Impartner PRM
ImpartnerReviews from AWS customer
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Solid, extensible PRM and portal solution
What do you like best about the product?
Tight integration with Salesforce; segmentation for content and access; stable company
What do you dislike about the product?
Lots of great add-on modules (that aren't all included by default)
What problems is the product solving and how is that benefiting you?
Primary purpose is partner-facing portal with segmented access to content, based on partner-relationship. Opportunity management - from initial lead registration through ongoing management of the entire sales cycle (partner-initiated or initiated by us/passthrough), through to ongoing customer management with assets & support cases. Integrated with our learning management system (LMS) (Litmos), as well as Impartner-hosted online, on-demand video-based certification/enablement content. Integrated with our payment-processing system (XTRM) for incentive and reward payouts.
Through-channel marketing automation.
Segmentation (access to different features of the site or different assets) would have been impossible on our previous portal platform.
We had no TCMA platform to allow partners to co-market with pre-defined content.
Co-branding assets was a manual, laborious task - now it's a simple setup and a couple of clicks for the user.
Tight integration with Salesforce for opportunity management means no lag between submissions and our receipt - and partners understanding where we stand.
In-platform training content drives access, completions and significantly enhances onboarding/journeys.
Through-channel marketing automation.
Segmentation (access to different features of the site or different assets) would have been impossible on our previous portal platform.
We had no TCMA platform to allow partners to co-market with pre-defined content.
Co-branding assets was a manual, laborious task - now it's a simple setup and a couple of clicks for the user.
Tight integration with Salesforce for opportunity management means no lag between submissions and our receipt - and partners understanding where we stand.
In-platform training content drives access, completions and significantly enhances onboarding/journeys.
Recommendations to others considering the product:
Be sure to understand the capabilities of all the modules, both in full and in base functionality. Some of the greatest features are add-on's but are what really make the overall solution great - make sure you get those bundled in or have a plan to add them. Start with what you know you can get implemented in that first year and what maps closely to your existing way of business.
Example - we were very motivated to use the business planning module - but, we had low compliance internally with creating solid, detailed plans pre-Impartner. Having a great tool doesn't change that desire for compliance, and put a burden on us as we implemented - ultimately, we stopped using that module but took advantage of other features we hadn't planned as much on.
Now, Journeys and enhancing some of our standard workflows and processes will have more impact on monitoring and driving interaction and business, than monitoring anything in a business plan.
Example - we were very motivated to use the business planning module - but, we had low compliance internally with creating solid, detailed plans pre-Impartner. Having a great tool doesn't change that desire for compliance, and put a burden on us as we implemented - ultimately, we stopped using that module but took advantage of other features we hadn't planned as much on.
Now, Journeys and enhancing some of our standard workflows and processes will have more impact on monitoring and driving interaction and business, than monitoring anything in a business plan.
Impartner
What do you like best about the product?
The software as a service approach is superior to traditional software applications.
What do you dislike about the product?
Some changes take weeks or more, depending upon the specifics.
What problems is the product solving and how is that benefiting you?
Channel partner portal as a hub for partners to register deals, take training, download sales and marketing materials, claim incentives, and see what is new.
PRM that's easy to deploy, manage, and use.
What do you like best about the product?
Straightforward admin, great integration to SFDC, great project management from Impartner to get us up and running. Also, affordable.
What do you dislike about the product?
nothing to dislike about Impartner PRM so far
What problems is the product solving and how is that benefiting you?
Streamlined deal registration with partner visibility; simple to navigate resource center for partners.
Simplifying the Partner Management Experience
What do you like best about the product?
Love the simplicity of the core platform both form a config and an end-user perspective. It took us less than 2 weeks to get the base system up and running and integrated with Salesforce.
It truly provided a unified view of everything our partners need and streamlined pipeline management and communications .
Our internal Channel team appreciates the simplicity of the tool and the ability to manage their channel pipe within the CRM with no disruption to the internal processes.
It truly provided a unified view of everything our partners need and streamlined pipeline management and communications .
Our internal Channel team appreciates the simplicity of the tool and the ability to manage their channel pipe within the CRM with no disruption to the internal processes.
What do you dislike about the product?
We needed a couple of third-party platforms integrated and the SSO setup took a fairly long time. The dashboard capabilities leave something to be desired, but they have recently rolled out enhancements.
What problems is the product solving and how is that benefiting you?
Providing Partners with visibility into their deals. Truly managing Partner Relationships. We've been able to roll out an entire partner enablement program primarily around Impartner.
Recommendations to others considering the product:
Jet is the best SE you could ask for if you're evaluating Impartner ask for Jet. Pilot the portal experience with one of your partners, piloting the portal has helped fine-tune config and the portal experience.
Customer Service/Account Management
What do you like best about the product?
I love the products and services that Impartner provides for channel organizations. I also think the customer service and the account management team have been outstanding to work with and they are extremely professional.
What do you dislike about the product?
There's honestly nothing that I dislike about the organization.
What problems is the product solving and how is that benefiting you?
Implementing Impartner is helping our channel team scale across our partners.
Recommendations to others considering the product:
My recommendation would be think about the value and interoperability that you are getting when evaluating a PRM solution. I loved the turnkey solution with Impartner, the UI and the ability to sync data within SFDC.
Great tool for Channel maintenance and growth
What do you like best about the product?
Ease of use, adaptability, and visions for the future
What do you dislike about the product?
I think this tool is what you make it. We are still trying to discover how to most effictively use the tool for all of our user types.
What problems is the product solving and how is that benefiting you?
We are able to manage all of our Channel programs in one tool, equaling time saved for our program administrators and our sales team. We know our partners are receiving up-to-date, concise information in a timely manner and are representing our brand effectively. Our company has been most impressed by Impartner's desire to grow with us and help us solve all of our issues with our current channel and break into new segments efficiently.
Recommendations to others considering the product:
Share your hesitations and questions-- there is likely already a solution in the works!
Updated Review: The platform gets in the way of itself
What do you like best about the product?
Impartner has a direct to Salesforce synchronization that can help move data directly between environments. This sync works well and moves quickly for the objects you connect. This sync was released a couple of years ago and added tremendous value for the last implementation I managed, eliminating extensive Apex coding required at the initial implementation. I'm on my second implementation and still find this sync powerful - with more effort, it could offer a lot of value to the Partnerships ecosystem - but the overall challenges I'm facing are identical to my first effort and the lack of improvement does not build confidence toward the future.
What do you dislike about the product?
Several elements to discuss here. First, the platform is inconsistent as a product. New features roll out but old features don't get updated. This applies to admin on the backend and the UI management on the front. Second, the environments do not sync (dev to stage to production). This means you've got to stay hyper diligent to keep them in sync and, if you're coming from an SFDC background, there's no managed change. You test it in Dev/Stage, you rebuild it manually in production. I was directly encouraged to build everything in production as we inch toward launch. Third, the expectation is that you will take their package as is, but if you've got any kind of existing sales rhythm you'll have to work around their elements while trying to figure out which elements are required and which can be disregarded. Even then, they go into production and take up space in your org. There's no consultation from Impartner - I'm having to solve all my problems and getting training/support is difficult on a technical level because their support docs are primarily high-level overviews. My PM is helpful and generally responsive, but not consultive. No one has yet asked anything about our Direct sales or Partner Sales rhythms. Fourth, they seem to prefer that you lean on Support and not take an active role in managing the platform, which may be great for some companies but does not work for us. FIfth, you've got to consider how you want your actual partnership team to work before you buy different features. The Deal Reg and Opp Dashboard features are directly linked to SFDC databases, not synced, so users need to work in SFDC to manage those, whereas Applicants are managed within the PRM platform unless you build out custom objects/workflow. Partner Locator is entirely self-service for Partners and doesn't have admin-level field or UI control. Impartner can help set up new fields, filters, etc, but we're back to needing support to get things done. Sixth, they have a disconnected go-live model where my CSM is out of the picture until launch. This means, in all likelihood and based on experience, that the CSM won't have any real awareness of our go-live effort, challenges, or setup. Finally, they are based on a Reseller model of partnerships, primarily targeting the reseller channel. If you're just setting that up or rely more on a broader eco-system (Tech, OEM, Agency, Referral, etc) you may find it more frustrating without organizational buy-in for the features that would support that (training/certification/events/etc. etc.)
What problems is the product solving and how is that benefiting you?
The main problems we're addressing are Deal Reg (actually referrals), Applications, and Partner Directory. Benefits will be improved visibility for referral partners, workflow for prospecting for Partnership team, and customers' ability to search our directory for the right partner.
Recommendations to others considering the product:
- Take the time to understand your requirements leading into your search and be open with the team if something falls short of your expectations - take those requirements to all vendors and vet the ideas against one another and with your internal support team. The challenges of needing customization can impact your entire tech stack.
- map your processes before you search - make sure you know what you're replacing and what you're willing to adjust. If there's no wiggle room for certain parts of your sales process, you need to know that and explore options with the vendors in advance.
- Think about where your users will work - either within Impartner or another system. This is a critical distinction in being able to ramp quickly and meet your expectations with Impartner or any platform. The Partnerships ecosystem is changing rapidly and will continue to evolve over the next decade. Systems built for integration, customization, and speed will continue to dominate the market.
- map your processes before you search - make sure you know what you're replacing and what you're willing to adjust. If there's no wiggle room for certain parts of your sales process, you need to know that and explore options with the vendors in advance.
- Think about where your users will work - either within Impartner or another system. This is a critical distinction in being able to ramp quickly and meet your expectations with Impartner or any platform. The Partnerships ecosystem is changing rapidly and will continue to evolve over the next decade. Systems built for integration, customization, and speed will continue to dominate the market.
Unleash the power of your Channel Programs with Impartner
What do you like best about the product?
I have been an Impartner Customer for the past 4 years and one of the things I really like is their Innovation. Their PRM is leaps and bounds what is what just a year ago. They also now have a road map page where I can provide them feedback on what is important to me. Lastly, their support team is incredible. I am often talking to the same folks that I have been talking to on their support team for years. What a great partnership we have with Impartner!
What do you dislike about the product?
As with any Vendor, I look to Impartner to innovate even better and faster. They have shown what they can do, so I know they can do it. I look forward to helping to keep them on their innovation toes!
What problems is the product solving and how is that benefiting you?
Before Impartner, managing our channel was 100% manual, using spreadsheets and e-mails to track the entire program. With Impatner, we can provide our Partners a great user experience with everything from Deal Registration to on-line training to co-branded material. Going with Impartner has been a total game changer for my company.
Recommendations to others considering the product:
Impartner is not afraid of a little competition. Take your time and measure them up against the competition. I am certain you will make the same decision we did and get started with Impartner.
Great Platform - Better Partners
What do you like best about the product?
Compared to other platforms, Impartner brought a comprehensive PRM offering to meet the needs of our program. The Impartner teams were great to work with right from the beginning, accommodating, and worked with us to deliver a customized platform. We required to ability to create highly customized experiences for our partners and the Impartner team worked with us to bring those experiences to market.
What do you dislike about the product?
Onboarding was well outlined and the Impartner team was accommodating and helpful during the process. More insight into best practices of other onboarding experience would have been good reference to help reduce overall planning.
What problems is the product solving and how is that benefiting you?
Impartner PRM helps needs across our channel program across and further sales enablement and marketing efforts.
Best PRM platform there is!
What do you like best about the product?
Robust with a full feature set and well thought out SFDC integration. Flexible enough to conform to most business requirements and manageable enough to run without consulting help.
What do you dislike about the product?
Still a little brittle with regards to customization on some of the component features.
What problems is the product solving and how is that benefiting you?
streamlined our onboarding process and allowed us to track and report performance both internally and to Partner. Nice user experience with marketing collateral and other benefits that drives use and adoption.
Recommendations to others considering the product:
Make sure to get references
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