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External reviews

298 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Oskari G.

Robust for devs, but clunky for authors

  • April 10, 2024
  • Review provided by G2

What do you like best about the product?
Contentful seems to be very developer-oriented in its in-depth features, and the way they are presented. The new Studio experience seems quite exciting, and should make the solution a lot easier to use.

Integrating the main Contentful API with our website build system was incredibly straightforward.

The support team (once you're a prospect or a paying customer) are very responsive, quick, and helpful. This even extends to their Engineering team being available to look at issues on their open source repos.
What do you dislike about the product?
While the developer-facing features are top-notch, the actual content authoring experience is frankly sub-par, particularly for an enterprise oriented platform like this.

There are frankly no collaboration features to speak of, and it's too easy for multiple authors to accidentally overwrite each others' changes. Commenting can only be done a field level (so if the field is, say, a very long textarea, it's not very useful).

Many features have UX complexities that make sense from a database POV, but feel clunky from an author POV. Being able to completely customise the editing interface is frequently touted as the jewel in their crown - but we found that even for simple things (e.g. allowing authors to define a custom HTML attribute for links) you'll end up having to cut a completely custom WYSIWYG editor plugin from scratch.

The sales team could only offer custom development services from their partner agencies as a solution - and so it was difficult to see the ROI on spending five figures for a licence for software we'd have to spend six figures on to develop all the missing features.
What problems is the product solving and how is that benefiting you?
We were looking to identify a solution for a headless content management, to simplify our content editing process.


    Computer Software

Flexible & efficient in web publishing

  • March 15, 2024
  • Review verified by G2

What do you like best about the product?
A list of options and features that are added as part on the cms.
Customer support is a good add on.
Abbility to get integrations and options at a global level.
What do you dislike about the product?
The product is set specific and there is not much adjustability when it comes to soecific integrations hence you end us building a internal build which is a big oevrtake of maintenance.
What problems is the product solving and how is that benefiting you?
Essential web publishing efficiency.


    Aniruddha G.

Very enjoyable experience

  • February 25, 2024
  • Review provided by G2

What do you like best about the product?
Contentful and its libraries provide a great developer experience and the CDN performance for images is also great. Migrations are relatively easy as well.
What do you dislike about the product?
Managing and transferring content from one environment could be better
What problems is the product solving and how is that benefiting you?
Managing content for the blogs on Indic games is mad very easy through Contentful


    John B.

A great, robust CMS that is easy to use and fully customizable

  • February 20, 2024
  • Review verified by G2

What do you like best about the product?
Onboarding for editors/authors is extremely simple. Lots of flexibility and functionality exist - which incorporates learnings from others.
What do you dislike about the product?
The flexibility can be daunting for initial setup and those unfamiliar.
What problems is the product solving and how is that benefiting you?
Simplified content authoring. Regional localization. SEO and accessibility optimization


    Daniel G.

An incredibly powerful CMS with many trap door decisions

  • October 27, 2023
  • Review provided by G2

What do you like best about the product?
How customizable it is. You can either use it lightly or make it like a really complex powerhouse database.
What do you dislike about the product?
How early decisions you make about your content models can make or break your experience.
What problems is the product solving and how is that benefiting you?
It allows our sites authors/editors to contribute without needing to write code.


    Zoe A.

contentful has been great so far for publishing content

  • October 26, 2023
  • Review verified by G2

What do you like best about the product?
being able to copy a document, instead of having to create one from scratch
What do you dislike about the product?
formatting of tables, would like more options to customize content
What problems is the product solving and how is that benefiting you?
helping us publish our content


    Gabriela R.

Easy to navigate, easy to learn

  • October 26, 2023
  • Review verified by G2

What do you like best about the product?
As a content manager, I've worked with other CMS systems like WordPress, but Contentful is by far the easiest to use. The interface is pleasant, and I enjoy creating unique strictures for each webpage or email. I'm not a developer whatsoever, and I found it really easy to navigate and learn.
What do you dislike about the product?
I haven't had any issues with Contentful. I am still learning new tips and tricks as I go, but that's just par for the course.
What problems is the product solving and how is that benefiting you?
We previouly used HubSpot but it wasn't as scalable. Contentful helps us do more, with less effort.


    Non-Profit Organization Management

User-friendly and Intuitive

  • October 24, 2023
  • Review provided by G2

What do you like best about the product?
it is the first time I am ursing a headless CMS. I found Contentful to be really intuitive and user friendly, even for beginners. The guide that is provided is really helpful and I liked the fact that you can find everything on the same page. The team was also available for my questions and ready to help. thank you!
What do you dislike about the product?
when uploading images, the quality from the original picture can be reduced
What problems is the product solving and how is that benefiting you?
the website was transfered from an organization to ours, the fact that Contentful is intuitive, even for beginners, was really useful in implementing the required changes rapidly.


    Museums and Institutions

Flexible system for setting up various digital platforms

  • October 24, 2023
  • Review verified by G2

What do you like best about the product?
I experience working with Contentful as a pleasant activity. You will quickly understand how to work with this headless CMS and what options it offers for building web pages. You can choose from different content types to work with, resulting in varied-looking pages. The ability to call a content type of your choice from anywhere on a page is useful and saves a lot of time.
What do you dislike about the product?
Because the parts of a page are built in a nested manner, it sometimes takes some time to find where exactly you are. But you quickly learn to find your way around this. It helps you think carefully about the way you build your page.
What problems is the product solving and how is that benefiting you?
Contentful gives us the opportunity to have different users work on the website at the same time and quickly manage different web platforms.


    Rexford A.

Navigating the Pros and Cons of Contentful: An In-Depth Review

  • October 11, 2023
  • Review verified by G2

What do you like best about the product?
Contentful is a cloud-based service, eliminating the need for users to manage infrastructure and ensuring high availability.
What do you dislike about the product?
Some users like myself find the content entry and editing interface less intuitive compared to other CMS platforms.
What problems is the product solving and how is that benefiting you?
Traditional CMS solutions can be restrictive in terms of customization. Contentful offers flexibility in content modeling, allowing you to tailor the system to your unique requirements.

Benefit: Contentful can accommodate the growing needs of my digital projects without sacrificing performance.