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1,719 reviews
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External reviews are not included in the AWS star rating for the product.


    Media Production

A good asset management system

  • May 19, 2025
  • Review provided by G2

What do you like best about the product?
The AI facial recognition is really helpful and the search function is great.
What do you dislike about the product?
The cost of having more than 3 power seats is a lot. I do not like the new interface they trialed. It made simple functions take more clicks than usual. I still keep using the old interface.
What problems is the product solving and how is that benefiting you?
Canto allows us to selectively share albums of photos.


    Media Production

Streamlining the Past and Future of Our Photo Archive

  • May 17, 2025
  • Review provided by G2

What do you like best about the product?
Canto has been an essential part of our photo archive workflow for over 25 years, helping us manage our historic collection with ease. It saves us time, keeps things running smoothly, and ensures our visuals stay consistent across the board.

Setting up online portals and upload links for special projects was fast and easy. The move to their cloud platform was seamless, and the training was clear and straightforward—making the transition a breeze.

Now that we’re on the cloud, our team can access and collaborate from anywhere, which makes producing a high-quality newspaper every day even more efficient.
What do you dislike about the product?
More user role levels in the access structure
What problems is the product solving and how is that benefiting you?
We use Canto as the central hub for managing our extensive photo archive, which spans over a century of Hawaii’s history. It helps our editorial team quickly find, organize, and use images for daily publication. From preserving historic visuals to supporting real-time content creation, Canto plays a vital role in keeping our newsroom efficient and visually consistent.


    Vincent D.

Great Platform

  • May 16, 2025
  • Review provided by G2

What do you like best about the product?
Ease of use and great layout. Our team went from huge spreadsheets to Canto's awesome platform which saves us time. The implementation went well with their team guiding us the whole way.
What do you dislike about the product?
we did not find anything we could say was a negative with the software.
What problems is the product solving and how is that benefiting you?
going from spreadsheets fraught with errors and inefficiency to one stop shopping in a professional organized manner.


    Financial Services

Wonderfully Robust and Customizable

  • May 16, 2025
  • Review provided by G2

What do you like best about the product?
Canto is a wonderfully robust digital asset management platform. I like that we can customize our style guides, asset structure, sharing capabilities, tracking capabilities, and so much more. The ability to search for items with keywords or by what's in the photo is amazing. I highly recommend Canto for those with many digital assets.
What do you dislike about the product?
The setup can be overwhelming, thankfully there are a lot of training resources and onboarding help.
What problems is the product solving and how is that benefiting you?
We get many requests for our logo and branding guide, we have the ability to share our style guide with whoever may need it very easily. They can grab the assets they need without a lot of back and forth. We can also host all of our digital collateral in an organized way.


    Kelly O.

Great product very easy to use

  • May 15, 2025
  • Review provided by G2

What do you like best about the product?
the simple drag and drop. also the easy way o create share links
What do you dislike about the product?
i can't seem to figure how to add images to the files. Like a logo
What problems is the product solving and how is that benefiting you?
it is keeping all my assets in one place and i can share with my group


    JAMES L.

Cool AI Feature Within Canto

  • May 15, 2025
  • Review provided by G2

What do you like best about the product?
I think Canto's metadata management is strong. We can tag files with keywords, use AI-driven image recognition, and create custom fields, making it easy to quickly find exactly what we need.
What do you dislike about the product?
I think the price is on the higher side.
What problems is the product solving and how is that benefiting you?
Canto makes it simple to create branded portals for external users (like media, partners, or clients). Sharing is secure and trackable, and we can control permissions precisely.


    Manufacturing

Most Scalable DAM I've Experienced

  • May 15, 2025
  • Review provided by G2

What do you like best about the product?
The customization to support many different brands. I was pitched by many DAMs that wouldn't allow me to make different portals with different branding... claiming those would additional 'DAMs'. Not with Canto. I can make a portal to support as many brands as I want without having add-ons!

It's super easy to share files across different platforms, and their resizing/cropping/compression functions are super helpful.
What do you dislike about the product?
Their latest "AI Search" functionality is lackluster. It doesn't feel like the big upgrade, as I expecting the ability to search by meta data AND asset content. However, I'll run a search for a product from a specific brand (which is identified via a custom field), and still get assets from other brands. This is something I expect to improve, but not impressed with it's current state.
What problems is the product solving and how is that benefiting you?
Allowing me to manage version control easily. It's helpful to have a north star asset with a URL that lives in different places-- website, emails, customer portals. Being able to update it in one place and impact across the board is a huge time saver!


    Sporting Goods

First Year with Canto

  • May 15, 2025
  • Review provided by G2

What do you like best about the product?
The ease of searchability has been a game changer when it comes to finding content. We are easily able to look through tagged content, and the smart tagging has helped us as well.

The increased organization has been a huge help for our team as well, as we're using the platform daily. This has saved a lot of time spent in the platform.
What do you dislike about the product?
There are a number of times that imported photos don't keep the "approved" status and will change back to "pending." This makes it frustrating when sending links to clients that do not have approval to see pending photos & our team has to spend more time going back through and doing the work again.
What problems is the product solving and how is that benefiting you?
Organization and searchability


    Martin W.

Good Canto

  • May 15, 2025
  • Review provided by G2

What do you like best about the product?
The way to organice data and also the factibility to find assets quicly
What do you dislike about the product?
more integrations and also to have an API more likely Jira
What problems is the product solving and how is that benefiting you?
Organice our assets and look them more quicly


    Retail

Canto: Our main repository for digital assets three years on.

  • May 15, 2025
  • Review provided by G2

What do you like best about the product?
Canto has a robust feature set which is easy to access for most people. A little hand holding is sometimes neccessary for new users, but for the most part I feel that it's fairly intuitive.
What do you dislike about the product?
To acheive the fullest potential, one must carefully plan out ones implenentaiton. I feel as though we missed that mark early on, leaving us the play clean up later. Our use case is still evolving and I find myself wondering if we could be more efficient in terms of how we leverage the platform.
What problems is the product solving and how is that benefiting you?
The biggest probnlem we needed it to solve is sharing assets with other team members. It does this admirably.