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External reviews

298 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Computer & Network Security

Contentful is an amazing headless CMS tool

  • April 10, 2023
  • Review verified by G2

What do you like best about the product?
The best aspects of this tool are its modern and uncluttered UI, the multiple options to connect your app code to Contentful and the excellent communication that the Contentful team has provided us. Additionally, its performance has been on point and the team has always been quick to answer our questions.
What do you dislike about the product?
I would say I haven't had any real issue with it, it does have a bit of a learning curve, but the interface is pretty simple and the experts support has been great so it's hard to find any fault to it.
What problems is the product solving and how is that benefiting you?
Decouple the code from the content in our applications, allowing us to modify the content and adapt it to different countries and clients without altering the code of the applications.


    Consumer Services

Great platform with occasional loading problems

  • April 06, 2023
  • Review verified by G2

What do you like best about the product?
Version history for content entries is helpful and intuitive. Options for referencing between entries are easy to understand and manage. Overall, using a headless system enables effective iteration.
What do you dislike about the product?
It would be helpful if there were a version history for content model changes—in the current state, it's challenging to track what changed when dev identifies that something has broken.

Loading multiple entries at once often results in inaccurate error messages that go away when the pages are reloaded.
What problems is the product solving and how is that benefiting you?
Our business needed a better foundation for managing content in our help center. Contentful has effectively allowed us to move toward a "write once and publish everywhere" approach.


    Alfonso B.

One platform to rule them all

  • April 04, 2023
  • Review verified by G2

What do you like best about the product?
We picked Contenful over other headless CMS for a number of reasons, flexibility and integration options being the main ones. We had to cater for a very specific scenario presenting complexity around single sign on, multi-tennanted data architecture and integration with other data APIs, all with the goal of allowing the final users to handle all of their web and mobile contents from one place. That's where Contenful and it's framework(s) really shine!
What do you dislike about the product?
Pricing model could be improved in order to allow access to the full functionality during development stage without impacting the financial side too much, especially for startups or prototype-stage projects.
What problems is the product solving and how is that benefiting you?
Providing one unified place where customers of our platform can login and manage all aspects of their content and sales lifecycle, in a seamlessly integrated workflow and UI.


    Program Development

Contentful CMS: A Powerful, Extensible Solution with a Steep Learning Curve

  • April 04, 2023
  • Review verified by G2

What do you like best about the product?
Flexibility and extensibility: Contentful's App Framework allows for seamless creativity.

Scalability: With a robust infrastructure, Contentful can handle large amounts of data and high levels of traffic, making it suitable for businesses of all sizes.

Versioning and localization: Contentful offers robust content versioning and localization features, making it easy to manage content in multiple languages and revert to previous versions when needed.

Content modeling: Contentful allows users to create custom content models and define relationships between different content types, making it suitable for complex data structures.
What do you dislike about the product?
Steep learning curve: Contentful's data modeling approach and the use of the GraphQL API can be challenging for teams without prior experience in these areas. This can lead to a slower adoption rate and potentially longer project timelines.

Complexity errors in GraphQL API: When having deeply nested data, you will definitely get that 11000 GraphQL complexity error. We had to spend a lot of time working around that error.

When it comes to GraphQL, you are on your own.

Pricing: For smaller teams or organizations with limited budgets, Contentful's pricing model may be a barrier to adoption.
What problems is the product solving and how is that benefiting you?
Contentful is designed to address various challenges faced by organizations in managing and delivering digital content across multiple platforms. We had a slow performance since understanding that new mindset is challenging.


    Tiffany I.

A modern CMS, full of potential

  • April 03, 2023
  • Review provided by G2

What do you like best about the product?
Coming from an older stagnant CMS, Contenful is a modern headless CMS that's easy to use. In the few short months that I've been using it, I've already seen more improvements and new features added behind the scenes than our past CMS provided in a MAJOR update.
What do you dislike about the product?
I have run into issues with updating content, leaving it as a draft and not publishing, "session bugs" as one dev described it. Though I feel confident that this and other problems won't be very long-lived as I've seen issues fixed since I began using Contentful
What problems is the product solving and how is that benefiting you?
We needed a modern, adaptive headless CMS that was easy enough for anyone to contribute to. The ease of use has allowed stakeholders to contribute without concern over system breakage.


    Luxury Goods & Jewelry

Extensive usage with lots of dynamic changes and flexibilities showed the stability of the system

  • April 03, 2023
  • Review verified by G2

What do you like best about the product?
Clean architectural approach, fast API, image optimization, new pricing and great support.
Great to see how the system evolves and improves. More apps are incoming to the market.
Very easy to extend and add additional functionality if necessary.
Cross-spaces - great thing to have.
What do you dislike about the product?
Some limitations for UI changes,
Many potential improvements to fields management are not there yet and rely on extensions, like conditional fields etc.
Content types usage limitation - much better with new prices
What problems is the product solving and how is that benefiting you?
Managing Content team with roles & permission, managing markets/locales. Providing clean and stable forms for managers to work with. It also allow us to limit them from changes to the front end.
Great image optimisation and much better workflows comparing to previous CMS experience.


    Liam S.

Empowers marketing teams to publish content w/o web developers

  • March 30, 2023
  • Review verified by G2

What do you like best about the product?
As someone who is not able to code, I enjoy being able to leverage standard templates through Contentful to publish content quickly and efficiently. I typically use contentful to publish blogs, product updates, webinar registration pages, documents, and more - all without the incremental help of the already extremely busy web team that supports the marketing org.
What do you dislike about the product?
Although Contentful continues to improve, I desire more standardized templates that I can use to create new web pages in an agile manner. I also desire the ability to change text and images on existing webpages without affecting the structure of the layout.
What problems is the product solving and how is that benefiting you?
Contentful makes it easy for non--technical users to publish content to the web using standardized templates. As a result, I, the user benefit from the ability to publish content to the web without the help of the web team.


    Ximena Q.

I consider it very organized and intuitive.

  • March 30, 2023
  • Review verified by G2

What do you like best about the product?
It is effortless to understand how it works; it is pretty helpful that you can filter the multiple functions and parts of the website, so you can easily find the components and modify them.
What do you dislike about the product?
In my personal experience, one of the things that I dislike is that if you don't have the newest version, there are many things that you can't do. Another thing is that when you upload an image, it can lose its quality.
What problems is the product solving and how is that benefiting you?
In my personal opinion, one of the things that it solves for the company I work for is that whenever we have to update a promotion or present a temporary benefit for our clients, and we eventually have to go back to our traditional advertising, we have a record of the versions that mention the time it was last updated and we can quickly go back to it.


    Melissa R.

Great headless, API-led CMS

  • March 30, 2023
  • Review verified by G2

What do you like best about the product?
The level of flexibility regarding what is possible within Contentful via APIs and the supporting documentation, the ease of making and pushing content changes for both the global and regional business teams, Strong architectural support during the onboarding process
What do you dislike about the product?
There need to be more templates available that teams can take advantage of since it is such a different approach for many people who are used to legacy CMS' systems. The process to push content changes to a staging environment first to test and then out to production could be more seamless.
What problems is the product solving and how is that benefiting you?
Pushing content to our headless react application which lives both on our website globally as well as in our in-store retail application to help customers pick the right product for themselves. The benefit is the speed in which updates can be made and the flexibility of how each regional business team can make updates per region.


    Real Estate

Thoughts about Contentful

  • March 28, 2023
  • Review verified by G2

What do you like best about the product?
I think that it is simple to use and easy to teach someone to use.
What do you dislike about the product?
I haven't really run across something that I don't like that would be related to Contentful.
What problems is the product solving and how is that benefiting you?
It helps us to update the Website with ease and allows others to get in and make updates without having to go through a lot of training.