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External reviews

298 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Rabia C.

Simple and easy to use CMS

  • November 17, 2022
  • Review provided by G2

What do you like best about the product?
Contentful is super easy to navigate and manage structurally. The blogs and developer docs are so easy to follow and use for build.
The account management and support teams are so helpful in figuring out the issues and helping resolve them quickly and efficiently.
What do you dislike about the product?
The search functionality within COntentful can use some attention and care. It's too broad when it comes to search and, at times makes it difficult to find stuff with exact words.
What problems is the product solving and how is that benefiting you?
Contentful is mainly helping us deliver reusable and scalable components, making it less developer dependent and increasing the speed to market for any business outcome.


    Jose Francisco H.

Still in love with Contentful

  • November 16, 2022
  • Review verified by G2

What do you like best about the product?
I love the authoring experience in Contentful; it's very flexible for composing structured content. It's easy to teach the platform when content types follow best practices, and learning it is effortless.
What do you dislike about the product?
I think that they need to address competitors more directly. Maybe the devs don't love it like before?
What problems is the product solving and how is that benefiting you?
They are continually improving the UI and Releases Workflows.


    Information Technology and Services

helps our teams do more

  • November 15, 2022
  • Review provided by G2

What do you like best about the product?
Lets our developers and product teams work seamlessly and efficiently together, which frees both up to do what they do best. Also help integrate our marketing efforts creating alignment across the organization
What do you dislike about the product?
no issues for us so far, would have to defer to our team leads to give ideas on what they would like to see in terms of new features or functionalities. Anything which creates more alignment and visibility on what each part of the org is doing is good
What problems is the product solving and how is that benefiting you?
Aligning engineering, product and marketing teams so don't need to duplicate efforts across organization and everyone knows where and how their pieces fits together


    Apparel & Fashion

Great Flexibility for D2Cs

  • November 15, 2022
  • Review verified by G2

What do you like best about the product?
Contentful has unlocked ultimate flexibility for our website, enabling us to fully showcase our products and brand story for our customers.
What do you dislike about the product?
The cache refresh delay can make things slow for updates.
What problems is the product solving and how is that benefiting you?
Combining a Headless set up with Contentful has allowed us to think beyond standard Shopify theme limitations and speeds.


    Information Technology and Services

Easy to manage, quick to set up

  • November 09, 2022
  • Review provided by G2

What do you like best about the product?
Simple but powerful CMS that empowers our marketing team to load fast, dynamic content across our digital presence.
What do you dislike about the product?
There isn't much to dislike. Clean UI for users who prefer it, great API for devs.
What problems is the product solving and how is that benefiting you?
Enabling content teams to dynamically switch up content across our digital presence without engineering time.


    Alexandria S.

Simple content management

  • November 07, 2022
  • Review verified by G2

What do you like best about the product?
The overall user-friendliness is my favorite contentful feature. When I first began using the application, I required very little walk-through during training and find it extremely easy to train new hires.
What do you dislike about the product?
I wish updates were reflected sooner. I know it doesn't actually take long. Still, when our company requests report updates, we typically hold an affiliated email until updates are reflected. This scenario is typically an issue when updating pdf attachments. (And really only an issue because we're pestered by team members who do not use contentful as they believe we have not made the requested updates until reflected on their end.)

There are two additional hangups I've encountered:

1. When uploading a large photo asset that I want to resize within Contentful they often time out/glitch using the resize feature and I will resize outside of contentful, then re-upload. This is a minor issue.
2. Strikethroughs are inconsistently displayed, sometimes correctly and sometimes showing the html.
What problems is the product solving and how is that benefiting you?
The best thing contentful solved was the ability to stop using an extremely outdated WordPress. We were legitimately counting down the days until we made the switch!


    Nelson F.

A flexible multi channel content management system

  • November 04, 2022
  • Review provided by G2

What do you like best about the product?
Something that I like about this tool is that it allows, in an understandable and, above all, reliable way, the possibility of sharing content on any platform without having to activate or integrate other systems. This cloud-based tool has a good alert system, without leaving aside security with its access controls, this being a good multi-channel marketing tool available in several languages
What do you dislike about the product?
My experience with the tool has not had any problems, it has quite sophisticated functions and is aimed at new professionals, this system allows the content scheduling processes to be more precise and more reliable in the times that the professional schedules
What problems is the product solving and how is that benefiting you?
What I like the most about this tool is its versatility and the ease it shows from the first time they register; the tool allows you to distribute the contents, it also allows you to create the entries that are required without problems


    Ralph U.

Contentful has enabled us to deliver multi-lingual, multi-market content at scale

  • October 27, 2022
  • Review verified by G2

What do you like best about the product?
Contentful is very flexible and has a great ecosystem of quality apps and a massive community of developers supporting it. For content managers, it's the best content editing experience for enterprise platforms on the market.
What do you dislike about the product?
Very little, actually. The product team is very open about its roadmap and involves customers in early access programs to ensure the solution meets their needs. The entry-level plan is perhaps a bit limited if you're looking to get started with headless, MACH-based solutions.
What problems is the product solving and how is that benefiting you?
Managing a multilocal, multilingual enterprise platform with a small and agile team. Launching new campaigns, uploading or modifying content, distributing it across channels, and making your platform work harder for the brand are straightforward. The API-first approach also enables a lot of integrations with best-in-class solutions.


    Clement L.

A great headless CMS platform

  • October 25, 2022
  • Review verified by G2

What do you like best about the product?
What I liked best about Contentful was the ability to make changes throughout the entire website due to its headless format.
What do you dislike about the product?
The learning curve is a bit steep, and depending on what features you'd like, having a developer on the team is a must.
What problems is the product solving and how is that benefiting you?
Contentful allows us to optimize SEO with ease.


    Maxime B.

The perfect tool to empower marketing teams

  • October 05, 2022
  • Review provided by G2

What do you like best about the product?
Contentfull makes landing page creation quick and easy. Anyone on a marketing team can build a beautiful page in minutes
What do you dislike about the product?
The only thing that can be a problem with Contentfull is that a modification on a block can lead to changes on other pages. So you have to be very careful!
What problems is the product solving and how is that benefiting you?
My team is autonomous in building web pages. No one needs technical knowledge