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    Contentful Composable Content Platform

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    Deployed on AWS
    More than a headless CMS, Contentful is the API-first composable content platform to create, manage and publish content on any digital channel.
    4.3

    Overview

    Please contact awsmarketplace@contentful.com  to request a private offer.

    Contentful is a content platform that lets you create, manage and distribute content to any platform. Unlike a CMS, we give you total freedom to create your own content model so you can decide which content you want to manage. We provide RESTful and GraphQL APIs so you can deliver your content across multiple channels such as websites, mobile apps (iOS, Android), or any other platform you can imagine. With an uncluttered user interface, Contentful is an efficient tool for creating and managing your content online, alone, or in a team. This product also integrates with business applications like Salesforce Commerce Cloud, SAP Commerce Cloud, Commercetools, and Big Commerce.

    Highlights

    • Orchestrate workflows across your entire content graph with internal and 3rd party data to launch new digital experiences faster.
    • The Contentful platform supports 70 billion API calls per month and thousands of purpose-built apps and integrations.
    • Trust your infrastructure to support your security and data residency requirements.

    Details

    Delivery method

    Deployed on AWS
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    Buyer guide

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    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
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    Pricing

    Contentful Composable Content Platform

     Info
    Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (24)

     Info
    Dimension
    Description
    Cost/12 months
    Overage cost
    Subscription Offering
    See attached Service Order for Details
    $200,000.00
    -
    Large
    75 Content types, 200k Records, 6 Environments
    $0.00
    -
    Extra Large
    150 Content Types, 1000k Records, 11 Environments
    $0.00
    -
    2XL
    300 Content Types, 2 Million Records, 26 Environments
    $0.00
    -
    3XL
    600 Content Types, 4 Million Records, 61 Environments
    $0.00
    -
    Max
    Unlimited Usage, up to current Technical Limits
    $0.00
    -
    Premium Plus Platform
    Plan
    $0.00
    -
    MRDI
    Multi-region delivery infrastructure
    $0.00
    -
    Uptime - Gold
    Service availability
    $0.00
    -
    Uptime - Platinum
    Service availability
    $0.00
    -

    Additional usage costs (2)

     Info

    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Description
    Cost/unit
    Bandwidth overages
    Bandwidth overages GB/month
    $0.065
    useroverage
    User overage above contract entitlement/month
    $15.00

    Vendor refund policy

    All fees are non-cancellable and non-refundable except as required by law.

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    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

    Content disclaimer

    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

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    Vendor resources

    Support

    Vendor support

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

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    Accolades

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    Top
    50
    In Application Stacks

    Customer reviews

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    Sentiment is AI generated from actual customer reviews on AWS and G2
    Reviews
    Functionality
    Ease of use
    Customer service
    Cost effectiveness
    Positive reviews
    Mixed reviews
    Negative reviews

    Overview

     Info
    AI generated from product descriptions
    API Architecture
    RESTful and GraphQL APIs for delivering content across multiple channels including websites, mobile apps (iOS, Android), and other platforms
    Content Modeling
    API-first approach enabling custom content model creation with total freedom to define which content to manage
    Workflow Orchestration
    Ability to orchestrate workflows across content graph with internal and third-party data integration
    API Scalability
    Support for 70 billion API calls per month with infrastructure designed for high-volume content distribution
    Enterprise Integrations
    Integration capabilities with business applications including Salesforce Commerce Cloud, SAP Commerce Cloud, Commercetools, and Big Commerce
    Modular Content Architecture
    Supports modular, composable components with visual editor enabling content customization and repurposing across multiple digital channels.
    Multi-Protocol API Support
    Provides Management API, Content Delivery API, and GraphQL API for content distribution across websites, mobile applications, and emerging platforms.
    Security Compliance
    ISO 27001 certified and GDPR compliant with data security measures for content and user data protection.
    Content Lifecycle Management
    Supports complete content lifecycle including creation, management, and delivery with streamlined workflows.
    Global Scalability
    Designed for global scalability enabling teams to deliver digital experiences at scale across multiple markets and channels.
    API-First Architecture
    Structured, modular content management with API-first foundation enabling extensible workflows and integrations across enterprise-scale experiences.
    Brand-Aware Generative AI
    Integrated generative AI capabilities with support for Amazon Bedrock LLMs and agentic framework for orchestrating content, data, and decisions across the digital stack.
    Real-Time Data Activation and Personalization
    Real-time first-party data activation with unified content, commerce, and audience data to build dynamic customer profiles that adapt instantly to context.
    Global Content Delivery Network
    Global CDN with 130+ points of presence ensuring secure and scalable content distribution across multiple regions and channels.
    Enterprise Security and Compliance
    SOC 2 Type II and ISO 27001 compliance certifications with governance controls and security measures for enterprise-grade reliability.

    Contract

     Info
    Standard contract
    No
    No
    No

    Customer reviews

    Ratings and reviews

     Info
    4.3
    335 ratings
    5 star
    4 star
    3 star
    2 star
    1 star
    56%
    36%
    7%
    0%
    1%
    8 AWS reviews
    |
    327 external reviews
    External reviews are from G2  and PeerSpot .
    Csaiteja Csaiteja

    Content management has streamlined dynamic page creation but still needs simpler environment data moves

    Reviewed on Apr 19, 2026
    Review provided by PeerSpot

    What is our primary use case?

    My main use case for Contentful  is to set up content for content tools and entries for my clients as I create website pages using Contentful . I developed a custom page where clients can easily create pages from Contentful itself.

    I am currently developing a website using Contentful that can be dynamic, specifically focusing on how I use content types for my clients.

    What is most valuable?

    The best features Contentful offers are easy data management, separate environments for different stages such as QA, UAT, production, and staging, and the ability to create dynamic pages using content.

    Contentful has positively impacted my organization by making things easier. I am able to create new pages immediately without significant additional development effort.

    Contentful has helped my organization in specific ways. Changing data has become much easier, so I do not have to deploy every time data changes in my application. If clients need more pages, I can build them immediately without any development work.

    What needs improvement?

    Contentful could be improved in the following ways. It would be much easier if I could move data from one environment to another without any CLI tools. An option to move data from one environment to another would be beneficial, so I do not have to move data manually.

    For how long have I used the solution?

    I have been using Contentful for the last six months.

    What other advice do I have?

    I would advise others looking into using Contentful that it would be a good opportunity because it significantly reduces development effort and makes it easier to manage changes. I would rate this product a 7.

    Rohini Kushwaha

    Content management has become reusable and efficient while rich text formatting saves coding work

    Reviewed on Apr 16, 2026
    Review from a verified AWS customer

    What is our primary use case?

    My main use case for Contentful  is for authoring purposes, such as storing data and retrieving data from Contentful  by using Contentful APIs and managing content.

    A specific example of how I use Contentful for authoring or managing content is that I integrate APIs. There are many APIs available for managing content. First, I integrate Contentful in our code and from there, by using their APIs, I retrieve the content from Contentful. In Contentful, there are fields and models in which I create some models and some fields for storing content. I make fields and models in a way so that they can be reusable for other projects and components as well. This is how I'm using it and it is very useful.

    What is most valuable?

    Contentful is very easy to learn because the beneficial aspect I discovered is that we are able to use reusable components. If we make one component, we can use it for another component as well. The integration part is very easy, and anyone who wants to learn Contentful can learn it in a few months. It is very useful. There are features such as Rich Text, which handles data formatting so we don't have to work from our code. This is the best feature I have experienced, the Rich Text.

    The best features Contentful offers in my opinion are the models, the fields, and the Rich Text. We can manage content according to the UI—whatever the UI is, we can manage that content in Contentful accordingly. This is the best feature I have found. It literally reduces the code, so a coder doesn't need to think about content, where to hold it and where not to hold it.

    These features help my team's workflow. For example, if I have five to six components in my projects and there are limitations of 50 models we can create, we can use those 50 models in our project, and anyone can use that.

    Contentful has impacted my organization positively because it is the best headless CMS, and it is very useful for my organization. Content management is very easy with it. When we started using Contentful, we stopped worrying about the content, where to place it and how to manage it, how to design it, or how to show it in the front-end. These things are managed by Contentful, which has impacted our organization very positively.

    Since using Contentful, it has saved a lot of time for our team. We don't need to put content in our code and make the project heavy. We use the content in Contentful, integrate those APIs, and get the content from there. We are using it in every project; Contentful is very useful.

    What needs improvement?

    I think there are small things that can be improved in Contentful. Some things are very complex. When we are using Rich Text, we need to integrate that. It is not very easy to understand the Rich Text part, but it is very useful in that sense.

    The most important area for improvement is the documentation and exam pattern. When I go through the documentation, I get a video for every topic, but there are many complex things which I am not able to understand because they give only one chance to pass the exam. I think there should be two attempts for passing the exam; it is very difficult to pass that exam in one attempt. I faced that issue, so work on the documentation and the exam pattern, allowing at least two attempts.

    For how long have I used the solution?

    I have been using Contentful for two years.

    What do I think about the stability of the solution?

    In my experience, Contentful is stable.

    What do I think about the scalability of the solution?

    Contentful's scalability in my projects is very much scalable.

    How are customer service and support?

    The customer support for Contentful is very good.

    Which solution did I use previously and why did I switch?

    I previously used Sanity  before Contentful. We could make models and schemas in our code, which would then be reflected on the browsers, allowing us to manage it accordingly for any of the projects.

    I think Contentful is the best option to use and I did not evaluate any other options before choosing Contentful.

    What was our ROI?

    I have seen a return on investment with fewer employees needed and time saved, but the money costs are quite high.

    What's my experience with pricing, setup cost, and licensing?

    The pricing, setup cost, and licensing for Contentful are very high.

    What other advice do I have?

    I rate Contentful an eight out of ten. Eight is a good number.

    I chose eight out of ten because some things are very complex in Contentful. We cannot manage content according to some functionalities. If I compare it with other content management tools available in the market, I rated it an eight because some are very easy to access, very easy to learn, and very easy to manage in some parts.

    My advice for others looking into using Contentful is that if you are ready to invest money and want a quality tool where you can manage your content very precisely, then go for it; it is very good to use. My overall rating for Contentful is eight out of ten.

    Amar-Kumar

    Dynamic content has transformed how we manage store-based promotions across kiosks and mobile apps

    Reviewed on Apr 03, 2026
    Review provided by PeerSpot

    What is our primary use case?

    My main use case for Contentful  in that recent project is image content management, including image content and descriptions that we are not getting from our server. Examples include launch screens, dynamic banners, and product images. Some product images we are getting from Contentful.

    I will give you an example of how I used Contentful for managing those images and banners in my project. I am working on a kiosk and mobile application. For the kiosk use case, we have a launch screen where we are showing a few banners, and the banner is totally based on the store. For instance, there is a store X where I need to play a promotional banner for a tendy at 4.9 dollars, and there is a store Y where I want to promote a tendy with 3.9 dollars. In that scenario, I use it in the kiosk. For the mobile application, I use it extensively. We integrated a loyalty platform, and for all the loyalty information, we are fetching from Contentful. We are configuring the loyalty data from Contentful and retrieving it. Also, for some product images, we are using Contentful.

    These are the major use cases which I am using.

    What is most valuable?

    The best features Contentful offers in my experience are the management of the content. I can configure my content based on the store, time zone, and time frame. I can configure my data on a specific store and a default store. I can have the last updated data. This makes it too easy for me to manage my dynamic content.

    When I talk about configuring content by store and time frame, that flexibility helps my team and my workflow. For example, I want to play a promotion in my kiosk only from 10 AM to 7 PM. After that, I want to play a different promotion. I would just configure it with the help of Contentful. I will use the time slot or time frame where I will show a promotional banner, X banner, from 10 to 7. After 10 to 7, I will show the default banner.

    Contentful has positively impacted my organization as it upscales the revenue and enhances my mobile and kiosk application appearance and feel with dynamic content. We have integrated it for the loyalty as well. So it helps us to retain our customers with the dynamic content of the loyalty and dynamic promotion from the loyalty, which we are configuring into Contentful. Also, for promotion purposes, we are using Contentful, so it is totally worth it.

    What needs improvement?

    As far as I use Contentful, it is totally fine. There is no improvement for now. As I am using it for only six to eight months, I am not the correct person to judge or prejudge Contentful. I want to explore more as I am an active user of Contentful.

    For how long have I used the solution?

    I am using Contentful for the last seven to eight months in one of my recent projects.

    What do I think about the stability of the solution?

    Contentful is stable in my experience, and I find it totally stable.

    What do I think about the scalability of the solution?

    In terms of the scalability part of Contentful, it is totally fine, and I have not faced any challenges in my past experience.

    How are customer service and support?

    My experience with customer support is that I have not reached out to them. It has been working fine, so I have not needed it yet.

    Which solution did I use previously and why did I switch?

    In the initial stage of the product I am working on, we chose Contentful, so we have not explored anything else.

    Before choosing Contentful, we did not evaluate other options, as we have not explored any other tool.

    How was the initial setup?

    I have seen a return on investment, and I can share relevant metrics in terms of money saved and time saved. It saved money and resource time. If I were implementing dynamic content management in-house, it would take a lot of effort to implement and then integrate. Contentful is a platform where I can just get the license and start working on that. So it is quite easy, and with its help, we are able to get the data from Contentful. Obviously, if we are using Contentful, we just need to configure our data with no worry about how Contentful manages our dynamic data.

    What about the implementation team?

    I am not the right person to answer this question as we have our separate team who finalizes it. There is a finance team who takes all the decisions regarding costing and everything. I am on the tech side, so I can help with the technical part.

    What was our ROI?

    I have seen a return on investment, and I can share relevant metrics in terms of money saved and time saved. It saved money and resource time. If I were implementing dynamic content management in-house, it would take a lot of effort to implement and then integrate. Contentful is a platform where I can just get the license and start working on that. So it is quite easy, and with its help, we are able to get the data from Contentful. Obviously, if we are using Contentful, we just need to configure our data with no worry about how Contentful manages our dynamic data.

    What's my experience with pricing, setup cost, and licensing?

    I am not the right person to answer this question as we have our separate team who finalizes it. There is a finance team who takes all the decisions regarding costing and everything. I am on the tech side, so I can help with the technical part.

    Which other solutions did I evaluate?

    In the initial stage of the product I am working on, we chose Contentful, so we have not explored anything else.

    Before choosing Contentful, we did not evaluate other options, as we have not explored any other tool.

    What other advice do I have?

    All the features I use, I have explained to you, and I am pretty much in love with Contentful. I would rate Contentful a nine out of ten. I am in the exploring phase, that is why I am deducting one point.

    I choose a nine for Contentful because of its performance, and it is bug-free and easy to implement. Contentful is easy to integrate. With the help of GraphQL, we can easily handle my Contentful data. That is why I gave a nine.

    My advice to others looking into using Contentful is that if you have a use case where you need to dynamically manage the content, then you should definitely go with Contentful. Contentful has a very stable product and is bug-free. First of all, it is bug-free and easy to configure. Anyone from the team can easily configure our Contentful. I am giving this review a rating of nine out of ten.

    VaibhavShukla

    Headless content management has empowered our marketing team and has reduced reliance on developers

    Reviewed on Apr 03, 2026
    Review provided by PeerSpot

    What is our primary use case?

    My main use case for Contentful  is that our company's website is built on Contentful , so I use it for updating content, creating new templates, pages, publishing them, and conducting A/B testing and various marketing activities.

    A specific example of something I recently did with Contentful is that I created a new page called Press Release  on my company's website two days ago, where I uploaded the teaser image, banner image, the content, and the written by author profile.

    Regarding my main use case and recent activities with Contentful, our company has done many innovations for our clients' websites, including migrating from another platform to Contentful with around 40 to 50 plus websites, and we are consistently using the headless version, which makes it very easy to update and check the content.

    What is most valuable?

    In my opinion, the best feature that Contentful offers is the headless capability.

    The headless feature stands out for me because it is very helpful for our team, especially for anyone who is non-technical when they update the content or create new pages. Using the template features allows them to easily update the content and modify it. The nested hierarchy plays a key role here since you do not have to change one component repeatedly across several pages; you just have to make the change in one component, and it will automatically propagate wherever it is nested.

    I think this is more than sufficient regarding the features in today's era for both technical and non-technical people.

    Contentful has positively impacted my organization because, as I mentioned, since we are using the headless setup, when we need to create new pages, update content, or conduct any marketing activity, we no longer need to rely on a technical person. Our marketing or SEO team can simply perform these tasks.

    This change has resulted in measurable outcomes, including an increase in sessions on our website.

    What needs improvement?

    Contentful can improve by addressing one technical issue regarding the creation of builds. When we give access, there is no access hierarchy, so if we give an author access, they can also create a build, which sometimes leads to a situation where an author who is only supposed to update or upload content might mistakenly click the build button, and the content goes live without testing or checking. Contentful can create an access level hierarchy to ensure that authors can only create and update content but not push it live.

    Apart from the access hierarchy improvement, everything else is excellent.

    For how long have I used the solution?

    I have been using Contentful for the last 2.5 years.

    What do I think about the stability of the solution?

    Contentful is stable for my organization.

    What do I think about the scalability of the solution?

    Contentful's scalability meets our needs according to our requirements.

    How are customer service and support?

    I have not used customer support because we do not face any challenges, but I can say that if transitions are very smooth, then the customer support is very supportive.

    Which solution did I use previously and why did I switch?

    We started using Contentful only for our website and did not previously use a different solution.

    How was the initial setup?

    The initial setup and onboarding process with Contentful for my team was not very difficult. There were a few challenges that the lead developer handled, but there were no major challenges.

    What about the implementation team?

    Initially, we followed the documentation and training resources provided by Contentful, which were very helpful. As we started implementing it and doing hands-on work, everything became very easy. Initially, it was very helpful; however, now we do not rely on documentation unless there is a major issue.

    What was our ROI?

    I have seen a return on investment because now, to handle our website, we do not need technical staff. The marketing team can manage content operations, A/B testing, and marketing tasks themselves, requiring the technical team only for template-based or page structure changes. This means our team size and costs are reduced.

    What's my experience with pricing, setup cost, and licensing?

    My experience with Contentful regarding pricing, setup cost, and licensing is that it is acceptable.

    Which other solutions did I evaluate?

    Before choosing Contentful, we evaluated AEM but found its pricing to be very high.

    What other advice do I have?

    My advice to others looking into using Contentful is that if you want headless capabilities, budget-friendly pricing, and a smaller team, then Contentful is the option.

    I do not have any additional thoughts about Contentful, but I would like to emphasize that they should look into the access hierarchy part for improvements; apart from this, everything is excellent. I gave Contentful a rating of 9 out of 10.

    Dhanush Sivaji

    Rich content management has empowered teams to update web experiences without developers

    Reviewed on Mar 31, 2026
    Review provided by PeerSpot

    What is our primary use case?

    My main use case for Contentful  is building websites and managing the content. We have a public facing website where we showcase our products and offerings to people, and all of that content, images, and everything is managed through Contentful .

    What is most valuable?

    The best features Contentful offers include the Rich Text editor, the linking, the images, pages, and templates. I rely heavily on the Rich Text editor because that is where I create customized components. For example, Rich Text lets us paste images and links, and based on the JSON response structure we receive from Contentful with the GraphQL query, we know the structure of it, which helps render specific components on the screen, such as a banner that will have background images, buttons, and text, and the same goes for the slider and carousel.

    Contentful has impacted my organization positively because the business is able to change the content without the help of a developer, and they can make a deployment very easily. This has led to measurable outcomes, such as a faster time-to-market and reduced workload for developers.

    What needs improvement?

    I think Contentful can be improved in several ways. Sometimes the linking is challenging. If you are using too many links, then it is actually making the application deployment time longer, so Contentful needs to figure out a way to solve that problem. Additionally, cost-wise, I feel our organization thinks it is too much because we were planning to use Contentful for our global site, which has four languages support, and for each language, we need to create different spaces. If Contentful could allow us to add the four languages in one go, that would be great.

    For how long have I used the solution?

    I have been using Contentful for the last two years.

    What do I think about the stability of the solution?

    Contentful is stable.

    What do I think about the scalability of the solution?

    Contentful's scalability is good.

    How are customer service and support?

    The customer support for Contentful is good.

    Which solution did I use previously and why did I switch?

    Previously, we used an on-premise based Content Management System, which was Adobe AEM, and we changed to Contentful because of faster deployment and evolving technologies.

    What was our ROI?

    I would say we have seen a return on investment because the cost in the infrastructure got saved. Contentful is a platform offering that manages the infrastructure for us, resulting in savings in terms of infrastructure.

    What's my experience with pricing, setup cost, and licensing?

    My experience with pricing, setup cost, and licensing is that mostly, a developer will not be managing those aspects, but from my point of view, Contentful is a bit pricey.

    What other advice do I have?

    I rate Contentful an eight on a scale of one to ten. My advice for others looking into using Contentful is to go for it. I have no additional thoughts about Contentful before we wrap up. My overall rating for this review is eight.

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