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Reviews from AWS customer

9 AWS reviews

External reviews

329 reviews
from and

External reviews are not included in the AWS star rating for the product.


    Arinjay Gangwar

Headless content workflows have accelerated campaign launches and simplify multi-stack delivery

  • April 22, 2026
  • Review provided by PeerSpot

What is our primary use case?

I use Contentful to manage content-heavy websites for clients, where all content related to pages is stored, such as product pages, landing pages, and the homepage.

The preview API is used heavily, which allows editors to create pages and preview them on their machines to see how content will look on the website.

What is most valuable?

Contentful offers many features, including functioning as a headless content management system that can be integrated with any tech stack, using a CDN to deliver content which is significantly faster than serving through a single server, and providing a UI that is very easy to use, allowing users to navigate around easily and perform their normal tasks.

The most valuable feature is the headless capacity of Contentful because Nuxt is used for the front end and Shopify for back-end operations, so Contentful bridges that gap easily and allows content-heavy pages to be managed.

Contentful has helped serve clients better by allowing campaigns to be launched quickly and pages to be developed rapidly, enabling focus on the structure of the page while putting the content on Contentful, which reduces the time to make the page live.

Pages that previously took around a week to launch now take two to three days less, depending on the page size and complexity.

Contentful has allowed the team's work overhead to be saved, as previously there was back and forth for multiple changes requiring code deployment multiple times to see those changes. By using Contentful, content can be changed directly and seen updated on the live website, which saves around 30% of the time that would have been spent.

What needs improvement?

One thing that could be enhanced is the UI since it is currently only available in light mode and does not have a dark mode.

No issues have been found with the performance of Contentful, and many integrations have not been used with it.

For how long have I used the solution?

I have used Contentful for around two plus years.

What do I think about the stability of the solution?

Contentful is very stable.

What do I think about the scalability of the solution?

Scalability is not an issue as Contentful auto-scales and no issues have been faced regarding its scalability.

How are customer service and support?

Customer support is fantastic.

Which other solutions did I evaluate?

Other options such as Sanity and Brightspot were evaluated.

What other advice do I have?

Contentful receives a rating of nine out of ten because there is always room for improvement, and one improvement was suggested, so in my opinion, nine is a very good rating.

The advice to give is to go through the material provided on Contentful's platform and their learning platform as well, because doing so will make Contentful's platform more cohesive, which will help to get up to speed with the product. My overall review rating for Contentful is nine out of ten.


    Csaiteja Csaiteja

Content management has streamlined dynamic page creation but still needs simpler environment data moves

  • April 19, 2026
  • Review provided by PeerSpot

What is our primary use case?

My main use case for Contentful is to set up content for content tools and entries for my clients as I create website pages using Contentful. I developed a custom page where clients can easily create pages from Contentful itself.

I am currently developing a website using Contentful that can be dynamic, specifically focusing on how I use content types for my clients.

What is most valuable?

The best features Contentful offers are easy data management, separate environments for different stages such as QA, UAT, production, and staging, and the ability to create dynamic pages using content.

Contentful has positively impacted my organization by making things easier. I am able to create new pages immediately without significant additional development effort.

Contentful has helped my organization in specific ways. Changing data has become much easier, so I do not have to deploy every time data changes in my application. If clients need more pages, I can build them immediately without any development work.

What needs improvement?

Contentful could be improved in the following ways. It would be much easier if I could move data from one environment to another without any CLI tools. An option to move data from one environment to another would be beneficial, so I do not have to move data manually.

For how long have I used the solution?

I have been using Contentful for the last six months.

What other advice do I have?

I would advise others looking into using Contentful that it would be a good opportunity because it significantly reduces development effort and makes it easier to manage changes. I would rate this product a 7.


    Rishabh Singh

Content modeling has streamlined omnichannel content delivery and now supports rapid updates

  • April 18, 2026
  • Review from a verified AWS customer

What is our primary use case?

Contentful is being utilized as a headless content management system so that our website and mobile applications can consume data from this CMS.

We have a website for an e-commerce platform and we are keeping all of our content related to products, user profiles, user reviews, ratings, and all website-related specific content on Contentful itself. We consume this data via the API that Contentful exposes.

Since we have multiple platforms supporting websites, native Android devices, and iOS devices, Contentful being an API-first content management system is amazing for us to integrate and utilize it across all of our platforms.

What is most valuable?

Contentful is very flexible and developer-friendly. The content modeling system allows us to structure data exactly how we need it. The API-first approach makes it great to integrate with different platforms, whether web or native devices.

The content modeling system allows us to have a specific way of segregating our data for ratings and user profiles. When we have influencers, we have a certain set of structure that we can simply edit quickly and it is reflected via the API. There is less time in terms of saving the data and having it reflected in the environment without any further builds.

The changes made in Contentful are reflected very quickly in the browser, resulting in less downtime and actually no downtime at all. There is no separate build required each time we publish new changes. We just have to make the changes in the CMS and they are quickly reflected in our environments as soon as we publish them.

Contentful has had an amazing impact on us. The customizable content models and fast, reliable APIs allow us to integrate the front end with various third-party services. It is a very customizable and scalable solution that makes Contentful stand out.

We are getting a couple of significant benefits. The first is obvious time saving. Previously, we had to run our build and review the results. Now that requirement has been completely reduced. Our content team creates and organizes content in our CMS, and any text or detail changes are really quick to adapt. We just have to publish the changes in Contentful and immediately they are available in the API being utilized by our platforms.

We have seen improvement in many areas. Our development and static content changes have been really fast. We just have to publish changes in the CMS and immediately our platforms reflect those changes without any specific build or republishing of our native applications. We have seen a significant increase in the performance of our web application. The initial load time has improved significantly because the APIs are very fast, and we are able to load our initial frame much quicker than it was earlier.

What needs improvement?

Contentful is already a very powerful and amazing tool to utilize, but sometimes the documentation and interface are a bit technical for non-developers. We have a team for content developers who create content in Contentful, and the interface makes it sometimes difficult for them to understand because it is heavy and provided with many options and segregations. This is something that could be improved.

Initially, other CMS options like Strapi have a more user-friendly CMS interface. Though they might not be as powerful as Contentful, they have clear segregation in terms of how a new user or someone from content without much CMS experience can onboard more easily. The interface and the side of options on the initial dashboard could have been improved.

For us, one of the challenges is that for non-developers, we have had to, as a developer, guide them a little or they have had to reach out to the services team to understand where and what to add. This initial onboarding could have been improved. Apart from that, the price is a bit high when we are storing more content in the CMS. When it takes more space, it becomes a little pricey.

For how long have I used the solution?

I have been using Contentful for the last four years.

What do I think about the stability of the solution?

Contentful is very stable. Its APIs have 99.99% availability. There is no downtime in the new content replacement or publishing, so it is very scalable, maintainable, and highly secure.

What do I think about the scalability of the solution?

Scalability is amazing. With the increased content load, we did not see any increase in the timing for the API response. It still remains the same. That is how scalable and configurable it is, making it an amazing tool.

How are customer service and support?

The customer support is amazing. The initial demos that were given and the initial setup that our team had to do received amazing support from both the customer service team and the technical support team. They provided us with the required information and details and helped guide us through how to initially set up everything for all of our platforms.

Which solution did I use previously and why did I switch?

Previously, we were utilizing AEM, which is a page-based system. It was a bit difficult in terms of training people and in terms of the flexibility they had for providing content. When it comes to Contentful, being an API-based approach, it seems much easier for developers to integrate and visualize how the data would come in JSON form and all. This is amazing.

How was the initial setup?

It is on private cloud.

What about the implementation team?

We are currently utilizing Amazon Web Services, which is AWS, and we did purchase Contentful from the marketplace.

What was our ROI?

Contentful is already a great tool and amazing to utilize, so there is no specific improvement I would suggest in that regard.

Pricing for the base usage is very minimal, so it is very great to adopt. However, as soon as content volume increases, since we are a huge e-commerce platform, the pricing for larger content storage is more. I would say that with higher enterprise-level scale, it becomes a little pricey. In terms of acquiring the licenses, the team has been very supportive. The initial demo that was given by the team was really great to understand the tool and how powerful it is.

What's my experience with pricing, setup cost, and licensing?

We have utilized and purchased the license for Contentful and we are utilizing the product.

Which other solutions did I evaluate?

We evaluated Strapi as an alternative. Comparing both tools, we found Contentful to be more precise to our use case and the functionality we wanted, so we went ahead with Contentful.

What other advice do I have?

Contentful is one of the best CMS options out there, being API-first and very suited for developers. They can easily set it up. Any level of organization, whether enterprises or startups, can simply utilize this tool. It is a highly digital product, so they can have control over content delivery across multiple platforms. Any organization of any size or strength could try this tool and benefit from it. Contentful is a great tool and a powerful solution to support multiple platforms, and I would rate this product a 9 out of 10.


    Rohini Kushwaha

Content management has become reusable and efficient while rich text formatting saves coding work

  • April 16, 2026
  • Review from a verified AWS customer

What is our primary use case?

My main use case for Contentful is for authoring purposes, such as storing data and retrieving data from Contentful by using Contentful APIs and managing content.

A specific example of how I use Contentful for authoring or managing content is that I integrate APIs. There are many APIs available for managing content. First, I integrate Contentful in our code and from there, by using their APIs, I retrieve the content from Contentful. In Contentful, there are fields and models in which I create some models and some fields for storing content. I make fields and models in a way so that they can be reusable for other projects and components as well. This is how I'm using it and it is very useful.

What is most valuable?

Contentful is very easy to learn because the beneficial aspect I discovered is that we are able to use reusable components. If we make one component, we can use it for another component as well. The integration part is very easy, and anyone who wants to learn Contentful can learn it in a few months. It is very useful. There are features such as Rich Text, which handles data formatting so we don't have to work from our code. This is the best feature I have experienced, the Rich Text.

The best features Contentful offers in my opinion are the models, the fields, and the Rich Text. We can manage content according to the UI—whatever the UI is, we can manage that content in Contentful accordingly. This is the best feature I have found. It literally reduces the code, so a coder doesn't need to think about content, where to hold it and where not to hold it.

These features help my team's workflow. For example, if I have five to six components in my projects and there are limitations of 50 models we can create, we can use those 50 models in our project, and anyone can use that.

Contentful has impacted my organization positively because it is the best headless CMS, and it is very useful for my organization. Content management is very easy with it. When we started using Contentful, we stopped worrying about the content, where to place it and how to manage it, how to design it, or how to show it in the front-end. These things are managed by Contentful, which has impacted our organization very positively.

Since using Contentful, it has saved a lot of time for our team. We don't need to put content in our code and make the project heavy. We use the content in Contentful, integrate those APIs, and get the content from there. We are using it in every project; Contentful is very useful.

What needs improvement?

I think there are small things that can be improved in Contentful. Some things are very complex. When we are using Rich Text, we need to integrate that. It is not very easy to understand the Rich Text part, but it is very useful in that sense.

The most important area for improvement is the documentation and exam pattern. When I go through the documentation, I get a video for every topic, but there are many complex things which I am not able to understand because they give only one chance to pass the exam. I think there should be two attempts for passing the exam; it is very difficult to pass that exam in one attempt. I faced that issue, so work on the documentation and the exam pattern, allowing at least two attempts.

For how long have I used the solution?

I have been using Contentful for two years.

What do I think about the stability of the solution?

In my experience, Contentful is stable.

What do I think about the scalability of the solution?

Contentful's scalability in my projects is very much scalable.

How are customer service and support?

The customer support for Contentful is very good.

Which solution did I use previously and why did I switch?

I previously used Sanity before Contentful. We could make models and schemas in our code, which would then be reflected on the browsers, allowing us to manage it accordingly for any of the projects.

I think Contentful is the best option to use and I did not evaluate any other options before choosing Contentful.

What was our ROI?

I have seen a return on investment with fewer employees needed and time saved, but the money costs are quite high.

What's my experience with pricing, setup cost, and licensing?

The pricing, setup cost, and licensing for Contentful are very high.

What other advice do I have?

I rate Contentful an eight out of ten. Eight is a good number.

I chose eight out of ten because some things are very complex in Contentful. We cannot manage content according to some functionalities. If I compare it with other content management tools available in the market, I rated it an eight because some are very easy to access, very easy to learn, and very easy to manage in some parts.

My advice for others looking into using Contentful is that if you are ready to invest money and want a quality tool where you can manage your content very precisely, then go for it; it is very good to use. My overall rating for Contentful is eight out of ten.


    Amar-Kumar

Dynamic content has transformed how we manage store-based promotions across kiosks and mobile apps

  • April 03, 2026
  • Review provided by PeerSpot

What is our primary use case?

My main use case for Contentful in that recent project is image content management, including image content and descriptions that we are not getting from our server. Examples include launch screens, dynamic banners, and product images. Some product images we are getting from Contentful.

I will give you an example of how I used Contentful for managing those images and banners in my project. I am working on a kiosk and mobile application. For the kiosk use case, we have a launch screen where we are showing a few banners, and the banner is totally based on the store. For instance, there is a store X where I need to play a promotional banner for a tendy at 4.9 dollars, and there is a store Y where I want to promote a tendy with 3.9 dollars. In that scenario, I use it in the kiosk. For the mobile application, I use it extensively. We integrated a loyalty platform, and for all the loyalty information, we are fetching from Contentful. We are configuring the loyalty data from Contentful and retrieving it. Also, for some product images, we are using Contentful.

These are the major use cases which I am using.

What is most valuable?

The best features Contentful offers in my experience are the management of the content. I can configure my content based on the store, time zone, and time frame. I can configure my data on a specific store and a default store. I can have the last updated data. This makes it too easy for me to manage my dynamic content.

When I talk about configuring content by store and time frame, that flexibility helps my team and my workflow. For example, I want to play a promotion in my kiosk only from 10 AM to 7 PM. After that, I want to play a different promotion. I would just configure it with the help of Contentful. I will use the time slot or time frame where I will show a promotional banner, X banner, from 10 to 7. After 10 to 7, I will show the default banner.

Contentful has positively impacted my organization as it upscales the revenue and enhances my mobile and kiosk application appearance and feel with dynamic content. We have integrated it for the loyalty as well. So it helps us to retain our customers with the dynamic content of the loyalty and dynamic promotion from the loyalty, which we are configuring into Contentful. Also, for promotion purposes, we are using Contentful, so it is totally worth it.

What needs improvement?

As far as I use Contentful, it is totally fine. There is no improvement for now. As I am using it for only six to eight months, I am not the correct person to judge or prejudge Contentful. I want to explore more as I am an active user of Contentful.

For how long have I used the solution?

I am using Contentful for the last seven to eight months in one of my recent projects.

What do I think about the stability of the solution?

Contentful is stable in my experience, and I find it totally stable.

What do I think about the scalability of the solution?

In terms of the scalability part of Contentful, it is totally fine, and I have not faced any challenges in my past experience.

How are customer service and support?

My experience with customer support is that I have not reached out to them. It has been working fine, so I have not needed it yet.

Which solution did I use previously and why did I switch?

In the initial stage of the product I am working on, we chose Contentful, so we have not explored anything else.

Before choosing Contentful, we did not evaluate other options, as we have not explored any other tool.

How was the initial setup?

I have seen a return on investment, and I can share relevant metrics in terms of money saved and time saved. It saved money and resource time. If I were implementing dynamic content management in-house, it would take a lot of effort to implement and then integrate. Contentful is a platform where I can just get the license and start working on that. So it is quite easy, and with its help, we are able to get the data from Contentful. Obviously, if we are using Contentful, we just need to configure our data with no worry about how Contentful manages our dynamic data.

What about the implementation team?

I am not the right person to answer this question as we have our separate team who finalizes it. There is a finance team who takes all the decisions regarding costing and everything. I am on the tech side, so I can help with the technical part.

What was our ROI?

I have seen a return on investment, and I can share relevant metrics in terms of money saved and time saved. It saved money and resource time. If I were implementing dynamic content management in-house, it would take a lot of effort to implement and then integrate. Contentful is a platform where I can just get the license and start working on that. So it is quite easy, and with its help, we are able to get the data from Contentful. Obviously, if we are using Contentful, we just need to configure our data with no worry about how Contentful manages our dynamic data.

What's my experience with pricing, setup cost, and licensing?

I am not the right person to answer this question as we have our separate team who finalizes it. There is a finance team who takes all the decisions regarding costing and everything. I am on the tech side, so I can help with the technical part.

Which other solutions did I evaluate?

In the initial stage of the product I am working on, we chose Contentful, so we have not explored anything else.

Before choosing Contentful, we did not evaluate other options, as we have not explored any other tool.

What other advice do I have?

All the features I use, I have explained to you, and I am pretty much in love with Contentful. I would rate Contentful a nine out of ten. I am in the exploring phase, that is why I am deducting one point.

I choose a nine for Contentful because of its performance, and it is bug-free and easy to implement. Contentful is easy to integrate. With the help of GraphQL, we can easily handle my Contentful data. That is why I gave a nine.

My advice to others looking into using Contentful is that if you have a use case where you need to dynamically manage the content, then you should definitely go with Contentful. Contentful has a very stable product and is bug-free. First of all, it is bug-free and easy to configure. Anyone from the team can easily configure our Contentful. I am giving this review a rating of nine out of ten.


    VaibhavShukla

Headless content management has empowered our marketing team and has reduced reliance on developers

  • April 03, 2026
  • Review provided by PeerSpot

What is our primary use case?

My main use case for Contentful is that our company's website is built on Contentful, so I use it for updating content, creating new templates, pages, publishing them, and conducting A/B testing and various marketing activities.

A specific example of something I recently did with Contentful is that I created a new page called Press Release on my company's website two days ago, where I uploaded the teaser image, banner image, the content, and the written by author profile.

Regarding my main use case and recent activities with Contentful, our company has done many innovations for our clients' websites, including migrating from another platform to Contentful with around 40 to 50 plus websites, and we are consistently using the headless version, which makes it very easy to update and check the content.

What is most valuable?

In my opinion, the best feature that Contentful offers is the headless capability.

The headless feature stands out for me because it is very helpful for our team, especially for anyone who is non-technical when they update the content or create new pages. Using the template features allows them to easily update the content and modify it. The nested hierarchy plays a key role here since you do not have to change one component repeatedly across several pages; you just have to make the change in one component, and it will automatically propagate wherever it is nested.

I think this is more than sufficient regarding the features in today's era for both technical and non-technical people.

Contentful has positively impacted my organization because, as I mentioned, since we are using the headless setup, when we need to create new pages, update content, or conduct any marketing activity, we no longer need to rely on a technical person. Our marketing or SEO team can simply perform these tasks.

This change has resulted in measurable outcomes, including an increase in sessions on our website.

What needs improvement?

Contentful can improve by addressing one technical issue regarding the creation of builds. When we give access, there is no access hierarchy, so if we give an author access, they can also create a build, which sometimes leads to a situation where an author who is only supposed to update or upload content might mistakenly click the build button, and the content goes live without testing or checking. Contentful can create an access level hierarchy to ensure that authors can only create and update content but not push it live.

Apart from the access hierarchy improvement, everything else is excellent.

For how long have I used the solution?

I have been using Contentful for the last 2.5 years.

What do I think about the stability of the solution?

Contentful is stable for my organization.

What do I think about the scalability of the solution?

Contentful's scalability meets our needs according to our requirements.

How are customer service and support?

I have not used customer support because we do not face any challenges, but I can say that if transitions are very smooth, then the customer support is very supportive.

Which solution did I use previously and why did I switch?

We started using Contentful only for our website and did not previously use a different solution.

How was the initial setup?

The initial setup and onboarding process with Contentful for my team was not very difficult. There were a few challenges that the lead developer handled, but there were no major challenges.

What about the implementation team?

Initially, we followed the documentation and training resources provided by Contentful, which were very helpful. As we started implementing it and doing hands-on work, everything became very easy. Initially, it was very helpful; however, now we do not rely on documentation unless there is a major issue.

What was our ROI?

I have seen a return on investment because now, to handle our website, we do not need technical staff. The marketing team can manage content operations, A/B testing, and marketing tasks themselves, requiring the technical team only for template-based or page structure changes. This means our team size and costs are reduced.

What's my experience with pricing, setup cost, and licensing?

My experience with Contentful regarding pricing, setup cost, and licensing is that it is acceptable.

Which other solutions did I evaluate?

Before choosing Contentful, we evaluated AEM but found its pricing to be very high.

What other advice do I have?

My advice to others looking into using Contentful is that if you want headless capabilities, budget-friendly pricing, and a smaller team, then Contentful is the option.

I do not have any additional thoughts about Contentful, but I would like to emphasize that they should look into the access hierarchy part for improvements; apart from this, everything is excellent. I gave Contentful a rating of 9 out of 10.


    Dhanush Sivaji

Rich content management has empowered teams to update web experiences without developers

  • March 31, 2026
  • Review provided by PeerSpot

What is our primary use case?

My main use case for Contentful is building websites and managing the content. We have a public facing website where we showcase our products and offerings to people, and all of that content, images, and everything is managed through Contentful.

What is most valuable?

The best features Contentful offers include the Rich Text editor, the linking, the images, pages, and templates. I rely heavily on the Rich Text editor because that is where I create customized components. For example, Rich Text lets us paste images and links, and based on the JSON response structure we receive from Contentful with the GraphQL query, we know the structure of it, which helps render specific components on the screen, such as a banner that will have background images, buttons, and text, and the same goes for the slider and carousel.

Contentful has impacted my organization positively because the business is able to change the content without the help of a developer, and they can make a deployment very easily. This has led to measurable outcomes, such as a faster time-to-market and reduced workload for developers.

What needs improvement?

I think Contentful can be improved in several ways. Sometimes the linking is challenging. If you are using too many links, then it is actually making the application deployment time longer, so Contentful needs to figure out a way to solve that problem. Additionally, cost-wise, I feel our organization thinks it is too much because we were planning to use Contentful for our global site, which has four languages support, and for each language, we need to create different spaces. If Contentful could allow us to add the four languages in one go, that would be great.

For how long have I used the solution?

I have been using Contentful for the last two years.

What do I think about the stability of the solution?

Contentful is stable.

What do I think about the scalability of the solution?

Contentful's scalability is good.

How are customer service and support?

The customer support for Contentful is good.

Which solution did I use previously and why did I switch?

Previously, we used an on-premise based Content Management System, which was Adobe AEM, and we changed to Contentful because of faster deployment and evolving technologies.

What was our ROI?

I would say we have seen a return on investment because the cost in the infrastructure got saved. Contentful is a platform offering that manages the infrastructure for us, resulting in savings in terms of infrastructure.

What's my experience with pricing, setup cost, and licensing?

My experience with pricing, setup cost, and licensing is that mostly, a developer will not be managing those aspects, but from my point of view, Contentful is a bit pricey.

What other advice do I have?

I rate Contentful an eight on a scale of one to ten. My advice for others looking into using Contentful is to go for it. I have no additional thoughts about Contentful before we wrap up. My overall rating for this review is eight.


    Ashish-Rawat

Content management has improved authoring and now delivers faster, higher performing websites

  • March 31, 2026
  • Review provided by PeerSpot

What is our primary use case?

I am using Contentful for content management system. I code and make a website from it, fetching the data from Contentful. I use Contentful for images and contents. I work on Contentful for my website projects.

I am currently working on my Digistep website project. To fetch the data, I first upload content in Contentful, including images and media in the media section. After that, I fetch the data in my code, which appears in the browser as output.

What is most valuable?

I use Contentful for content management system and performance optimization. Using Contentful increases my website performance to approximately 90 plus performance. In PageSpeed Insights, the performance shows 90 plus after using Contentful.

My best experience is that Contentful is very easy to use and helps with authoring purposes. A non-technical person can easily work on Contentful from the authoring end. That is the best part of Contentful.

For integrations, I use Contentful through GraphQL API and Content Management API and many more. Contentful is very useful. After using it, the data with large memory size is reduced and the page reloading capacity is increased.

The page speed is increased because when I test my website performance in PageSpeed Insights, it shows good performance.

What needs improvement?

Contentful would be improved if integrations could be made easier. If a non-technical person wants to integrate the code, they will definitely struggle because they do not have any coding background. That is what I need to improve in Contentful.

For how long have I used the solution?

I have been working in my field for approximately four years.

What do I think about the stability of the solution?

Contentful is stable.

What do I think about the scalability of the solution?

Contentful is scalable and easy to use.

Which solution did I use previously and why did I switch?

I have used a CMS for the first time in my organization, which is Contentful.

What other advice do I have?

I advise using Contentful as the first option because it is scalable and stable with all features included. My company is a customer, and we use Contentful as a service. I would rate this review ten out of ten.


    Viswa Telagamsetty

Content management has shifted to producers and empowers faster content updates and publishing

  • March 31, 2026
  • Review provided by PeerSpot

What is our primary use case?

My main use case for Contentful is for migrating our Oracle ATG server into Contentful as a migration project.

During that migration project, we created multiple content types and developed a custom app where we map the ATG server code to our content types. We used that mapping to import the particular content to Contentful.

After the migration, we used this particular content for the website, specifically for our client Sephora, where we utilized all this content.

What is most valuable?

Contentful offers many best features including Preview, Custom Apps, migrations, Merge App, and workflows.

We used the preview feature whenever we wanted to see how particular content looks, and at that time we ran our server locally and tested it. Additionally, we used custom apps for building bulk editors and multiple features where we could reuse some of the code.

Contentful has positively impacted my organization as it has been a major breakthrough. The producers can automatically update their content without relying on developers, which is really helpful for the producers.

I could say we saved around 60% of the time for developers. Previously, we maintained all the content, but now producers handle that, which allows developers and producers to publish their content immediately when they want to update it.

What needs improvement?

Contentful needs to be improved for migration, not only for migration, but from lower to higher environments as well, as the schema diffs and everything are not working as expected. Improving the CI/CD pipelines would be greatly helpful, and it could build similar capabilities to Builder.io for enhanced growth when using Contentful.

For how long have I used the solution?

I have been using Contentful for more than five years.

What do I think about the stability of the solution?

Contentful is stable.

What do I think about the scalability of the solution?

Contentful is scalable. We can scale the application to any level we want without any problems regarding scalability.

How are customer service and support?

Customer support is good. There are three levels of support available, and level one support resolves issues within 15 minutes to one hour.

Which solution did I use previously and why did I switch?

We previously used ATG Oracle Cloud, which is too old and requires developers to handle the cloud architecture and content, leading to our migration to Contentful.

What was our ROI?

I have seen a return on investment. Previously, we used to have 10 developers for the ATG Oracle cloud, but for Contentful, we only need two developers, and once it is streamlined, producers can handle everything without the need for developers.

Which other solutions did I evaluate?

I evaluated Strapi, but Strapi requires everything to be done by the developer only, including in-house premises and deployments, while Contentful allows us to do everything on the fly.

What other advice do I have?

Others looking into using Contentful can use it seamlessly without relying on any other deployments. Everything is present in Contentful itself, and any custom apps can also be deployed within Contentful without needing separate servers.


    AmitMishra1

Content AI has transformed content modeling and now keeps all app experiences consistent

  • March 29, 2026
  • Review from a verified AWS customer

What is our primary use case?

My main use case for Contentful is to decouple the content layer with the UI or presentation layer, and for that reason, we have an Android application, an iOS application, and also a web application, allowing us to decouple the content from all those applications.

We create a page-wise data structure at Contentful and store the contents there, and after that, we utilize GraphQL APIs on all three applications, including the iOS application, Android application, and web applications.

What is most valuable?

Currently, the AI feature in Contentful is great—whenever you describe your use case, it creates a complete content structure for you, and I believe that is the most interesting feature on Contentful's side. Another interesting feature is content preview, which is really useful for us when we create contents for our development team.

By using the preview feature, we can see the content structure and how contents are appearing before using it with our actual applications. The inbuilt AI feature is really awesome, saving our time because earlier we used to take one week to create a complete content structure, but now if we define our use case correctly, that inbuilt AI feature creates the content structure within half an hour or an hour.

Contentful has positively impacted my organization by greatly increasing productivity and collaboration. Earlier, there was inconsistency in all three versions of applications, with the web application having something in capital case and the iOS application having something in small case, but after using Contentful, we now have similar content and similar cases everywhere across the applications.

We are getting zero bugs for the content now, which is a measurable improvement in productivity and collaboration after implementing Contentful.

What needs improvement?

Contentful can be improved by enhancing their SDK to directly connect with our presentation layer, and if we just provide a class name or something, that would make it better.

The main change I want to see is the improvement in SDK. I believe no other improvements are needed for Contentful that I haven't mentioned yet.

For how long have I used the solution?

I have been working for four years in my current field and in the DevOps side, I have been working for the last two years.

What other advice do I have?

For others looking into using Contentful, I suggest first understanding Contentful's architecture and structure, how Contentful creates the structure for the pages and views, and secondly, being aware of GraphQL; those two things are important for anyone looking to use Contentful. I would rate this product an 8 out of 10.

Which deployment model are you using for this solution?

Hybrid Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?