Sold by: Contentful Inc.
Deployed on AWS
Vendor Insights
More than a headless CMS, Contentful is the API-first composable content platform to create, manage and publish content on any digital channel.
4.3
Overview
Please contact awsmarketplace@contentful.com to request a private offer.
Contentful is a content platform that lets you create, manage and distribute content to any platform. Unlike a CMS, we give you total freedom to create your own content model so you can decide which content you want to manage. We provide RESTful and GraphQL APIs so you can deliver your content across multiple channels such as websites, mobile apps (iOS, Android), or any other platform you can imagine. With an uncluttered user interface, Contentful is an efficient tool for creating and managing your content online, alone, or in a team. This product also integrates with business applications like Salesforce Commerce Cloud, SAP Commerce Cloud, Commercetools, and Big Commerce.
Highlights
- Orchestrate workflows across your entire content graph with internal and 3rd party data to launch new digital experiences faster.
- The Contentful platform supports 70 billion API calls per month and thousands of purpose-built apps and integrations.
- Trust your infrastructure to support your security and data residency requirements.
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Buyer guide
Gain valuable insights from real users who purchased this product, powered by PeerSpot.
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months | Overage cost |
|---|---|---|---|
Contentful | Variable licensing fees, please contact awsmarketplace@contentful.com | $200,000.00 | - |
Large | 75 Content types, 200k Records, 6 Environments | $0.00 | - |
Extra Large | 150 Content Types, 1000k Records, 11 Environments | $0.00 | - |
3XL | 600 Content Types, 4 Million Records, 61 Environments | $0.00 | - |
Max | Unlimited Usage, up to current Technical Limits | $0.00 | - |
Premium Plus Platform | Plan | $0.00 | - |
MRDI | Multi-region delivery infrastructure | $0.00 | - |
Uptime - Gold | Service availability | $0.00 | - |
Support - Gold | Maximum response time | $0.00 | - |
Support - Titanium | Maximum response time | $0.00 | - |
Dimension | Description | Cost/unit |
|---|---|---|
Bandwidth overages per GB/month | Bandwidth overages per GB/month | $0.065 |
useroverage | User overage above contract entitlement/month | $15.00 |
Dimensions summary
This listing bundles a base license with add-ons and usage charges you combine into one contract. You start with a platform plan, Pro Platform or Premium Plus Platform, then pick a space size: Large, Extra Large, 3XL, or Max, which set content types, records, and environments. You add options like Studio spaces, Personalization tiers (Ninetailed Start, Core, Scale), multi-region infrastructure, Gold or Titanium support, and Gold uptime. Extra users, active profiles, and content sources scale as add-ons. Bandwidth, user, and API-call overages bill only when you exceed your contract entitlements. Contact the vendor for variable licensing fees.
Top-of-mind questions for buyers
Each space size sets fixed limits on content types, records, and environments. Large gives 75 content types, 200k records, and 6 environments. Extra Large gives 150, 1000k, and 11. 3XL gives 600, 4 million, and 61. Max gives unlimited usage up to current technical limits.
Overages bill only when you exceed your contract entitlements. Bandwidth overages charge per GB each month. User overages charge per user above your entitlement each month. API-call overages charge per 1 million calls each month. If you stay within your limits, no overage charges accrue.
Ninetailed Start, Core, and Scale set different monthly active profile allowances. When you need more profiles, you add units of Additional MAPs in blocks of 100k. Each tier also enables a different number of Personalization-ready spaces, so both the tier and add-on profiles combine on your bill.
www.contentful.com
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Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
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Support
Vendor support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By Contentful Inc.
By Storyblok
By Contentstack
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
API Architecture
RESTful and GraphQL APIs for delivering content across multiple channels including websites, mobile apps (iOS, Android), and other platforms
Content Modeling
API-first approach enabling custom content model creation with total freedom to define which content to manage
Workflow Orchestration
Ability to orchestrate workflows across content graph with internal and third-party data integration
API Scalability
Support for 70 billion API calls per month with infrastructure designed for high-volume content distribution
Enterprise Integrations
Integration capabilities with business applications including Salesforce Commerce Cloud, SAP Commerce Cloud, Commercetools, and Big Commerce
Modular Content Architecture
Supports modular, composable components with visual editor enabling content customization and repurposing across multiple digital channels.
Multi-Protocol API Support
Provides Management API, Content Delivery API, and GraphQL API for content distribution across websites, mobile applications, and emerging platforms.
Security Compliance
ISO 27001 certified and GDPR compliant with data security measures for content and user data protection.
Content Lifecycle Management
Supports complete content lifecycle including creation, management, and delivery with streamlined workflows.
Global Scalability
Designed for global scalability enabling teams to deliver digital experiences at scale across multiple markets and channels.
API-First Architecture
Structured, modular content management with API-first foundation enabling extensible workflows and integrations across enterprise-scale experiences.
Brand-Aware Generative AI
Integrated generative AI capabilities with support for Amazon Bedrock LLMs and agentic framework for orchestrating content, data, and decisions across the digital stack.
Real-Time Data Activation and Personalization
Real-time first-party data activation with unified content, commerce, and audience data to build dynamic customer profiles that adapt instantly to context.
Global Content Delivery Network
Global CDN with 130+ points of presence ensuring secure and scalable content distribution across multiple regions and channels.
Enterprise Security and Compliance
SOC 2 Type II and ISO 27001 compliance certifications with governance controls and security measures for enterprise-grade reliability.
Validated by AWS Marketplace
FedRAMP
GDPR
HIPAA
ISO/IEC 27001
PCI DSS
SOC 2 Type 2
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No security profile
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Standard contract
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Customer reviews
Jeremy C.
Developer-Friendly, Intuitive, and Extensible Content Management
Reviewed on Jul 29, 2026
Review provided by G2
What do you like best about the product?
It's a very developer friendly product at it's core while also being very pleasant and intuitive for end users who are not engineers. It accomplishes it's primary purpose of managing content in a way that allows us to quickly and easily integrate into multiple different use-cases. It is also very extensible.
What do you dislike about the product?
The size limits (entries & content types) for different priced spaces feels arbitrary.
What problems is the product solving and how is that benefiting you?
It has allowed us to manage our content & messaging independently of the channel or display format. This enables us to move faster and decouple systems for more long-term flexibility.
Nagarajan Seshadri
Dynamic content workflows have transformed how marketing teams manage and schedule campaigns
Reviewed on Jun 25, 2026
Review provided by PeerSpot
What is our primary use case?
My main use case for Contentful involves developing e-commerce storefront applications that require displaying dynamic content like banners for hero images on the homepage or product sliders, which cannot be hard-coded in the application but are driven by a third-party system like Contentful. We also have other products primarily used by marketing personnel to develop and create content in various formats, allowing the website to gather and publish content dynamically through the front end, managed separately in a different system. Additionally, it can manage scheduled content for special occasions, like Thanksgiving or New Year's Eve, with a workflow that allows content to be authored, reviewed, and published as needed.
A recent project where I used Contentful for dynamic content management involved a client called Curio in the UK, which mainly sells home decor products through their website Curio.space, and I have also utilized Contentful for several demo applications for different clients like Virginia ABC, which proved very useful.
I had an opportunity in a demo to show a bunch of products using a Contentful slider, which allowed us to get data from Contentful to display commerce products and choose them from Commercetools, aided by a plugin that integrates Contentful with Commercetools, making it very helpful.
What is most valuable?
Contentful offers great features such as various plugin options, an excellent preview option, scheduling, and workflows, making it simple to create, author, and publish content efficiently with an intuitive interface.
The preview in-context feature greatly benefits customers by allowing them to see how content will look on the website before it is published, especially for scheduled content that cannot be live yet, such as a homepage banner image, which can be previewed in a staging area before actual publishing, allowing for modifications and re-previews.
The workflow in Contentful ensures that content goes through a proper review process, allowing an author to submit content for review by another person, which is crucial for maintaining quality. Scheduling content to be published at a future time ensures smooth operations, automatically deploying new content and undeploying old content as needed.
The ease of use translates into real outcomes for my clients by significantly reducing the time it takes to publish content; without a CMS like Contentful, it could take days, but with it, content can go live within minutes, saving time and making the process more efficient for content creators.
What needs improvement?
While Contentful already incorporates a lot of AI integration, improvements could be made in feature-wise AI integrations, such as generating SEO data for product catalogs or assisting marketers in writing new articles, which would make it more future-ready.
The interface and workflows of Contentful are already intuitive and user-friendly, so I do not see any major improvements needed in those areas, as they work well as they are.
Contentful is good as it is, with no further improvements needed in terms of integrations or performance.
For how long have I used the solution?
I have been using Contentful for about two years.
What do I think about the stability of the solution?
Contentful appears to be stable.
What do I think about the scalability of the solution?
Regarding scalability, I have observed good performance with loading product images and importing assets from different systems into Contentful, although I have not tested it with a massive amount of content.
How are customer service and support?
Customer support for Contentful seems to be quite good, with the ability to create support tickets quickly and receive prompt and accurate responses to help unblock any issues.
Which solution did I use previously and why did I switch?
I previously used Amplience, Contentstack, and Magnolia CMS, with the decision to switch being primarily made by the client.
What was our ROI?
I have seen a return on investment with Contentful as it saves significant time and effort for content creators, translating into time saved and thus money saved, as the process becomes much more efficient.
Which other solutions did I evaluate?
Before choosing Contentful, I evaluated Amplience and Contentstack as options, with the decision leaning towards Contentful ultimately being made by the client.
What other advice do I have?
I advise others considering Contentful to utilize it, as it is very easy to use for both content marketers and developers, particularly if the data model is set up properly, ensuring it will be very useful.
Contentful is an overall good product, and I would be happy to help other clients with system integration needs using it.
Rasa .
Great UX That’s Intuitive for Non-Technical Users
Reviewed on May 21, 2026
Review provided by G2
What do you like best about the product?
The platform's UX is great. Intuitive for non-technical people
What do you dislike about the product?
There are limitations for the lcoales that can be added to the platform. Not easy to collaborate on different languages. Missing a visual map of all the content map.
What problems is the product solving and how is that benefiting you?
We are a content driven business - hosting our content here is simple. It is already an established name - offering integrations iwth other tools.
Retail
API-First, Flexible Content Modelling with Outstanding Professional Services
Reviewed on May 20, 2026
Review provided by G2
What do you like best about the product?
What I like best about Contentful is the combination of structured content modelling, API-first delivery, and architectural flexibility. It works particularly well in environments where content needs to be reused consistently across multiple customer-facing channels rather than being tied to a single page or presentation layer.
From a technical perspective, the platform fits naturally into a composable architecture alongside other specialist systems, which gives teams a high degree of flexibility around how content is delivered and consumed across different digital touchpoints.
I’ve also been consistently impressed by the quality of Contentful’s Professional Services and customer success teams. The engagement has felt genuinely collaborative and strategically supportive, with a strong focus on best practices, scalability, and long-term success rather than purely transactional account management.
From a technical perspective, the platform fits naturally into a composable architecture alongside other specialist systems, which gives teams a high degree of flexibility around how content is delivered and consumed across different digital touchpoints.
I’ve also been consistently impressed by the quality of Contentful’s Professional Services and customer success teams. The engagement has felt genuinely collaborative and strategically supportive, with a strong focus on best practices, scalability, and long-term success rather than purely transactional account management.
What do you dislike about the product?
Contentful is at its strongest when organisations fully embrace structured content and composable architecture principles. Teams expecting a more traditional page-builder CMS experience may face a learning curve around content modelling, governance, and implementation patterns.
Because of the platform’s flexibility, there is also a level of architectural and operational maturity required to get the best results. Without clear standards and implementation discipline, different teams can approach modelling and asset management inconsistently.
I also think some areas of optimisation and best practice guidance, particularly around asset usage and media delivery at scale, become increasingly important as implementations grow. That said, the Contentful team has been proactive and collaborative in helping address those areas.
Because of the platform’s flexibility, there is also a level of architectural and operational maturity required to get the best results. Without clear standards and implementation discipline, different teams can approach modelling and asset management inconsistently.
I also think some areas of optimisation and best practice guidance, particularly around asset usage and media delivery at scale, become increasingly important as implementations grow. That said, the Contentful team has been proactive and collaborative in helping address those areas.
What problems is the product solving and how is that benefiting you?
Contentful is helping solve a number of challenges around structured content management, omnichannel delivery, and operational agility.
One of the biggest benefits has been the ability to manage reusable content centrally and distribute it consistently across multiple customer-facing digital touchpoints. That significantly reduces duplication, improves consistency, and enables faster iteration when campaigns or experience changes are needed.
The platform has also helped create a cleaner separation between operational systems and customer-facing experience management. That architectural separation makes it easier to scale digital experiences without tightly coupling frontend experiences to backend operational platforms.
From an operational perspective, Contentful has improved flexibility for both engineering and content teams by enabling structured, API-driven content delivery rather than relying on more traditional page-centric approaches. It has also supported faster experimentation and a more scalable foundation for future digital channels.
More broadly, the platform aligns well with modern composable architecture principles, which has made it easier to integrate with surrounding systems and evolve the wider digital ecosystem over time.
One of the biggest benefits has been the ability to manage reusable content centrally and distribute it consistently across multiple customer-facing digital touchpoints. That significantly reduces duplication, improves consistency, and enables faster iteration when campaigns or experience changes are needed.
The platform has also helped create a cleaner separation between operational systems and customer-facing experience management. That architectural separation makes it easier to scale digital experiences without tightly coupling frontend experiences to backend operational platforms.
From an operational perspective, Contentful has improved flexibility for both engineering and content teams by enabling structured, API-driven content delivery rather than relying on more traditional page-centric approaches. It has also supported faster experimentation and a more scalable foundation for future digital channels.
More broadly, the platform aligns well with modern composable architecture principles, which has made it easier to integrate with surrounding systems and evolve the wider digital ecosystem over time.
Mark C.
Effortless CMS with Flexible Customization
Reviewed on May 15, 2026
Review provided by G2
What do you like best about the product?
I like Contentful's flexibility, especially being able to create custom content types. This allows us to tailor our content and its structure to meet our specific needs. I find the content easy to author, and items are easily reusable. Changes to both content and configuration are immediately available to our customers. The initial setup was very easy, which was a big plus.
What do you dislike about the product?
ambiguity around the best practices for migrating content from sandbox environments to production.
What problems is the product solving and how is that benefiting you?
I like that Contentful makes content easy to author and reuse, and changes are immediately available to customers. Creating custom content types allows us to tailor content to our specific needs.