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    Contentstack Adaptive Digital Experience Platform

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    Deployed on AWS
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    Contentstack is on a mission to deliver the world's best digital experiences with the world's first adaptive Digital Experience Platform (DXP). Iconic brands like Walmart, Mattel, MongoDB, and Burberry rely on Contentstack to deliver real-time, personalized customer experiences, powered by content, data, and agentic AI. By turning raw data into context-rich insights, Contentstack empowers brands to move beyond static personalization toward true adaptive, in-the-moment connections that resonate with every customer, across every channel. A recognized leader in customer care and a proud supporter of Pledge 1% and Girls Who Code, Contentstack is committed to innovation with purpose, community impact, and helping brands around the world reimagine possible.

    Overview

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    For custom pricing, EULA, or a private contract, please contact AWSMarketplace@contentstack.com  for a private offer.

    Contentstack's adaptive DXP helps enterprises overcome the challenges of delivering modern digital experiences at scale. Business users can create and personalize experiences faster across every channel, while technical teams gain the flexibility of an API-first, composable foundation to build, integrate, and evolve with the best technologies available.

    Contentstack combines flexibility with enterprise-grade reliability in a customizable, extensible platform built to scale. With brand-aware generative AI (including support for Amazon Bedrock LLMs), integrated personalization and experimentation, and an agentic framework that brings together agents and automations, Contentstack orchestrates the flow of content, data, and decisions across the digital stack. This reduces manual effort, eliminates silos, and accelerates the delivery of intelligent, on-brand experiences everywhere.

    Backed by the industry-leading Care Without Compromise support program, Contentstack gives global enterprises the confidence to launch new exp, modernize operations, and accelerate growth with less risk and more agility.

    Highlights

    • Intelligent content management - Contentstack combines structured, modular content with an API-first foundation to power enterprise-scale experiences. Business teams move fast with intuitive visual editing and previews, while technical teams benefit from extensible workflows, governance, and integrations. Brand-aware AI, SOC 2 Type II and ISO 27001 compliance, and a global CDN (130+ PoPs) ensure every piece of content is secure, scalable, and on-brand.
    • Real-time first-party data activation - Break down silos and put customer data to work with Contentstack's real-time insights and personalization. Enterprises can unify content, commerce, and audience data to build dynamic profiles that adapt instantly to context. With agents and automations orchestrating decisions across systems, teams can launch data-driven campaigns faster, optimize experiences in the moment, and deliver personalization at scale without sacrificing governance or control.
    • Adaptive brand experiences - Contentstack enables enterprises to deliver consistent, on-brand experiences across every channel, market, and journey stage. The Contentstack Marketplace provides 1-click integrations and extensions, while an agentic framework of agents and automations orchestrates the flow of content and decisions across the composable stack. This reduces errors, accelerates time to market, and ensures every digital touchpoint feels personal, relevant, and adaptive.

    Details

    Delivery method

    Deployed on AWS

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    Features and programs

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Free trial

    Try this product free according to the free trial terms set by the vendor.

    Contentstack Adaptive Digital Experience Platform

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    Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (1)

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    Dimension
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    Cost/12 months
    Contentstack
    Contentstack starting prices. Contact AWSMarketplace@Contentstack.com
    $1.00

    Vendor refund policy

    All fees are non-cancellable and non-refundable except as required by law.

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    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Support

    AWS infrastructure support

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    Product comparison

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    Accolades

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    Top
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    Customer reviews

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    Sentiment is AI generated from actual customer reviews on AWS and G2
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    Overview

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    AI generated from product descriptions
    Content Management
    Structured, modular content management with API-first foundation supporting enterprise-scale experiences
    AI Integration
    Brand-aware generative AI capabilities with support for Amazon Bedrock Large Language Models
    Data Personalization
    Real-time first-party data activation with dynamic customer profile building and contextual adaptation
    Security Compliance
    SOC 2 Type II and ISO 27001 compliance with global content delivery network spanning 130+ points of presence
    Platform Extensibility
    Composable architecture with integrated workflow governance, 1-click marketplace integrations, and cross-system automation framework
    Content Management Architecture
    Headless CMS with modular, composable content components and visual editor for flexible content creation
    API Integration Capabilities
    Supports Management API, Content Delivery API, and GraphQL API for seamless content distribution across multiple digital platforms
    Security Compliance
    ISO 27001 certified and GDPR compliant with robust data protection mechanisms
    Content Workflow Optimization
    Supports entire content lifecycle from creation to management and delivery with streamlined collaborative processes
    Global Scalability
    Enterprise-ready architecture designed to support content management and delivery at international scale with multi-channel content distribution
    Content Management
    Centralized content hub with rich text editor for managing multimedia assets and stories
    Workflow Automation
    Automated publishing workflows with support for multi-channel content distribution
    Microservices Architecture
    Microservices development on AWS with built-in content delivery network for high performance
    AI-Powered Tools
    Native AI-powered tools for content optimization and editorial efficiency
    API Extensibility
    Flexible, API-first architecture enabling custom workflow development and system integrations

    Contract

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    Standard contract
    No
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    Customer reviews

    Ratings and reviews

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    249 external reviews
    Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
    Nur Fathin Z.

    Clean interface and easy to use. Highly recommended

    Reviewed on Oct 16, 2025
    Review provided by G2
    What do you like best about the product?
    I love the user interface and how clean it looks. Very easy for someone dealing with a content management system for the first time to understand the various functions are.
    What do you dislike about the product?
    Sometimes formatting after publishing to authoring can get a bit fiddly.
    What problems is the product solving and how is that benefiting you?
    Content can be managed centrally and delivered consistently across all digital touchpoints, this ensures a consistent user experience.
    Kevin C.

    Great Search, but Copy-Paste Formatting Needs Improvement

    Reviewed on Oct 16, 2025
    Review provided by G2
    What do you like best about the product?
    The search function does an excellent job of finding exactly what I need.
    What do you dislike about the product?
    When I copy content from an external source, all the links and formatting are removed. This makes it inconvenient, as I have to manually reapply any formatting or add the links back in.
    What problems is the product solving and how is that benefiting you?
    Using the authoring mode to prepare articles and edit pages on our website makes it possible for us to submit content for approval.
    Hospitality

    Intuitive Headless CMS with Powerful Collaboration and Scalability

    Reviewed on Oct 16, 2025
    Review provided by G2
    What do you like best about the product?
    The headless CMS and its ability to publish content instantly have been a real lifesaver for us. The UI and UX are both very intuitive and thoughtfully designed, making it easy for end users to navigate.

    I especially appreciate how it organizes different elements such as pages, components, content, and popups into clear categories. Unlike other CMS platforms we've used, it doesn't lag, and our content team can publish with minimal technical expertise or programming knowledge. This flexibility also gives developers the freedom to create components for us as needed.

    Its impressive how we can easily go to previous versions and since we are hospitality company, it is important for us to be always update the website with the updated content. This is where we use scheduling option which was not there in our old CMS.

    It's impressive that the platform allows developers to work independently while still collaborating effectively with the content team. Developers can focus on building the front-end experience, while the content team can publish content at the same time.

    Another advantage is that content serves as a central piece, which we can reuse across multiple components without duplication.

    The availability of UAT, STG, and Prod environments is invaluable, allowing us to use the system for different purposes seamlessly.

    Being cloud-native, the platform is capable of handling large-scale deployments and managing high traffic efficiently.
    What do you dislike about the product?
    At times, I find the pricing to be higher compared to other options available in the market.

    Additionally, the platform seems to provide only a limited set of out-of-the-box features, particularly when it comes to advanced personalization and analytics reporting. To utilize these capabilities, third-party integrations are required, which might not be feasible for smaller companies.

    For larger organizations, the process of submitting content for approval within Contentstack can be cumbersome, since the only method is to send a UAT or staging link for approval.
    What problems is the product solving and how is that benefiting you?
    For us, it is extremely helpful to be able to create different websites, each with its own brand guidelines, colors, and fonts. As a large hospitality chain with many signature and celebrity chef restaurants, each of which has its own unique branding, this flexibility is essential. All of our sites are managed within Contentstack CMS, which we find very easy to use.

    Additionally, we have integrated our custom booking engine into the platform, and the UI/UX improvements are much better than what we experienced with our previous CMS. The overall speed is also quite impressive.

    Its impressive how we can easily go to previous versions and since we are hospitality company, it is important for us to be always update the website with the updated content. This is where we use scheduling option which was not there in our old CMS.
    Ufraa K.

    Contentstack: Where Flexibility Meets Complexity

    Reviewed on Oct 16, 2025
    Review provided by G2
    What do you like best about the product?
    As a CMS, it performs at impressive speed, making both content management and updates efficient. Changes are reflected on the live site almost instantly, which I find very convenient.
    What do you dislike about the product?
    Limits on extensions, custom fields, workflows, assets etc.
    What problems is the product solving and how is that benefiting you?
    As a headless CMS, it allows us to create content once and distribute it seamlessly to different channels—websites, apps, and even digital touchpoints like kiosks or screens—without duplicating effort. This centralized content structure saves time, reduces inconsistencies, and makes updates much faster.

    The modular content modeling is also a big benefit. It gives both developers and content teams the flexibility to build structured components, which improves reusability and speeds up campaign launches.

    For our team, the biggest advantage has been:

    A clear separation between content creation and presentation, which gives marketing more autonomy while keeping development agile.

    Easier collaboration between multiple stakeholders through workflows and role-based permissions.

    Faster time-to-market for new pages or campaigns since we can update content without waiting for code deployments.
    Information Technology and Services

    Contentstack: Versatile and Feature-Complete Platform

    Reviewed on Oct 16, 2025
    Review provided by G2
    What do you like best about the product?
    Contentstack is very versatile, user friendly and feature complete.
    What do you dislike about the product?
    As a developer, I believe the documentation could be better. This is also noticeable when using AI or customer support. Both use the documentation as main source of information. But due to the quality of the documentation, the quality of the answers leave room for improvement.
    What problems is the product solving and how is that benefiting you?
    Contenstack is a strong contender in the headless DXP space.
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