Canto Digital Asset Management (DAM) logo

    Canto Digital Asset Management (DAM)

    Canto is the industry leader in digital asset management (DAM), empowering your global brand with an AI-powered platform to manage your growing content library

    Ratings and reviews

    4.4
    1817 ratings
    0 AWS reviews
    |
    1817 external reviews
    External reviews are from G2 .

    Filters

    Review type

    AWS Marketplace reviews
    External reviews
    Reviews (1817)
    Shreya .

    Easy Image Search, with Room to Improve Navigation

    Reviewed on Nov 06, 2026
    Review provided by G2
    What do you like best about the product?
    I like that Canto helps me easily find the pictures I’m looking for and works as a good brand library, with everything in one place. I love the search feature: I can search for anything and it shows relevant items. I also like the AI in search because it shows a good variety of what’s available in the library. The layout and user experience make it easier for me to explore everything. Setup was super simple and took just a few minutes. I think Canto is a great place to have everything in one place and a great partner to our university.
    What do you dislike about the product?
    I think Canto could improve how everything is classified. The items on the side can get confusing, especially when I have to click the arrow to collapse or expand them. Otherwise, it’s good.
    What problems is the product solving and how is that benefiting you?
    Canto helps me easily find the pictures I’m looking for and serves as a good brand library, with everything in one place.
    Apparel & Fashion

    Easy to Use and Quickly Finds What You Need

    Reviewed on Oct 30, 2026
    Review provided by G2
    What do you like best about the product?
    The ease of use. I can find what I need quickly.
    What do you dislike about the product?
    Nothing major, really. At first it felt like there were too many options and the layout was a bit busy, but once you start using it, it’s actually very beneficial.
    What problems is the product solving and how is that benefiting you?
    I find images I need quickly & can download, etc at a click of a button.
    Marketing and Advertising

    Essential Tool for Marketing Teams

    Reviewed on Oct 06, 2026
    Review provided by G2
    What do you like best about the product?
    I like how Canto has been very useful for linking people to the marketing collateral needed. It's great that it allows us to place all materials like images, sales support documents, and more in one place. Another thing I appreciate is that we can send one link and edit the document, keeping the original link valid, so we don't have to resend it to everyone. The layout options are also a plus, with an internal view and a user-friendly view for shared content. The initial setup must have been pretty good because everyone in the department seems to enjoy it and finds it easy to use.
    What do you dislike about the product?
    They have made the library a better experience, so that was my only concern before the improvements.
    What problems is the product solving and how is that benefiting you?
    Canto provides one source for all collateral, supporting easy access to marketing materials like images and documents. The ability to send a single, editable link without needing to resend it adds convenience. The customizable views offer a user-friendly experience for shared content.
    Marketing and Advertising

    Fast Asset Transfers That Supercharge Team Collaboration

    Reviewed on Oct 05, 2026
    Review provided by G2
    What do you like best about the product?
    It's has fast download and upload of all assets, it ultimately makes it great for collaboration in projects across various teams working together.
    What do you dislike about the product?
    I feel like the preview options could be better, faster and more accessible.
    What problems is the product solving and how is that benefiting you?
    We are able to have same day assets transfers amongst project stakeholders
    Retail

    User-Friendly and Intuitive—So Much Easier Than Acquai

    Reviewed on Sep 30, 2026
    Review provided by G2
    What do you like best about the product?
    So much easier than Acquai. User friendly and intuitive.
    What do you dislike about the product?
    Nothing yet! It's so simple and easy to use.
    What problems is the product solving and how is that benefiting you?
    Managing our asset library and ensuring internal and external partners have access to assets they need.
    Jose M. P.

    Powerful, User-Friendly DAM Tool with Great Support

    Reviewed on Sep 30, 2026
    Review provided by G2
    What do you like best about the product?
    Canto DAM – Key Benefits

    Centralized asset management: Store images, videos, documents, and brand files in one place.

    Fast search: Quickly find assets using tags, keywords, filters, and collections.

    Easy collaboration: Share and review files with internal teams and external partners.

    Brand consistency: Ensure everyone uses the latest approved logos, images, and marketing materials.

    Version control: Avoid outdated files and keep track of the latest versions.

    Access anywhere: Easily access and share assets from any location.
    Improved productivity: Reduce time spent searching for files and managing duplicate content.

    Example: A marketing team can organize all assets for a product launch in one Canto collection, allowing marketing, sales, designers, and partners to quickly access the correct materials.
    What do you dislike about the product?
    Canto is a useful DAM solution, but it may have some drawbacks:

    Cost: Pricing can become expensive as the team and storage needs grow.
    Learning curve: Some advanced features may take time for new users to understand.

    Customization: It may not provide the same level of customization as some enterprise-level DAM platforms.

    Organization: Managing large libraries can require careful setup of folders, tags, and permissions.

    Advanced workflows: Teams with complex approval or automation processes may find some capabilities limited.

    Overall: Canto is user-friendly and effective for many teams, but organizations with highly complex workflows or large-scale requirements may need a more advanced DAM solution.
    What problems is the product solving and how is that benefiting you?
    Before using Canto, we struggled with scattered files, difficult asset searches, and outdated versions of marketing materials. After implementation, we can store, organize, search, and share digital assets from one centralized platform. This has reduced time spent searching for files, improved team collaboration, and helped ensure everyone uses the latest approved content.

    We now spend less time managing assets and more time on productive work, while making it easier for marketing, sales, and creative teams to access the content they need.
    Hayley M.

    User-Friendly, Visual, and Efficient Asset Management

    Reviewed on Sep 30, 2026
    Review provided by G2
    What do you like best about the product?
    I really appreciate how user-friendly Canto is, thanks to its UX format and layout. It's also very visual, which I like. The search capabilities are fantastic, making it easy to find stuff and search for phrases and words in documents. I find it great for organizing our current version of graphic design materials. Plus, it offers good visibility to other departments.
    What do you dislike about the product?
    I find the portals in Canto a bit limiting. You can't really control who can see them since it's just public or private, which isn't flexible enough for my needs. Also, important details like version history don't show up, which would be really useful.
    What problems is the product solving and how is that benefiting you?
    Canto helps organize our current graphic design materials, making them searchable and giving other departments more visibility. The search capabilities allow us to easily find documents by phrases and words.
    Non-Profit Organization Management

    Effortless Setup and Enterprise Rollout—Canto Wins Every Time

    Reviewed on Sep 29, 2026
    Review provided by G2
    What do you like best about the product?
    The ease of use and setup is really clear, and it makes rolling it out enterprise-wide no problem at all.
    What do you dislike about the product?
    Nothing negative to report—I’ve used Canto across two organizations. When I went through the procurement process at different times, it still came out as the winner across all categories.
    What problems is the product solving and how is that benefiting you?
    We imported over 10k+ photos that were housed in numerous random folders. Now, we can search by content or by a vibe we are looking for making storage, use, and organization easier.
    Religious Institutions

    The Adobe Integrations Save Designers Time

    Reviewed on Sep 28, 2026
    Review provided by G2
    What do you like best about the product?
    The Adobe integrations have been most helpful when creating content. I also appreciate the ability to safely create and share links of specific content with certain parties.
    What do you dislike about the product?
    The load speed has been consistently troublesome. Instead of uploading content and leaving it, I return to see that several uploads failed and I have to restart, or it's so slow that hardly any progress is made at all. I have to then upload a handful of photos at a time, check back, and when it's complete, I return to upload more. When dealing with hundreds of photos, it gets old!
    What problems is the product solving and how is that benefiting you?
    It is providing an archive for our digital content. This allows us to avoid adding thousands of photos into a Google Drive.
    Hospital & Health Care

    Canto was easy to get started on

    Reviewed on Sep 28, 2026
    Review provided by G2
    What do you like best about the product?
    Getting started was relatively easy to do.
    What do you dislike about the product?
    I felt the support material could have been clearer about what the purpose of what Canto is.
    What problems is the product solving and how is that benefiting you?
    Our assets are better organized, which has the benefit of speeding our publication workflow.