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Canto Digital Asset Management (DAM)
Canto is the industry leader in digital asset management (DAM), empowering your global brand with an AI-powered platform to manage your growing content library
Reviews (1782)
Marketing and Advertising
Essential Tool for Marketing Teams
Reviewed on Oct 06, 2026
Review provided by G2
What do you like best about the product?
I like how Canto has been very useful for linking people to the marketing collateral needed. It's great that it allows us to place all materials like images, sales support documents, and more in one place. Another thing I appreciate is that we can send one link and edit the document, keeping the original link valid, so we don't have to resend it to everyone. The layout options are also a plus, with an internal view and a user-friendly view for shared content. The initial setup must have been pretty good because everyone in the department seems to enjoy it and finds it easy to use.
What do you dislike about the product?
They have made the library a better experience, so that was my only concern before the improvements.
What problems is the product solving and how is that benefiting you?
Canto provides one source for all collateral, supporting easy access to marketing materials like images and documents. The ability to send a single, editable link without needing to resend it adds convenience. The customizable views offer a user-friendly experience for shared content.
Marketing and Advertising
Fast Asset Transfers That Supercharge Team Collaboration
Reviewed on Oct 05, 2026
Review provided by G2
What do you like best about the product?
It's has fast download and upload of all assets, it ultimately makes it great for collaboration in projects across various teams working together.
What do you dislike about the product?
I feel like the preview options could be better, faster and more accessible.
What problems is the product solving and how is that benefiting you?
We are able to have same day assets transfers amongst project stakeholders
Hayley M.
User-Friendly, Visual, and Efficient Asset Management
Reviewed on Sep 30, 2026
Review provided by G2
What do you like best about the product?
I really appreciate how user-friendly Canto is, thanks to its UX format and layout. It's also very visual, which I like. The search capabilities are fantastic, making it easy to find stuff and search for phrases and words in documents. I find it great for organizing our current version of graphic design materials. Plus, it offers good visibility to other departments.
What do you dislike about the product?
I find the portals in Canto a bit limiting. You can't really control who can see them since it's just public or private, which isn't flexible enough for my needs. Also, important details like version history don't show up, which would be really useful.
What problems is the product solving and how is that benefiting you?
Canto helps organize our current graphic design materials, making them searchable and giving other departments more visibility. The search capabilities allow us to easily find documents by phrases and words.
Non-Profit Organization Management
Effortless Setup and Enterprise Rollout—Canto Wins Every Time
Reviewed on Sep 29, 2026
Review provided by G2
What do you like best about the product?
The ease of use and setup is really clear, and it makes rolling it out enterprise-wide no problem at all.
What do you dislike about the product?
Nothing negative to report—I’ve used Canto across two organizations. When I went through the procurement process at different times, it still came out as the winner across all categories.
What problems is the product solving and how is that benefiting you?
We imported over 10k+ photos that were housed in numerous random folders. Now, we can search by content or by a vibe we are looking for making storage, use, and organization easier.
Religious Institutions
The Adobe Integrations Save Designers Time
Reviewed on Sep 28, 2026
Review provided by G2
What do you like best about the product?
The Adobe integrations have been most helpful when creating content. I also appreciate the ability to safely create and share links of specific content with certain parties.
What do you dislike about the product?
The load speed has been consistently troublesome. Instead of uploading content and leaving it, I return to see that several uploads failed and I have to restart, or it's so slow that hardly any progress is made at all. I have to then upload a handful of photos at a time, check back, and when it's complete, I return to upload more. When dealing with hundreds of photos, it gets old!
What problems is the product solving and how is that benefiting you?
It is providing an archive for our digital content. This allows us to avoid adding thousands of photos into a Google Drive.
Hospital & Health Care
Canto was easy to get started on
Reviewed on Sep 28, 2026
Review provided by G2
What do you like best about the product?
Getting started was relatively easy to do.
What do you dislike about the product?
I felt the support material could have been clearer about what the purpose of what Canto is.
What problems is the product solving and how is that benefiting you?
Our assets are better organized, which has the benefit of speeding our publication workflow.
Non-Profit Organization Management
Canto Makes Team Collaboration and AI Search Effortless
Reviewed on Sep 25, 2026
Review provided by G2
What do you like best about the product?
There are many aspects of Canto that I appreciate in my work. I love how our whole team can collaborate. Even team members who don't have a seat can upload photos or view photos through share links. Also, the AI search feature has been a powerful tool for us this year.
What do you dislike about the product?
The filter search doesn't always work like I hope. Also when I click on an image to view it, a side panel with information comes up, but I have a couple of frustrations with it. 1, that view does not include all of the form fields I'd like to see. 2. Often, when I scroll down to view a lower field like facial recognition, it jumps to the full screen info panel, when I did not want it to do that. When I'm trying to do this with multiple images consecutively, it can be time consuming and frustrating.
What problems is the product solving and how is that benefiting you?
Before Canto, we had our digital files stored in various locations and across different team members' devices. Having all of our assets in one place has been so helpful!
Non-Profit Organization Management
Unintuitive Sharing Functions Limit Potential
Reviewed on Sep 25, 2026
Review provided by G2
What do you like best about the product?
I love that Canto shows the metadata on the right side and allows for searching by metadata. This lets me search for approved or pending videos, type of video, content, or by country, which helps because we have videos and photos from different countries. It's usually pretty specific to what I'm looking for. I also like that you can write a little blurb about the photos and videos to read what the uploader writes.
What do you dislike about the product?
Sharing videos and collections in Canto is really difficult and unintuitive. It's hard to find where to share, and creating collections is a cumbersome process with too many steps. It doesn't just give you a straightforward URL link to share, instead you have to deal with emails and if the other person isn't on Canto, it becomes a huge hassle. On top of that, there's a buggy issue when adding metadata text where it's challenging to highlight all text at once without it getting cut off, and although I raised this six months ago, it still hasn't been fixed. Overall, nothing seems to change or improve, even though I've provided feedback multiple times over almost a year. It's frustrating and makes me feel like if it were my decision, we wouldn't use Canto due to the numerous issues and lack of progress.
What problems is the product solving and how is that benefiting you?
Canto helps me find the correct videos and photos for editing from thousands of assets. It lets me filter using metadata like type, content, and location, streamlining my search process.
Dave S.
Simple, User-Friendly Platform That Global Teams Adopt Quickly
Reviewed on Sep 25, 2026
Review provided by G2
What do you like best about the product?
The platform is fairly simple and user-friendly. Creating folders and albums, once you are familiar with the system is straightforward. The registration process is simple and all of my global users have picked it up quickly.
What do you dislike about the product?
The AI search still needs work. No matter how I refine queries, I still get unrelated content in my results. A search for a specific place, a country, can still come back with images that are obviously not correct. The uploads link process has a major drawback in that it doesn't provide a menu of registered users to select. It's very time-consuming to input first name, last name and email address for every user I send a link to - which can be links to multiple albums in the same folder - but still require a separate uplink created for every album, rather than simply allowing the user to choose the album within that folder. Very time-consuming to create so many links in that fashion.
What problems is the product solving and how is that benefiting you?
Having a web platform that all users in our org can access for all content - with a search option to help track down assets, is very helpful and a huge upgrade over past systems used.
Non-Profit Organization Management
We are grateful for Canto!
Reviewed on Sep 25, 2026
Review provided by G2
What do you like best about the product?
I love that you can search someone's name or an event and easily find what you're looking for
What do you dislike about the product?
sometimes accessing different folders for our organization can be difficult
What problems is the product solving and how is that benefiting you?
Our whole team has access to images, so projects don't get bottlenecked