Canto is the industry leader in digital asset management (DAM), empowering your global brand with an AI-powered platform to manage your growing content library
Canto helps brands make the most of their digital content-without the clutter, chaos, or complexity. Our AI-powered DAM platform brings order to your growing library of images, videos, product details, and brand assets, making it easy to find, organize, enrich, and distribute content across teams and channels. With Canto, you will spend less time managing assets and more time putting your content to work-everywhere it needs to be. With intuitive tools and automation, Canto simplifies content workflows. AI-driven search, auto-tagging, and smart sharing features make it simple to find what you need and get it where it needs to go-fast.
> Save time with smart search, auto-tagging, and AI-powered content discovery > Maintain brand consistency with version control, user permissions, and approval workflows > Centralize and enrich product visuals, descriptions, and supporting content > Share assets securely through customizable portals and delivery links > Extend your reach with integrations into creative, communication, and e-commerce tools.
Highlights
AI-Powered Search - Discover the right content fast -from images to videos-with smart search, auto-tagging, and facial recognition.
Smart Sharing at Scale - Share assets securely through portals or auto-publish SEO-friendly content to websites and channels via CDN.
Enhanced Video Management - Streamline workflows with AI-powered tagging, facial recognition, and captions-so video content is easier to manage, search, and reuse.
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Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
This listing offers one contract package with a single starting price. The package bundles a set amount of storage, a set number of Power Users, AI-powered digital asset management, and support. It is not tiered by instance size or usage add-ons. Instead, you buy the bundle as a unit. Pricing scales through custom quotes based on your team size and storage needs, so you contact the vendor to tailor the package. The starting price reflects the base configuration described.
Top-of-mind questions for buyers
What counts as one Power User in this package's five-seat allowance?
A Power User is one named account with permissions to manage assets, run workflows, and organize the library. The package includes five such accounts. People who only view or download shared assets through portals or links are not counted against the five Power User seats.
What happens if my team outgrows the 2 TB storage or five Power Users included?
The bundle is a fixed base configuration. To add storage or Power Users beyond the included amounts, you contact the vendor for a custom quote. Pricing scales based on your team size and storage needs, so expansion is handled through a tailored plan rather than automatic overage charges.
What is included in the AI-powered digital asset management portion of this package?
You get a central platform to organize, search, and distribute assets. AI features include natural-language visual search, facial recognition, auto-tagging, and duplicate detection. It also covers workflows, brand management, sharing portals, and analytics. Support is bundled with the package.
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Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA).
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
We offer comprehensive onboarding, support, and customer success for all Canto customers. We will be with you every step of the way to ensure you are successful in implementing, receiving on-going support, and provided a dedicated customer success manager that assists you as your needs evolve. Email Support: canto-support@canto.com
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Canto Makes Team Collaboration and AI Search Effortless
Reviewed on Sep 25, 2026
Review provided by G2
What do you like best about the product?
There are many aspects of Canto that I appreciate in my work. I love how our whole team can collaborate. Even team members who don't have a seat can upload photos or view photos through share links. Also, the AI search feature has been a powerful tool for us this year.
What do you dislike about the product?
The filter search doesn't always work like I hope. Also when I click on an image to view it, a side panel with information comes up, but I have a couple of frustrations with it. 1, that view does not include all of the form fields I'd like to see. 2. Often, when I scroll down to view a lower field like facial recognition, it jumps to the full screen info panel, when I did not want it to do that. When I'm trying to do this with multiple images consecutively, it can be time consuming and frustrating.
What problems is the product solving and how is that benefiting you?
Before Canto, we had our digital files stored in various locations and across different team members' devices. Having all of our assets in one place has been so helpful!
Non-Profit Organization Management
Unintuitive Sharing Functions Limit Potential
Reviewed on Sep 25, 2026
Review provided by G2
What do you like best about the product?
I love that Canto shows the metadata on the right side and allows for searching by metadata. This lets me search for approved or pending videos, type of video, content, or by country, which helps because we have videos and photos from different countries. It's usually pretty specific to what I'm looking for. I also like that you can write a little blurb about the photos and videos to read what the uploader writes.
What do you dislike about the product?
Sharing videos and collections in Canto is really difficult and unintuitive. It's hard to find where to share, and creating collections is a cumbersome process with too many steps. It doesn't just give you a straightforward URL link to share, instead you have to deal with emails and if the other person isn't on Canto, it becomes a huge hassle. On top of that, there's a buggy issue when adding metadata text where it's challenging to highlight all text at once without it getting cut off, and although I raised this six months ago, it still hasn't been fixed. Overall, nothing seems to change or improve, even though I've provided feedback multiple times over almost a year. It's frustrating and makes me feel like if it were my decision, we wouldn't use Canto due to the numerous issues and lack of progress.
What problems is the product solving and how is that benefiting you?
Canto helps me find the correct videos and photos for editing from thousands of assets. It lets me filter using metadata like type, content, and location, streamlining my search process.
Dave S.
Simple, User-Friendly Platform That Global Teams Adopt Quickly
Reviewed on Sep 25, 2026
Review provided by G2
What do you like best about the product?
The platform is fairly simple and user-friendly. Creating folders and albums, once you are familiar with the system is straightforward. The registration process is simple and all of my global users have picked it up quickly.
What do you dislike about the product?
The AI search still needs work. No matter how I refine queries, I still get unrelated content in my results. A search for a specific place, a country, can still come back with images that are obviously not correct. The uploads link process has a major drawback in that it doesn't provide a menu of registered users to select. It's very time-consuming to input first name, last name and email address for every user I send a link to - which can be links to multiple albums in the same folder - but still require a separate uplink created for every album, rather than simply allowing the user to choose the album within that folder. Very time-consuming to create so many links in that fashion.
What problems is the product solving and how is that benefiting you?
Having a web platform that all users in our org can access for all content - with a search option to help track down assets, is very helpful and a huge upgrade over past systems used.
Non-Profit Organization Management
We are grateful for Canto!
Reviewed on Sep 25, 2026
Review provided by G2
What do you like best about the product?
I love that you can search someone's name or an event and easily find what you're looking for
What do you dislike about the product?
sometimes accessing different folders for our organization can be difficult
What problems is the product solving and how is that benefiting you?
Our whole team has access to images, so projects don't get bottlenecked
Jenny T.
AI Search and Event Links Make Photo Sharing Fast and Effortless
Reviewed on Sep 25, 2026
Review provided by G2
What do you like best about the product?
I love the AI search feature, which makes it so much quicker to search for photos I need. I also like how we can set up event links to share in event programs, so people can find event photos that would otherwise not reach the student/audience. I also like how we can set upload permissions for our freelance photographers to upload their photos, streamlining the process of receiving and posting them.
What do you dislike about the product?
I found the onboarding and training process to be much longer and more repetitive than necessary. Canto Academy provided a strong foundation for learning the platform, but many of the follow-up meetings covered the same information we had already completed through the Academy.
The number and length of the meetings also felt excessive for a platform that is very user-friendly and intuitive. At times, the facilitation added to the repetition. We were frequently asked if we had questions, and even after indicating that we did not, the same information or question would sometimes be repeated. This made the sessions feel unnecessarily drawn out and, at times, the facilitator seemed impatient with the process.
I understand that some users may benefit from a more hands-on onboarding experience, but a one-size-fits-all approach may not be the most effective. For users who are comfortable with technology and able to learn independently through Canto Academy, I would recommend using the first meeting to assess how much additional support is actually needed. From there, follow-up meetings could be scheduled as needed to address specific questions or areas where additional guidance would be helpful.
A more flexible onboarding process based on the user's experience and comfort level would make the training more efficient while still providing additional support for those who need it.
What problems is the product solving and how is that benefiting you?
File organization and distribution to internal and external clients.