brand can be found in one place. It is organized neatly and is very user friendly. The performance is always good and efficient, and I haven't had any issues in my time using it.
What do you dislike about the product?
The content on Canto is sometimes outdated, making it hard for me to use in my newer projects. I also know some team members have had trouble getting started with the site, though I haven't had that experience.
What problems is the product solving and how is that benefiting you?
Canto, for me, is solving the problem of needing cross-college content that I don't always have access to or resources to gather myself. It has saved me time when trying to find images and lockups for brand visuals and marketing collateral.