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    Fine Art

Great all Purpose DAMs

  • February 19, 2025
  • Review provided by G2

What do you like best about the product?
Canto is extremely feature rich and customizable.
What do you dislike about the product?
I haven't run into anything that isn't better than previous DAMs that I've used.
What problems is the product solving and how is that benefiting you?
Cataloging, storing, and sharing images and video.


    Consumer Goods

Great searchability

  • February 19, 2025
  • Review provided by G2

What do you like best about the product?
Great for teams that have multiple teams uploading things -- I can search for anything I need and its AI visual search will find it for me. Makes it so I don't have to ask who the right owner is and get led through complex folder structures.
What do you dislike about the product?
It would be great if it were easier to upload all of our assets for the initial migration. It's easy enough - just a download then upload - but it would be great if the functionality to link to our existing asset storage was working.
What problems is the product solving and how is that benefiting you?
We had a fragmented selection of assets, so it was difficult for different functions to find the right image. Now we can easily search (filter through metadata or AI visual search) to find the right asset. It's also enabling us to share with external parties (like retailers) easier with portals.


    Monica D.

Convenient digital library

  • February 19, 2025
  • Review provided by G2

What do you like best about the product?
Having one repository for all multimedia digital assets.
What do you dislike about the product?
Searching can be a challenge even with proper tags.
What problems is the product solving and how is that benefiting you?
Being able to easily find files for marketing materials.


    Daniella C.

Canto is amazing!

  • February 19, 2025
  • Review provided by G2

What do you like best about the product?
Canto is so user-friendly and easy to navigate. It arranges all digital content into an easy-to-use platform that can be shared internally and externally with ease. The search feature in Canto is excellent!
What do you dislike about the product?
The one thing we have struggled with Canto is that multiple people cannot contribute to a collection. This feature was possible in Merlin and we lost that during the migration to Canto. We have teams that curate/add pictures to a folder in SharePoint and Canto not being able to allow this feature makes us have to contineu to use SharePoint.
What problems is the product solving and how is that benefiting you?
Canto is able to be our one-stop-shop for video, photography, and branding resources. This is excellent and so easy to manage!


    Antoinette M.

Canto solved our digital management issues

  • February 18, 2025
  • Review provided by G2

What do you like best about the product?
We were looking for a platform that would be able to house our sermon videos (.mp4 & .mov), audio files (.mp3), lesson outlines (PDF & Microsoft Word), and graphics (PSD, JPG, PNG). We had our files in abou 20 locations (emails, Dropbox, OneDrive, individual computers, servers) and they were not organized. We were looking for a solution that would house everything & allow team members to search for the files & be user-friendly for them. Canto provided this. We created a standard operating procedure for how to enter the data (i.e., file naming procedures, listing of keywords, etc.). It has worked well.
What do you dislike about the product?
One of the reasons I selected Canto was because they provided direct URLs and cloud links. However, I'm not able to use these direct URLs on our mobile app or other applications. I still have to download the video & upload them to those apps. So, they are not useful when trying to use them in other applications. They seem to only work well when sending them to others to open the file.
What problems is the product solving and how is that benefiting you?
Digital asset management. We're able to have our series in albums & folders & find all the assets associated with the one project.


    Public Relations and Communications

Great tool

  • February 18, 2025
  • Review provided by G2

What do you like best about the product?
Easy to navigate, practical, and good facial recognition tools.
What do you dislike about the product?
Downloading features still a bit hard to master or to mantain consistent when it comes down to cropping, changing resolution, etc. Those features are not as intuitive.
What problems is the product solving and how is that benefiting you?
finding images of people or stock photo with ease


    Andrea J.

Consistency is key!

  • February 18, 2025
  • Review provided by G2

What do you like best about the product?
The easy to use setting and icons. It's not ovewhelming and it keeps thing right at your finger tips
What do you dislike about the product?
I would really love more personalization capabilities for the email notifications.
What problems is the product solving and how is that benefiting you?
Keeping our stakeholders charged with up to date, curated assets.


    Higher Education

Canto is efficient and simplistic to use.

  • February 18, 2025
  • Review provided by G2

What do you like best about the product?
We use Canto as our primary asset management system and it has served all of our purposes. It's super easy to import files and we love how many ways you can tag and add custom fields to photos. This has made it significantly easier for those in our organization to search for specific images. Additionally, we love being able to have preset download formats as it leaves little room for error when downloading photos and eliminates the need to use a second source to format and crop a downloaded image for web, social, print, etc. Overall, the system is easy enough to use and has countless features we haven't even utilized yet. Canto is also very responsive and is consistently updating the software with new features and they constantly rake opinions from their users.
What do you dislike about the product?
While Canto is quite simple, some features are not intuitive. For example, we were having trouble searching for words within file names and it wasn't until our rep told us we had to use an asteriks in our search in order to get around the issue. It's a simple fix but it's not very intuitive especially when we send our portals out to several different departments across the organization. Some minor features I wish Canto had are a file pinning system, where you can pin files to the top of an album so they don't get lost. Bulk editing of portals so that you do not have to individually configure each one. Overall what I and my organization dislike are very minuscule issues that do not take away from the value the software has.
What problems is the product solving and how is that benefiting you?
For us, Canto serves as our primary home of all of our digital assets. Additionally, we share our library through custom portals to different divisions and units so that our photos can be used campus-wide. We also utilize the upload links so that we have a constant stream on new content to use.


    Higher Education

New Canto User in an Education Setting!

  • February 18, 2025
  • Review provided by G2

What do you like best about the product?
Although we are fairly new to Canto, so far we have enjoyed our experience in moving assets over from the old system. It has been easy to move our assets over when switching from our old platform. The training sessions we have been through have been informative and our team we are working with has helped to answer any questions we may have about Canto. As a content creator on campus, I will frequently be uploading assets to Canto in the future! We are still building out our portals, but once those are complete it will be simple for staff all over the college to find the assets they may need for their division specificaly.
What do you dislike about the product?
We are still very new to Canto so working on lots of new ways to utalize the system into our work flow. The one issue we are still working through is making sure Alternative Text carries with our photos when they are in use on social media or our website (and how to write these for all our assets), but these are processes we are looking into as well with the new accessibility/compliance rules in education.
What problems is the product solving and how is that benefiting you?
Canto is helping us better organize all of our assets in an easy to follow folder format, and allowing us to sort and maintain assets for the over 250+ college programs on our campuses.


    madeline p.

Canto is a GAME CHANGER

  • February 18, 2025
  • Review provided by G2

What do you like best about the product?
Holy smokes!! We love Canto! It's basically like having Google images for your photos/assets. It is easy to search and tag images. Looking for a photo with a lot of white space for a website? Not a problem! You no longer have to scroll through thousands of images looking for a photo with white space because you've tagged your images and you can easily pull it up with search. So easy and saves so much time. The facial recognition feature is HUGE. Does it take you hours to search through photos to find the one you are looking for of a specific person? Not anymore! You can search for it, and voi la! You've got your mits on it! The Adobe integration is fantastic. You don't have to download each image and then insert, they are all right in a library in the Adobe App (and guess what?! you still have all of the same great search features so you don't have to spend hours scrolling).
If you are a brand, you NEED Canto! It will save you so much time, you will thank me later, and it is worth every penny!
There are a lot of DAMs out there, I met and spoke with all of them. Canto is no questions asked the best. It is fantastic!
What do you dislike about the product?
It is cumbersome to learn. There are a lot of features. Maybe too many features that it seems a bit overwhelming sometimes. They do have a FANTASTIC team that does a multi-week on-boarding with you. And their customer service is great if you have questions down the road.
What problems is the product solving and how is that benefiting you?
It saves us so much time by having our images in an easy to search format. Honestly, if you ever have clients that are on the fence about Canto, I am more than happy to pop on a call to talk about it. We love Canto!